愛沙尼亞電子商務(wù)行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.5AI拼多多淘寶temu亞馬遜

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TRENDSE-commerceinEstoniaCHAPTER

01OverviewRevenueofthee-commerceindustryinEstoniafrom2017to2027(inbillionU.S.dollars)Revenueofthee-commerceindustryinEstonia2017-20271.21.00.81.111.040.990.870.780.760.670.650.60.480.430.380.40.20.0201720182019202020212022202320242025202620274Description:TherevenueintheE-commercemarketinEstoniawasforecasttocontinuouslyincreasebetween2023and2027byintotal0.4billionU.S.dollars(+52.63percent).Afterthefifthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.11billionU.S.dollarsandthereforeanewpeakin2027.ReadmoreNote(s):Estonia;2017to2027Source(s):DigitalMarketInsightsAveragerevenueperuser(ARPU)ofthee-commercemarketinEstoniafrom2017to2027(inU.S.dollars)E-commerceARPUinEstonia2017-20271,4001,2001,3031,2401,1921,0761,064974.11,0008006004002000925.5881783.3784707.9201720182019202020212022202320242025202620275Description:Theaveragerevenueperuser(ARPU)intheEstoniane-commercemarketwasforecasttocontinuouslyincreasebetween2023and2027.In2027,thecountry'se-commerceARPUwasexpectedtoreach1,240U.S.dollars.

ReadmoreNote(s):EstoniaSource(s):DigitalMarketInsightsShareofe-commerceintotalrevenueofenterprisesinEstoniafrom2016to2022E-commerceshareofenterpriserevenueinEstonia2016-202218%16.4%15.8%15.5%16%14%12%10%8%15.2%15.1%14.3%13.9%6%4%2%0%20162017201820192020202120226Description:In2022,salesmadethroughe-commerceaccountedforaround16percentofthetotalrevenueofenterprisesinEstonia,remainingonthesamelevelasinthepreviousyear.Overall,businessenterprisesinthecountryhavehadasteadyshareofe-commerceintheirannualrevenueduringtheperiodunderconsideration.ReadmoreNote(s):Estonia;2016to2022Source(s):EurostatShareofe-commerceintotalrevenueofenterprisesinEstoniain2022,bysizeE-commerceshareofrevenueinEstonia2022,bycompanysize30%25%20%15%26.1%16.9%10%5%8.6%0%10-49employees50-249employees250ormoreemployees7Description:In2022,e-commercesalesaccountedforaoveraquarterofthetotalrevenueoflargeenterprisesemploying250ormorepersonsinEstonia.Tocompare,inbusinessenterpriseswith10to49personsemployed,e-commercemadeuplessthanninepercentoftheannualrevenue.Intotal,Estonia'se-commerceasashareofthetotalrevenuestoodatnearly16percentinthatyear.ReadmoreNote(s):Estonia;2022Source(s):EurostatShareofe-commerceintotalrevenueinEstoniain2022,byenterpriseindustryE-commerceshareofrevenueinEstonia2022,byindustryShareofe-commerceintotalrevenue0%

5%

10%15%20%25%30%35%40%37.1%InformationandcommunicationsAccommodationandfoodserviceManufacturing20.5%19%Wholesaleandretailtrade;repairofmotorvehiclesandmotorcyclesElectricity,gas,steam,andairconditioningsupplyTransportationandstorage16.1%15.3%14.7%Administrativeandsupportservices6.9%6.3%Watersupply;sewerage,wastemanagement,andremediationactivitiesProfessional,scientific,andtechnicalactivitiesRealestateactivities1.9%1.6%Construction1.1%8Description:In2022,e-commercesalesmadeuparound37percentofthetotalrevenueofenterprisesintheinformationandcommunicationssectorinEstonia.Tocompare,intheconstructionindustry,thatfigurestoodatapproximatelyonepercent.Onaverage,acrossindustries,e-commerceaccountedforoveraquarterofthetotalrevenueinlargeenterprises,thatis,enterprisesemploying10ormorepersons.

