BEC中級真題及答案

PARTONE

Questions1-7

?Lookatthestatementsbelowandthebookreviewsontheoppositepage.

?Whichbook(A,B,CorD)doseeachstatement1-7referto?

?Foreachstatement!-7,makeoneletter(A,B,CorD)onyourAnswerSheet.

?Youwillneedtousesomeoftheselettersmorethanonce.

Example:

0Itincludesstudiesofanumberofcompaniesaroundtheworld.

0ABCD

1Itlooksathowbusinessorganizationscanaffecttheenvironment.D

2Itcontainspracticaladviceforpeopleinvolvedindatacollection.A

3Itclaimsthatearlieranalysesofthisaspectoforganizationsweretoosimplistic.B

4Itexaminescontrastingapproachestostaffselection.B

5Itgivesabetterexplanationoftheissuesthanotherbooksonthesubject.C

6Itdrawsonthepersonalexperienceofthewriters.C

7Itlooksathowexternalinfluencescanimpactontheeffectivenessofmanagers.A

A

MANAGERSINTHEMAKING

Asexamplesof'organisational'

and

,marketapproachesto

societyJapanand

Britainprovideausefulcontrast,

showingAnalysingOrganisations

thenationalandculturalfactorsThisbookprovidessupportformanagerswho

whichneedtoplanorganisationalresearchwitha

affecttheperformanceofstep-by-step,'how-to'guide.The

executives.authors

Thereisextensiveresearchdatabehinddescribeeachpartoftheprocess,the

thisbook,andkeyareasofcomparisonadvantagesanddisadvantagesthatresultfrom

betweenthetwocountriesincludetheirmanyofthechoicesthatmustbemade,and

differentsystemsofrecruitmentandthelessonstheyhavelearntfromyearsspent

theirdesigningandconductingsurveys.The

diversesystemsbothtomanagementsectionsonresearchintorecruitmentand

controlandtheworkenvironment.employmentrelationshipsareparticularly

informative.

B

C

TheCultureOfOrganisations

Thisbooklookatthecultureof

businessorganisationsandthewriters

suggestthatthisismorecomplexand

diversethanhadpreviouslybeen

recognised.Avarietyofdifferentand

non-traditionalresearchsettingsacross

industriesarerepresented,includinga

carplantinSlovenia,aUSsoftware

developerandaKoreanelectronics

company.

ImagesOfOrganisations

Thisbookshowshoworganistionscan

bemanagedanddesignedinnew

ways.

Therearechaptersonthecomplexity

D

of

corporateculture,andonhow

managers

candealwiththenegativeimpact

organisationsmayhaveonsocietyand

thenaturalworldNoother

publication

coverstheargumentssoclearlywhile

developingtheimplicationsfor

managementwithsuchforce.

PARTTWO

Questions8-12

?Readthearticlebelowaboutarecruitmentcompany.

■Choosethebestsentencefromtheoppositepagetofilleachofthegaps.

?Foreachgap8-12,markoneletter(A-G)onyourAnswerSheet.

?Donotuseanylettermorethanonce.

?Thereisanexampleatthebeginning.

PROSPECTSAREGROWING

JaneWoodford,headofProspectsrecruitmentgroup,talksabouthowthecompanyissetto

grow.

Howmanyjobshavemanagingdirectorsthree-metrebythree-metreoffice,after

readingthisarticlehadalready?Five?adownturnintheproperly

Morethanten?Well,JaneWoodford,market.(8).'Idon'tthinkshe

headoftheProspectsrecruitmentgroup,believedshecouldfindanybodywho

hashadanamazingseventeenjobs.caredasmuchabouther'baby'as

Woodfordhaskeptacarefulcountofshedid',saysWoodford.

