英語(yǔ)常用詞匯及小學(xué)升初常用詞匯

包括常用英語(yǔ)口語(yǔ)考試常用詞匯以及小升初常用詞匯，還有部分閱讀理解高頻詞匯。關(guān)于電影和書(shū)籍的常用詞匯Part1-stylequestionsExaminer:Doyouliketoreadbooks?Marie:Yes…Ilovereading…Ilikenothingmorethantobeengrossedin（被某事吸引到全神貫注的程度，沉醉于某事）agoodbook…Iregularlytakeout（借書(shū)）booksfromthelibraryandusuallyreadthemfromcovertocover（從書(shū)皮看到書(shū)皮，表示從頭至尾）innotime（不花時(shí)間就完成，形容迅速）…andIcan’tgotosleepatnightwithoutsomegoodbedtimereading（睡前故事）…Examiner:Howoftendoyougotothecinema?Jemma:Unfortunatelywedon’thaveacinemanearussowehavetogointothenearesttowntocatchthelatestmovie（看最新電影）…Iusuallyavoidseeingpopularbox-officehits（票房冠軍型的電影）whichI’mnotalwayskeenonseeing…Ipreferlow-budgetfilms（小制作的電影）…sci-fi（sciencefiction的簡(jiǎn)稱，發(fā)音是[‘saifai]，科幻電影）especially…andthere’sagreatcinemaIgotothathasfrequentshowings（放映）offilmslikethese…Examiner:Doyoupreferreadingbooksorwatchingfilms?Louisa:I’mnotreallyabigreader（大讀者，表示書(shū)蟲(chóng)型的人）…Ifindbooksquiteheavy-going（難懂）…soImuchprefertoseeafilm…perhapsit’sthespecialeffects（特效）orthesoundtrack（電影原聲效果）…Idon’tknow…Ijustpreferafilm…Part2-styletaskDescribeabookyouhavereadorafilmyouhaveseen.Youshouldsay:whatthisbookorfilmwaswhenyoureadorsawitwhyyoudecidedtoseethefilmorreadthebookandsayifyouenjoyeditandwhy.Pauline：Ilikereading…especiallyEnglishnovels…it’sagreatwaytoimproveyourvocabularyandtherearesomanyfantasticauthors（很棒的作者）tochoosefrom…onebookthatcamehighlyrecommended（被高度推薦的）bymyteacherwasTheMayorofCasterbridge…IwasstudyingataschoolinTheUKatthetimeandshesaiditwouldgivemeapictureofwhatlifewaslikeyearsagointheareaIwasliving（別去硬套故事，沒(méi)有在英國(guó)學(xué)習(xí)過(guò)就不要直接用，學(xué)習(xí)詞匯是目的）…wellIhavetosayIabsolutelylovedit…itwasarealturner（好看到停不下來(lái)的書(shū)）…it’sahistoricalnovelandthesetting（故事背景地點(diǎn)和時(shí)間）wasafictionaltowncalledCasterbridge…butactuallyitwasbasedon（基于）atownnearwhereIwasstudyingcalledDorchester…ithadsuchagreatplot（故事情節(jié)）…tocutalongstoryshort,ittellsthestoryof（故事講的是）thedownfallofamancalled,Henchard,thecentralcharacter（主角）wholivesduringaperiodofgreatsocialchangearoundthetimeoftheindustrialrevolution…thereasonIenjoyeditsomuch…apartfromthegreatstory…is…itgavemeapictureofwhatlifehadbeenlikeintheplaceIwasstudyingatthetime…Ireallycouldn’tputitdown（好看到無(wú)法釋手）…afantasticstory…Part3-stylequestionsExaminer:Isreadingaspleasurableindigitalformat?Alise:PersonallyIpreferreadingapaperbackorhardback（紙皮的書(shū)或精裝書(shū)）…especiallyifI’mreadingaclassic（經(jīng)典作品）whichIdon’tthinkfeelsrightasane-book（電子書(shū)）…butIcanseeitcanbegoodforothers…mygrandmotherhasane-reader（電子書(shū)瀏覽器）andshelovesthewayyoucanenlargethetext（放大字體）…（對(duì)于老年人來(lái)說(shuō)可以放大字體也是很棒的理由啊?。。