全球快時尚電子商務(wù)市場前景及投資研究報告-培訓課件外文版2024.4

INDUSTRIES

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MARKETSFastfashione-commerceCHAPTER

01OverviewFastfashionmarketvalueforecastworldwidefrom2021to2027(inbillionU.S.dollars)Forecastofthefastfashionapparelmarketsizeworldwidefrom2021to2027200180160184.96167.02150.82136.19140122.98120106.4210080604020091.2320212022202320242025202620274Description:Thevalueofthefastfashionmarketworldwidewasestimatedtobeworthover106billionU.S.dollarsin2022.Thiswasforecasttoriseconsiderablyinthefollowingyears.In2027,theglobalmarketvalueoffastfashionwasforecasttoreachavalueofapproximately185billionU.S.dollars.ReadmoreNote(s):Worldwide;February2023Source(s):PRNewswire;ResearchandMarkets;Marketcapofleadingfashione-commercecompaniesworldwideasofJune2023(inmillionU.S.dollars)Leadingfashione-commercecompaniesworldwide2023,bymarketcapMarketcapinmillionU.S.dollars3,000

4,000

5,00001,0002,0006,0007,0008,0009,00010,0009,291VIPShop(China)Zalando(Germany)7,454TheHutGroup(UnitedKingdom)Revolve(UnitedStates)1,3461,204Aboutyou(Germany)863578521438222146ASOS(UnitedKingdom)(UnitedKingdom)StitchFix(UnitedStates)TheRealReal(UnitedStates)GlobalFashionGroup(Luxembourg)5Description:Withamarketcapofabout9.3billionU.S.dollars,VIPShopstoodastheleadingfashione-commercecompanyworldwide.AccordingtodatacompiledinJune2023,theChinesecompanystoodaheadofcompetitorsZalando,TheHutGroup,andRevolve.Inaddition,theaforementionedbrandsalsofeaturedassomeofthefastest-growingfashione-commerceretailersworldwidebetween2020and2022.

ReadmoreNote(s):Worldwide;June30,2023Source(s):GPBullhound;S&PCapitalIQMarketshareoftheleadingfastfashioncompaniesintheUnitedStatesinselectmonthsfromMarch2020toNovember2022MarketshareoftheleadingfastfashioncompaniesU.S.2022-2022SheinZaraH&MFashionNovaForever21120%100%80%60%40%20%0%9%6%6%14%15%11%27%17%16%13%37%15%50%40%18%March2020March2022November20226Description:Shein'smarketshareintheUnitedStatesmorethandoubledbetweenMarch2020andMarch2022,goingfromapproximately18to40percent.ThismarketsharegainoccurredattheexpenseofnearlyallotherfastfashioncompaniesintheUnitedStates,asallexceptZarasawtheirmarketsharedwindleduringthattimeperiod.Mostnotably,H&M'smarketshareintheU.S.decreasedtenpercentagepointsbetweenMarch2020andMarch2022.ByNovember2022,Sheinheld50percentof[...]

ReadmoreNote(s):UnitedStates;2022Source(s):SecondMeasureNumberofuniquevisitorstoAmazon,Temu,Shein,andAliExpressintheUnitedStatesfromSeptember2022toMarch2023(inmillions)UniquevisitorstoAmazon,Temu,Shein,andAliExpressintheU.S.2022-2023Amazon217.1TemuShein228AliExpress25020015010050223.1217.6214.8210.9205.670.770.565.244.541.122.93378.

