Luminate：2024年年中音樂報告

2024

LuminateMidyearMusicReport

Introduction

Theincreaseoftotalstreamsbyvolumecontinuestodrivethestoryoftoday’smusicecosystem,andthe

firstsixmonthsofthisyearwerenodifferent.Inthefirsthalfof2024,theindustrysawpersistentstreaming

growthofcoregenresintheU.S.,ledbyLatinmusic.Thetrendofglobalstreaminggrowthat-largealso

remainedconsistent.Infact,GlobalOn-DemandAudiostreamingwasup+15.1%,whencomparedtothefirsthalfof2023.But,itwasn’tallstreaming.

Physicalmusicstillmatters.WithkeynewreleasesfromthelikesofTaylorSwift,BeyoncéandBillieEilish,thefirsthalfof2024sawanorganicevolutioninregardstofeedingsuperfans’appetiteswithmultipleversionsofphysicalproducts.Infact,theTop10best-sellingalbumsoftheyearsofarsawanaverageofsevendifferentvinylvariantspertitle.

Withadditionalinsightsacrossgaming,livemusic,socialmediaandmore,thefollowingreportprovidesa

nuanced,comprehensiveinsightintotoday’smusiclandscape,fueledbyin-depthanalysisofLuminate’s

streaming,salesandconsumerresearchdata.StayingconsistentwithLuminate’smissiontoserveasthe

mosttrustedpartnerforentertainmentdata,thesefindingsaremeanttobehelpfulforbusinessplanning

acrossnotjustthemusicindustry’sneeds,butforallindustriesthatareconcernedwithmusic–fromfinancialinvestmenttotechproductdevelopment,frombrandpartnershipstogamingactivations,andbeyond.

Asalways,theChartsincludedinthisreportarepresentedinpartnershipwithBillboard,Luminate’sexclusivechartpartnerformorethanthreedecades.

ABOUTLUMINATE

Luminate

isthepreeminententertainmentdataandinsightscompany,unleashingaccesstothemostessential,objective,andtrustworthyinformationacrossmusic,film,television,gaming,short-form

videoandmore.Luminate’sdatabaseshouseinformationcompiledfromover500verifiedsources,managingmorethan20trilliondatapoints.

Variants&Viability

WelcometotheShow

ScalesofStreaming

ThinkGlobal,ActLocal

ScalesofStreaming

Streamingactivitycontinuestogrowyear-over-yearbuttheconsumptionlandscapeisever-evolving.Thefirsttrendofour2024MidyearMusic

Reportexploresrepresentationofmajorlabelvs.independentartistsacrossthestreamingpyramid.Didyouknowthatindieartistsmadeup62.1%ofallartistswhoaccumulatedbetween1Mand10MU.S.On-

DemandAudiostreamsinH1of2024?Infact,theshareofindieartistswhoearnedmorethan500MOn-DemandAudiostreamsincreasedbymorethan2%inH12024ascomparedtoH22023.

Wealsotakealookatthegrowthofthemid-tierartistacrossgenres.Thisreferstoartistswhoconsistentlyearnmillionsofstreamsandredefine

whatitmeanstobeasuccessfulartistinaworldwheremembershiptothe“billionsofstreams”clubisnotalwayspossible.

Alongsidethoseanalyses,we’veincludedanin-depthlookatgenre-

specificstreamingintermsofad-supportedvs.premium,meaning

thosestreamsthatcomefromfreeandpaid-tiersubscriptionsacross

platforms.Giventhatthesetwotypesofstreamsareweighteddifferentlywhenconvertedtoalbumunits,meaninghowmanystreamsequate

toanalbumsoldforthepurposesofChartrankings,we’veincludeda

breakdownonhowmanystreamsonaverageittakestoearnonealbumunitforeachcoregenre.

Lastly,assubscriptionpricesforstreamingservicescontinuetorise,we’veofferedkeyconsumerdatathatshowswhichfeaturesmusiclistenersarelookingforintheirstreamingexperience.