〦xaminer:Doyouthinkbookshopswillsurviveinthedigitalrevolution（書(shū)店在電子浪潮中可以生存下來(lái)嗎）?Thomas:Ithinkso…atleastIhopeso…Iloveflickingthrough（快速翻閱）booksinabookshop…onlineshoppingisuseful…findingoutonAmazonifabookyouwanthasgotagoodreview（有好的評(píng)價(jià)）…maybegettingonethatisdifficulttofind…butIstilllovetheexperienceofbeinginabookshop…Examiner:StatisticsshowthatvisitstothecinemaareupdespitetheavailabilityofDVDsandonlinedownloads.Whydoyouthinkthismightbe?Jamie:Ithinkit’sthewholeexperiencethatthecinemaoffers…goingouttoseeafilmwhenitgoesongeneralrelease（剛剛上映的時(shí)候）…andseeingitonthebigscreen(大熒幕)ismoreexcitingthanwatchingthefilmathomeonTV…especiallyifit’sanactionmovie…andwatchingitwithothersmakesitevenmorespecial…電影種類：科幻片：Sci-fi動(dòng)作片：Actionmovie恐怖片：Horrormovie驚險(xiǎn)片：Thriller喜劇：Comedy愛(ài)情片：Romance/romanticmovie紀(jì)錄片：Documentary商業(yè)大片：Commercialmovie/film爆米花電影：Popcornmovie文藝片：Artmovie/film,art-housefilm默片：Silentmovie/film黑白電影:Black-and-whitemovie老電影：Classicmovie獨(dú)立制作電影：IndependentmovieDefinitionsanactionmovie:afilmwithfastmovingscenes,oftencontainingviolencetobeengrossedin:tobecompletelyfocusedononethingbedtimereading:somethingtoreadinbedbeforeyougotosleeptobeabigreader:someonewhoreadsalottobebasedon:touseasamodalaboxofficehit:afinanciallysuccessfulfilmtobeheavy-going:difficulttoreadablockbuster:afilmthatisabigcommercialsuccesstocatchthelatestmovie:toseeafilmthathasjustcomeoutthecentralcharacter:themainpersoninafilmorbookaclassic:ofthehighestqualitytocomehighlyrecommended:tobepraisedbyanotherpersoncouldn’tputitdown:wasn’tabletostopreadingabookane-book:adigitalbookane-reader:adeviceforreadinge-bookstoflickthrough:tolookquicklythroughabooktogetagood/badreview:toreceivepositiveornegativefeedbacktogoongeneralrelease:whenafilmcanbeseenbythegeneralpublichardback:abookwitharigidcover(see‘paperback’below)ahistoricalnovel:astorysetinthepastalowbudgetfilm:afilmmadewithasmallamountofmoneyonthebigscreen:atthecinemaapageturner:abookthatyouwanttokeepreadingpaperback:abookwithaflexiblecover(see‘hardback’above)plot:themaineventsinafilmorbooktoreadsomethingfromcovertocover:toreadabookfromthefirstpagetothelastsci-fi:sciencefictiontoseeafilm:toseeafilmatthecinema(see‘watchafilm’below)thesetting:wheretheactiontakesplaceshowings:performancesofafilmsoundtrack:themusicthataccompaniesafilmspecialeffects:thevisualsorsoundsthatareaddedtoafilmwhicharedifficulttoproducenaturallytotakeout(abookfromthelibrary):toborrowabookfromthelibrarytotellthestoryof:tooutlinethedetailsofsomeone’slifeoraneventtowatchafilm:towatchafilmonTV(see‘toseeafilm’above)關(guān)于高科技的常用詞匯Part1-stylequestionsExaminer:Doyouenjoyusingtechnology?Stephan:Well…Iwouldn’tcallmyselfatechie（高科技狂熱份子）oracomputerbuff（電腦小高手）butIenjoyusingcomputers…I’dliketofindoutmoreabouthowtheywork…whenmycomputercrashes（電腦崩潰）neverknowwhattodo.Examiner:DoyouusetheInternetforyourstudies?Sophie:Yes…I’dbelostwithoutit…Idolotsofvideoconferencing(視頻會(huì)議)topracticespeakingandsocialmedia（社交媒體）likeFacebookisagoodwaytomeetupwithotherstudents…andIdownloadpodcasts（音頻播放，博客）thatteachEnglishvocabularyandgrammar.Examiner:Doyouhaveyourowncomputer?Tania:Yes…IhaveaMacbookPro…Iuseitallthetime…forwordprocessing（文字編輯處理）…browsingwebsites（瀏覽網(wǎng)頁(yè)）andcatchingupwithTVprogrammesI’vemissed.Part2-styletaskDescribeanitemoftechnologyyouhavethatisveryimportant.Youshouldsay:whatthetechnologyiswhenyougotithowoftenyouuseitandsayhowdifferentyourdailylifewouldbewithoutit.