jobs.whichincludeworkinginfastfood,

atatheatreandasaSurelyitmusthavebeendifficultfor

dress-maker.(O)-G—.InFebruaryofMarkswhenWoodfordbecametheMD

thisyear,afterseveralyearsasapartnerandshebecamemarketing

inthebusiness,shebecamethedirector?Yes,Woodfordagreeitwas:It

managingdirectoroftheProspectswasextremelyhardforHilary,because

group.originallyshehadbeenherownboss.But

howtomanagechangesinthecompany

Prospectswasstartedin1988astheJobwassomethingweallhadtolearn

Shopgroup,byHilaryMarks.Aformerabout.'(9).Somebenefitedfrom

estateagent,shedecidedtogoitalonethisopportunitywhileothers

andlaunchedthecompanyinadidn*t.thoughthecompanyhasonly

losttwoofitslong-servingmanagers.owncareerswillbenefitatthesame

Thechangeintheheadofthecompanytime.

happenedatthesametimeasthe

company*snamechanged.ABOriginally,shewasn*tlookingfora

brainstormingsessionbetweenbusinesspartneratall.

Woodford,Marksandtheiraccountant

producedthenamePropects.TheCShejoinedthecompanyin1995as

companynowhasthreeseparatetradingbusinessdevelopmentmanager,and

divisions,eachwithitsowninternalbecameashareholderin1996anda

managementstructure.Oneofdirectorin1997beforetakingonher

Prospects1operations,Newcurrentposition.

Directions,providesITtrainingforclients

andcourseaboutemploymentaffairsforDWoodfordseesthisactivityas

students,teachersandeducationalparticularlyimportantforProspects

advisers.(lO).'Weneedtobebecauserecruitmentisn'tsomething

closelyinvolvedwiththeeducationalshebelievesshouldstandonitsown.

system,*shesays.

Alwayslookingtoencourageand

motivatestaff,Prospectshasappointed

teamleaders,givingthemextra

responsibilityfordealingwiththe

company'accounts,budgetingand

day-to-dayoperations.(H).'We

acceptthattheymaygoontobecome

directorsofother

companies,'Woodfordexplains.

So,whatareWoodford1sown

ambitionsforProspects?’『dliketo

consolidatealltheworkwehavealready

doneandcontinuetobuildupagood

teamofpeople,'shereplies

simply.(12).'Whenarecruiterhas

beenwithusforthreeyearsweoffer

financialbonusestowardsthecostof

openinghisorherownProspects

branch/shesays.

Examples:

0ABCDEFG

AThereasoningbehindthisdecisionwas

thatthesepeoplewillhelptheSheisalsokeenforhertrusted

companytoprogress,andyettheirconsultants,asshecallsthem,toshare

inthecompany'ssuccessthroughits

internalrewardscheme.

FDiscussiongroupsweresetuptohelp

staffateverylevelmakethenecessary

adjustments.

GThisverywideexperienceofworking

lifehaswithoutadoubthelpedheras

ahighlysuccessfulrecruiter.

PARTTHREE

Questions13-18

?ReadthearticlebelowaboutSmithson1s,aBritishdepartmentstore,andthequestions

ontheoppositepage.

?Foreachquestion13-18,markoneletter(A,B,CorD)onyourAnswerSheetforthe

answeryouchoose.