ReadmoreNote(s):Estonia;2022Source(s):EurostatDomesticandcross-bordere-commercerevenueinEstoniain2022(inbillioneuros)Domesticandcross-bordere-commercerevenueinEstonia20222.52.172.01.51.00.51.370.0DomesticCross-border9Description:In2022,therevenuefromdomestice-commerceinEstoniaexceededthatofcross-bordere-commercebyaround800millioneuros.Overall,domestice-commercesalesreached2.17billioneurosinthatyear,accountingfor62percentofthetotale-commercerevenueinthecountry.ReadmoreNote(s):Estonia;2022Source(s):BankofEstonia;EstonianE-CommerceAssociationLeadinge-commercewebsitesinEstoniainJuly2023,byvisitsindex(inmillions)LeadingonlinestoresinEstonia2023,byvisitsindexVisitsindexinmillions3012456Telia.eeKaup24.eeGo3.tv5.342.832.14Eestiloto.eeEuronics.eeElisa.ee1.681.371.321.27K-rauta.eeApollokino.eeIkea.ee1.060.970.95Bauhof.ee10/statistics/1405726/estonia-leading-e-commerce-sites-by-visits-indexTelia.ee,thewebsiteofthetelecommunicationscompanyTeliaEesti,wasEstonia'smostvisitede-commercewebsite,withitsweightedandindexednumberofvisitsmeasuredat5.34millioninJuly2023.ItwasfollowedbytheonlinemarketplaceKaup24.ReadmoreNote(s):Estonia;July2023Source(s):Ahrefs;Alexa;BPNIntense;IPGMediabrands;Semrush;SimilarWebValueofdirect-to-consumer(D2C)salesinEstoniafrom2017to2021(inmillioneuros)SalesvalueofD2CinEstonia2017-2021605451504948504030201002017201820192020202111Description:Thevalueofdirect-to-consumer(D2C)salesinEstoniasteadilyincreasedovertheperiodobserved.In2021,thevalueamountedto54millioneuros,whichconstitutedagrowthofthreemillioneuroscomparedtotheyearearlier.

ReadmoreNote(s):Estonia;2017to2021Source(s):SeldiaIndividualsactiveindirect-to-consumer(D2C)sellinginEstoniafrom2017to2021(in1,000s)NumberofentrepreneursactiveinD2CsalesinEstonia2017-20215045.945.1444540353025201510542.942.502017201820192020202112Description:Thenumberofentrepreneursworkingindirect-to-consumer(D2)salesinEstoniafluctuatedovertheperiodobserved.In2021,thefigurestoodat42.9thousandentrepreneurs,aslightincreasefromtheyearearlier.

ReadmoreNote(s):Estonia;2017to2021Source(s):SeldiaCHAPTER

02UsageNumberofusersofe-commerceinEstoniafrom2017to2027(inmillions)Numberofusersofe-commerceinEstonia2017-20270.90.850.840.830.80.780.80.70.60.50.40.30.20.10.00.760.740.710.680.540.482017201820192020202120222023202420252026202714Description:ThenumberofusersintheE-commercemarketinEstoniawasforecasttocontinuouslyincreasebetween2023and2027byintotal0.1millionusers(+12.82percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach0.85millionusersandthereforeanewpeakin2027.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Estonia;2017to2027Source(s):DigitalMarketInsightsShareofpopulationthatpurchasedgoodsandservicesontheinternetinEstoniafrom2010to2022InternetpurchasesbyindividualsinEstonia2010-202270%60%50%40%30%61.72%59.11%56.3%56.53%50.6%45.84%46.15%45.03%36.93%20%10%0%16.64%201216.31%201315.56%201113.26%201020142015201620172018201920202021202215/statistics/1362688/internet-purchases-individuals-estoniaIn2022,over59percentofEstoniansboughtsomethingontheinternet.Themostsignificantincreasewasfrom2013to2014.Thehighestnumberofpeoplewhospentmoneyontheinternetwasregisteredin2021,whilethesmallestwasin2010.

