全球運(yùn)動(dòng)鞋消費(fèi)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSSneakers:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567ProductOverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue91215161922252627AverageRevenue

per

CapitaSustainableFootwearShareVolumeAverageVolumeper

CapitaPriceper

UnitBrandShareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Sneakers

market

is

a

fast

growing

marketOverview:

SummarySummarySincefashiontrendshavefrequently

carried

over

intothesneakers

industry,theyhavenow

become

apartoftheeveryday

styleof40%

of

consumers,

according

totheGlobal

Consumer

Survey.

Interms

ofrevenue

value,theUnitedStatesisinthelead,where

sneakers

havelongbeen

thought

of

asaculture.

When

itcomes

to

revenue

numbers,theSneaker

segment

isled

bytwo

of

itsbiggestplayers,

NikeandAdidas.5Sources:Market

Insights

2023Sneakers

is

an

important

part

of

the

Footwear

marketOverview:

Market

DefinitionMarket

definitionDefinition:offlinedistributionchannel

covers

allpurchases

instationary

stores,

bytelesales,or

via

mailorder

(e.g.,printcatalogs).Themarket

forSneakers

refers

toso-called

“athleisure”

footwear,

i.e.,everydayfootwear

withanathleticappearance

where

fashionaspects

outweigh

functionalones.

Thesegments

Sneakers

and

AthleticFootwear

haveseen

anupsurgeduringthepastyears

andhavegained

inimportance

incomparison

to

classic

townfootwear.

AthleticFootwear

thatis

specifically

designed

forsportspurposes

(e.g.,soccer,

tennis,basketball,etc.)

is

excluded

andcanbefound

inthecorrespondingAthleticFootwear

segment.Key

players

inthe

market

includecompanies

suchasNike,

Adidas,

Puma,andAsics.AdditionalInformation:Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perunit(perpair),sustainablefootwear

share,andsaleschannels

data.Theonlinedistribution

channelrefers

tothepurchaseofphysicalgoods

from

adigital

marketplace.

Inother

words,

thepurchaseisconducted

viatheinternet,beitonadesktop

PC,

tablet,or

smartphone.

The6Sources:Market

Insights

2023Sneakers

accounted

for

19.04%

of

the

Footwearmarket

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeIn2023,

the

revenue

generated

inthe

Sneakers

segment

worldwide

isanimpressive

US$75.77bn.Thissegment

includes:Thissegment

excludes:Itisprojected

thatthismarket

will

experience

anannualgrowth

of

5.31%

(CAGR2023-2028).?"Athleisure"

footwear

(everydayshoes

with

athleticdesign)?Functionalathleticfootwear

(e.g.

fortennis,basketball,soccer,

runningetc.)Comparing

therevenue

generated

bydifferent

countries,

UnitedStatesdominatesthe

market

bygenerating

the

most

revenue

inthe

Sneakers

segment,

which

isestimated

toreach

US$22,270.00m

in2023.?Work

and

safety

shoesToput

thisinto

perspective,

the

revenue

generated

perperson

in2023

isexpectedtobe

US$9.86.Looking

ahead,thevolume

of

the

Sneakers

segment

ispredicted

to

reach

1.38bnpairsby2028.Additionally,

there

isanexpected

volume

growth

of3.0%

in2024

alone.Theaverage

volume

perperson

inthe

Sneakers

segment

ispredicted

tobe0.16pairs

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersSneakers

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

4.2%

from

2018

to2028Market

Size:

GlobalRevenue

inbillionUS$98.193.1+4.2%(1)88.884.580.275.872.769.865.365.663.0201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

28.4

billion,

Americas

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+6.3%(1)+4.3%(1)37.036.628.4+4.6%(1)25.620.916.0+5.4%(1)+5.1%(1)2.72.00.60.82022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

21.6

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+4.4%(1)+6.8%(1)27.922.321.615.1+4.5%(1)+4.7%(1)+3.8%(1)4.83.73.42.61.61.32022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sneakers

average

revenue

per

user

is

estimated

to

increase

at

a

CAGR(1)

of

3.2%from

2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$12.3+3.2%(1)11.711.310.810.49.99.69.48.98.78.42018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$28.3,