DepartmentStoreMagic

Formostofthe20thcenturySmithson'sButnowallthishaschanged,thanksto

wasoneofBritain1smostsuccessfulRowenaBaker,whobecameSmithson's

departmentstores,butbythemid-1990s,firstwomanChiefExecutivethreeyears

ithadbecomedull.Stillprofitable,thanksago.Sincethen,whilemostmajorretailers

largelytoaseriesofsuccessfuladvertisinginBritainhavebeenlosing

campaigns,butdecidedlyboring.Themoney,Smithson'sprofitshavebeen

famouswerecarefulnottobeseenthere,risingsteadily.WhenBakerstartedalotof

anditssalesstaffdidn'tseemtohaveimprovementshadjustbeenmadetothe

changedsincethestoreopenedin1908.building,withouthavinganyeffecton

Worstofall,itscustomerswerebuyingsales.andshetookthebolddecisionto

fewerandfewerofitsown-brandinviteoneofEurope*smostexciting

products,themajorpartofitsbusiness,andinteriordesignerstodevelopthefashion

showingaprefernceformorefashionablearea,theheartofthestore.Thisveryquickly

brand.ledtorisingsales.evenbeforethegoodson

displaywerechanged.Andassalesgrew,so

didprofits.competitiors.Ittookmanylongmeetings,

involvingtheentireworkforce,towintheir

Bakerhadambitiousplansforthestoresupport.Ithelpedwhentheyrealizedthat

fromthestart.*We'replayingabigBakerwasaverydifferentkindofmanager

game,toprovewe*reuptherewiththefromtheonestheyhadknown.

leadersinoursector,andwehavetomake

surepeoplegetthatmessage.Smithson's

hadfallenbehindthecompetition.ItBaker*sstaffpoliciescontainedmore

providedatraditionalservicetargetedatsurprises.Theuniformthathardlychanged

middle-aged.middle-incomesincedayonehasnow

customers,who'dbeenshoppingtheredisappeared.Moreover,teenagersnowget

foryears,andthecustomersbasewasyoungshopassistants,andstaffinthe

graduallycontracting.Ourideaistosellsportsdepartmentsarethemselvessports

suchanexcitingvarietyofgoodsthatfansintrainers.AsBakerexplains,*How

everyonewillwanttocomein.whethertheycanyouselljeansifyou'rewearingablack

plantospendalittleoralotBaker'ssuit*Simthson1shasanewidentity,and

visionforthestoreisclear,butachievingitthisneedstobemadecleartothe

isfarfromsimple.Atfirst,manyemployeescustomers/She'salsogiveneverysales

resistedherimprovementsbecausetheyassistantresponsibilityforensuring

justwouldn*tbepersuadedthattherewascustomersatisfaction,evenifitmeans

anythingwrongwiththewaythey*doccasionallybreakingcompanyrulesinthe

alwaysdonethings,eveniftheyacceptedhopethatthiswillhelpcompanyprofits.

thatthestorehadtoovertakeits

RowenaBakerisprovingsuccessful,buttoachieveit.Andinmyviewthe

theCity'sbiginvestorshaven*tbeencompany1sshareholdersarenot

persuaded.AccordingtoretailanalystJoneconvinced.Thefactisthatunlessshe

Matthews,'Moneyhadalreadybeenopensseveralmorestoresprettysoon,

investedinrefurbishmentofthestoreandSmithson'sprofitswillstarttofallbecause

infactthatledtotheboostinsales.Sheturnoverattheexistingstorewillinevitably

tookthecredit,buthadn1tdoneanythingstarttodecline

13Accordingtothewriter,inthemid-1990sSmithson1sdepartmentstore

Awasmakingaloss.

Bhadaproblemkeepingstaff.

Cwasunhappywithitsadvertisingagency.

DmostlysoldgoodsundertheSmithson*sname.

14Accordingtothewriter,Smithson*sprofitsstartedrisingthreeyearsagobecause

of

Aanimprovementintheretailingsector.

Bthepreviousworkdoneonthestore.

CRowenaBaker1schoiceofdesigner.

Dachangeintheproductsonsale.

15AccordingtoRowenaBaker,oneproblemwhichSmithson,sfacedwhenshe

joinedwasthat

Athenumberofpeopleusingthestorewasfallingslowly.

Bitscompetitorsofferedamorespecializedrangeofproducts.

Cthestore1spricesweresetatthewronglevel.

Dcustomerswereunhappywiththeserviceprovided.

16Accordingtothewriter,manystaffopposedBaker*splansbecause

Atheywereunwillingtochangetheirwayofworking.

Btheydisagreedwithhergoalsforthestore.

Ctheyfelttheywerenotconsultedenoughaboutthechanges.

Dtheywereunhappywithherstyleofmanagement.

17Bakerhaschangedstaffpoliciesbecauseshebelievesthat

Athecorporateimagecanbeimprovedthroughstaffuniforms.

Bthepreviousruleswerenotfairtocustomers.