ReadmoreNote(s):Estonia,CEE;2010to2022Source(s):EurostatOnlinepurchasesfromothercountriesinEstoniafrom2020to2022OnlinepurchasesfromothercountriesinEstonia2020-202235%32.86%29.81%30%25%20%15%10%5%26.08%0%20202021202216Description:In2022,morethan29percentofpeopleinEstoniapurchaseditemsontheinternetfromsellersfromothercountries.Whilein2020,itwasslightlyover26percent;in2021,itwasnearly33percent.

ReadmoreNote(s):Estonia,CEE;2020to2022Source(s):EurostatShareofe-commerceusersamonginternetusersinEstoniafrom2010to2022,bygenderE-commercereachinEstonia2010-2022,bygenderMaleFemale85%75%65%55%45%35%25%15%201020112012201320142015201620172018201920202021202217Description:In2010,about23percentofmenandwomeninEstoniahadpurchasedonlineinthepast12months.By2022,e-commerceusagebecameslightlymoreinegalitarianacrossgenders,withnearly79percentofwomenbuyinggoodsandservicesonlinecomparedtolessthantwothirdsofmendoingthesame.ReadmoreNote(s):Estonia;2010to2022;16-74years;internetuserswhohavemadeanonlinepurchaseinthepast12monthsSource(s):StatisticsEstoniaShareofe-commerceusersamonginternetusersinEstoniafrom2010to2022,byemploymentstatusE-commercereachinEstonia2010-2022,byemploymentstatusEmployedpersonsUnemployedpersonsStudents(notinthelabourforce)Retired(notinthelabourforce)andotherinactive95%85%75%65%55%45%35%25%15%5%201020112012201320142015201620172018201920202021202218Description:In2022,almostnineinteninternetusersamongstudentswerealsoe-commercecustomersinEstonia.Duringthesameperiod,82percentofemployedpersonshadusedonlinecommerceservicesinthepast12months.Amongretiredindividuals,theshareofe-commerceclientshasbeenthelowestovertheyears.ReadmoreNote(s):Estonia;2010to2022;16-74years;internetuserswhohavemadeanonlinepurchaseinthepast12monthsSource(s):StatisticsEstoniaShareofe-commerceusersamonginternetusersinEstoniafrom2010to2022,byeducationalattainmentE-commercereachinEstonia2010-2022,byeducationlevelIndividualswithbelow-uppersecondaryeducation95%IndividualswithuppersecondaryeducationIndividualswithtertiaryeducation85%75%65%55%45%35%25%15%5%201020112012201320142015201620172018201920202021202219Description:Around73percentofindividualswhohadbelow-upperoruppersecondaryeduationinEstoniaweree-commerceusersin2022.Amongthosewithauniversitydegree,theshareofpeoplewhohadusedonlinecommerceservicesinthepast12monthswasalmost10percenthigher.Thesharesofe-commerceusersacrossalleducationalbackgroundshavesubstantiallyrisenovertheyears.

ReadmoreNote(s):Estonia;2010to2022;16-74years;internetuserswhohavemadeanonlinepurchaseinthepast12monthsSource(s):StatisticsEstoniaShareofindividualswhomadedomesticandcross-borderonlinepurchasesinEstoniain2022Shareofshoppersmakingdomesticandcross-borderpurchasesinEstonia2022100%88.11%90%80%70%60%50%40%30%20%10%0%40.92%24.81%FromnationalsellersFromsellersfromotherEUcountriesFromsellersfromnon-EUcountries20Description:In2022,themajorityofindividualsinEstoniawhohadonlinepurchasedinthepastthreemonthsboughtgoodsfromnationalsellers,atover88percent.Incomparison,41percentofEstonianspurchasedproductsonlinefromsellersfromotherEUcountries.ReadmoreNote(s):Estonia;2022;individualswhopurchasedonlineinthepastthreemonthsSource(s):EurostatShareofindividualsusingtheinternettosellgoodsorservicesinEstoniafrom2015to2022C2Ce-commercepenetrationinEstonia2015-2022ShareofallindividualsShareofindividualswhousedtheinternetinthepastthreemonths30%25%20%15%10%5%0%2015201620172018201920202021202221Description:ThepercentageofindividualsinEstoniawhousedtheinternettosellgoodsorservicestootherconsumershasconsiderablyincreasedovertheperiodunderconsideration.In2022,over23percentofallindividualsusedtheinternetinthisway,withtheusagebeingslightlyhigheramongthosewhohadusedtheinternetwithinthepastthreemonths.ReadmoreNote(s):Estonia;2015to2022Source(s):EurostatMoneyspentoninternetpurchasesbyindividualsinEstoniafrom2020to2021MoneyspentononlinepurchasesbyindividualsinEstonia2020-2021Internetpurchasesbyindividuals202120200%5%10%15%20%25%30%10.34%Lessthan50euroBetween100and499euroBetween500and999euro1000euroandmore7.66%26.07%25.49%6.97%7.96%6.31%6.66%22Description:In2021,mostpeopleinEstoniawhoboughtsomethingontheinternetspentbetween100and499euros.Whileslightlyunder26percentspentthismuchmoneyin2020,around26percentdidsoin2021.Ingeneral,itcanbesaidthatpeopletendedtopaysmalleramountsofmoneyontheinternetthanin2020.ReadmoreNote(s):Estonia,CEE;2020to2021Source(s):EurostatCHAPTER

