加拿大假日購物市場前景及投資研究報告-培訓(xùn)課件外文版2024.4

CONSUMERS

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BRANDSHolidayseasonshoppinginCanadaCHAPTER

01SeasonalshoppingbehaviorHowconsumerswilluseemergingtechnologieswhenholidayshoppinginCanadain2023Canadianswhowillusenewtechnologieswhenholidayshopping2023,bymethod60%48%50%40%30%20%10%0%41%36%35%RecommendinggiftsVirtualcustomerserviceProductinformationVirtuallytryingonitems3Description:Accordingtoasurveyconductedin2023,nearlyhalfofconsumersinCanadaintendedtousenewretailtechnologiesforgiftrecommendations.Some40percentwerehopingtomakeuseofvirtualcustomerservices.

ReadmoreNote(s):Canada;Latesummer2023;150respondents;usersofemergingtechnologiesSource(s):PwCLeadinggiftspeoplewillbuyforgirlsinCanadaduringtheholidayseasonin2022,byproductcategoryPopulargiftsforgirlsamongCanadianconsumersduringtheholidayseason2022Shareofrespondents20%

30%0%10%40%50%48%60%70%68%80%Arts/crafts/creativeGames/puzzles55%Dolls/actionfigures/accessoriesPretendplay(kitchen/tools/money/dress-upclothing)Stuffedanimals34%32%Buildingsets/blocks25%4Description:During2022'sChristmasandholidayseason,nearly70percentofCanadiansbuyingforgirlsaged18andyoungerwereplanningtowrapartsandcraftsgifts.Manyparentsandcaretakersalsointendedtobuygamesand/orpuzzlesaspresentsthisyear,whichwerealsopopulargiftchoicesforboys.ReadmoreNote(s):Canada;October5to17,2022;1,245respondents;18yearsandolder;adultsbuyingforgirls18yearsandyoungerSource(s):FieldAgentLeadinggiftspeoplewillbuyforboysinCanadaduringtheholidayseasonin2022,byproductcategoryPopulargiftsforboysamongCanadianconsumersduringtheholidayseason2022Shareofrespondents10%

20%0%30%40%50%60%70%Games/puzzlesBuildingsets/blocks62%56%Arts/crafts/creative43%Playsets/actionfigures38%Remote-controlledtoys(cars,drones,planes,animals)Robots/roboticpets37%36%5Description:During2022'sChristmasandholidayseason,justover60percentofCanadiansbuyingforboysaged18andyoungerwereplanningtopurchasegamesand/orpuzzles.ThiscategorywasalsoapopularchoiceamongCanadianconsumersbuyinggiftsforgirls.ReadmoreNote(s):Canada;October5to17,2022;1,246respondents;18yearsandolder;adultsbuyingforboys18yearsandyoungerSource(s):FieldAgentLeadingstoresconsumersinCanadaplannedtovisittopurchasetoygiftsforchildrenduringtheholidayseasonin2022LeadingstoresCanadiansplannedtovisittopurchasetoygiftsforchildren2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%87%100%WalmartToysRUs67%Costco62%Indigo/ChaptersWinners/MarshallsCanadianTireMastermindToys43%43%39%39%6Description:In2022,nearly90percentofCanadiansshoppingfortoygiftsplannedtovisitWalmart,makingitthemostpopularstoretovisitforchildren'stoysduringtheholidayseason.ToysRUsandCostcomadeupthetopthree.

ReadmoreNote(s):Canada;October5to17,2022;1,246respondents;18yearsandolder;adultsbuyingforchildrenSource(s):FieldAgentConsumerswhowillbebuyingnewdecorationsinpreparationoftheholidayseasoninCanadain2023ConsumerswhowillbuynewdecorationsfortheholidayseasoninCanada2023No33%Yes67%7Description:InordertoprepareforChristmasandtheholidayseasoninCanada,in2023,abouttwo-thirdsofsurveyedconsumersplannedtopurchasenewfestivedecorations.

