外貿函電0909-lecture-7-couteroffer-unit-5市公開課一等獎省賽課微課金

Lecture7Counteroffer

(Part1&2)Objectives:Afterthissectionyouwill:beabletotranslateandmakeacounteroffer.beabletotranslateandreplytoacounteroffer.1/42

Acounterofferisvirtuallyapartialrejectionoftheoriginalofferandalsoacounterproposalinitiatedbythebuyerortheofferee.2/42KeyWords&Expressionscounterofferregretonusualtermsbeoutoflinewithdeclineonthehighsideconcludetakesthintoconsideration3/42Letter1Makingacounteroffer4/421.counteroffern.v.還盤；還價Yourcounterofferisnotinlinewiththeinternationalmarketprice.你方還盤與國際市場價格不符。Wecannotentertainyoursuggestionbecauseitdoesnotseemworkable.我們不能考慮接收你方提議，因為此提議似乎不可行.Theywouldnotentertainanypricelowerthan$150perton.他們不會考慮任何低于每噸一百五十美元價格。

LanguagePoints5/422.onusualterms按照慣常條款

underusualterms按照慣常條款

accordingtotheusualterms按照慣常條款cometoterms達成交易

LanguagePoints6/423.regretv.n.抱歉；遺憾Regret作動詞用時，后接名詞、動名詞、不定式或that從句Weverymuchregretthatweareunabletosupplywhatyourequiresofar.抱歉當前我方不能供給你所要求貨物。Weregretbeingunabletomakeyouoffersforthisarticle.我們無法給你方這種貨物報盤，甚歉。

LanguagePoints7/42十分抱歉，沒能做成這筆買賣。非常遺憾，我方不能考慮接收你方還盤。Wenotewithregretthatyourbuyersarenotinterestedinouroffer.遺憾地得知你們客戶對我方報盤沒有興趣。Weregretthatthebusinesshasfallenthrough.Muchtoourregret，wecannotentertainyourcounteroffer.8/42抱歉無法按你方16日信中所提價格供貨。Weregretourinabilitytosupplythegoodsatthepriceindicatedinyourletterof16.Weverymuchregrettosaythatthegoodssuppliedarenotuptotheexpectations.很遺憾所供貨物令我們十分失望。因為原材料價格上漲，抱歉無法按原價格接收你方訂單。Weregretthatwecan’tacceptyourorderattheoriginalpriceowingtotheriseinthepriceofrawmaterials.9/42beregretfulthat令人感到遺憾；抱歉（多用于婉言拒絕）

Weareregretfulthatweareunabletoreduceourpricetothelevelyouindicated.我們感到很遺憾不能將價格降到你方所表示水平。Itisregretfultolearnthatthebusinesshasfallenthrough.我們遺憾地得悉交易落空。

LanguagePoints10/424.findyourpricetoohigh認為你方價格偏高findourpricestoolow認為我方價格偏低findourpricesreasonable認為我方價格合理findourpricescompetitive認為我方價格含有競爭性findourpricesinlinewiththemarket認為我方價格與市價一致findourpricesworkable認為我方價格可行findourpricesacceptable認為我方價格可接收

LanguagePoints11/42

LanguagePoints5.outoflinewith

與…不一致

你方價格與現(xiàn)行市場價格完全不一致。你方所詢購貨物超出我們經營范圍。

你方價格頗為適當，但交貨期太長。inlinewith與…一致inagreementwithYourpriceisentirelyoutlinewiththepricerulinginthepresentmarket.Thegoodsyouenquiredisoutoflinewiththescopeofbusinessactivities.Yourpriceisquiteinline,butthetimeofdeliveryistoodistant.12/426.persuadev.說服；勸說causesb.todosth.byarguingorreasoningwithhim遺憾我們未能說服他們接收你方報盤。Weregretwehavenotbeenabletopersuadethemtoacceptyouroffer.Webelievewecanpersuadeouruserstodiverttheirpurchasetoyou.我們相信能說服客戶轉向你方購貨。

LanguagePoints13/427.inviewofph.鑒于considering只是鑒于我們之間長久業(yè)務關系才給你方尤其折扣。Itisonlyinviewofourlong-standingbusinessrelationsthatweofferyouthisspecialdiscount.鑒于情況特殊，我們同意接收你方要求。Consideringtheunusualcircumstances，weagreetoacceptyourrequirements.