Ccustomersshouldbeabletoidentifywithstaffservingthem

Demployeesshouldshareincompanyprofits.

18WhatproblemdoesJohnMatthewsthinkSmithson,sisfacing?

AMoremoneyneedstobeinvestedinthepresentstore.

BThecompany,sprofitswillonlycontinuetoriseifitexpands.

CTherefurbishmentofthestoreisprovingunpopularwithcustomers.

DSmithson1sshareholdersexpectaquickreturnontheirinvestments.

PARTFOUR

Questions19-33

?Readtheadvicebelowabouthowtomakemeetingsmoreeffective.

?Choosethebestwordtofilleachgapfrom(A,B,CorD)ontheoppositepage.

?Foreachquestion19-33,markoneletter(A,B,CorD)onyourAnswerSheet.

?Thereisanexampleatthebeginning,(0)

GETTINGTHEBESTOUTOFMEETINGS

Manypeoplefeelthatmeetingsareacomplete(0)oftimeandtrytoavoid

them.However,theydon*thavetobe,aslongasafewrulesare(19).

Meetingsareveryrarelyheldwithoutatleastoneday's(20).Thisisbecause

thefirstruleisthatalltheparticipantsneedto(21)forthemeeting,notjustthe

Chair.Beingaskedto(22)ameetingmeansyouareseenashavingsomething

to(23),somakesurethisisthecase.Youshouldalsoensurethatanyitem

youwanttodiscussisputontheagenda.Ifyouareplanningto(24)anissue

youknowisdifficult,findoutbeforethemeetingifyouhaveany(25)foryour

pointofview.

IfyouaretheChair,therearethreeother(26)rules.Firstly,respectyour

participantsbybeingpunctual,alwaysstartingandendingontime.Ifyoudon't,

they'IIspendthe(27)meetinglookingattheirwatchesandwonderinghow

lateyou'regoingto(28)them.Secondly,(29)ameetingonlywhenitis

absolutelynecessary.Lookcloselyatwhatyouwantto(30)inthemeeting.If

youraimistocompleteataskthatrequires(31)ornodiscussion,askyourself

whethere-mailorthephonecoulddothejob.Finally,inviteonlyasmanypeopleas

areneededtogetthejobdone.Don*t,howevertexcludepeoplewhomaybeable

to(32)thebestideas,justbecauseoftheir(33)intheorganization.

Example:

AexcessBsurplusCrubbishDwaste

0ABCD

19AobservedBwatchedCseenDcopied

20AinstructionBdirectionCnoticeDadvice

21AprepareBarrangecorderDmanage

22AoccupyBplacecattendDenter

23AsendBtransfercpassDoffer

24AlaunchBraisecbringDlift

25AassistanceBprotectioncconfirmationDsupport

26AchiefBkeyCtopDhigh

27AentireBabsoluteCmajorDmaximum

28ArestrictBlimitckeepDcontain

29AtellBdocmakeDcall

30AacquireBachievecreachDpossess

31AsmallBlittlectinyDshort

32AcontributeBsubscribeCinsertDserve

33AscaleBdegreeCrankDpriority

PARTFIVE

Questions34-35

?Readthearticlebelowaboutachangeinthewaycompaniesoperate.

■Inmostofthelines34-35thereisoneextraword.Itiseithergrammaticallyincorrectof

doesnotfitinwiththemeaningofthetext.Somelines,however,arecorrect.

?Ifalineiscorrect,writeCORRECTonyourAnswerSheet.

?Ifthereisanextrawordintheline.writetheextrawordinCAPITALLETTERSonyour

AnswerSheet.

?Theexercisebeginswithtwoexamples,(0)and(00).