Variants&Viability

WelcometotheShow

ScalesofStreaming

ThinkGlobal,ActLocal

WelcometotheShow

Livemusicmaintainsitsprominentspotinthesuperfanexperience.

Buthowdoestouringinaspecificmarketaffectthelocalstreaming

consumption?Inthefollowingreport,weanalyzedataacross50artists,990showsand129U.S.marketstofindthatthemedianeventyieldeda42%growthinlocalDMAOn-DemandAudioStreamingduringtheweekofanevent.Butgenrematters.Readmoretoseewhichgenressawthebiggestgains.

Wealsoexploretherelationshipbetweentouringandgaming.For

example,theannouncementofMetallica’sFortnitetakeoveronJune12,2024,droveGlobalgrowthfornotonlysixoftheband’sfocussongsusedinthegamebutfortheband’scatalogingeneral.

Otherdatasharedinthefollowingreportrevealsthelatestconsumerbehaviorssurroundinggamingandmusicandoffersalookatmusic

listeners’relationshipswithshort-formvideosatagenre-specificlevel.

Variants&Viability

WelcometotheShow

ScalesofStreaming

ThinkGlobal,ActLocal

ThinkGlobal,ActLocal

Wealsoprovideabreakdownincountry-leveltrendssurroundingad-supportedvs.premiumstreamsinspecificmarkets.

ArtistsfromtheU.S.stillholdthehighestGlobalOn-Demand

Audiostreamingsharebutthatshareisdown0.53percentage

pointsinthefirsthalfof2024,showingacontinuedgrowthof

globalconsumptionofartistsfromothercountries.Inthefollowingreport,weuseLuminate’scountry-levelstreamingdatatohighlightconsumptiontrendsinaselectgroupofcountries.Didyouknow

ReggaeandJazzover-indexinFrance,whileCountryandLatinunder-indexinthemarket?

Variants&Viability

WelcometotheShow

ScalesofStreaming

ThinkGlobal,ActLocal

Variants&Viability

BillieEilishmadeheadlinesearlierthisyearwhenshecommentedonthepracticeofmanufacturingandmarketingmultiplevinylvariantsbytopartistsanditssubsequenteffectsontheenvironment.Inthefollowingreport,webreakdownthegrowingnumberofvariants

offeredforasinglealbumreleaseaswellasthismultiple-variantstrategy’srelationtotheCharts.

WithEilish’sconcernsinmind,wealsotakealookatmusiclisteners’attitudestowardssustainability.Forexample,37%ofphysicalmusicpurchasersintheU.S.citesustainability/re-usabilityascauses

theycareabout,whichis+26%higherthantheaverageU.S.musiclistener.

Contents

CLICKONASECTIONTHATINTERESTSYOU

MidyearMetrics

ScalesofStreaming

WelcometotheShow

ThinkGlobal,ActLocal

Variants&Viability

MidyearCharts

DATERANGEFORCONSUMPTIONDATA:12/29/23-6/27/24VS.12/30/22-6/29/23

2024

MidyearMetrics

12/29/23-6/27/24(AsComparedto12/30/22-6/29/23)

GlobalMetrics

2024+

2023+

On-DemandStreaming:Audio

h.

1.99T

2.29T

+12/29/23-6/27/24(ASCOMPAREDTO12/30/22-6/29/23)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM**CATALOG=OLDERTHAN18MONTHS

U.S.Metrics

2024+

2023+

U.S.TotalAlbumConsumption*

Album+TEA+SEAOn-DemandAudio**

491.1M

527.3M

U.S.TotalDigitalMusicConsumption

DigitalAlbums+TEA+SEAOn-DemandAudio**

467.3M

502.6M

l.7lC.

On-DemandStreaming:Audio

616.5B

665.8B

lC.

DigitalAlbumSales

9.2M

8.3M

-lC.