03EnterpriseusageShareofenterprisesthatsoldonlineinEstoniafrom2011to2022ShareofenterprisessellingonlineinEstonia2011-202225%19.3%19.4%20%15%10%5%18.3%17.3%16.7%15.8%14.5%12.2%10.7%9.8%20119.7%20139.6%20120%20142015201620172018201920202021202224Description:TheshareofenterprisesthatsoldonlineinEstoniasawnosignificantchangesin2022incomparisontothepreviousyear2021andremainedataround19.4percent.Nevertheless,2022stillrepresentsapeakintheshareofenterprisesinthisindustryinEstoniawith19.4percent.ReadmoreNote(s):Estonia;2011to2022Source(s):EurostatShareofenterprisesthatmadedomesticandcross-borderonlinesalesinEstoniain2021ShareofcompaniesmakingonlinesalesinEstonia2021,bydestination25%21.5%20%15%10%5%9.4%4.7%0%Enterpriseswithe-commercesalestoowncountry

Enterpriseswithe-commercesalestootherEUcountriesEnterpriseswithe-commercesalestonon-EUcountries25Description:MorethanoneinfiveenterprisesbasedinEstoniamadeonlinesalesdomesticallyin2021.Theshareofe-commercesalestothecountriesoutsidetheEuropeanUnion(EU)wasmuchlower,atbelowfivepercent.Atthesametime,amongindividualswhoorderedonlineinthepastthreemonths,aroundaquarterofEstoniansmadetheirpurchasefromnon-EUsellersin2022.ReadmoreNote(s):Estonia;2021Source(s):EurostatShareofenterprisessellingonlinetotheEuropeanUnion(EU-27)inEstoniafrom2013to2022ShareofenterprisesdoingwebsaleswiththeEUinEstonia2013-20229%8%7%8.2%8.1%7.5%7.3%6%5%5%4%3%2%1%0%4.5%20132015201720192021202226/statistics/1110029/estonia-share-of-enterprises-doing-web-sales-to-other-eu-countriesIn2022,overeightpercentoftotalenterprisesinEstoniasoldproductsviawebsitesorappstootherEuropeanUnion(EU-27)countries,markingaslightincreasefromthepreviousyear.Tocompare,in2013,thatfigurestoodataroundfivepercent.

