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Asia-PacificFrontLineofHealthcare2024
Consumerengagementandtechnologyarereshapinghealthcare.
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Authorsandacknowledgments
VikramKapurisaseniorpartnerinBain&Company’sSingaporeofficeandheadofthefirm’sAPACHealthcare&LifeSciencespractice.
AlexBoultonisapartnerinBain&Company’sSingaporeofficeandaleaderinthefirm’sSoutheastAsiaHealthcare&LifeSciencespractice.
DamienAngusisapartnerinBain&Company’sMelbourneofficeandaleaderinthefirm’sAustra-lia/NewZealandHealthcarepractice.
DhruvSukhraniisapartnerinBain&Company’sMumbaiofficeandaleaderinthefirm’sIndiaHealthcare&LifeSciencespractice.
We’dliketothankHalodocforsharingtheirvaluabledataandinsightsandfortheirsupportinthedevelopmentofthisreport.WewouldalsoliketothanktheBain&Companyteamthathasworkedtirelesslytodevelopthisreport:MikiYu,DikshaSingh,DeekshaYadav,MayankPuri,SudhanshuSharma,ApurvaKohli,ShreyaGhosh,TuhinDutta,andSakshiVohra.
HalodocisapioneerofIndonesia’sdigitalhealthecosystem,offeringarangeofservices,fromtele-medicineandhealthproductsdelivery,homecareservices,tocashlessoutpatientservicesthroughpartnershipwithinsuranceproviders.Thecompanyisalsocommittedtopromotingwellnessby
offeringcomprehensivehealthsolutions,frompreventivetocurativeapproachesinasingleapplication.
Thisworkisbasedonsecondarymarketresearch,analysisoffinancialinformationavailableorprovidedtoBain&Companyandarangeof
interviewswithindustryparticipants.Bain&CompanyhasnotindependentlyverifiedanysuchinformationprovidedoravailabletoBainand
makesnorepresentationorwarranty,expressorimplied,thatsuchinformationisaccurateorcomplete.Projectedmarketandfinancialinformation,analysesandconclusionscontainedhereinarebasedontheinformationdescribedaboveandonBain&Company’sjudgment,andshouldnotbeconstruedasdefinitiveforecastsorguaranteesoffutureperformanceorresults.Theinformationandanalysishereindoesnotconstituteadviceofanykind,isnotintendedtobeusedforinvestmentpurposes,andneitherBain&Companynoranyofitssubsidiariesortheirrespectiveofficers,directors,shareholders,employeesoragentsacceptanyresponsibilityorliabilitywithrespecttotheuseoforrelianceonanyinformationor
analysiscontainedinthisdocument.ThisworkiscopyrightBain&Companyandmaynotbepublished,transmitted,broadcast,copied,reproducedorreprintedinwholeorinpartwithouttheexplicitwrittenpermissionofBain&Company.
Copyright?2024Bain&Company,Inc.Allrightsreserved.
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Asia-PacificFrontLineofHealthcare2024
AtaGlance
Asia-Pacificwillbethefastest-growingregioninhealthcarespending,accountingformorethan20%ofglobalspendingby2030.Accesstocare,cost,andqualityremaincriticalchallengesforhealthcaresystems.
Consumerstakegreaterownershipoftheirhealthandarereadytospendmore.Roughly50%ofallconsumers(58%ofGenZ)plantospendmoreonhealthcareinexchangeforbetterhealthoutcomes,betterexperiences,andgreaterefficiency.
Telehealthusagepersistspost-Covid-19,makingonline-offlinea“newnormal.”TelehealthusagegrewroughlytwofoldacrossAsia-Pacificmarketsduringthepandemicandstabilizedin2023.
Consumersdesireasingletouchpointtomanagetheirhealthandareincreasinglyplacinghightrustinprimarycareprovidersandotheralternativesitesofcarelikepharmaciesanddigital
health.
TounderstandopportunitiesandchallengesintheevolvingAsia-Pacifichealthcarelandscape,Bain&CompanyconductedasurveyinQ42023touncoverconsumer-centrictrendsinhealthcareconsump-tion.Thesurveywasdistributedto2,300consumersacrossnineAsia-Pacificgeographies(Australia,China,HongKong,India,Indonesia,Malaysia,Philippines,Singapore,andVietnam)inaprocess
similartothedatacollectionsweconductedpreviouslyin2019and2021.