PhysicalAlbumSales*

IncludesVinylLP,CDsandCassettes

23.8M

24.7M

lC.

CLICKHEREFORANIMPORTANTNOTEREGARDING

U.S.PHYSICALSALESREPORTING

+12/29/23-6/27/24(ASCOMPAREDTO12/30/22-6/29/23)

*EXCLUDESU.S.INDEPENDENTRETAILSTRATASALES

**SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM

U.S.Currentvs.CatalogConsumption

TotalAlbumEquivalentConsumption(Album+TEA+On-DemandSEAAudio*)

2024+

2023+

CurrentShare

CatalogShare

27.2%27.2%

72.8%

72.8%

357.3M

384.1M

133.8M143.2M

CurrentTotalAlbumConsumption

CatalogTotalAlbumConsumption

7lC.

U.S.INDIERETAILEXCLUDED

CLICKHEREFORANIMPORTANTNOTEREGARDING

U.S.PHYSICALSALESREPORTING

+12/29/23-6/27/24(ASCOMPAREDTO12/30/22-6/29/23)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUMCATALOG=OLDERTHAN18MONTHS

CanadaMetrics

2023+

2024+

CanadaTotalAlbumConsumption

Album+TEA+SEAOn-DemandAudio*

49.9M

54.8M

lC.

On-DemandSongStreaming

l.

Audio

63.4B

70.7B

PhysicalAlbumSales

h.

LP,CDandCassettes

1.55M1.59M

+12/29/23-6/27/24(ASCOMPAREDTO12/30/22-6/29/23)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM

CanadaCurrentvs.CatalogueConsumption

TotalAlbumEquivalentConsumption(Album+TEA+On-DemandSEAAudio)

2023+

2024+

CurrentShare

27.4%26.6%

CurrentTotalAlbumConsumption

13.7M

14.6M

lC.

CatalogueShare

72.6%

73.4%

CatalogueTotalAlbumConsumption

36.2M

40.2M

lh.

+12/29/23-6/27/24(ASCOMPAREDTO12/30/22-6/29/23)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUMCATALOG=OLDERTHAN18MONTHS

NotesonTrendBreak*

Duetochangesinmethodologyandproviderreporting,twotrendbreaksoccurredinthefirst

halfof2024,whichmeansweareunabletoprovideanaccuraterepresentationofyear-over-yearchanges(H12024vs.H12023)inthefollowingtwoareas:

?IndependentRetailPhysicalSales:Aspreviouslyreported,Lumi-

natechangedthemethodologybehinditsindependentretailsalesreportingbeginningWeek1of2024.Whilethenewmodeledmeth-odologymoreaccuratelyrepresentstheindependentretailmarket,wedonothavecomparablehistoricaldatatoprovideanaccurate

year-over-yeartrend.Therefore,independentretailphysicalsales

arenotincludedinourH12024vs.H12023U.S.physicalsalesre-

portings.Inweeks23-26,underthenewU.S.independentretail

modeling,independentrecordstoresaccountfor29.5%ofallphys-icalalbumsalesintheU.S.Independentrecordstoresaccountfor

40.1%ofallvinylsalesintheU.S.duringthissametime.

?Video:AchangeinproviderreportingwasmadeinJanuary2024

thataffectstheNon-SongUGCcategory.Duetothischangeweareunabletoprovidevideotrending.Allvideonumbersrepresented

inthisreportareeitherstand-alonesnapshotsintimeordonotin-cludetheimpactoftheNon-SongUGCchanges.Theseinstancesarenotedthroughout.