535.116.735.617.436.217.434.330.317.15.117.715.813.90Sep'22Oct'22Nov'22Dec'22Jan'23Feb'23Mar'237Description:Thelong-standinge-commercegiantAmazonhasrecentlyfacedcompetitionfromemergingChineserivals.Whilethefast-fashiononlineretailerSHEINhassteadilygainedtractionamongU.S.consumersoverthepastyears,TemuhasexperiencedameteoricriseinpopularityinNorthAmerica.Injustafewmonths,TemuwentfromhavingslightlyoverfivemillionregisteredusersinSeptember2022toapproximately70.5millionbyMarch2023.ReadmoreNote(s):UnitedStates;September2022toMarch2023Source(s):comScore;eMarketer;InsiderIntelligenceShareofonlineclothingshopperswhohaveusedSheinorTemuintheUnitedStatesasofSeptember2023OnlineclothingshopperswhohaveusedSheinorTemuintheU.S.2023SheinTemu64%58%60%50%40%30%20%10%0%18%16%16%11%10%9%I'veuseditIhaven'tuseditbutI'minterested

Ihaven'tuseditbutI'mnotinterestedI'veneverheardofit8Description:OfU.S.onlineshoppers,atotal16percenthaveusedShein,while10percenthaveusedTemu.Incomparison,58percenthaveneverheardofthefastfashiononlineshopSheinand64percentreportedneverhavingheardofTemu.

ReadmoreNote(s):UnitedStates;March14to16,2023;*3,500;**3,684Source(s):CivicScienceShareofclothingshopperswholikeorloveselectfastfashionretailersintheUnitedStatesasofSeptember2023,bygenderClothingshopperswhofavorselectfastfashionretailersintheU.S.2023,bygenderShareofrespondentsWomen40%Men50%0%10%20%42%42%37%32%30%30%60%34%35%70%80%90%100%AapparelOldNavyTargetapparelWalmartapparelGAP28%25%24%29%24%26%ASOS.comH&M29%29%Zara27%22%16%UrbanOutfittersForever2121%6%9Description:IntheUnitedStates,theonlineretailersellingfastfashionthatwasmostlikedorlovedbyshoppersinMarch2023wasA.Whenitcametofastfashion,theonlinemarketplacewasreportedaslikedorlovedby42percentofwomenand34percentofmen.Meanwhile,omnichannelretailerOldNavywaslikedorlovedby42percentofwomenand35percentofmen.ReadmoreNote(s):UnitedStates;March14to21,2023;*28,000;**20,000Source(s):CivicScienceLeadingmono-brandonlinefashionstoresinFrancein2022,bymarketshareTopmono-brandonlinefashionstoresinFrance2022,bymarketshareMarketshare3%0%1%2%4%5%6%7%SheinZara5.9%5.2%4.3%4.3%SézaneH&MKiabi2.1%MangoNike1.7%1.6%1.5%Etam10Description:Withamarketshareof5.9percent,Chinesefast-fashionplatformSheintoppedtherankingofmono-brandonlinefashionstoresinFrance.In2022,mono-brandstoresrepresentedanalternativetomarketplaces,althoughtheirmarketpresencewasquitefragmented.Zaraaccountedfor5.2percentoftheonlinefashionmarket,whileSézaneandH&Mfollowedwith4.3percenteach.KiabiandMangoaccountedfor2.1and1.7percent,respectively.

ReadmoreNote(s):France;2022Source(s):Store&SupplyCHAPTER

02LeadingplayersEstimatedannualrevenueofSheinfrom2016to2022(inbillionU.S.dollars)EstimatedannualrevenueofShein2016-20222520151022.715.79.8153.151.991.550.610201620172018201920202021202212Description:EstimationsrevealedthatthefastfashiongiantSheingeneratedanannualrevenueof22.7billionU.S.dollarsin2022.Thisisasignificantincreasesince2016,whenthecompanysupposedlyreachedarevenueof610millionU.S.dollars.