ReadmoreNote(s):Canada;September5toOctober13,2023;2,840respondents;18yearsandolder;shoppersparticipatinginaholidayhostingactivityoftheirchoiceSource(s):FieldAgentNewdecorationsconsumersplantobuyinpreparationoftheholidayseasoninCanadain2023LeadingdecorationsconsumerswillbuyfortheholidayseasoninCanada2023Shareofrespondents30%0%10%20%40%50%60%70%OrnamentsStringlightsCandles63%47%46%ChristmastreesWreaths37%32%Stockings28%Garland28%28%HandmadecraftsArtwork23%MenorahsOther8%3%8Description:InordertoprepareforChristmasandtheholidayseasoninCanadain2023,manyconsumersplannedtopurchasenewfestivedecorations.ByfarthemostpopulardecorativeitemCanadiansplannedtobuywasornaments,atmorethan60percent.Stringlightsandcandleswerealsopopularchoices.ReadmoreNote(s):Canada;September5toOctober13,2023;1,893respondents;18yearsandolder;shoppersparticipatinginaholidayhostingactivityoftheirchoiceandbuyingdecorationsSource(s):FieldAgentNon-traditionalholidaygiftsconsumersplantogiveinCanadaasofOctober2022,bytypeNon-traditionalChristmasgiftsplansamongCanadians2022Shareofrespondents0%10%20%30%40%50%60%Spendingtimeoranexperiencewithsomeone24%22%GiftthatyoumakeyourselfAcharitabledonation(adonationinsomeone'snameorpurchaseagiftfromacharity)11%10%Asecond-handgiftorregiftingApromisetodosomethingforsomeone(babysit,fixsomethingoranothertypeoflabor)7%CashOther1%1%Idonotintendtogiveanynon-traditionalgifts52%9Description:For2022'sholidayseason,approximatelyoneinfiveCanadiansstatedthattheyplantomakegifts,makingitoneofthemostcommontypeofnon-traditionalholidaygiftgiventhatyear.MorethanhalfofconsumersinCanadaindicatedthattheydonotintendtogiveanynon-traditionalpresents.ReadmoreNote(s):Canada;September8to22,2022;2,017respondents;18yearsandolderSource(s):CPACanada;IpsosCHAPTER

02Festivebudgeting&spendingEconomicfactorsthatwillimpactholidayspendingamongconsumersinCanadain2022EconomicfactorsthatwillimpactholidayspendinginCanada202270%61%60%53%50%40%30%20%10%32%0%InflationRisinggrocerypricesRisinggasprices11/statistics/1346664/economic-factors-affecting-holiday-spending-canadaApproximately60percentofCanadianconsumerssurveyedinSeptember2022saidinflationwillhaveanimpactontheirholidayseasonspending.Abouthalfofrespondentsalsocitedrisinggrocerypricesasafactorthatwillimpacttheirspending.

ReadmoreNote(s):Canada;September2022;1,000respondents;18yearsandolderSource(s):CNW(Canada);IgniteLab;RakutenInsightImpactofinflationongiftbuyingamongconsumersinCanadain2023ImpactofinflationongiftbuyinginCanada2023Idon'tknow9%No17%Yes74%12Description:For2023'sholidayshoppingseason,awhoppingthree-quartersofconsumersinCanadafeltthattherisingcostofgoods(inflation)wouldhaveanimpactontheirabilitytopurchaseholidaygifts.Lessthan20percentbelievedthatthiswouldnotbethecase.ReadmoreNote(s):Canada;September14to18,2023;1,770respondents;18yearsandolder;HolidaygiftshoppersSource(s):CPACanada;IpsosMeasuresconsumersinCanadawouldusetoavoidfinancialdifficultiesduringtheholidayseasonin2023PreferredmethodstoavoidfinancialdifficultiesduringtheholidaysinCanada202360%48%50%40%30%20%10%0%46%27%27%22%14%1%1%Buyitemsonsale