TakenindependentlyorincomparisontoourearlierAsia-PacificFrontLineofHealthcareReports,themostrecentresultshelpusunderstandhowAsia-Pacificconsumers’healthcarebehaviorsandpreferenceshavechangedandprovidekeyinsightsintoemergingtrendsintheregion:
1.Healthcareisnolongerapassiveexperience:Consumersaretakingchargeoftheirhealth,aredemandingabetterexperience,andarewillingtoinvestinwellness.
2.Thefutureofhealthcareiseverywhere:Consumersexpectseamless,omnichannelcareexperi-encesthatextendbeyondtraditionalhospitalsettings.
3.Integratedcarewillbecomethenewstandard:Consumersdemandasingletouchpointto
managetheirhealthandareopentonewspecialtycaremodelsandcuratedcustomerjourneys.
4.Thetechrevolutionistransforminghealthcare:AIandhealthtechareunlockingthepowerofpersonalizedcareandreinventinghowwedeliverhealthcare.
Asthesefourtrendsshapehealthcaredeliveryintheregion,companieshavefourstrategicopportu-nitiestoattractconsumersandimprovepublichealth:
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Asia-PacificFrontLineofHealthcare2024
1.Reinventcustomerexperience:Prioritizepatient-centeredcaretodeliverpersonalizedrecommendationsandaseamlessomnichannelexperienceforenhancingoutcomesandsatisfaction.
2.Coordinatecaredelivery:Upgradecaremanagementthroughbettercollaborationandcoordinationacrosscareteams.
3.Future-prooftechnologyinfrastructure:Digitizelegacyprocessesanduseinnovativetechnologiestoempowerhealthcareprovidersandconsumers.
4.Forgestrategicpartnerships:Connectcarejourneysacrossthebroaderhealthcareecosystemofpartnersandbreaktransactionalsilos.
Keythemes
Consumerism
ConsumersacrossAsia-Pacificaretakingaproactiveapproachtomanagingtheirhealth,fitness,andoverallwellness.Asaresult,anincreasingshareofconsumersareexpressinginterestinhealthandlifestylemaintenanceandarefollowingthroughwithtimelycheck-upstotakecontroloftheir
well-being.
Consumer-drivenhealthmonitoring(e.g.,sleeptracking,heartratemonitoring)hasincreasedintheregionduetotheemergenceofincreasinglyaffordablesmartwearables,includingwatchesandbands.BrandslikeNoiseinIndianowprovidesmartwatchesatjust$10to$12,democratizingwearableaccess.Asaresult,inour2023survey,roughly85%ofrespondentsexpressedinterestinhealth
maintenanceandlifestylechanges.
ConsumersinAsia-Pacificalsoincreasinglyexpectgreaterconvenienceinhealthcaredelivery.Theyactivelyseekhealthcareprovidersandservicesthataremoreaccessible,flexible,andtailoredtotheirspecificneeds(seeFigure1).
Consumersareincreasinglywillingtospendmoreonhealthcare.Accordingto2023surveyresults,51%ofAsia-Pacificconsumers(58%ofGenZ)saytheyarewillingtopaymoreoutofpocketfor
healthcareinexchangeforbetterhealthoutcomes,betterexperiences,andgreaterefficiency.
Theadoptionofwellnesstrends,however,ismorecommonamongthe“healthyandwealthy”group.Inhigh-incomegroups,50%reportedspendingmoreonnutritionalsupplements,comparedtotheoverallpopulationat45%.GenZexhibitsmoreactiveinvolvementintheirhealthcarecomparedtootheragecohorts,withhigherhealthcarespending.Accordingtooursurvey,theGenZpopulationisespeciallyfocusedonpreventiveproductsandservicesintheconsumerhealthcategory,withanotablesurgeindemandfornutritionproductssuchasvitaminsandsupplements(seeFigure2).