這個(gè)內(nèi)容不適合90后和00后，學(xué)習(xí)詞匯就好Mattie:Idon’thavemanygadgets（小型電子工具）…justacomputer…alaptopandmymobilephone…butI’lltalkaboutmycomputerasit’ssouseful…it’sfunnyreally…2yearsagoIwasstilllearningtousecomputers…h(huán)owtouseemail…sendattachments（發(fā)送附件）howtoaccesswebsites（瀏覽網(wǎng)頁(yè)）…thenIdecidedtodoadigitalediting（數(shù)碼編輯）courseforvideoandphotography…andsoIboughtthelaptopwhenIstartedthecourse…myhusbandhadadesktopPC（臺(tái)式機(jī)）butitwasveryslowsoIdecidedtoupgrade（升級(jí)）toapowerfulonebecausewedoalotofvideoeditingonthecourse…it’sahigh-spec（高規(guī)格發(fā)音：[hai-spek]）laptop…veryfast…thelatestoperatingsystem（操作系統(tǒng)）…itbootsup（啟動(dòng)）reallyquicklyandit’sfuntousesoitmakesworkingapleasure…I’vebecomeacompetentcomputerusernow…ifIdidn’thaveitIdaresayI’dhavetospendmoretimeatcollegeusingtheircomputers…butonthepositivesideIsupposeI’dreadalotmoreifIdidn’thaveit…Iprobablywastealotoftimesurfingtheweb…buthopefullyIwon’thavetobewithoutit…Part3-stylequestionsExaminer:Whatdoyouthinkaretheimportantthingspeopleneedtolearnwhentheystartusingcomputers?Alejandro:Well…therearethingslikehowtousetheInternet…h(huán)owtoenterawebaddress（輸入網(wǎng)址）…h(huán)owtonavigatewebsites（找到網(wǎng)頁(yè)）…thatkindofthingbutit’salsoimportanttoknowhowtobackup（備份）yourfilesincaseyourcomputercrashes…andallaboutInternetsecurity.（網(wǎng)絡(luò)安全）Examiner:Whatkindoftechnologicaldevelopmentshavemadethebiggestimpactonourlives?Faydene:InmylifetimeithastobetheInternetofcoursebutIalsothinkwifihasmadeahugedifferencetohowweinteractwiththeInternet…wirelessnetworksathomeandpublicwifihotspotsmeanwecangoonlineeasily…accessourmail…logintoourworkintranetandbasicallybeconnectedwhereverweare.Examiner:Docomputersmakeitmucheasiertostudy?Jane:Definitelyyes…researchinginformationismucheasierwiththeInternet..youcanbookmarkwebpages（添加書(shū)簽頁(yè)）forfuturereferenceandwritingessaysismucheasier…beingabletocutandpaste（復(fù)制粘貼）sectionsoftextmeansyoucanexperimentwithorganisation…soyes…comparedtoyearsagowhenyouhadapileofbooksonyourdeskandapenandpaper…it’snowmucheasier.Definitionstoaccesswebsites/email:tolocatetobackupfiles:tomakeacopyoffilesincaseofacomputerproblemtobootup:tostartacomputertobookmarkawebpage:tomarkawebpageforfuturereferencetobrowsewebsites:tolookatwebsitesacomputerbuff:anexpertcomputerusertocrash:tosuddenlystopworkingtocutandpaste:tomovetextorimagesfromoneplaceinadocumenttoanotherplaceadesktopPC:acomputerthatisn’tportableandremainsinsituonadeskdigitalediting:toeditdigitalmaterialslikeaudioorvideofilesdownload(podcasts):tosaveacopyofafilefromtheinternettoyourowndevicetoenterawebaddress:totypetheaddressofawebsiteintotheaddressbarofyourbrowseragadget:atechnologicaltoollikeamobilephoneorcameratogoonline:tostartusingtheInternethigh-spec(laptop):powerfulcomputerwithtopqualitycomponentsInternetsecurity:Internetsafetyintranet:anetworkofconnectedcomputerswithinanorganisationthatisnotaccessiblebyunauthorisedvisitorstonavigateawebsite:tofindyourwayaroundawebsiteoperatingsystem:thesoftwarethattellsthecomputerhowtoworksendanattachment:sendanemailwithanaccompanyingfilesocialmedia:mediausedtointeractwithotherpeoplesuchasFacebookorTwittertosurftheweb:tolookataseriesofwebsitesoneaftertheotheratechie:somebodywhohasaninterestintechnologytoupgrade:toobtainamorepowerfulorfeature-richcomputerorpieceofsoftwarevideoconferencing:toseeandhearpeoplefromdifferentlocationsusingtheInternetwirelesshotspot:apublicplacewhereyoucanaccesstheInternetwirelessnetwork:anetworkwhereuserscanaccesstheInternetwithouttheuseoffixedcableswordprocessing;producingwrittentextsonacomputer關(guān)于工作的常用詞匯Part1-stylequestionsExaminer:Whatdoyoudo?Sasha:Idoajob-share（分工）withafriendinaboutique（精品店）…Ienjoyit…Ilikeworkingwithcustomers…unfortunatelyit’sonlytemporarywork（臨時(shí)工作）butoneoftheperksofthejob（perk,工作的福利）isIgetadiscountontheclothes…Examiner:Doyouhaveanycareerplansyet?Carly:Yes…I’dliketobemyownbossoneday…I’minterestedinprogrammingandI’dliketocreateappsformyselforforothercompanies…Iknowbeingselfemployed（自雇）wouldbeachallengebuttheideaofdoinganine-to-fivejob（朝九晚五的工作）doesn’tappealto（appealtosb.，對(duì)誰(shuí)有吸引力）meatall…Examiner:Whatdoyouseeyourselfdoingin10yearstime?Marie:I’dhopetobeworking…notahigh-poweredjob（權(quán)高望重的工作）…butI’mquiteacreativepersonsosomethingwhereIcanworkwithmyhands（靠雙手吃飯）wouldbenice…aslongasI’mnotstuckbehindadesk（困在桌子后面）doingsomethingboringinadead-endjob（沒(méi)有發(fā)展希望的工作）I’llbehappy…Part2-styletaskDescribeyouridealjob.Youshouldsay:whatthisjobiswhetheryouwouldneedanyqualificationswhetheritwouldbeeasytofindworkandsaywhyyouwouldenjoythisjobinparticular.Max:I’vealwayslovedwatchingwildlifeprogrammesonTVandoftenthoughthowmuchI’denjoyworkingwithanimals…perhapsinasafaripark…somethinglikethat…you’dprobablyneedadegreetohaveanychanceofbeingcalledforaninterview（被通知有機(jī)會(huì)參加面試）andwhethertherearemanyfull-timejobs（全職工作）Idon’tknow…I’msurealotofparksrelyonvoluntarywork（義工）soitmightnotbeeasy…anditprobablywouldn’tbewell-paid（收入頗豐）eitherbutmoneyisn’teverything…I’dgetsomuchjobsatisfaction（工作成就感）…Ican’timagineitbeingthekindofjobwhereyougetstuckinarut（同樣是被困在某處的那種情況）…andIthinkI’dbegoodatitaswell…I’dlovetoworkwithanimalsIenjoymanualwork（手工勞作）andI’magoodteamplayer（擅長(zhǎng)團(tuán)隊(duì)合作）…soeventhoughtheworkingconditions（工作條件）mightnotbethebestIthinkthatwouldbemyidealjob…Part3-stylequestionsExaminer