LanguagePoints14/428.declinevt.拒絕；謝絕（reject/refuse；vi.下降；遺憾得知我方報盤遭到你方買主拒絕。Weregrettolearnthatourofferhasbeendeclinedbyyourend-users.Asyourpricesaretoohightomeetcompetition,wehavetodeclineyourofferwithregret.因為你方價格太高，缺乏競爭力，我們只好拒絕你方報盤，甚歉。ThemarketpriceofcolorTVisonthedecline.彩色電視機市價正在跌落。

LanguagePoints15/429.takesth.intoconsideration

考慮到；顧及Takingintoconsiderationthetransportationconditionsatyourend,wehaveespeciallyreinforcedourpackingsoastominimizetheextentofanypossibledamagetothegoods.考慮到你方運輸情況，我們已尤其加固包裝，以盡可能降低損失。Thedocumentsproducedbyyoutosupporttheclaimforcompensationareinsufficient,therefore,wecannottakeyourclaimintoconsideration.你方為索賠而出具文件不夠充分，所以，對你方索賠要求，我方不予考慮。

LanguagePoints16/42WehopethatyouwilltakeyourcommercialreputationintoconsiderationinallseriousnessandopentheL/Catonce,otherwise,youwillberesponsibleforallthelossesarisingtherefrom.希望你方能認真考慮你們商業(yè)信譽，馬上開證，不然由此帶來損失由你方負擔。17/4210.atyourearliestconvenienceph.盡早；早日;馬上atanearlydateatanearlymomentassoonaspossiblebyreturnbeforelongby(on/at)theearliestopportunitywithout(any)delaywiththeleastpossibledelay

LanguagePoints18/42Chineseversionoftheletter（還盤）敬啟者：感激貴方1月23日來函，按慣常條款向我方報盤50噸一等咖啡，紐約CIF為每噸500美元。很抱歉我們用戶認為貴方價格太高，與國際市場不符。因為相同品質貨物能夠以更低價格買到，我們極難說服我方用戶接收你方報盤。假如你方能在這個價格上降低6%，我們就達成協(xié)議。鑒于我們長久合作關系，我們給出上面還盤。假如你方價格優(yōu)惠，我方能馬上訂貨。因為市場正在下滑，我們希望貴方仔細考慮此還盤并盡快回函通知是否同意。

謹上，

艾梵ABC有限企業(yè)銷售經理19/42

Howtomakeacounteroffer

AnalyzingLetter1ParagraphOne:gratitudeParagraphTwo:reasonsParagraphThree:counter-proposalParagraphFour:hope

20/42

WritingSteps1.Thanksfortheoriginaloffer;2.Politeexpressionsofregretattheinabilitytoaccepttheofferandthereasonstosupportit;3.Suggestionsoramendmentstotheoriginaloffer;4.Hopesforacceptanceofthechangesandaquickreply.

Acounterofferincludesthefollowingparts:21/42Letter2AreplytothecounterofferDecliningthecounteroffer22/421.extentn.程度degreetotheextent抵達這么程度totheextentof抵達…程度損壞程度還未查清。Theextentofdamageisnotyetknown.Yoursuggestionisfeasibletoacertainextent.您提議在一定程度上是可行。抱歉不能把價格降到你方所提醒程度。Weregrettosaythatthereisnopossibilityofourcuttingdownthepricetotheextentyouindicated.

LanguagePoints23/422indicatev.表示；說明；indicationn.概念；跡象；示意；征兆請報實盤并說明最早交貨期。Pleasemakeusafirmoffer,indicatingtheearliestdeliverydate.各種跡象表明價格將上漲。Thereiseveryindicationthatthepricewillrise.Pleaseletushaveyourindicationofpriceforthecaptionedgoods.請通知你方對標題項下貨物價格意見。跡象表明羊毛價格將深入下跌。Informationindicatesafurtherdeclineinthewoolmarket.24/42Chineseversionoftheletter（回復還盤）敬啟者/執(zhí)事先生：我方在貴方1月25日來函中得悉貴方認為我方咖啡價格太高極難接收。要我方按照你方提醒幅度減價6%，沒有可能，甚歉。因為現(xiàn)在貨物價格在上漲，我想我們不得不對應地調整價格。而且，假如你方考慮到貨物質量原因，這個價格實際上是很公道。我方很希望與貴方合作，但很遺憾暫時不能接收你方還盤。未來你方假如有可能出較高價格，請通知我方。同時請及時通知我們你方進展。我方確保貴方全部要求都會得到我方及時關注。

謹上

亞德里恩BCD有限企業(yè)25/42Letter3Declininganoffer26/421.inreplytoph.