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Ihaveaninterestin
healthmaintenanceandlifestylechanges
Iexpectconvenienceinadditiontoquality
Idomoreresearchonline
tounderstandmysymptomsandtreatments
Iammoreinformedabout
mydiseaseandtreatmentoptions
Iaminterestedinthelowest
costalternativeforaparticulartreatment
25%
26%
25%
29%
29%
Asia-PacificFrontLineofHealthcare2024
Figure1:Consumersareproactivelymanagingtheirhealthandwell-being
Percentageofrespondentsagreeingtothestatements
(2023)
85%
83%
74%
69%
69%
Rank2021
1
2
3
4
5
Notes:Respondentswereaskedthequestion,“Comparedtothreeyearsago,towhatextentarethefollowingstatementsaboutyoutruetoday?”;Percentagesincludethosewhoresponded“mostlytrue”or“somewhattrue”tothequestion
Source:BainFrontLineofHealthcareAsia-Pacificsurvey,2021(n=1750),2023(n=2300)
Figure2:Astrongdesiretoinvestinproactiveandpreventivecarethroughnutritionandsupplementspending
Percentageofrespondentslikelytospendmoreinnext12months
Nutritionandsupplement
Skinandderma
Oralhealthcare
Overthecounter
Weightmanagement
Alternativeandtraditionalmedicine
47%45%
38%30%
36%
19%
20%
GenZOverallrespondents
Notes:Respondentswereaskedthequestion“Howhaveyourspendinghabitschangedoverthepast12monthsversustheyearpriorinthefollowingconsumerhealthcategories?”and“Howdoyouexpectyourspendinghabitstochangeoverthenext12monthsversusthepastyearinthefollowingconsumerhealth
categories?”
Source:BainFrontLineofHealthcareAsia-Pacificsurvey,2023(n=2300)
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Asia-PacificFrontLineofHealthcare2024
Careeverywhere
TheoldnotionofhospitalsasthesolepreferredorpreeminenthealthcareprovidersisslowlyshiftingacrosstheAsia-Pacificregionthankstotechnologicalintervention,sustainedfocusonconvenience,andasurgeinconsumerism.
Today’spatientswanttoexplorecareoptionsthatarebothconvenientandaffordable.Accessiblehealthcareoptions—includingwellnesssupportandothernon-acutecareservices—arebecomingincreasinglyavailableatcommunityclinics,pharmacies,andothernon-hospitallocationsacrosstheregion.
Comparedtoour2021results,consumersexhibitgreatercomfortin2023aboutreceivingcareoutsideconventionalhospitalsetups,particularlyforroutinecheck-upsanddiagnosticservices(seeFigure3).
Duringthepandemic,manyconsumersreceivedCovid-19testingandvaccinesatpharmacies,helpingtonormalizethenotionthatsuchplacescouldserveasapoint-of-careprovider.Asaresultoftheseexperiences,consumersarebecomingmorecomfortablewithaccessinghealthcareservicesat
pharmacies.Infact,2023resultssuggestthatatleast65%ofconsumers(74%inGenZ)usepharmaciesasaprimarypointofcare.
Figure3:Careisextendingbeyondtraditionalhospitalsettings
Percentageofrespondentscomfortable*receivingcareoutofhospital
74%
71%70%
67%67%69%
66%
59%61%
64%
61%
59%
56%
55%
49%
53%
50%
47%
42%
42%
38%
Routine
andpreventative
healthcare
check-ups
Pathology
Imaging
Followup
consultations
Chronicdisease
management
Minorsurgical
procedures
Cancercare
201920212023
Notes:Respondentswereaskedthequestion,“Howcomfortablewouldyoufeelaboutgettingcareforthefollowingservicesawayfromatraditionalhospitalset-up(e.g.,atambulatorysurgerycenters(ASCs),retailclinics,homeservices)?