ReadmoreNote(s):Worldwide;2016to2022Source(s):BusinessofApps;DaxueConsulting;ForbesE-Commercenetsalesoffrom2014to2023(inmillionU.S.dollars):E-Commercenetsalesfrom2014to20236,0005,0004,0003,0002,0005,408.75,333.25,0994,4102,6172,131.31,587.820171,066.5763.620151,0000677.320142016201820192020202120222023*13Description:,operatedbyZaraUSA,Inc.,isaninternationally-focusedonlinestorethatgenerateseCommercenetsalesprimarilyintheUnitedStatesaswellasintheUnitedKingdomandSpain.Withregardstotheproductrange,achievesthegreatestpartofitseCommercenetsalesinthe“Fashion”category.Furthermore,productsfromthe“Toys,Hobby&DIY”categoryarepartoftheoffer.Theonlinestorewaslaunchedin2010.*Forecast

ReadmoreNote(s):2022Source(s):ecommerceDB.com;RevenueofBPlc.groupworldwidefrom2012/13to2022/2023(inmillionGBP)RevenueofBPlc.groupworldwide2012-20232,5002,0001,5001,0005001,982.81,768.71,745.31,234.88856.92579.8294.64195.39139.85109.7967.2802012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222922.2314Description:Boohooisanonline-onlyfashioncompany,thathasenjoyedsuccessintheUKclothingsectorsincebecomingactivein2006.Overthepastdecade,thecompany’srevenuehasgrownmassively,almostreachingthetwobillionpoundmarkin2022.Theretailerspecializesinclothinglinesforyoungconsumersaged16-30,andsellsitsown-brandproducts.ReadmoreNote(s):UnitedKingdom;2012/3to2022/23Source(s):RevenueofBPlc.groupduringthefiscalyear2022/23,byregion(inmillionGBP)RevenueofBPlc.group2023,byregion1,2001,091.51,000800600400200363.7206.5107.20UnitedKingdomUnitedStatesRestofEuropeRestofWorld15Description:IntheyearendingFebruary28,2023,theBoohooGroupaccumulatedarevenueofapproximately1.09billionBritishpoundsintheUnitedKingdom(UK)and364millionintheUnitedStates.ReadmoreNote(s):UnitedKingdom;FiscalyearendingFebruary28,2023Source(s):NumberofactivecustomersonBworldwideduringtheyears2012/13to2022/23(inmillions)NumberofactivecustomersonBworldwide2012-20232520151019.9181813.910.66.45.250432.31.52012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/2316Description:ThisstatisticshowsthenumberofactivecustomersonBworldwideduringtheyears2012/13to2021/22.Duringtheyearending28February,2023,thefashionwebsitehad18millionactivecustomers.

ReadmoreNote(s):UnitedKingdom;2012/3to2022/23Source(s):RetailsalesofASOSintheUnitedKingdom(UK)fromfinancialyear2013to2023(inmillionGBP)ASOSretailsalesintheUnitedKingdom(UK)2013-20231,8001,6001,4001,2001,0008001,703.31,595.71,494.61,175.9993.4861.3698.2603.8600473.882015372.2420144002000276.0320132016***2017***2018***2019***2020***20212022202317Description:Between2013and2022,theretailsalesofonlinefashionretailerASOSincreasedsignificantly.In2023,however,theysawaslightdecrease.IntheUnitedKingdom(UK),ASOSretailsalesreachedapproximately1.5billionBritishpoundsinthe2023financialyear.ReadmoreNote(s):UnitedKingdom;Financialyear2012to2023**;*FinancialyearsendAugust31stofeachrespectiveyear.**FinancialyearendSeptember3rd.***Dataforyears2016to2020isnotshowninfull.Numbersarerounded.Dataforprevious[...]

ReadmoreSource(s):ASOSGrossprofitofASOSworldwidefromfinancialyear2012to2023(inmillionGBP)ASOSgrossprofitworldwide2012-20232,0001,8001,6001,4001,2001,0008001,776.41,717.51,547.41,4591,334.31,237.1958.3722.22016573.12015600486.92014398.64002000282.9201220132017201820192020202120222023**18Description:ThistimelinedisplaysthegrossprofitofASOSforthefinancialyearsrunning2012to2023.Inthefinancialyear2023,theBritishonlinefashionretailergeneratedagrossprofitofapproximately1.5billionBritishpounds.ReadmoreNote(s):UnitedKingdom;Financialyear2012to2023*;*FinancialyearsendAugust31stofeachrespectiveyear.**FinancialyearendsSeptember3rd.Dataforpreviousyearstakenfrompreviousannualreportsbythesource.