Americas

is

the

biggestmarketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+3.6%(1)+4.0%(1)35.0+4.6%(1)29.828.324.723.518.8+5.6%(1)+3.1%(1)7.95.71.91.62022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

US$64.5,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+3.8%(1)+4.1%(1)80.768.164.5+4.8%(1)53.541.1+3.5%(1)30.9+6.6%(1)24.620.015.210.32022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Share

of

sustainable

Sneakers

is

estimated

to

increase

from

2018

to

2026Market

Size:

GlobalSustainable

footwear

share

inpercent10.00109.1098765432108.407.707.106.606.205.805.5020182019202020212022202320242025202615Sources:Market

Insights

2023Sneakers

volume

are

estimated

to

increase

at

a

CAGR(1)

of

1.4%

from

2018

to2028Market

Size:

GlobalVolume

inbillionpairs+1.4%(1)1.41.31.31.31.31.21.21.21.21.11.12018201920202021202220232024202520262027202816

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.5billion

pairs,

Americas

is

the

biggest

market

amongselectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionpairs+1.9%(1)+3.9%(1)0.60.50.50.4+1.4%(1)0.30.20.0%(1)0.0%(1)0.00.00.00.02022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

0.4billion

pairs,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionpairs+2.1%(1)0.40.4+4.5%(1)0.30.2+3.1%(1)+4.9%(1)0.0%(1)0.10.10.00.00.00.02022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sneakers

volume

per

capita

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalVolume

percapita

inpairs0.180.160.140.120.100.080.060.040.020.000.20.20.20.20.20.20.20.20.20.20.22018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Sneakers

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpairs0.530.550.500.450.400.350.300.250.200.150.100.050.000.520.510.510.500.500.490.490.490.480.460.350.330.350.310.340.290.330.310.330.280.330.280.320.270.320.260.320.270.310.260.290.270.110.030.110.030.110.030.100.030.100.030.100.030.100.030.100.030.090.030.090.030.080.03201820192020202120222023Asia20242025202620272028AfricaAmericasAustraliaEurope20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

1.1

pairs,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpairs1.41.20.81.21.01.20.81.20.81.20.71.10.71.2

1.11.10.81.10.81.10.71.10.81.01.00.80.60.50.30.50.30.50.30.50.30.40.30.40.30.40.30.40.30.40.30.40.30.40.30.40.20.00.20.20.20.10.220190.220200.20.20.12021China0.20.220182022202320242025202620272028FranceGermanyUnitedKingdomUnitedStates21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sneakers

price

per

unit

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalPrice

perunit

inUS$8071.069.668.066.570605040302010065.063.260.857.656.354.454.32018201920202021202220232024202520262027202822

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Australia

has

the

biggestmarket

in

Sneakers

price

per

unit

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perunit

inUS$87.685.5908070605040302010084.369.166.883.482.767.665.581.379.381.066.163.679.177.576.875.061.559.873.370.259.970.960.368.461.968.864.453.349.267.258.764.663.158.857.757.553.845.354.461.352.658.951.956.252.747.046.82018201920202021Africa20222023Asia20242025202620272028AmericasAustraliaEurope23

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

price

per

unit

of

US$77.0,

France

is

the

most

expensive

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

inUS$10091.690.088.286.5908070605040302010084.481.577.072.864.468.060.051.867.762.674.165.960.672.771.369.968.567.265.765.764.463.161.960.759.357.352.553.151.620182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates24

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In

2022,

Nike

had

the

highest

share

in

SneakersFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Sneakers

market

online

revenue

share

reached

21.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%22.0%100.0%26.0%100.0%21.0%100.0%22.0%100.0%23.0%100.0%25.0%100.0%25.0%100.0%25.0%17.0%17.0%83.0%201883.0%201978.0%202079.0%202278.0%202377.0%202474.0%202175.0%202575.0%202675.0%2027OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Sneakers

market

mobile

revenue

share

reached

67.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%50.0%100.0%56.0%100.0%60.0%100.0%64.0%100.0%67.0%100.0%69.0%100.0%71.0%100.0%72.0%100.0%74.0%100.0%75.0%50.0%201844.0%201940.0%202036.0%202133.0%202231.0%202329.0%202428.0%202526.0%202625.0%