現(xiàn)回復；茲復

inresponsetoinanswerto現(xiàn)回復你方本月26日來函，向你們報實盤以下。

Inreplytoyourletterof26thofthismonth,wearemakingyouthefollowingfirmoffer.Thisisinresponsetoyourletterof26thofthismonth.Wearemakingyouthefollowingfirmoffer.

LanguagePoints27/422.befound(tobe)onthehighside（價格）偏高alittletoohighbeonthehighsidebetoohighbealittlehighberatherstiffbeprohibitive

28/423.leveln.水平；（商業(yè)英語中引申為價格）

atone’slevel按某人價格我們不能按你方價格達成交易。Wecannotclosebusinessatyourlevel.假如你方能降價則交易成交有望。Businessispossibleifyoureduceyourlevel.Yourpriceisnotonalevelwiththecurrentmarket.你方價格與當前市場價格不符。29/424.concludev.達成；得出結論toconcludeatransaction達成交易tocometoterms達成交易tocloseabargain達成交易tocloseadeal達成交易toputthedealthrough達成交易30/42theprevailingmarket現(xiàn)行市場；現(xiàn)行行市

thepresentmarketthecurrentmarkettherulingmarketUsefulexpressionsonPrices:thepresentprice現(xiàn)行價格therulingprice現(xiàn)行價格thegoingprice現(xiàn)行價格theprevailingprice現(xiàn)行價格thecurrentprice現(xiàn)行價格theprevalentprice現(xiàn)行價格31/42Chineseversionofletter3敬啟者/執(zhí)事先生：我方感激貴方5月18日發(fā)來瓷茶具報盤。很遺憾我方無法接收。貴方價格很高而且與世界行情不符。有信息表明幾批日本茶具正低價出售。我方看過你方樣品并認可他們質量不錯，但價格也不應該和其它供貨商相差甚遠。為了做成這筆生意，我方提議貴方降價20%。我方希望貴方接收此還盤并等候佳音。謹上

邁克BCD有限企業(yè)32/42

Ex.TranslatethesentenceintoEnglish.5月15日來信收到，得悉你方對我們化肥很感興趣，但認為我方4月25日價格偏高，無法成交。WehavereceivedyourletterofMay15.YourletterdatedMay15hasreachedus.WeacknowledgethereceiptofyourletterdatedMay15.WeareinreceiptofyourletterofMay15.ThankyouforyourletterofMay15.WenotefromyourletterofMay15thatthepricequotedbyusonApril25tharefoundtobeonthehighsideandhardtocometoterms.33/42AdditionalEx.34/42PracticeLessonsII.TranslatethefollowingintoEnglish:你方還盤與現(xiàn)行市場價不符。

Yourcounterofferisnotinlinewiththeprevailingmarket.很遺憾，我們價格與你方還盤之間差距太大。Wearesorrythedifferencebetweenourpriceandyourcounterofferistoowide.很遺憾我們不能把價格降到你方所表示水平。

Weverymuchregretthatwecannotreduceourpricetothelevelyouindicated.35/42PracticeLessons因為原材料短缺，制造商不能接收任何新訂單。Owingtotheshortageofrawmaterials,themanufacturercan’tacceptanyneworders.因為大量承約，我們不能接收新訂單，不過一旦新貨源到來，我們將隨即去電與你方聯(lián)絡不誤。Owingtoheavycommitments,weregretthatwecannotentertainanyfreshordersforthetimebeing,butwewillcontactyoubycableassoonasthenewsuppliescome.36/42PracticeLessons當前我們暫不能給你們報盤，但將記住你方詢價。

報給你方價格是很實際。很抱歉不能接收你方還盤。

Wecannotofferyouatpresent,butwewillkeepyourenquirybeforeus.Thepricewequotedisquiterealistic.Andweregretthatyourcounterofferisunacceptabletous.37/42PracticeLessons你方必須降價百分之二左右，不然沒有成交可能。請隨時通知你處市場供貨情況。Youmustreduceyourpriceby2%otherwisebusinessisimpossible.Pleasekeepusinformedofthesupplypositioninyourplace.Thepricewequotedisquitereasonable,whichhasbeenacceptedbytheotherbuyersatyourend.我們報價相當合理，（這）已為你地其它客戶所接收。

38/42We

fromyourletterofMay15thatyouar