ReadmoreSource(s):ASOSNumberofactivecustomersofASOSasofSeptember2023,byregion(inmillions)NumberofactiveASOScustomers2023,byregion1210.1108.186422.92.20EuropeanUnionUnitedKingdomUnitedStatesRestoftheWorld19Description:ASOSisoneofthemostsuccessfulonline-onlyfashionretailersintheindustry.OriginallyaUK-basedcompany,ASOShadthehighestnumberofusersintheEuropeanUnionasofSeptember2023.Globally,thereareover23millionactivecustomerson,whichtheretailerdefinesas“havingshoppedinthelasttwelvemonths”asoftheendofthefinancialyear.ReadmoreNote(s):Worldwide,UnitedKingdom;12monthsto3September2023Source(s):ASOSProfitofNextplcfromfinancialyear2010/11to2022/2023,bysaleschannel(inmillionGBP)Nextprofitbysaleschannel2010-2023RetailOnline700600500400604477467430408

4134173843773593483533533243293243313103022693002001000263241234222212184107-100-200-1362021201020112012201320142015201620172018*201920202022202320Description:ThisgraphlooksattheprofitofNextplcmadethroughretailandonlinesalesfromfinancialyear2010to2023.From2016onwards,Nextrecordedmoreprofitonlinethanthroughretailstores.Next'sonlinechanneldeliveredaprofitof467millionBritishpoundsintheyearendinginJanuary2023.Incontrast,thecompany'sretailchannelmadeaprofitof241millionBritishpoundsthatyear.ReadmoreNote(s):Worldwide,UnitedKingdom;2010to2023Source(s):NextRetailandonlinesalesofNextplcfromfinancialyears2009/10to2022/23(inmillionGBP)Nextplc:retailandonlinesales2009-2023RetailSalesOnlineSales3,5003,0002,5003,1043,0072,4062,3682,3482,3052,2742,2222,2412,1912,1912,1471,8522,1231,9551,9191,8652,0001,5001,0005001,7281,6881,6721,5411,4321,3741,1931,08993695587302009/10

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2022/2321Description:ThischartdisplaysNextplc'sshareofretailandonlinesalesfromthefinancialyear2009/10tofinancialyear2022/23,endinginJanuary2023.Overthedisplayedtimeperiod,Next'sonlinesaleshavesoared,consistentlyimprovingyear-on-year,untilthemostrecentfinancialyear,whentherewasaveryslightdrop.Inthisyear,NextgeneratedroughlythreebillionBritishpoundsthroughitsonlinechannel,andaround1.9billionpoundsthroughretail.ReadmoreNote(s):UnitedKingdom;Financialyears2009/10to2022/23Source(s):NextCHAPTER

03Mobileusage&onlinetrafficShareofwebtraffictoin2023,bycountryWebtraffictoin2023,bycountryNumber