PurchasefewergiftsUsecreditcards

UseloyaltypointsGivenon-traditionalgifts(i.e.,homemadeorfree/cheapWouldnotpurchasegiftsOtherNotapplicabletomeexperiences)13Description:For2023'sholidayshoppingseason,approximatelyhalfofconsumersinCanadasaidtheywouldbuyitemsonsaleasacost-cuttingmeasureifneeded.NearlythesamenumberofCanadianssaidtheywouldplantopurchasefewergiftsinordertoavoidfinancialtrouble.Thatsaid,onlyonepercentofrespondentssaidtheywouldnotbuyanyholidaygiftsforthisreason.ReadmoreNote(s):Canada;September14to18,2023;1,770respondents;18yearsandolder;HolidaygiftshoppersSource(s):CPACanada;IpsosHowconsumersplannedtosavemoneywhenshoppingduringtheholidayseasoninCanadain2022and2023,bymethodCostsavingstrategiesamongCanadianconsumersduringtheholidayseason2022-20232022202380%70%60%50%40%30%20%10%0%71%69%48%41%29%24%WillshopforitemsonsalePlantobuyonlywhattheirfamilyneedsWillshopatlessexpensivestores14/statistics/1347371/cost-saving-strategies-for-the-holiday-season-canadaIn2022and2023,manyconsumersaroundtheworldandinCanadawerelookingtosavemoneyduringtheholidayseason.Tostretchtheirdollars,some70percentofCanadianconsumerssaidtheywouldshopforitemswhentheyareonsale.

ReadmoreNote(s):Canada;2022and2023;over1,000Source(s):DeloitteShareofconsumerssavingmoneythroughouttheyearforholidaygiftsinCanadafrom2019to2022ShareofconsumerssavingmoneyforholidaygiftsinCanada2019-2022YesNoDon'tknow70%64%60%60%59%60%50%40%30%20%10%0%39%37%37%32%4%3%2%2%201920202021202215Description:In2022,justover30percentofCanadianconsumersstatedthattheyhadbeensavingmoneythroughouttheyeartohelppayforgiftsduringtheholidayseason.Thisisadecreaseofaboutfivepercentcomparedto2021.Duringeachyearpriorto2022,nearly40percentofCanadianshadbeensaving.ReadmoreNote(s):Canada;2019to2022;1,818*;18yearsandolder;respondentsfromageneralpopulationpanelbuyinggifts;*Respondentcountin2022.Samplesweresimilarinsizeeachyear.Totalsmaynotaddto100percentduetorounding.[...]

ReadmoreSource(s):CPACanada;IpsosPlannedholidaygiftspendingamongconsumersinCanadafrom2022to2023(inCanadiandollars)HolidaygiftspendingamongCanadianconsumers2022-20232022202340%35%30%25%20%37%35%14%14%14%15%10%5%13%13%12%12%12%8%8%4%4%0%1,000ormore600-999400-599200-399Lessthan200DonotplantospendNotsureyetPlannedspendinCanadiandollars16Description:HolidayseasonspendinginCanadaissettolooksomewhatsimilarin2023whencomparedtooneyearearlier.Inbothyears,lessthan10percentofCanadiansthoughttheywouldspendunder200Canadiandollarsonholidaygifts.Atthesametime,between10and15percentofthosesurveyedplannedtospend1,000ormore.ReadmoreNote(s):Canada;2022and2023;1,995*;18yearsandolder;*In2023.Similarsamplesizeswereusedinthepreviousyear.Totalsmaynotaddto100percentduetorounding.Thequestionwasphrasedbythesourceasfollows:"Howmuchdoyou[...]

ReadmoreSource(s):CPACanada;IpsosProjectedaverageholidayseasonspendamongconsumersinCanadain2023,bygeneration(inCanadiandollars)Canadianspendingduringtheholidaysbygeneration20232,5002,0001,9831,5461,4791,4801,5001,0005000GenZMillennialsGenXBabyBoomers17Description:InCanada,GenerationXwasexpectedtospendthemostfor2023'sholidayshoppingseason:theaverageCanadianconsumerofthisgenerationwasprojectedtospendnearly2,000Canadiandollarsthisyear.Babyboomerswereexpectedtospendroughly1,550dollarsduringtheholidays.ReadmoreNote(s):Canada;Latesummer2023;1,000respondentsSource(s):PwCDistributionofin-storeandonlineholidayshoppingbudgetamongconsumersinCanadafrom2018to2022Shareofholidayshoppingin-storeandonlineinCanada2018-2022In-store58%Online80%70%60%50%40%30%20%10%0%74%72%63%63%42%37%37%28%26%2018201920202021202218Description:In2022,consumersinCanadaplannedtospendanaverageofabout37percentoftheirholidayshoppingbudgetonline.Asof2020,theyeartheCOVID-19pandemicstarted,consumersinCanadaweremoreinclinedtoshoponline.