Example:|0|

THEENDOFTHEOFFICE

0Workingwithamanageryourarelyseeisnowsofarfromunusual,and

00communicatingwithcolleaguesacrosstheglobeisafurtherindicationthat

many

34ofusarebecomingthetrulyinternationalworkers.Asbusinessbecomemore

35dependentontechnology,thereislessneedformanagerstoturnitupatthe

36officeeveryday.Asmoreworkisdonethanon-line,employeescanlogon

from

37anywhere.Forthosemanagerswhohavenofixedbase,apasswordallows

38themtoaccessthesystemwherevertheywillhappentobethatday.The

39attractionofthesedevelopmentsforacompanyare,inpartof,

financial.Office

40spacewhichisexpensive,sowhyshouldemployerskeepdesksforpeople

who

41areseldomatthem?Asthereareadvantagesforemployees,too.Itsaves

42travellingtime,which,atthemoment.onlymakestheworkingdaylonger.lt

saves

43allowsstaffhavemoreflexibleworkingpatterns,Andifmanagerscomeand

go

44astheyplease,whyshouldsecretariesstaffdesertedoffices?Asyet,

45secretariesworkingoutsidethetraditionalofficearerare.butnowtheworldis

on-line,thismaychange.

PARTONE

Questions1-8

?Lookatthesentencesbelowandatthefiveitemsofcompanynewsfromabusiness

magazineontheoppositepage.

?Whichnewitem(A,B,C,DorE)doseeachstatement1-8referto?

?Foreachstatement!-8,makeoneletter(A,B,C,DorE)onyourAnswerSheet.

?Youw川needtousesomeoftheselettersmorethanonce.

Example:

1Someonehasleftacompetitortojointhiscompany.

0ABODE

1Someoneismovingfromonefirmtoitsparentcompany.

2Itisrumouredthatsomeonewasaskedtoleavethiscompany.

3Thiscompanyistryingtohaltthedeclineinsalesofoneofitsproducts.

4Oneofthefoundersofthiscompanyhasleft.

5Thereisaplantochangetheimageofasectionofthiscompany.

6Forthefirsttime,thiscompanyhastakenoveraforeigncompany.

7Oneofthestaffofthiscompanyhasnoclearfunction.

8Thiscompanyusedtobeheadedbytwopeople.

A

WesternMedia

WesternMediahasdraftedinCarolSpencer,

thetopmarketerinitsradiosubsidiary,tobe

itsfirstmarketingdirectorandgiveits

Music&SportsMagazinesdivisionamajor

revamp.Shewilltakechargeofaportfolio

ofsixtitles,andplanstogivethedivisiona

newidentity,replacingitscurrent,very

functionalnamewithamoreemotionally

involvingone.Spenceralsointendsto

developaTVorradioshowbasedononeof

itsmagazines,inanattempttoreverseits

flaggingsalesfigures.

B

Franklin*s

UKfurnituremanufacturerFranklin1shas

partedcompanywithitsmarketing

directorGaryParker.Franklin*srefused

tocommentastowhetherheleftofhis

ownaccord,althoughsourceshintthat

thiswasnotthecase.Hisreplacement,

JuliaHowell,previouslyhisnumber

two,hasbeenasuccessfulmarketersince

shestarterherownmarketingconsultancy

twentyyearsago.Hertasknowistoregain

Franklin(sformerpositionasUKmarket

leader:althoughsaleshaveheldsteady,in

percentagetermsthecompanyhasbeen

overtakenbyseveralrivals.

c

Flyway

Flyway,thelow-costairline,hasappointed

SimonLewisasitsnewheadofsalesand

marketingtodevelopthebrand

throughoutEurope.Lewishasspenthis

entireworkinglifewithintheindustry,

joiningfromthemarketingdepartmentof

longtimerivalCoastalAirways,wherehe

controlledmarketingactivitiesintheUK.

HewillworkwithTeresaCampbell,who

helpedlaunchtheFlywaybrand.However,

notonlyCoastalisunhappywiththe

appointment:CharlesWalters,Flyway's

formercontrollerofmarketingplanning,is

poisedtoquitafterbeingleftwithouta

role.

D

BDH

AlanDean.thecolourfuljointchief

executiveofmediacompanyBDH,has

resignedfromthecompanywhichhe

helpedestablish,citingpersonalissues.