ofvisits

in

millionsUnitedStatesBrazil34.769.696.235.643.7639.91FranceSpainCanadaOthers23Description:In2023,thesinglecountrywiththehighestshareofonlinetraffictowastheUnitedStates,withnearly35percentBrazilfollowed,rankingsecondwithabout10percentofwebtrafficcomingfromthecountry,followedbyFrancewithjustover6percent.ReadmoreNote(s):Worldwide;desktop&mobileweb,excludingappsSource(s):SimilarWebNumberofvisitstofromOctober2023toDecember2023(inmillions)Monthlywebtraffictoin2023225215205195185175165Oct'23Nov'23Dec'2324Description:Inthelastthreemonthsof2023,Octobersawthehighestfiguresforonlinetraffictothefastfashionmarketplace.Accordingtothedata,desktopandmobilevisitstoreachedover218millionvisitsthatmonth.ReadmoreNote(s):Worldwide;desktop&mobileweb,excludingappsSource(s):SimilarWebDistributionofglobalvisitorstoinDecember2023,byageShareofglobalSheinwebsitevisitors2023,byage35%30.65%30%25%20.92%20%17.84%14.6%15%10%5%10.38%55-645.61%65+0%18-2425-3435-4445-5425Description:InDecember2023,globalvisitorstothewebsiteweremostlikelyaged25to34yearsold,withover30percentofvisitorstothesitebeingfromthisagegroup.Rankedsecondwere35to44yearolds,whomadeupnearly21percentofwebsitetraffic.ReadmoreNote(s):Worldwide;December2023;18yearsandolder;desktopvisitsSource(s):SimilarWebDistributionofglobalvisitorstoinDecember2023,bygenderShareofglobalSheinwebsitevisitors2023,bygenderMale36.15%Female63.85%26Description:InDecember2023,globalvisitorstothewebsiteweremostlywomen.About64percentofvisitorstowerewomen,whiletheremaining36percentweremen.

ReadmoreNote(s):Worldwide;December2023;18yearsandolder;desktopvisitsSource(s):SimilarWebNumberofappdownloadsofSHEIN-FashionShoppingOnlineworldwidefrom2015toYTD2024(inmillions)GlobaldownloadsofSHEINshoppingapp2015-2024300250200150100261.94195.84177.49123.4368.2659.06201844.5350018.66201710.2320162.71201520192020202120222023YTD202427Description:TheChinesefashione-commercegiantSHEINGrouphassurgedtoprominence.Foundedin2008asZZKKO,itquicklyevolvedintotheworld'slargestfashionretailerby2022.Itsappboastedaround262millionappdownloadsworldwideinthefollowingyear.ReadmoreNote(s):Worldwide,China;2015toYTD2024;theendofDecember31eachyearSource(s):AppMagicNumberofglobaldownloadsofshoppingappTemufromSeptember2022toFebruary2024(inmillions)MonthlyglobaldownloadsofTemushoppingapp2022-2024605040302047.7440.8740.9738.5237.6736.5135.1230.3129.8629.6215.3713.0410.339.161006.315.841.310.44Sep'22

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Feb'2428Description:ThepopularityofecommerceplatformTemuhasbeensurgingsinceitsdebutinthefallof2022.InFebruary2024,theappwasdownloadedover29.6milliontimesallovertheworld,makingitmorepopularthanAmazon’smarketplaceapp.

ReadmoreNote(s):Worldwide,China;September2022toFebruary2024;AppStoreandGooglePlay;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicAgedistributionofvisitorstoworldwideinJanuary2024ShareofglobalASOSwebsitevisitors2024,byage40%35%30%25%20%15%10%5%33.44%19.67%18.98%14.1%45-548.77%55-645.04%65+0%18-2425-3435-4429Description:InJanuary2024,globalvisitorstothewebsiteweremostlikelyaged25to34yearsold,withover33percentofvisitorstothesitebeingfromthisagegroup.Rankedsecondwere35to44yearolds,whomadeupover19percentofwebsitetraffic.ReadmoreNote(s):Worldwide;January2024;18yearsandolder;desktopvisitsSource(s):SimilarWebDistributionofglobalvisitorstoinJanuary2024,bygenderShareofglobalASOSwebsitevisitors2024,bygenderMale35.1%Female64.9%30Description:InJanuary2024,globalvisitorstothewebsiteweremostlywomen.About65percentofvisitorstowerewomen,whiletheremaining35percentweremen.