(*)Percentageofpatientsincludethosewhoresponded,“somewhatcomfortable”and“completelycomfortable”forservicesmovingoutsidethehospital;Imagingincludesx-rays,ultrasounds,etc.;Healthcheck-upsincluderoutineandpreventivecheck-ups;Pathologyincludesbloodtests,etc.;Follow-upconsultations
includepost-surgeryoracutecareepisodes;Cancercareincludesregularchemotherapysessions.MalaysiaandthePhilippineswerenotcoveredinthe2019survey.VietnamandHongKongwerenotpartofthe2019and2021surveys
Source:BainFrontLineofHealthcareAsia-Pacificsurvey,2019(n=1823),2021(n=1750),2023(n=2300)
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Asia-PacificFrontLineofHealthcare2024
Thesurveyalsosuggeststhatinthefuture,theproportionofconsumerswillingtoseekpharmacy-providedhealthcaremayincreaseto73%(82%inGenZ)inthepresenceofpartnershipsbetweenpharmaciesandotherhealthcareproviders,includingclinicsorspecialists.Ourresultsfoundthatbetween70%ofconsumersinMalaysia,thePhilippines,andVietnamand85%ofconsumersinChina,India,andIndonesiaarewillingtoconsiderpharmaciesastheirprimaryhealthcareproviderswhenpartnershipswithotherhealthcareprovidersareinplace.
Basedonour2023survey,weanticipateasignificantincreaseintheadoptionofpharmacy-providedservicessuchasdiagnosticservices,healthscreenings,homedeliveryofmedicine,andmedicationtherapymanagementforchronicillnessessuchashypertensionanddiabetes(seeFigure4).
Ourearliersurveyspinpointedahugeleapintelehealthadoption,whichnearlydoubledbetween2019and2021acrossAsia-Pacific.Inthisyear’ssurvey,weobservedpost-CovidtelehealthpenetrationgrowthslowingyetpersistingacrossAsia-Pacificmarkets(seeFigure5).
Figure4:Potentialforapharmacytotransformintoahealthcarepartner
Percentageofrespondentsthatarelikelytouseservicesatpharmacyinthenexttwoyears
(~1.1x)
(~0.9x)
80%
75%
80%78%
(~1.1x)
74%
67%
(~1.3x)
68%
52%
(~1.3x)
65%
49%
(~1.2x)
61%
52%
(~1.3x)
60%
46%
(~1.2x)
56%
46%
Prescriptionmedicationdispensing
Over-the-counter
medicationand
healthproduct
purchases
Consultations
withpharmacists
Diagnostic
servicesand
healthscreenings
Homedelivery
ofmedicines
Vaccinations
Medicationtherapy
managementfor
chronicillness
Alternative/traditionalmedicines
CurrentadoptionpercentageLikelyfutureadoptionratepercentage
Note:Respondentswereaskedthequestion,“Whatserviceshaveyouutilizedatyourpharmacy/healthcareretailerinthepast12months,andwhatservicesareyoulikelytouse(ifmadeavailable)inthenexttwoyears?”
Source:BainFrontLineofHealthcareAsia-Pacificsurvey,2023(n=2300)
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Asia-PacificFrontLineofHealthcare2024
Figure5:Telemedicineisheretostaypost-pandemic
Percentageofrespondentswhousedtelemedicineservicesinthepast12months
58%
51%
25%
59%
55%
29%
54%
45%
5%
53%
47%
24%
48%48%
45%
43%
34%
16%
35%
33%
30%
Growth2021–23(inpp)
IndonesiaIndiaAustraliaChinaPhilippinesVietnam*SingaporeHongKong*Malaysia
7-4960-9-3
201920212023
Notes:Respondentswereaskedabouttelehealthusageinthepast12monthsacrossthe2019,2021,and2023APACFLoHSurvey.GrowthΔhasadeviationof+/-1%duetoroundingoff;MalaysiaandthePhilippineswerenotcoveredinthe2019survey.(*)VietnamandHongKongwerenotpartofthe2019and2021surveys
Source:BainFrontLineofHealthcareAsia-Pacificsurvey,2019(n=1823),2021(n=1750),2023(n=2300)
Thebenefitoftelehealthisevident,especiallyinloweringhealthcarecosts.Thisisprimarilyattributedtotheearlytriageandsteeragetorightsideofcarecoupledwiththelowpricepointandpharmacyattachrateforteleconsultationcomparedtoin-personprimaryconsultation.Forexample,accordingtoHalodoc,atelehealthande-pharmacyplatforminIndonesia,theoverallcostoftelemedicine
(includingconsultationandmedication)isthreetimescheaperthanofflinemode(seeFigure6).Inadditiontobeingcost-effective,onlineconsultationsdemonstratedahigh-solverateofmorethan95%forthetopfiveonlinediagnoses(e.g.,acuteupperrespiratorytractinfections,nasopharyngitis,fever).