Shareholdersandstaffwereinformedof

hisdecisionlastmonth.Jointchief

executiveofficerCharlesBurnetttakessole

chargeofthecompanytemporarily,and

hasannouncedthattherewillbeno

changeinstrategy.Accordingtoinsiders,

AlanDean'sdepartureistheresultofa

personalityclashratherthandisagreement

onthewaythecompanywasmoving,and

thesearchisonforareplacement

E

Granville

SoftdrinksproducerGranvillehasacquired

anAustralianproducer,adeparturefor

Granvilleaspreviouslyithadonlyshown

interestindomesticpurchases.Asaresult,

JennyNorris,formerlyheadofcorporate

development,hasbeenpromotedtothe

newlycreatedpositionofheadof

internationalsoftdrinks.Assuchshewill

beresponsiblefordevelopingallthe

group*sinternationalactivities,including

bothmarketingandacquisitions.Her

movehasresultedinareshuffleofher

previousdepartment,where,insteadof

replacingher,thecompanyintendto

reallocateresponsibilitiestoremaining

staff.

PARTTWO

Questions9-14

?Readthetexttakenfromtheannualreportofaretailcompany.

?Choosethebestsentencefromtheoppositepagetofilleachofthegaps.

?Foreachgap9-14,markoneletter(A-H)onyourAnswerSheet.

?Donotuseanylettermorethanonce.

?Thereisanexampleatthebeginning.(0)

displays.

Duringthepastyear,turnoverincreased

by6.8percentandprofitsroseby7.5

percentto￡127.9million.Theseresults

wereachievedbyacombinationof

improvedproducts,newandbetterstores,

andthecommitmentofthestaff.During(11)____Theresultisamoremodernand

theyearsalespatternsfluctuated,compellingshoppingexperience.

particularlyatChristmas.(0)_H_Thiswas,Theintroductionofstate-of-the-art

however,compensatedforbyadvancestechnologysystemstosupportthe

madeinmostotherdepartmentsoftheorganizationhascontinuedasplanned.

company.(12)____Aspartofitscontinuing

Theboard*sobjectiveistoearnaplacemodernisationprogramme,thecompanyis

asaleaderintheretailsector,basedonalsointroducingnewtechnologyatits

achievingconsistentlevelsofprofitablepoints-of-saleatanexpenditureof￡25

growth.Itisimportant,therefore,thatwem川ion.Thisinvestmentwillresultin

shouldknowwhatpeopleusingourstoresimprovedefficiency,bettercustomer

wantofus.(9)____Duringthepasttwoyears,serviceandcloserrelationshipswithour

wehavebeenworkinghardtoimprovethesuppliers.

standardofourproductsinboththeseThereisnodoubtthat,inanincreasingly

areas.Certainkeyproductshavebeencompetitivetradingenvironment,weare

subjecttoathoroughreview,mostnotablybetterequippedthanevertocompeteand

menswear,wheresignificantadvanceshavetowinonthestrengthofproductquality,

beenmadeinproductdesignandfashionandprice-allareaswherethe

manufacture.(lO)____Allofthesehavecompanyfeelsincreasinglyoptimistic.

reportedanincreaseinmarketshare.(13)____Theboardbelievesthatthe

Thecompanyhasalsoaimedtoimprovegroup'sdevelopmentisbeingmanaged

thevisualappealofitsstores.Adesignplaninaprudentmannerandatanappropriate

hasbeenadoptedwhichintroducesseveralspeedtoproducesustainableprofitgrowth.

newfeaturessuchaswoodenfinishesonHowever,itisclearthattheupward

displayareas,newstorelayouts,increasedpressureonthecostsasaresultofour

useofphotographicpanelsandbettercapitalinvestmentswillbegintoshow

throughinthecomingyear.(14)____We

arethereforepleasedtoreportthatalready

theimprovedtrendinsalesandprofit

marginsexperiencedinthesecondhalfof

lastyearshowseverysignofcontinuing.

Example:

0ABCDEFGH

AThesehavevastlyimpr