ReadmoreNote(s):Worldwide;January2024;18yearsandolder;desktopvisitsSource(s):SimilarWebCHAPTER

04BrandawarenessLeadingfashiononlineshopsrankedbybrandawarenessintheUnitedKingdomin2023Mostwell-knownfashiononlineshopsintheUK2023Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%ArgosMarks&SpencerH&M93%93%92%JDSportsNextPrimark92%92%92%JohnLewisRiverIslandDebenhamsVery90%88%85%85%ZARAASOSBoohoo83%82%81%32Description:ArgosandMarks&Spencerarethemostwell-knownfashiononlineshopsintheUKwithabrandawarenessof93percent.NextonthislistareStockholm-basedH&M,Next,followedbyJDSportsandPrimark.Eachofthefashiononlinestoresisknownby92percentofonlinerespondentsintheUK.ReadmoreNote(s):UnitedKingdom;AugusttoSeptember2023;1243respondents;18to64yearsSource(s):ConsumerInsightsLevelofrecognitionforChinesefashionretailerSHEINinJapanasofFebruary2023AwarenessofSHEINJapan202360%50%40%30%20%10%0%52.8%36.4%10.8%IknowitandhaveshoppedthereIknowofitbuthavenotshoppedthereIdonotknowwhatitis33Description:AccordingtoasurveyconductedinJapaninFebruary2023,morethanhalfofallrespondentsstatedthattheyhadneverheardoftheChinesefastfashiononlineretailerSHEIN,whilelessthan11percentclaimedtohavealreadyboughtsomethingfromthestore.ReadmoreNote(s):Japan;February15to16,2023;1,056respondents;15-69yearsSource(s):LINEResearchSHEINbrandawareness,usage,popularity,loyalty,andbuzzamongfashiononlineshopusersintheUnitedStatesin2023SHEINbrandprofileintheUnitedStates202370%70%60%50%40%30%20%10%0%31%30%28%24%SHEINawarenessSHEINpopularitySHEINusageSHEINloyaltySHEINbuzz34Description:HowhighisthebrandawarenessofSHEINintheUnitedStates?Whenitcomestofashiononlineshopusers,brandawarenessofSHEINisat70percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenname.HowpopularisSHEINintheUnitedStates?Intotal,31percentofU.S.fashiononlineshopuserssaytheylikeSHEIN.However,inactuality,amongthe70?percentofU.S.[...]

ReadmoreNote(s):UnitedStates;AugusttoSeptember2023;1010respondents;18-64years;respondentswhousefashiononlineshopsSource(s):ConsumerInsightsSHEINbrandawareness,usage,popularity,loyalty,andbuzzamongfashiononlineshopusersintheUKin2023SHEINbrandprofileintheUK202378%80%70%60%50%40%30%20%10%0%28%26%22%21%SHEINawarenessSHEINpopularitySHEINusageSHEINloyaltySHEINbuzz35Description:HowhighisthebrandawarenessofSHEINintheUK?Whenitcomestofashiononlineshopusers,brandawarenessofSHEINisat78percentintheUK.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisSHEINintheUK?Intotal,28percentofUKfashiononlineshopuserssaytheylikeSHEIN.However,inactuality,amongthe78percentofUKrespondentswhoknowSHEIN,36[...]

ReadmoreNote(s):UnitedKingdom;AugusttoSeptember2023;1089respondents;18-64years;respondentswhousefashiononlineshopsSource(s):ConsumerInsightsZARAbrandawareness,usage,popularity,loyalty,andbuzzamongfashiononlineshopusersintheUnitedStatesin2023ZARAbrandprofileintheUnitedStates202360%50%40%30%20%10%0%57%22%19%16%16%ZARAawarenessZARApopularityZARAusageZARAloyaltyZARAbuzz36Description:HowhighisthebrandawarenessofZARAintheUnitedStates?Whenitcomestofashiononlineshopusers,brandawarenessofZARAisat57percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisZARAintheUnitedStates?Intotal,22percentofU.S.fashiononlineshopuserssaytheylikeZARA.However,inactuality,amongthe57percentofU.S.[...]