ReadmoreNote(s):Canada;August9to23,2022;2,505respondents;18yearsandolderSource(s):Leger;RetailCouncilofCanadaHowconsumerswillpayofftheirholidayover-expendituresinCanadaasofJanuary2022MethodCanadiansusetopayoffholidayover-expenditures2022Shareofrespondents0%

5%10%15%20%25%30%Cutdiscretionarycosts(entertainment,etc.)27%Carrytheseextracostsonmycreditcard,withplanstopayoffmycardbalancewithinthenexttwomonthsormore13%Carrytheseextracostsonmycreditcard,withplanstopayoffmycardbalancerightaway16%Saveinotherareas28%Noideahowtopaythesecostsyet7%19Description:Thisstatisticillustrateshowconsumerswillpayofftheirholidayover-expendituresinCanada,asofJanuary2022.Thatyear,some27percentofsurveyrespondentswhospentmorethantheyintendedtoovertheholidaysstatedthattheywouldcutdiscretionarycostsinordertopayofftheirholidayover-spending.ReadmoreNote(s):Canada;January4to6,2022;2,000*;18yearsandolder;*Thesourcementionsthat33percentofsurveyed2,000respondentsspentmorethanintendedduringthe2022holidayseason.Thesourcedoesnotprovideanyinformation[...]

ReadmoreSource(s):Ipsos;RoyalBankofCanadaShopperswhooverspentduringtheholidayseasoninCanadain2022,byregionCanadiansoverspendingduringholidayseasonbyregion2022Shareofrespondents20%

25%0%5%10%15%30%35%40%38%45%50%CanadaBritishColumbiaAlberta35%32%Saskatchewan/ManitobaOntario47%41%Quebec35%Atlantic42%20Description:During2022'sholidayseason,nearly40percentofconsumersinCanadaspentmorethantheyhadinitiallyintended.Specifically,SaskatchewanandManitobaaccountedforthehighestshareofoverspenders,whencomparedtoshoppersinotherprovinces.ReadmoreNote(s):January3to5,2023;2,000respondents;18yearsandolderSource(s):CNW(Canada);Ipsos;RoyalBankofCanadaShareofconsumerswhooverspentduringtheholidayseasoninCanadain2022,bygenderCanadiansoverspendingduringholidayseasonbygender202245%39%40%35%30%25%20%15%10%5%38%37%0%AverageFemaleMale21/statistics/970702/overspend-holiday-season-canada-genderDuring2022'sholidayseason,closeto40percentofconsumersinCanadaspentmorethantheyhadinitiallyintended.Specifically,about37percentofmenandsome39percentofwomensaidtheyspentmorethantheyhadplannedtofortheholidays.ReadmoreNote(s):January3to5,2023;2,000respondents;18yearsandolderSource(s):CNW(Canada);Ipsos;RoyalBankofCanadaCHAPTER

03BlackFriday&CyberMondayinCanadaSpendingcutintentionsamongconsumersduringBlackFridayandholidayseasoninNorthAmericain2022ConsumerspendingcutintentionduringholidayseasoninNorthAmerica2022Yes,plancutbackacrossALLrelatedspendYes,plancutbackacrossSOMErelatedspendYes,plancutbackacrossMOSTrelatedspendNo,havenoplanstocutbackrelatedspend50%45%40%35%30%25%20%15%10%5%43%41.5%30.1%29.7%16.5%11.8%16%11.3%0%UnitedStatesCanada23Description:Thisholidayseason,morethanhalfofU.S.andCanadianconsumerswereintendingtocutbackontheirBlackFridayandChristmasshoppingspendingtovaryingdegreesduetotheimpactofrisinginflationrates.Onlyfourin10consumerssaidtheydidnotplanreducingtheirholidayseasonspending.ReadmoreNote(s):Canada,UnitedStates;August2022;Approx.8,000Source(s):RetailEconomics;ShipStationShareofconsumersplanningtoshoponBlackFriday,CyberMonday,andBoxingDayinCanadafrom2020to2023ConsumershoppingplansfordealsBlackFridayandCyberMondayCanada2020-2023202034%20212022202350%45%40%35%30%25%20%15%10%5%43%41%40%37%35%34%32%32%28%21%18%0%BlackFridayCyberMonday/WeekBoxingDay24Description:In2023,fourin10consumersinCanadawereplanningtotakeadvantageofdealsonBlackFriday.Aroundone-thirdoftheCanadianrespondentsstatedtheywereplanningtoshopfordealsonBoxingDay.