U.S.CoreGenreTrendsSoFarin2024

LatinshareofU.S.On-DemandAudio(ODA)Streaminggrew+.51percentagesharepointsinthefirsthalfof2024overthesameperiodlastyearasthegenregrows15.1%inODAstreaming

On-DemandAudioStreamsbyCoreGenre

U.S.,H12024

5FastestGrowingU.S.CoreGenres

ShareofOn-DemandAudioStreamingH12023vs.H12024

SHAREPOINTCHANGE

0.6%

0.4%

0.2%

0

200B

150B

100B

50B

0

LatinRockPopCountryChristian/

Gospel

SOURCE:LUMINATEMUSICCONSUMPTIONDATAFUERZAREGIDA:MARTHAGALVAN

Hozier

The

Weeknd

GenreandReleaseAge

ReleaseAgeCompositionofGenres

70.5%ofRock

streamingisfrom

musicolderthan

60months

U.S.On-DemandAudioStreams,H12024

Current(0-18Months)Catalog(18-60Months)DeepCatalog(60+Months)

2Hipi

6.7%-Hopsfro18-60

ofR&B/

streamingmtracks

months

old

100%

75%

50%

Latingenre

streamingleans

themostCurrent

at35%

25%

0

PopR&B/

Rock

LatinCountryDance/

Hip-Hop

Electronic

SOURCE:LUMINATE

MUSICCONSUMPTIONDATATHEWEEKND:BRIANZIFF;HOZIER:BARRYMCCALL

TREND1

ScalesofStreaming

U.S.ArtistDistribution

43of46artistswith1B+U.S.On-DemandAudiostreamsinthefirsthalfof

2024hadmajordistributionlistedontheirmost-streamedtrack(ISRC)

62.3%

ofartiststoreach

10M-50MU.S.

On-DemandAudio

Streamshavemajor

distribution

ArtistDistributionbyStreamingTier

U.S.On-DemandAudioStreams,H12024

ArtistswithMajorDistributionArtistswithIndependentDistribution

1B-10BYTDODAStreams

500M-1BYTDODAStreams

100M-500MYTDODAStreams

50M-100MYTDODAStreams

10M-50MYTDODAStreams

1M-10MYTDODAStreams

500K-1MYTDODAStreams

100K-500KYTDODAStreams

<100KYTDODAStreams

25%50%75%

62.1%

ofartistswith1M-10M

U.S.On-Demand

AudioStreamshave

independent

distribution

LUMINATEMUSICCONSUMPTIONDATA

ARTISTSFILTEREDTOONLYTHOSEWITH5ORMOREISRCSANDMORETHAN11STREAMS

INDEPENDENTINCLUDESALLDISTRIBUTIONOUTSIDEMAJORLABELSORTHEIROWNEDENTITIES;DISTRIBUTIONCATEGORYDETERMINEDBYDISTRIBUTORLISTEDONMOST-STREAMEDTRACKINH12024

MoreArtistsAreEnteringMid-tierStreamingCategories

10M-50M

1M-10M

5,222

artists

29,253

62.1%

Indie

62.6%

37.4%

Indie

37.9%

Majors

artists

Majors

267

moreartistsreached

10M-50Mon-demandaudiostreams(ODA)

inH12024vs.H22023

1,414

SkylarBlatt

SkylarBlatt

So?a

Carson

moreartistsreached1M-10Mon-demandaudiostreams(ODA)inH12024vs.

H22023

SOURCE:LUMINATEMUSICCONSUMPTIONDATASKYLARBLATT:SHAWNHANNA;SOFIACARSON:PAOLAKUDACKI

Artist

H12024U.