Inresponsetothenewdigitalnorms,offlineheritagehealthcareprovidersarealsodoublingdownondigitalcapabilities.InIndiaandIndonesia,provider-ownedappsfromlongtimehealthcareplayershavenearlytripledtheiractivemonthlyusersinthepastthreeyears.Forexample,India-based
providerApolloHospitalshasworkedtoboostitsdigitalservicesbylaunchingitsApollo24|7app,whereconsumerscanaccessserviceslikevideoconsultations,hospitalappointmentbooking,andat-homemedicationanddiagnosticsordering,allinoneplace.Thehospitalnetworkhasalso
expandedaccesstoomnichannelcarethroughitspresenceacrossawidenetworkofhospitals,clinics,diagnosticscenters,andpharmacies,enhancingconsumerexperienceandconvenience.
7
Of
consultation
fline
17
16
16
16
19
Online
consultation
fline
Of
medicine
27
2
11
24
2
2
10
2
2
8
18
Online
medicine
10
11
Asia-PacificFrontLineofHealthcare2024
Figure6:TelemedicineisthreetimescheaperthanofflineconsultationinIndonesia,asperHalodocdata
Approvedamountforonlinevs.offlineconsultationsandmedicationsfortop5diagnosesforHalodocmemberbase(inUSD),2022
50
40
30
20
10
0
3.6x
3.8x
2.7x3x
2.6x
15
20
Fever
Diarrheaandgastroenteritis
Acute
pharyngitis
Acute
nasopharyngitis
Acuteupper
respiratoryinfection
Note:Exchangerateusedis1IndonesianRupiah=0.000064536106USD(asofDecember2023)
Source:Halodocreport,2022
Caremanagement
Primarycareismakingacomebackpost-pandemic:91%ofconsumerspreferasingletouchpointtomanagetheirhealth.Followingtrendsevidentinoursurveyfindings,wecontinuetoseestrongconsumerinterestinasingle,accessibletouchpointtomanagetheircare.
Inmostmarketswheretheprimarycaresystemisalreadyestablished,digitalhealthisnotdisplacingprimarycarebutsuperchargingitseffectiveness.
AkeyexceptionisChina,wheredigitalhealthishelpingreshapeconsumers’caredeliverypreferences.There,62%ofrespondentsreportpreferringavirtualtouchpointofcare—atrendthathas,no
doubt,beendrivenbyloweraccessibilitytoindependentclinicsandlongwaittimesathospitals(seeFigure7).
Consumerswantasingletouchpointtomanagetheirhealth.Whodotheytrusttomanageandco-
ordinatetheiroverallhealthcareneeds?Primarycareprovidersremainmosttrustedacrossmany
Asia-Pacificmarketsformanagingoverallhealthcareneeds.InChina,Indonesia,andVietnam,wherethereisasignificantgapintheavailabilityandqualityofprimarycareservices,consumerstrusthospi-talsthemost.We’vealsoobservedrecenttrendshintingatadditionaltrustinnon-traditionaldeliverychannels,includingretailhealthoutletsanddigital-firstplayers,withconsumersinIndiaandMalaysiadisplayinghightrustinpharmacies.