ReadmoreNote(s):Estonia;2013to2022Source(s):EurostatShareofenterprisesthatsoldonlineinEstoniain2022,bysizeShareofbusinessessellingonlineinEstonia2022,bysize60%54%50%40%30%20%10%0%31.3%20%10-49employees50-249employees250ormoreemployees27Description:In2022,54percentoflargeenterprisesmadeonlinesalesinEstonia.Atthesametime,onlyafifthofsmallbusinesseswhichhadbetween10and49employeesparticipatedine-commerceactivities.Therevenueofthee-commercemarketinEstoniawasforecasttoreach1.34billionU.S.dollarsin2027.ReadmoreNote(s):Estonia;2022Source(s):EurostatShareofenterprisesthatsoldonlineinEstoniain2022,byindustryShareofenterprisessellingonlineinEstonia2022,bysectorShareofenterprises0%5%10%15%20%25%30%35%40%45%50%Wholesaleandretailtrade;repairofmotorvehiclesandmotorcyclesAccommodationandfoodserviceactivitiesInformationandcommunications45.7%39.7%31.2%Manufacturing20%Realestateactivities14.4%AdministrativeandsupportserviceactivitiesTransportationandstorage13.2%13%Watersupply;sewerage,wastemanagement,andremediationactivitiesProfessional,scientific,andtechnicalactivitiesConstruction11.8%5.5%4.3%4.3%Electricity,gas,steam,andairconditioningsupply28Description:Almost46percentofEstonianbusinessesinthewholesaleandretailtradesectormadeonlinesalesin2022.Rankingsecondwastheaccommodationandfoodserviceindustry,whereapproximately40percentofenterprisesengagedine-commerce.Themajorityofcompaniesweresellingonlinewithinthecountry'sborders.ReadmoreNote(s):Estonia;2022Source(s):EurostatShareofenterprisesthatmakeB2Ce-commercesalesviaawebsiteinEstoniafrom2013to2022ShareofenterprisessellingB2CviaawebsiteEstonia2013-202220%18%16%14%17.1%17.2%15.4%15%13.9%13.2%11.7%12%10%8%9.5%8.3%7.4%20136%4%2%0%20142015201620172018201920202021202229Description:In2022,theshareofenterprisesthatmakeB2Ce-commercesalesviawebsiteinEstoniaremainednearlyunchangedataround17.2percent.Still,theshareofenterprisesreacheditshighestvalueintheobservedperiodin2022.

ReadmoreNote(s):Estonia;2013to2022Source(s):EurostatShareofenterprisesthatmadeB2BandB2Ge-commercesalesviaawebsiteinEstoniafrom2013to2022ShareofenterprisessellingB2B&B2GviaawebsiteinEstonia2013-202216%14%14.6%13.8%13.7%13.2%12.7%12.7%12.3%12%10%8%9.6%8.5%7.6%6%4%2%0%201320142015201620172018201920202021202230Description:In2022,theshareofenterprisesthatmadeB2BandB2Ge-commercesalesviawebsiteinEstoniaincreasedby1.4percentagepointsfromthepreviousyear.With14.6percent,theshareofenterprisestherebyreacheditshighestvalueintheobservedperiod.Notably,theshareofenterprisesinthisindustryhasbeen,withtheexceptionof2020,continuouslyincreasingoverthelastyears.ReadmoreNote(s):Estonia;2013to2022Source(s):EurostatCHAPTER

04ProductcategoriesShareofpopulationthathadshoppedonlineinthepastthreemonthsinEstoniain2022,bycategoryGoodsandservicesboughtonlinebyindividualsinEstonia2022Shareofpopulation0%5%10%15%20%25%30%35%Clothes,shoes,andaccessories32.63%TicketstoculturalorothereventsDeliveriesfromrestaurants,fast-foodchains,cateringservicesCosmetics,beautyorwellnessproducts28.57%22.96%18.22%Foodorbeveragesfromstoresorfrommeal-kitsprovidersFurniture,homeaccessoriesorgardeningproductsFilmsorseriesasastreamingserviceordownloadsMusicasastreamingserviceordownloads15.66%14.74%14.43%13.73%13.04%ComputerorothersoftwareasdownloadsincludingupgradesMedicineordietarysupplementssuchasvitamins(onlinerenewalofprescriptio…Consumerelectronicsorhouseholdappliances13%11.98%11.69%11.36%Printedbooks,magazinesornewspapersComputers,tablets,mobilephonesoraccessories32Description:In2022,over32percentofpeopleinEstoniapurchasedclothes,shoes,oraccessoriesontheinternetinthelastthreemonths,fornootheritemswasmoneyspentasoftenasforclothes,withticketstoculturalorothereventsbeingthesecondmostfrequentlyboughtitems.Inthesameperiod,onlyslightlyovertwopercentpurchasedfilmsorseriesasDVDs.ReadmoreNote(s):Estonia;2022Source(s):EurostatWhattypesofgoodshaveyouorderedonlinesinceJanuary2022?Mostpopulargoodsofe-shoppersinEstonia2022,bygenderMenWomen70%60%50%40%30%20%10%0%65%52%47%45%45%43%40%38%37%32%31%31%31%28%25%8%BeautyandhealthcareFashionShoesFreshfoodandbeveragesGroceryLeisureHigh-techandelectronicsCarequipment33Description:BeautyandhealthcarewerethemostpopularproductsamongEstonianwomenwhohadmadeatleastoneonlinepurchasewithadeliverysinceJanuary2022.Acrossmaleconsumers,freshfoodandbeverageswerethemostpopulare-commercegoods.WomeninEstoniawerefoundtobuyovertheinternetmorefrequentlythanmen.ReadmoreNote(s):Estonia;May30toJuly26,2022;23,974respondents*;18-70years;hadpurchasedatleastoncewithadeliverysinceJanuary2022;*Referstothetotalnumberofsurveyedindividualsin22Europeancountries.Thesourceaddsthat[...]