1M-10M

10M-50M

50M-100M

100M-500M

500M-1B

1B-10B

Examples

S

LilEazzyy

Portugal.TheMan

inEachStreamingTierandCoreGenre

.On-DemandAudioStreams

#ARTISTSINRANK

TIER

COUNTRY

R&B/

HIP-HOP

LATIN

POP

ROCK

29,253

Will

Dempsey

SkylarBlatt

HernanTrejo

98

Degrees

JackHarris

5,222

HunterHayes

LilEazzyy

Julio

Iglesias

Sofia

Carson

Seven

MaryThree

892

Maddie&Tae

BoyzIIMen

ManuelTurizo

Idina

Menzel

Portugal.TheMan

816

KeithUrban

Destiny‘sChild

Selena

Ellie

Goulding

PapaRoach

96

Tyler

Childers

ABoogieWitDaHoodie

KaliUchis

Sabrina

Carpenter

The

Beatles

46

ZachBryan

SZA

Bad

Bunny

TaylorSwift

NoahKahan

SOURCES:LUMINATEMUSICCONSUMPTIONDATA,QUANSICDATAMANAGEMENTPORTUGAL.THEMAN:MACLAYHERIOT;LILEAZZYY:JIMMYFONTAINE;SABRINACARPENTER:KELIANNE

Sabrina

Carpenter

IndependentArtistShare

Shaboozey

HasIncreasedAcrosstheMarket

IndependentDistributioninEachTier

YTDON-DEMANDAUDIOSTREAMS

H12024

INDEPENDENTSHARE

H22023

INDEPENDENTSHARE

INDEPENDENT

SHARECHANGE(PTS)

1M-10M

62.1%

61.5%

0.6

10M-50M

37.4%

35.1%

2.3

50M-100M

22.1%

20.3%

1.8

100M-500M

13.6%

12.3%

1.4

500M+

9.9%

7.1%

2.7

PERCENTAGESBASEDONNUMBEROFARTISTSINEACHRANKTIERSOURCES:LUMINATEMUSICCONSUMPTIONDATA,QUANSICDATAMANAGEMENT

ListenerProfilesinEmergingGenres

HyperPop

6%morelikelytobefemale

63%White

ARTISTEXAMPLES(H12024):

Charlixcx,Ezekiel,LauraLes

10M-50MTIER

ARTISTEXAMPLE:

+160%

12%

58%

100Gecs

HyperPoplistenersare160%morelikelytolis-tentoVinylrecords/LPsthantheaverageU.S.musiclistener

12%discovermusicthroughTwitch,3xmorelikelythantheaverageU.S.musiclistener

ofHyperPoplistenerssaythatanartist’sopinionmatterstothem,whichmakesthem61%morelikelytoagreecomparedtotheU.S.genpop

SOURCE:LUMINATEINSIGHTS-ARTIST&GENRETRACKER(Q12024)

100GECS:SACHALECCA

LofiHip-Hop

30%Black;23%LatinAmerican/Hispanic

18%morelikelytobemale

10M-50MTIER

ARTISTEXAMPLE:PurrpleCat

ARTISTEXAMPLES(H12024):

Flamingosis,Kupla,MondoLoops

+80%

17%

+69%

LofiHip-Hoplistenersare+80%morelikelytolistentoVinylrecords/LPsthantheaverage

U.S.musiclistener

17%discovermusicthroughTwitch,over3x

morelikelythantheaverageU.S.musiclistener

LofiHip-Hoplistenersare69%morelikelyto

agreethatbeingthefirsttodiscoveranartistisimportanttothemcomparedtotheU.S.genpop

SOURCE:LUMINATEINSIGHTS-ARTIST&GENRETRACKER(Q12024)

AudienceFeaturePrioritiesonStreamingPlatforms

Identifyingwhatmattersmostto“upforgrabspaidmusicstreamers”couldhelpdifferentiatestreamingservicesandacquirenewsubscriber

AmongU.S.PaidStreamersConsideringSwitchingorTryingaNewServiceintheNext6Months

(%THATIDENTIFYFEATUREASEXTREMELYIMPORTANT)

HIGHIMPORTANCELOWINDEX

EaseofUse

Price

HIGHIMPORTANCEHIGHINDEX

CompatibilityDevices/Ser

Since2021,

withvices

AccesstoMusicbyGlobalArtists

highqualityaudiohas

becomelessofapriority

topaidmusicstreamers.