8
(93%)
(91%)
(68%)
Asia-PacificFrontLineofHealthcare2024
Figure7:Consumersprefersingletouchpointtomanagehealthcareneeds
Percentageofrespondentspreferring
singletouchpoints
Percentageofrespondentspreferring
virtualtouchpoint
100%
80
60
40
20
0
2019
2023
2021
China
Singapore
HongKong
India
Indonesia
Vietnam
Philippines
Australia
Malaysia
2019
30%
63%
N/A
40%
30%
N/A
N/A
33%
N/A
2021
55%
40%
N/A
39%
39%
N/A
29%
20%
33%
2023
62%
40%
40%
39%
37%
35%
26%
26%
23%
Legend<30%30%–50%>50%
Notes:Respondentswereasked,“Whichofthefollowingstatementsbestdescribesyourchoiceofinteractionwithhealthcarechannels?–a)Prefertophysicallygotoaclinic/healthcenterinperson;b)Prefertousemysmartdeviceasasingletouchpoint;c)Prefertohaveasinglehotlineasafirstpointofcall;d)Prefertofindmydoctorsandotherhealthcarespecialists”;Respondentswhoselectedoptionsa,b,andcprefersingletouchpoint,whilevirtualtouchpointsincludeoptionsbandc;MalaysiaandPhilippinesnotcoveredin2019survey.VietnamandHongKongwerenotpartofthe2019and2021surveys
Source:BainFrontLineofHealthcareAsia-Pacificsurvey,2019(n=1823),2021(n=1750),2023(n=2300)
Roughly70%ofconsumersinIndia,Indonesia,andChinaaffirmedtrustindigitalhealthandtechcompaniestomanagetheirhealthcareneeds.Meanwhile,offlineprovidersstillholdaroughly40%
trustadvantageoverdigitalplayersinAustralia,Singapore,Malaysia,andthePhilippines(seeFigure8).
Our2023surveyresultsalsoshowthatconsumersseekintegratedcarepathways,especiallyin
managingchronicconditions.Respondentshighlightedthelackofaffordable,accessiblecareandlongwaitingtimesatprovidersaskeyobstaclesintheirsearchforchroniccaremanagement.Manyrespondentsnotedalackofadequatepatientinformationorclarityontheircarejourneyasotherroadblockstotheircaresuccess.
Asaresult,newcaremodelsareemergingtoaddresstheseconcernsbydeliveringend-to-endinte-gratedcaredelivery,bringingmoreaffordable,accessible,andcuratedcaretopatients.
Additionally,playersareenhancingcapabilitiesandengaginginpartnershipstoprovideintegratedcaretopatients.Forexample,Singapore-basedfirmDoctorAnywhere,whichspecializesintelemed-icineandotherdigitalhealthservices,acquiredAsianHealthcareSpecialistswith12specialistclinicsprovidingmultidisciplinaryservices(e.g.,orthopedics,ophthalmology).Thisstrategicintegrationaimstoenhanceconsumeraccesstosecondarycareservices,promotingaseamlessintegration
betweenonlineandofflineservices.
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Secondary/tertiarycareprovider
83%
Secondary/tertiarycareproviders
90%
Secondary/tertiarycareprovider
85%介
Primarycareproviders
78%
Primary
careprovider
76%
Pharmacy
Pharmacy
Primary
careprovider
76%
Primary
careprovider
84%
1
69%
85%
Secondary/tertiarycareprovider
71%
Secondary/tertiarycareprovider
73%
Secondary/tertiarycareprovider
Pharmacy
Pharmacy
Primary
careprovider
79%介
Pharmacy
Primary
careprovider
Primarycareprovider
71%
80%
76%
67%
82%
80%
Secondary/tertiarycareproviders
Government
Government
Government
Primary
careprovider
Pharma-
ceutical
companies
70%
Primary
careprovider
Pharmacy
Technologycompanies
77%
3
Asia-PacificFrontLineofHealthcare2024
Figure8:Patientstrusttraditionalcareprovidersbutaregainingconfidenceinpharmaciesandtechcompanies
China
Vietnam*
Singapore
Australia
HongKong*
India
Indonesia
Philippines
Malaysia
2
74%
67%
63%
71%
61%
65%
80%介
Technologycompanies
36%
68%介
50%77%
71%介
58%
47%
43%介
60%
Rankmovedupvs.2021
Rankmoveddownvs.2021
Notes:Respondentswereasked,”Howmuchdoyoutrustthefollowingtomanageyouroverallhealthcareandcoordinateyourtreatmentwithotherhealthcareprovidersinyourcountry?”Percentageofrespondentsincludethosewhoresponded“somewhattrust”or“completelytrust”tothequestion;(*)Vietnamand
HongKongwerenotpartofthe2021survey
Source:BainFrontLineofHealthcareAsia-Pacificsurvey,2021(n=1750),2023(n=2300)
Today’sconsumersexpectpayerstotakeaninvolved,guidingroleintheirhealthcarejourney.