ReadmoreSource(s):GeopostMostpurchasedonlinegoodsandservicesfromforeignstoresinEstoniainsummer2022,bycategoryProductcategoriesmostshoppedonlineinforeignstoresinEstonia202240%37%35%30%25%20%15%10%5%29%29%0%Clothing,footwear,andaccessoriesAirlineticketsandothertransportation-relatedservicesRentalandreservationservices34Description:Inthesummerof2022,37percentofsurveyedonlineconsumersinEstoniastatedtheyhadboughtclothing,footwear,andaccessoriesovertheinternet.Airlineticketsandothertransportation-relatedservicesrankedsecond,withalmostathirdofpolledindividualsacquiringthemonline.ReadmoreNote(s):Estonia;summer2022;1,226respondents;internetusersonthemostpopularinternetportalsSource(s):Gemius;InfogramPercentageofindividualswhopurchasedclothes,shoes,andaccessoriesonlineinthepastthreemonthsinEstoniafrom2020to2022ShareofindividualsbuyingapparelonlineinEstonia2020-202240%34.1%35%30%25%20%15%10%5%32.63%27.29%0%20202021202235Description:ThepercentageofindividualswhomadeonlinepurchasesofapparelinEstoniahasfluctuatedovertheperiodunderconsideration.In2022,approximatelyonethirdofEstoniansorderedclothes,shoes,andaccessoriesovertheinternetinthepastthreemonths.ReadmoreNote(s):Estonia;2020to2022Source(s):EurostatPercentageofindividualswhopurchasedfoodandbeveragesonlineinthepastthreemonthsinEstoniafrom2020to2022Shareofindividualsbuyingfood&beveragesonlineinEstonia2020-202218%16.96%15.66%16%14%12%10%8%12.73%6%4%2%0%20202021202236Description:TheshareofindividualswhopurchasedfoodorbeveragesonlineinthepastthreemonthsinEstoniahasbeenfluctuantovertheperiodunderconsideration.In2022,approximately16percentofEstonianspurchasedthecommoditiesinquestionoverthepastthreemonths,markingaslightdecreasefromthepreviousyear.ReadmoreNote(s):Estonia;2020to2022;16-74yearsSource(s):EurostatShareofpopulationthathadshoppedonlineforconsumerelectronicsandhouseholdappliancesinthepastthreemonthsintheBalticsin2022,bycountryShareofindividualswhoshoppedforelectronicsonlineintheBaltics202214%11.98%12%10%8%10.05%9.94%6%4%2%0%EstoniaLatviaLithuania37Description:In2022,almost12percentofEstonianshadpurchasedconsumerelectronicsandhouseholdappliancesonlineinthepastthreemonths.Tocompare,inLithuania,thatsharewasslightlyloweratlessthan10percent.Aroundsevenin10respondentsinbothcountriesmaintainedthathigherdiscountsandlowerpriceswouldpromptthemtopurchasemoreonline.ReadmoreNote(s):Estonia,Latvia,Lithuania;2022Source(s):EurostatPercentageofindividualswhopurchasedprintedbooks,magazines,andnewspapersonlineoverthepastthreemonthsinEstoniafrom2020to2022ShareofindividualsbuyingreadingmaterialsonlineinEstonia2020-202216%14.3%14%11.99%11.69%12%10%8%6%4%2%0%20202021202238Description:TheratesofonlinepurchaseofreadingmaterialsinEstoniahavefluctuatedovertheobservedperiod.In2022,around12percentofEstoniansboughtprintedbooks,magazines,andnewspapersovertheinternetinthepastthreemonths.