In2024,31%stateditis

aprioritycompared

High-QualityAudio

(HiFi,lossless,etc.)Pl

CanShareSongs,aylists&Listening

AvailabilityofaFamilyorStudentPlan

Availabilityof

ArtistNews

Updates,ExclusiveArtistandFeaturesContent

LivestreamingofPerformances

to34%in2023,to

36%in2022,and

37%in2021.

CanUse

VoiceAssistants/SmartSpeakers

Non-MusicContent(Videos,TV,Games)

LOWIMPORTANCELOWINDEX

LOWIMPORTANCEHIGHINDEX

50%

OVERALLFEATUREIMPORTANCE

40%

30%

20%

10%

0

Featuresindexingover100holdgreaterrelativeimportancetopaidstreamerswhoarelookingtoswitch/addaserviceinthenext6months

MusicLibrary

AvailabilityofPodcasts

CuratedPlaylists

708090100110120130140150160

FEATUREIMPORTANCEINDEX

(AMONGUP-FOR-GRABSPAIDSTREAMERSVS.TOTALPAIDMUSICSTREAMERS)

SOURCE:LUMINATEINSIGHTS-U.S.MUSIC360(H12024)

WhatMattersMostonMusicStreamingServices

Consumersatriskofchurndisproportionatelyprioritizethefeaturesbelowwhencomparedtotheaveragepaidmusicstreamer

+48%

Exclusiveartistcontent

+50%

+49%

Livestreamingofevents/concerts/liveperformance

Additionalcontentoutsideofmusic

SOURCE:LUMINATEINSIGHTS-U.S.MUSIC360(H12024)

WhenItComestoDSPFeatures,

WhatMattersMostCanVarybyAudience

SZA

Marshmello

BadBunny

+38%

+40%

Latinfansare+38%morelikely

toconsider“Additionalcontent

outsideofmusic(suchasvideos,

TV,games,etc.)”animportant

productfeature

Electronic/Dancemusic

fansare+40%morelikely

toconsider“accessto

globalmusic&artists”a

veryimportantfeature

+22%

Hip-Hopfansare+22%

morelikelytoconsider

accessto‘Exclusiveartist

content”animportantDSP

feature

SOURCE:LUMINATEINSIGHTS-U.S.MUSIC360(Q22024)COMPAREDTOMUSICLISTENERSOVERALLBADBUNNY:DANIELSANNWALD

U.S.PremiumStreamingxAlbumEquivalency

AsPremiumstreamingcountsrisevs.Ad-Supported,thenumberofaveragestreamsneededtoequalanalbumequivalentdrops.Sofarin2024,1,390streams(SEA)areneededperalbumequivalentforthosechartingontheBillboard200

StreamsperAlbumEquivalentandU.S.IndustryOn-DemandTotalPremiumStreams

Album

Equivalent

Ratios

AvgNumberofStreamsPerAlbumEquivalentU.S.On-DemandTotalPremiumStreams

AVGNUMBEROFSTREAMSPERALBUMEQUIVALENT

1,450

1

Album

1,400

EQUALS

1,350

1,250

Premium

Audio/VideoStreams

1,300

OR

3,750

Ad-SupportedAudio/Video

Streams

1,250

7/1/211/1/227/1/221/1/237/1/231/1/24

27B

U.S.ON-DEMANDTOTALPREMIUMSTREAMS

25B

23B

21B

19B

17B

15B

13B

WEEKENDING

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

TotalIndustryStreaming

Blend

Country

Streaming

Blend12.9%87.1%

19.6%80.4%

4.5%8.4%

0.6%

86.5%

8.1%

11.5%

1.0%

79.4%

Countryhasahigher

Premiumstreaming

sharethanbothDance/

ElectronicandLatin,

resultinginfewer

averageblended

streamsneededper

albumequivalent

U.S.StreamingConsumptionPatterns

Differentblendsofstreamingtype

(PremiumOn-Demand

Audio/Video,Ad-

Dance/

Latin

StreamingBlend

ElectronicStreamingBlend

18.9%81.1%

32.0%68.0%

9.1%

9.8%

1.1%

80.0%

SupportedOn-DemandAudio/Video)betweenvariousgenresdrivetheaveragevaluesneededtoequalanalbum