:Iftherearealimitednumberofjobsavailablewhoshouldbegivenpriority,youngpeopleorolderpeoplewithmoreexperience?Anna:Thingsaresodifferentthesedays…afewyearsagoolderemployeeswouldoftentakeearlyretirement（提前退休）orgoontopart-time（兼職）contractsandtherewerealwaysopportunitiesforyoungerpeoplebutnowjobsaresoscarce…Ithinkyoungerpeopleneedtobegiventhechancewheneverpossible…Examiner:Whataresomeoftheimportantthingsacandidateshouldfindoutbeforeacceptingajob?Ali:Well…you’dneedtoknowaboutyourareaofresponsibility…andyoursalaryofcourseandthentherearethingslikeholidayentitlement（假期權(quán)，假期制度）…maternityorpaternityleave（產(chǎn)假）…ifyou’rethinkingofhavingchildren…andwhatthesituationisregardingsickleave（病假）…thatkindofthing…Examiner:Whataretheadvantagesofhavingyourownbusinessratherthanworkingforsomeoneelse?Julie:Well…unfortunatelybeinganemployeeatthemomentisverystressful…peoplehaveveryheavyworkloads（繁重的工作量）…they’realwaysunderpressuretomeetdeadlines（迎合截止日期）…runningyourownbusinessisn’teasy…butIdothinkitwouldbefarmoresatisfying…Definitionstobecalledforaninterview:tobeinvitedtoattendaninterviewtobeyourownboss:tohaveyourownbusinessadead-endjob:ajobwithnopromotionalopportunitiestodoajob-share:tosharetheweeklyhoursofworkwithanotherpersonagoodteamplayer:somebodywhocanworkwellwithotherpeoplefull-time:thenumberofhoursthatpeopleusuallyworkinacompleteweekaheavyworkload:tohavealotofworktodoahigh-poweredjob:animportantorpowerfuljobholidayentitlement:thenumberofdaysholidayallowedjobsatisfaction:thefeelingofenjoyingajobmanualwork:workthatrequiresphysicalactivitymaternityleave:timeoffworkgiventoawomanabouttohaveababytomeetadeadline:tofinishajobbyanagreedtimeanine-to-fivejob:anormaljobthatconsistsofan8hourday(approximately)oneoftheperksofthejob:anextrabenefityougetfromajobpart-time:workinglessthanfull-timetorunyourownbusiness:see‘tobeyourownboss’tobeself-employed:see‘tobeyourownboss’sickleave:timeallowedoffworkwhensicktobestuckbehindadesk:tobeunhappyinanofficejobtobe/getstuckinarut:tobeinaboringjobthatishardtoleavetotakeearlyretirement:toretireearly(retire:toreachanagewhenyouareallowedtostopworkingforaliving)temporarywork:workdoneforalimitedtimeonlyvoluntarywork:toworkwithoutpaytobewellpaid:toearnagoodsalaryworkingconditions:thehours,salaryandotherentitlementsthatcomeswiththejobtoworkwithyourhands:todomanualwork關(guān)于購(gòu)物的常用詞匯Part1-stylequestionsExaminer:Doyouoftengoshoppingforpersonalitems?Maxine:WhenIcanafford（買(mǎi)得起）ityes…mycollegeisinthecitycentreandIdoalotofwindowshopping（櫥窗購(gòu)物，光看不買(mǎi)）…butbeingastudentI’monatightbudget（預(yù)算很緊張）soIhavetobecarefulwithmoney（小心花錢(qián)）…Examiner:Aretheremanyshopswhereyoulive?Jenny:We’vegotafewlocalshops（社區(qū)小店）nearbyandafewindependentstores（獨(dú)立店鋪）butnoneofthebighighstreetnames（高街品牌，著名連鎖品牌）…Ihavetogointotownforthem…Examiner:Doyouenjoyshopping?Marco:Itdepends…Ihateitwhenthesalesareon（打折的時(shí)候）…crowdsofpeoplealltryingtosnapupabargain（搶到好價(jià)格）…Ifinditallabitstressful…Ialsogetannoyedwhenshopassistants（導(dǎo)購(gòu)）trytogivemethehardsell（強(qiáng)行推薦）whenallIwanttodoistolookaround…Part2-styletaskDescribeatimewhenyouboughtsomethingforsomeone.Youshouldsaywhenthiswaswhatiswasyouboughtwhoyouboughtitforandsayhowyoufeltaboutbuyingitforthem.Coleen:I’dliketotellyouaboutthetime…aboutfouryearsago…myhusbandandIboughtacomputerforourdaughter…shewasabouttogotouniversityandwe’dpromisedherwewouldtreathertoone…atthetimetherehadbeenabigadvertisingcampaign(廣告促銷活動(dòng))forthelatestAppleMacbookandourdaughterwasverykeentohaveone…shekepttellingustheywerevalueformoney（超值）…eventhoughtheyseemedveryexpensivetous…anyway,wetriedtoshoparoundtoseeifwecouldpickupabargain…thiswasinthemiddleofthesummersalesandwhereveryouwentpriceswerebeingslashed（大減價(jià)）onbigbrandnames（知名品牌）…butunfortunatelynotAppleproducts…weendeduphavingtopaythefullprice（全家購(gòu)買(mǎi)）…IremembermydaughterjustifyingthecostbypointingouthownicetheApplecarrierbag（手提袋）was…butitwaslovelytoseehersoexcitedandthecustomerservice（客服）she’sreceivedduringthefouryearsshe’shadithasbeenexcellent…soitwasvalueformoneyafterall（最后還算是超值了，。。。自我安慰）…Part3-stylequestionsExaminer:Doyouthinkwewillstopusingpapermoneyinthefuture?Louisa:Ithinkit’salmostcertain…atthemomentit’sstillpossibletopayincashbutI’msurethiswillchange…theproblemispeoplearemorelikelytogetintodebt（負(fù)債）andrunupacreditcardbill（積累信用卡賬單）whenthishappens.Examiner:Howdocompaniesencouragetheconsumertospendtheirmoney?Peter:Well…arecentdevelopmentinmycountryissomethingcalled‘BlackFriday’wherepeopleareencouragedtoshopuntiltheydrop（買(mǎi)到東西都掉了，買(mǎi)買(mǎi)買(mǎi)，買(mǎi)到吐）andbuythelatestmust-haveproducts（非有不可的商品）…thentherearethingslikeloyaltycards（優(yōu)惠卡）togetthecustomerbackinthestore…Examiner:Whatdoyouthinkshopsneedtodotocreateapositiveshoppingexperience?Tania:Themainthingformeisnotbeingpressurizedtobuy…Iappreciatethatshopassistantsareprobablyoncommission（拿提成）butifI’mlookingforclothesforexampleIliketotakemytime…totrysomethingon（試衣服）…andtoaskforhelpifIneedit…Definitionsadvertisingcampaign:aseriesofadvertisementstopersuadepeopletobuysomethingbigbrandnames:largewell-knowncompaniesorproductnamestobecarefulwithmoney:tonotover-spendcarrierbag:bags(usuallyplastic)suppliedbyshopscustomerservice:thedegreetowhichcustomersaretreatedwelltogetintodebt:toowemoneytogivesomeonethehardsell:toputpressureonsomeonetobuysomethinghighstreetnames:well-knownshopsindependentstores:smallshopsindependentoflargecompanieslocalshops:communityshopsloyaltycard:acardissuedbyashoptoallowcustomerstosavemoneyonthebasisofwhattheyspendmust-haveproduct:aproductthatisverypopularthatalotofpeoplewanttohavetobeonatightbudget:tohavealimitedamountofmoneytospendtobeoncommission:topaysomeoneinrelationtotheamounttheysellapayincash:topayforsomethingusingcoinsorpapermoneytopaythefullprice:topaythefullamountforsomethingtopickupabargain:tobuysomethingmuchcheaperthanthenormalpricetorunupacreditcardbill:toowemoneyonacreditcardtoshoparound:totrydifferentshopstofindthebestdealshopassistant:thepersonwhoservescustomerstoshopuntilyoudrop:todoalotofshoppingtoslashprices:toreducepricesagreatdealtosnapupabargain:tobuysomethingquicklythatisbeingsoldcheaplysummersales:aperiodintheyearwhenthingsaresoldcheaplytotrysomethingon:toseeifanitemofclothingfitsorissuitabletobevalueformoney:tobeworththecostwindowshopping:tovisitastoretolookatitemswithouttheintentionofbuyinganything關(guān)于廣告的常用詞匯Part1-stylequestionsExaminer:ArethereanyTVchannelsinyourcountrythatdon’thaveadverts?Loraine:No…they’reallcommercialchannels（含廣告的頻道）alldaylong…toomanyreally…andthere’salsoalotofproductplacement（產(chǎn)品植入）goingon…especiallyinsoapoperas（肥皂?。﹚heretheyplaceanitemjustbehindtheactors.Examiner:DoyouenjoywatchingadvertsonTV?Karin:No…notreally…Ihatecommercialbreaks（廣告插播）duringafilm…itreallyspoilstheflow（破壞節(jié)奏）…andduringprimetime（黃金時(shí)間）viewingtheyseemtosqueeze（擠進(jìn)來(lái)）evenmoreadsinthanusual…celebrityendorsements（明星代言）alsogetonmynerves（讓我不爽）…everyoneknowsthey’reonlydoingitbecausethey’regettingpaid.Examiner:Whatarethebestwaysforordinarypeopletoadvertisesomethingtheywanttosellinyourcountry?Marianne:Thesimplestwayistoplaceanadvert（登廣告）insomethingliketheclassifiedads（分類廣告）sectionofalocalpaper…orthere’stheInternetofcourse…therearelotsofsiteslikeeBaywhereyoucanbuyandsellthingsonline.Part2-styletaskDescribeanadvertyouoncesawthatwasveryeffective.Youshouldsaywherethisadvertappearedwhenyousawitwhatitwasadvertisingandsaywhyyouthoughtitwassoeffective.Max:OK…wellthiswasabout4yearsago…Iwaslookingforsomesoftwaretocreatevideos…onedayIgotanemailfromamailinglist（郵寄清單列表）I’dsignedupto…therewasalinkinittoapressrelease（新聞稿，通訊稿）…acompanyhadwrittensomethingaboutanewproductthatwassimilartowhatIwaslookingfor…attheendofthepressreleasetherewasalinktothesalespage（銷售頁(yè)面）…Ihadn’theardofthecompanybutIwasinterestedandclickedthelinktothead….whatcaughtmyattention（吸引我的注意力）immediatelywasthenumberoftestimonials/review（用戶評(píng)價(jià)）frompeoplewhohadboughtthesoftware…Ithinktestimonialsareliketheonlineequivalentofwordofmouth（口口相傳）advertisingandarereallypersuasive…anyway…whenIgottothebottomofthepagetherewasagreatbigcalltoaction（行為號(hào)召）buttoninvitingmetobuy…Iwastotallypersuadedandendedupmakingapurchase（下單）…whatmadeitsoeffective,Ithinkwasthepowerofthosetestimonials…they’dbeenwrittenbypeopleverymuchlikeme…they’dhadaneedandthesoftwarehadobviouslyturnedouttobejustwhattheywerelookingfor…whenyouthinkthatthiswasanewishcompanytheywouldn’thavehadanybrandawareness（品牌意識(shí)）atall…theyprobablywouldn’thavehadmuchofabudgetforadvertising…obviouslyyouwouldn’tadvertiseaproductlikethisthroughthemassmedia（大眾傳媒方式）onTV…theyprobablydidn’tevenhaveanadvertisingagency（廣告公司）tosupportthem…andyetthey’dmanagedtocreateagreatdealofbrandloyalty（品牌忠誠(chéng)度）frompreviouscustomers…Ithinkthatwasreallyeffective.Part3-stylequestionsExaminer:Whatisitthatmakesanadverteffective?Spencer:Well…whenacompanylaunchesaproduct（推出新產(chǎn)品）theyhavetoconsidertheInternet…especiallyhowitcanbeusedtospreadthewordonsocialmedia…sointhiscontextavideothatgoesviral（在網(wǎng)絡(luò)上火起來(lái)）isprobablythemosteffectivetypeofadvertyoucouldmake.Examiner:WhataretheadvantagestocompaniesofadvertisingontheInternetratherthanTV?Stelios:I’dimaginethemainadvantageisyoucanreachyourtargetaudience（目標(biāo)觀眾）muchmoreeffectively…ifyoubringoutanicheproduct（非大眾產(chǎn)品，小眾一些的產(chǎn)品）forexample…oryouhaveatightadvertisingbudget（廣告預(yù)算）…youcanadvertiseonparticularsitesthatthepeopleyouwanttoreachvisit…that’snotsomethingyoucandoonTV.Examiner:Whatthingsdoadvertisingcompaniesdothatmightgiveitabadname?Raol:Formethemostirritatingiscoldcalling（冷不防打電話推銷，指商家的騷擾電話）…wemustgettwoorthreeoftheseeverydayatwork…thenthere’sjunkmail（垃圾信件）thatgetspostedthroughtheletterbox…andofcoursetheonlineequivalentofthis…spamemails（垃圾電子郵件）…Ithinkit’sthiskindofadvertisingthattendstoannoypeople.Definitionsadvertisingagency:acompanythatcreatesadvertsforothercompaniesadvertisingbudget:theamountofmoneyacompanydecidestospendonadvertisingbrandawareness:howwellpeopleknowaparticularbrandbrandloyalty:thedegreetowhichpeoplecontinuetobuyfromthesamebrandorcompanybuyandsell:oftenusedtorefertothebuyingandsellingofitemsbetweenindividualscalltoaction:somethingthatencouragessomeonetotakeaparticularaction,suchasmakingapurchaseorclickingalinkonawebsitecelebrityendorsement:tohaveawell-knownpersonpromoteaproductclassifiedads:smalladvertisementsoftenputinanewspaperormagazinebyindividualstocoldcall:tocallsomeonewiththeaimofsellingsomethingwithoutthemaskingyoutodosocommercialbreak:theshortperiodduringTVprogrammeswhenadvertisementsareshowncommercialchannel:TVchannelsthatmakemoneyfromshowingadvertisementstogoviral:toquicklybecomeextremelypopularontheInternetthroughsocialmediajunkmail:unwantedpromotionalleafletsandletterstolaunchaproduct:tointroduceanewproductmailinglist:alistofnamesandcontactdetailsusedbyacompanytosendinformationandadvertisementsmassmedia:largemediaoutletslikeTV,newspapersandmagazinesnicheproduct:aproductthatisaimedatadistinctgroupofpeopletoplaceanadvert:toputanadvertsomewherepressrelease:somethingwrittenbyacompanyfornewspapersandmagazinesandwebsitestoshareandpublishprimetime:thetimeduringtheviewingschedulewhenmostpeoplewatchTVorlistentoabroadcastproductplacement:toadvertiseaproductbyusingitasapropinaTVshoworfilmsalespage:apagespecificallyusedtopromoteaproductorservicesocialmedia:websitesthatenableuserstocreateandsharecontentortoparticipateinsocialnetworking.spamemail:unwanted,promoti