ReadmoreNote(s):Canada;August14to23,2023;2,500respondents;18yearsandolderSource(s):Leger;RetailCouncilofCanadaConsumerswhosaidtheypurchasedsomethingonBlackFridayorCyberMondaylastyearinCanadain2023CanadianswhoboughtsomethingonBlackFriday/CyberMondaylastyear2023Don'tknow/prefernottoanswer7%Yes36%No57%25/statistics/1425458/bought-something-on-black-friday-cyber-monday-canadaIn2023,nearlyfourin10consumersinCanadasaidtheytookadvantageofdealsonBlackFridayand/orCyberMondaybackin2022.Atnearly60percent,themajorityofCanadianssaidtheydidnotbuyanythingduringthesaleseventlastyear.

ReadmoreNote(s):Canada;November17to19,2023;1,531respondents;18yearsandolderSource(s):CanadianPress;LegerHowmuchconsumersexpecttospendduringBlackFridayorCyberMondayinCanadain2023,comparedto2022HowmuchCanadiansexpectedtospendonBlackFriday/CyberMonday202340%37%35%30%25%20%15%10%5%31%18%14%0%MorethanlastyearAboutthesameamountLessthanlastyearDon'tknow/prefernottoanswer26Description:For2023'sBlackFridayandCyberMondaydeals,justunder40percentofsurveyedconsumersinCanadaexpectedtospendaboutthesameamountofmoneyaslastyear.Interestingly,aboutathirdofCanadiansestimatedthattheywouldspendlessin2023.ReadmoreNote(s):Canada;November17to19,2023;958respondents;18yearsandolder;ConsumerswhoareplanningtobuyonBlackFridaythisyearorboughtsomethingonBlackFridaylastyearSource(s):CanadianPress;LegerLeadingproductsconsumersplannedtopurchaseduringBlackFridayorCyberMondayinCanadain2023,byproductcategoryWhatconsumersplantobuyonBlackFriday/CyberMonday2023,byproductcategoryShareofrespondents0%10%20%30%40%50%60%ClothingElectronics51%46%ToysandgamesBeauty/skincareAppliances26%18%13%Sport/outdoorequipmentJewelry11%10%Furniture7%6%TraveldealsOther11%27/statistics/1425463/what-to-buy-on-black-friday-cyber-monday-canadaFor2023'sBlackFridayandCyberMonday,approximatelyhalfofconsumerssurveyedinCanadaplannedtobuyclothing.Atjustunder50percent,consumerelectronicswerethesecond-mostcommonitemonthelistamongCanadianshoppers.

ReadmoreNote(s):Canada;November17to19,2023;609respondents;18yearsandolder;ConsumerswhoareplanningtobuyonBlackFridaythisyearSource(s):CanadianPress;LegerCHAPTER