13.1%

equivalent

18.9%

66.5%

1.5%

Premium

PremiumOn-DemandAudioPremiumOn-DemandVideo

Ad-Supported

Ad-SupportedOn-DemandAudioAd-SupportedOn-DemandVideo

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

GenrePatternsforU.S.AlbumEquivalent

Countrymusichasthelowestaveragenumberofblendedstreamsperalbumequivalent,whileLatinhasthehighestwhencomparedtoothercoregenres

PercentageofAudiencethat

ReportsStreamingMusicWithintheFirstWeekofItsRelease

BlendedGenreStreamsPerAlbumEquivalent

Country

Pop(top50)

Rock

Dance/Electronic

Christian/Gospel

R&B/Hip-Hop

World(top30)

Latin

1,550

1,500

1,450

1,400

1,350

1,300

1,250

K-Pop

Latin

CountryandRock

genresneedfewer

streamstoequalan

albumequivalent,but

theiraudiencesarealso

thelowesttoreport

listeningtomusic

duringthefirstweek

Hip-Hop/Rap

Electronic/Dance

Pop/Top40

Chris

Stapleton

Rock

Country

BasedontheTop100AlbumsfromEachGenreinH12024

020%40%60%80%

SOURCE:LUMINATEMUSICCONSUMPTIONDATASOURCE:LUMINATEINSIGHTS-ARTIST&GENRETRACKER(Q12024)

TREND2

WelcometotheShow

ConcertTicketPurchaseStartsaRevenueCycle

Consumerspayandtheliveeventcreatestrackableconsumption

onConcerts

U.S.,Q22024

$50

$40

U.S.MonthlySpending

GenZspentthe

mostonconcerts

monthlyinQ22024,

spending23%

MOREpermonth

thantheaverageU.S.

musiclistener

64%

Livemusiceventsmakeup64%ofmonthlymusicspend

MorganWallen

$30

$20

$80

$10

$0

Q22024marksthefirsttime

GenZ($80)surpassesMillennials

($63)inreportedtotalmonthly

livemusiceventspend*

*TOTALLIVEMUSICEVENTSPENDINCLUDESCONCERTS,FESTIVALS,SMALLLIVESESSIONS,CLUBDJEVENTSANDLIVESTREAMS SOURCE:LUMINATEINSIGHTS-U.S.MUSIC360(Q22024)WALLEN:DEREKWHITE

LiveMusicEventsImpact

ConsumptionattheLocalLevel

Whenanalyzingdataacross50artists,990showsand129U.S.markets,themedianeventyields+42%growthinlocalDMAOn-DemandAudio

Streamingduringtheweekofanevent…butgenrematters

BillieEilish

MedianOn-DemandAudioGrowthatLocalMarket-LevelDuringWeekofEventComparedtotheWeekBefore

Dance/Electronic

+143%

Rock

+63%

Pop

+53%

Latin

+35%

Country

R&B/Hip-Hop

+20%

SOURCE:LUMINATEMUSICCONSUMPTIONDATAEILISH:VICTORIASTEVENS

+20%

ON-DEMANDAUDIOSTREAMS

BeyondtheStage:GlobalImpactofGaming

TheannouncementofMetallica’sFortnitetakeoveronJune12,2024,droveGlobalgrowthforthesixfocussongsusedinthegameaswellastheband’scatalogoutsidethesetracks

TheMetallica

songsfeaturedinthe

gamegrew20.1%in

GlobalOn-Demand

Audiostreamstheweek

ending6/20/24over

theweekprecedingthe

announcement(week

ending6/6/24)