ReadmoreNote(s):Estonia;2020to2022;16-74yearsSource(s):EurostatShareofconstructionenterprisesthatsoldonlineinEstoniafrom2011to2022ShareofconstructionenterprisessellingonlineinEstonia2011-20226%5%4%3%5%4.9%4.1%3.3%3.1%3.1%2.6%2.5%1.9%20182%1%0%1.7%20110.9%20120.9%20132014201520162017201920202021202239Description:TheshareofconstructionenterprisessellingonlineinEstoniafluctuatedovertheobservedperiod.In2022,aroundthreepercentofbusinessesintheconstructionsectorsoldonlinenationwide.Overall,almosteveryoneinfiveenterprisesinEstoniaengagedine-commerceinthatyear.ReadmoreNote(s):Estonia;2011to2022Source(s):EurostatShareofe-commerceintotalrevenueofconstructionenterprisesinEstoniafrom2016to2022E-commerceshareofconstructionenterpriserevenueinEstonia2016-20222.5%2.1%2.0%1.5%1.5%1.0%1.2%1.1%0.8%20170.8%20190.7%20180.5%0.0%201620202021202240Description:ConstructionbusinessesinEstoniawitnessedafluctuantshareofe-commerceintheirannualrevenueduringtheobservedperiod.In2022,e-commercesalesaccountedforslightlyoverthanonepercentinthetotalrevenueofconstructionenterprisesnationwide.Overall,aroundthreepercentofbusinessesintheconstructionindustryinEstoniasoldonline.ReadmoreNote(s):Estonia;2016to2022Source(s):EurostatCHAPTER

05DeliveryCourier,expressandparcel(CEP)marketvolumeinEstoniafrom2014to2021(inmillionparcels)Courier,expressandparcel(CEP)marketvolumeinEstonia2014-2021504540353046.938.729.325.12522.419.5201510516.213.302014201520162017201820192020202142Description:In2021,accordingtoEffigyConsulting,nearly47millionparcelsweredeliveredinthecourier,expressandparcel(CEP)marketinEstonia.ReadmoreNote(s):Estonia;2014to2021Source(s):EffigyConsultingMarketleadersinoutofhome(OOH)deliveryservicesinEstoniain2022(inunits)Marketleadersinoutofhome(OOH)deliveryservicesinEstonia2022Pick-UpandDropOffLocation(PUDO)AutomatedParcelMachine(APM)350300250200150100500OmnivaItella(Posti)DPDVenipak43Description:In2022,Omnivahadthelargestnumberofoutofhomelogisticsmeasuresinplace,with155PUDO'sand327APM'soperational.Incontrast,VenipakhadthesmallestnumberofOOHlogisticsmeasures,withonly21stationsactive.OmnivaisEstonia'snationalpostalserviceandrecentlycreateditsownmachinesfortheirspecificcommercialpurposes.ReadmoreNote(s):Europe;2022Source(s):LastMileExpertsAnnualsalesrevenueofOmnivabetween2019and2022(inmillioneuros)AnnualrevenueofOmniva2019-2022160140120100806040200201920202021202244Description:In2022,Ominvarecordedsalesfiguresofjustover1.2billioneuros,adecreaseofapproximately14percentfromthepreviousfinancialyear.ThelargestrecordedsalesfiguresfromtheEstonianbasedlogisticscompanywere