04CanadianholidaysShareofCanadianconsumersthatexpecttospendmoreorlessonThanksgivingin2023comparedtoatypicalyearExpectedchangeinThanksgivingspendingamongCanadianconsumers2023Iwillspendmore18%Iwillspendless19%Iwillspendthesame63%29Description:In2023,approximately20percentofCanadiansexpectedtospendmoreonThanksgivingwhencomparedtopreviousyears.Incontrast,abouttwo-thirdsofconsumersinCanadaplannedtospendroughlythesameasusual.InCanada,ThanksgivingDayfallsonthesecondMondayofOctober,whichisoveramonthearlierthanThanksgivingintheUnitedStates.ReadmoreNote(s):Canada;September20,2023;2,164respondents;ThanksgivingshoppersSource(s):NumeratorExpectedspendingamongThanksgivingshoppersinCanadain2023(inCanadiandollars)SpendingplansamongThanksgivingshoppersinCanada202330%25%20%24%22%19%18%15%10%5%8%8%3%0%Lessthan26CAD26to50CAD51to75CAD76to100CAD101to200CAD201to300CADMorethan300CAD30Description:For2023'sThanksgivingcelebrations,thebulkofsurveyedconsumersinCanadaexpectedtospendbetween50and200Canadiandollars.Specifically,aboutaquarterplannedtospendbetween76and100dollars.OnlyaboutthreepercentofsurveyedThanksgivingshoppersintendedtospendmorethan300Canadiandollarsthatyear.ReadmoreNote(s):Canada;September20,2023;2,164respondents;ThanksgivingshoppersSource(s):NumeratorExpectedimpactofinflationonThanksgivingcelebrationsinCanadain2022ExpectedimpactofinflationonThanksgivinginCanada202240%35%30%25%20%15%36%26%26%12%10%5%0%NoimpactSlightimpactModerateimpactSignificantimpact31Description:For2022'sThanksgiving,overathirdofconsumersinCanadaexpectedrisingpricestoimpacttheirshoppingplansslightly.AboutaquarterofsurveyedCanadianshoppersexpectedinflationtoheavilyaffecttheirThanksgivingshopping.

ReadmoreNote(s):Canada;September15to17,2022;1,060respondents;ThanksgivingcelebratorsSource(s):NumeratorExpectedspendingcutsduetoinflationduringThanksgivingcelebrationsinCanadain2022SpendingcutsduetoinflationforThanksgivinginCanada2022Shareofrespondents15%0%5%10%20%25%30%35%HolidaydecorationsAlcoholicbeveragesSnacks(e.g.,chips,pretzels)DessertsandcandyGifts33%30%26%24%23%PaperanddisposableproductsApparel21%19%Turkey15%Sidedishes14%OthermeatorseafoodFruitsorvegetablesNoneoftheabove13%11%15%32Description:Duetoconcernsaboutrisingprices,approximatelyathirdofsurveyedThanksgivingcelebratorsinCanadaplannedtocutbackonholidaydecorationsin2022.Thatyear,manyCanadiansalsoplannedtocutbackspendingonalcoholicbeverages,snacks,anddessertsforThanksgiving.ReadmoreNote(s):Canada;September15to17,2022;1,060respondents;ThanksgivingcelebratorsSource(s):NumeratorHowfarinadvanceCanadiansmakepurchasesinrelationtoCanadaDayin2023HowfarinadvanceCanadiansmakepurchasesforCanadaDay202350%45%40%35%30%25%20%15%46.8%14.6%13.2%8.4%10%5%5.8%5.7%5.5%0%4weeksormore

About3weeksbefore

About2weeksbefore

About1weekbefore

AfewdaysbeforebeforeOnthedayofItypicallydonotmakepurchasesrelatedtothisoccasion33Description:In2023,about15percentofsurveyedCanadiansplannedtomaketheirCanadaDaypurchasesafewdaysbeforetheevent.Thefederalholiday,oftenreferredtoas'Canada'sbirthday',iscelebratedthroughoutthecountryannuallyon1July.MorethanhalfofCanadiansplannedtocelebrateCanadaDaythatyear.ReadmoreNote(s):Canada;May2023;9,065respondents;18yearsandolderSource(s):Caddle;RetailCouncilofCanadaHowmuchCanadianswhocelebrateCanadaDayusuallyspendontheoccasionin2023,perpersonCanadaDaycelebrationspendingbudgetinCanada2023,perpersonShareofrespondents30%0%10%20%40%50%60%60.4%70%50CADorless51to100CAD101to150CAD151to200CAD201to250CAD251to300CAD301to350CAD351to400CAD21.6%8.7%4.8%1.7%0.8%0.4%0.3%401to450CAD

0.1%451to500CAD0.3%1%Morethan500CAD34Description:NearlytwointhreeCanadianscelebratingCanadaDayin2023saidtheyusuallyspend50Canadiandollarsorlessontheoccasion.Thiswasfollowedbyapproximately22percentwhotypicallyspendbetween51to100Canadiandollars.Onlyaboutonepercenttendtospendmorethan500Canadiandollarsonthenationalholiday.ReadmoreNote(s):Canada;May2023;6,197respondents;18yearsandolder;consumersthatcelebrateCanadaDaySource(s):Caddle;RetailCouncil