ReadmoreNote(s):UnitedStates;AugusttoSeptember2023;1010respondents;18-64years;respondentswhousefashiononlineshopsSource(s):ConsumerInsightsNumberofsocialmediafollowersofInditex'sZaraworldwidein2022,byplatform(inmillions)NumberofZarasocialmediafollowersworldwide2022,byplatformNumberoffollowersinmillions30

4001020506070InstagramFacebookPinterestTikTok59.4330.8923.476.29Weitao3.16WeChatTwitter1.61.48Others4.4737Description:Zara,Spain’sflagshipfashionretailerandpartofthelargerclothingcompanyInditex,isawell-knownbrandglobally.Thesuccessofthisglobally-presentstorecanbereflectedinthenumberofsocialmediausersthatfollowitsvariousaccounts.Inthefinancialyear2022,Zarahadmorethan59millionfollowersonInstagram,aswellasapproximately1.5milliononTwitterand1.6milliononWeChat,widelyusedamongChineseusers.ReadmoreNote(s):Worldwide;2022Source(s):InditexH&Mbrandawareness,usage,popularity,loyalty,andbuzzamongfashiononlineshopusersintheUKin2023H&MbrandprofileintheUK2023100%94%90%80%70%60%50%40%30%20%10%0%37%29%22%21%H&MawarenessH&MpopularityH&MusageH&MloyaltyH&Mbuzz38Description:HowhighisthebrandawarenessofH&MintheUK?Whenitcomestofashiononlineshopusers,brandawarenessofH&Misat94percentintheUK.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisH&MintheUK?Intotal,37percentofUKfashiononlineshopuserssaytheylikeH&M.However,inactuality,amongthe94percentofUKrespondentswho[...]

ReadmoreNote(s):UnitedKingdom;AugusttoSeptember2023;1089respondents;18-64years;respondentswhousefashiononlineshopsSource(s):ConsumerInsightsH&Mbrandawareness,usage,popularity,loyalty,andbuzzamongfashiononlineshopusersinGermanyin2023H&MbrandprofileinGermany2023100%92%90%80%70%60%50%40%30%20%10%0%48%37%31%31%H&MawarenessH&MpopularityH&MusageH&MloyaltyH&Mbuzz39Description:HowhighisthebrandawarenessofH&MinGermany?Whenitcomestofashiononlineshopusers,brandawarenessofH&Misat92percentinGermany.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisH&MinGermany?Intotal,48percentofGermanfashiononlineshopuserssaytheylikeH&M.However,inactuality,amongthe92percentofGerman[...]

ReadmoreNote(s):Germany;AugusttoSeptember2023;1041respondents;18-64years;respondentswhousefashiononlineshopsSource(s):ConsumerInsightsNextbrandawareness,usage,popularity,loyalty,andbuzzamongfashiononlineshopusersintheUKin2023NextbrandprofileintheUK2023100%93%90%80%70%60%50%40%30%20%10%0%39%31%26%13%NextawarenessNextpopularityNextusageNextloyaltyNextbuzz40Description:HowhighisthebrandawarenessofNextintheUK?Whenitcomestofashiononlineshopusers,brandawarenessofNextisat93percentintheUK.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisNextintheUK?Intotal,39percentofUKfashiononlineshopuserssaytheylikeNext.However,inactuality,amongthe93percentofUKrespondentswhoknowNext,42percentof[...]

ReadmoreNote(s):UnitedKingdom;AugusttoSeptember2023;1089respondents;18-64years;respondentswhousefashiononlineshopsSource(s):ConsumerInsightsShareofpeoplehavingheardoforlikedASOSintheUnitedKingdom(UK)from3rdquarter2020to1stquarter2023PopularityandfameofASOSplcintheUK2020-2023Popularity(liked)87%Fame(haveheardof)100%90%80%70%60%50%40%30%89%89%88%87%86%85%85%85%84%83%46%45%45%45%45%43%40%40%39%39%38%Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q1202341Description:EventhoughalmostnineintenBritishadultshaveheardofthebrandASOS,theonlinefashionretailerisappreciatedbyabout43percentofrespondents,a2023surveyshowed.Inthe