Roughly80%ofconsumerslooktoinsurancepartnersforspecialist,diagnostician,orprimarycareproviderrecommendations.Consumersarealsoincreasinglyusinginsurance-backeddigitalapps,withroughly50%penetrationforserviceslikeonlineappointmentbooking,self-diagnosis,anddigitalclaimmanagementandisexpectedtoriseto70%inthenexttwoyears.
Atthesametime,healthcare-relatedclaimscostsarerising,withanexpected12%year-on-year
increaseinAsia-Pacificgeography.Forexample,inIndonesia,asperHalodoc,womenaremorelikelytoseeoutpatientdoctorscomparedtomenbutspendlessonaverageforinpatientservices.The
Halodocreportalsoindicatedthattheofflineoutpatientandinpatientclaimcostsforoldermemberswereroughlysixtimeshigher(seeFigure9).
Asconsumers’expectationschangeandhealthcareclaimcostsrise,anewarchetypeofhealthcarestakeholdershasemerged:healthinsurersthatmanagepatients’healthandwellnessbyenablingmedicalcare.These“medicalizedpayers”offermorepatient-centriccarebyintegratingprimarytospecialtycareservices,coordinatingcareacrossprovidersandfacilities,andimprovinghealthout-comeswhilereducingcosts.Majorinsurerscollaboratewithhealthcareplayersanddigitalinsurgents,guidingcustomersinnavigatingtheirpatientcarejourney.
10
Asia-PacificFrontLineofHealthcare2024
Figure9:InIndonesia,inpatientclaimcostsarehigherforolderandmalemembers,asperHalodocdata
AverageclaimamountforIPandOfflineOP
pertotalmemberbyagegroup(inUSD),2022
AverageclaimamountforIPandOfflineOPpertotalmemberbygender(inUSD),2022
300
200
100
0
IP
OfflineOP
125
100
75
50
25
0
<21
years
21–30
years
31–40
years
41–50
years
>51years
IP
OfflineOP
Men
Women
Notes:OP=outpatient;IP=inpatient;Exchangerateusedis1.0IndonesianRupiah=0.000064536106USD(asofDecember2023)
Source:Halodocreport,2022
AcrossAsia-Pacific,leadinglifeinsurancecompanieslikeAIAGroupLimitedandPrudentialareinvestingsignificantlyinhealthtobuildcapabilitiesforcoordinatedcare.Forexample,Prudentialannouncedits“TransformingHealthBusinessModel”asoneofitsthreestrategicpillarsandisupgradinghealthinsurancecapabilitiesthroughadvancedproductsandvalue-addedserviceslikepersonalizedwellnessservices.
AIApartneredwithAmcalandGuardianpharmaciesinAustraliain2021toprovideitsmemberswithin-storescreeningservicesfromthesepharmacies.InpartnershipwithDiscoveryGroup,AIAlaunched“AmplifyHealth”inFebruary2022toimprovepatientaccesstotherightproviders,enablingbettercarecoordinationbasedonpatient-specifichealthrisks.InJanuary2023,AmplifyHealthacquiredAiDATechnologies,whoseAI-poweredsuiteaidsinclaimsmanagementthroughautomaticfrauddetection,data-drivenclaimsprocessing,andunderwriting,reducingservicecostsand
improvingoperationalefficiencyforbusinesses.
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Asia-PacificFrontLineofHealthcare2024
Techrevolution
TheAsia-Pacificregionisoverhaulingitshealthcaresystems,owingtothesignificanthealthcaregapsinemergingAsianmarkets.Thesegapsincludetheburdenofdisease,demographictransition,limitedsocialhealthprotection,supplyconstraintswithlowdoctor-patientratios,andoverburdenedtraditionalhealthcarechannels.Toovercomethesegaps,healthcarestakeholdershavetoadoptanopenmindsettointegratetechnology
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