MetallicaGlobalOn-DemandAudioStreams

SongsUsedinFortniteCatalog(Ex-FortniteSongs)

80M

60M

Metallica’sremaining

catalog—excluding

thesesongs—grew

6.2%duringthissame

timeperiod,indicating

furtherlisteningpastthe

focustracks

40M

20M

0

6/6/246/13/246/20/24

WEEKENDING

SOURCE:LUMINATEMUSICCONSUMPTIONDATAMETALLICA:MICHAELBUCKNER

Metallica

GamingImpactonAudioStreaming

AnalysisofselecttracksincludedinFortniteFestivalannouncementsshowedanaverageliftof8.7%inOn-DemandAudiostreamingthedayaftertheannouncementcomparedtothedaybefore

U.S.Day-Over-DayOn-DemandAudioStreamingofSelectTracks

Day0IsWhenFortniteFestivalAnnouncedTrackInclusion

500K

400K

300K

200K

100K

0

Day-3Day-2Day-1Day0Day+1Day+2Day+3

TrackLaunch

Pitbullft.Ne-Yo,AforJackandNayer,“GiveMeEverything”(Pop)Evanescence,“BringMetoLife”(Rock)

PostMalone,“BetterNow”(R&B/Hip-Hop)TwentyOnePilots,“Heathens”(Rock)

NoDoubt,“JustAGirl”(Rock)

ArianaGrande,“Positions”(Pop)

RageAgainsttheMachine,“BullsonParade”(Rock)MeganTheeStallion,“Savage”(R&B/Hip-Hop)

JohnWilliams,LondonSymphonyOrchestra,“CantinaBand”(Classical)

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

Music&GameGenres

ChappellRoan

Whilecertaingamegenrescanberankedbyoverallpopularity,therearealsodifferencesinpreferencebyaudience

Top5VideoGameGenres

AmongU.S.MusicListeners

16%

FightingGames

22%

PuzzleGames

20%

ActionAdventure

14%

SportsGames

20%

Shooters

K-POP

ROLE

PLAYINGGAMES

31%(282)

HIP-HOP/RAP

FIGHTINGGAMES

28%(215)

DANCE/

ELECTRONIC

RHYTHMGAMES

13%(325)

VideoGameGenresWhereSelectFan

GroupsOver-Index*

*INDEXTOU.S.GENPOPSOURCE:LUMINATEINSIGHTS-ENTERTAINMENT365(Q12024)

ROAN:RYANCLEMENS

Gamers&Merch

ComparedtoAverageU.S.MusicListenersofTheirOwnGeneration,GamersareMoreLikelytoHavePurchasedMerch/Memorabilia/CollectiblesintheLast12Months

Boomers

+40%

Millennials

+19%

GenX

+25%

GenZ

+11%

SOURCE:LUMINATEINSIGHTS-ENTERTAINMENT365(Q12024)

WheretoFindGamersOnline

ComparedtoaverageU.S.consumers,Gamersaremorelikelytousecommunity-basedsocialnetworkandcommunicationplatforms

+50%

PercentofGamersmorelikelytouseplatformslikeWhatsApp,Telegram,etc.

+50%

PercentofGamersmorelikelytouseReddit

+70%

PercentofGamersmorelikelytouseDiscord

SOURCE:LUMINATEINSIGHTS-ENTERTAINMENT365(Q12024)

+59%

+41%

J-PopandK-Poplistenersare59%morelikelytohavepostedSFV*

WithShort-FormVideo,UsersBecomePartoftheShow

76%ofmusiclistenershavewatchedshort-formvideos(SFV)intheU.S.,

Hip-Hop/RapandLatinlistenersare41%morelikelytohavepostedSFV*

while22%ofmusiclistenershavepostedtoshort-formplatforms

Dance/Electroniclistenersare36%morelikelytohavepostedSFV*

+36%

R&Blistenersare32%morelikelytohavepostedSFV*

+32%

Pop/Top40listenersare23%moreli