常州工業(yè)風(fēng)售樓處設(shè)計(jì)方案

CHANGZHOU

MINGLI

SALES

CENTERConcept

design2018.05.07常州名力售樓處概念方案LocatedonthesouthernbankoftheYangtzeRiver,ChangzhouislocatedinthehighlydevelopedYangtzeDeltaregionofChinaextendingfromShanghaigoing

northwest.Thecitybegantodevelopacottontextileindustryinthe1920s,andcottonmillswereestablishedinthelate

1930.ThecityhasremainedatextileItalsodevelopedasacentreoftheengineering

industry.Upuntilnow,ChangzhouhasremainedoneofthemostdevelopedcitiesinJiangsu,rankedthirdafterSuzhouandWuxi,beingalsooneofthetopbusinesscitiesin

China.常州位于長(zhǎng)江南岸，地處中國(guó)高度發(fā)達(dá)的長(zhǎng)江三角洲地區(qū)，從上海向西北延伸。20

世紀(jì)20

年代，該市開(kāi)始發(fā)展棉紡織業(yè)，1930

年底成立棉紡織廠。這個(gè)城市一直是一個(gè)以紡織品聞名的城市，同時(shí)它也發(fā)展成為工業(yè)中心。到目前為止，常州仍然是江蘇最發(fā)達(dá)的城市之一，在蘇州和無(wú)錫之后排名第三，也是中國(guó)最大的商業(yè)城市之一。CHANGZHOU

常州Sunset

viewover

Changzhou

city

在常州市的日落美景Textile

industry

RepresentedbyLiu

Guo

Jun紡織業(yè)

代表人物：劉國(guó)鈞Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

3INTRODUCTIONIn20sand30stwentiethCentury,thecapitalistworldaggravatedtheexportofcapitalandcommoditytoChina,andChina'snationalindustrywasheavilyattacked,especiallythecottontextileindustry.FacingtheattackofEuropeanpowers,especiallytheJapaneseenterprisesintheOrient,China'snationalindustrysufferedagreatsurvivalcrisisandstruggledonthevergeofbankruptcy.However,therewasanenterprisefromnineteenyears(1930)totwenty-sixyears(1937)oftheRepublicofChina(1937),withagreatsuccessandaeightfoldincreaseinthesizeoftheenterprise.MaYinchu,afamouseconomist,oncesaid,"thisisararemiracleinthecountry'stextile

industry.ThiscompanyisChangzhouDachengTextileprintinganddyeingcompany,anditsfounderisMr.Liu

Guojun.20

世紀(jì)二三十年代，資本主義世界加劇了對(duì)中國(guó)的資本輸出和商品輸出，中國(guó)的民族工業(yè)受到沉重的打擊，其中尤以棉紡織工業(yè)為重。面對(duì)歐洲列強(qiáng)，尤其是東洋日本企業(yè)的夾擊，中國(guó)的民族工業(yè)遭遇極大的生存危機(jī)，掙扎在破產(chǎn)倒閉的邊緣。但是，有一家企業(yè)從民國(guó)十九年（1930）到民國(guó)二十六年（1937）的數(shù)年中，逆勢(shì)而上，取得了巨大的成功，企業(yè)規(guī)模增加了八倍。著名經(jīng)濟(jì)學(xué)家馬寅初曾經(jīng)贊嘆道：在全國(guó)紡織業(yè)日趨蕭條的情況下，這是罕見(jiàn)的奇跡！這家企業(yè)就是常州大成紡織印染公司，它的創(chuàng)辦者為劉國(guó)鈞先生。TheGrand

Canal京杭大運(yùn)河Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

4Textile

history紡織業(yè)歷史Modern

metropolis現(xiàn)代大都市HISTORICAL

CHANGES

NOWWEMEETHEREWITH

BEST

WISHES

FOR

OUR

LIFEChangzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

5HISTORY

歷史Audiencehall觀眾廳|

Traditional

中式風(fēng)格Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

6TRANSITION

過(guò)度Textile

factory

紡織廠

|Industrial

工程風(fēng)格BUSINESS

商業(yè)Sales

office

售樓處

|

Contemporary

現(xiàn)代風(fēng)格DESIGN

STRATEGY

設(shè)計(jì)策略Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

7劇院觀眾大廳紡織廠屏幕和舞洽談和水吧展示區(qū)歷史和影音區(qū)建筑功能時(shí)間線

觀眾大廳紡織廠售樓處觀眾大廳紡織廠劇院DESIGN

DEVELOPMENT

歷史的層次CIRCULATIONELEMENTS功能走線CINEMA放映室OFFICE辦公室OFFICE辦公室VRPROCESS

DISPLAY工法展示KIDSPLAY

AREA兒童樂(lè)園BAR水吧MODEL

AREA沙盤區(qū)LOBBY大堂CHATTING

AREA洽談區(qū)STAGE

舞臺(tái) MATERIAL

DISPLAY材料展示RECEPTION前廳接待MODEL

AREA沙盤區(qū)SHOW

ROOM樣板房PROCESS

DISPLA工法展示REAR

SERVICES后勤區(qū)CHATTING

ARE洽談區(qū)CINEMA放映室TOILETBARVRCONTRACTOFFICECHSHIERMATERIAL

DISPLA材料展示Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

8MATERIAL

SYMBIOSIS

材料共生Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

9Alanguagethatmixesinsideandoutside,invitingtherelaxinglandscapeintotheindoor

space.Traditionalmaterialsarereinterpretedinacontemporarylanguageandcreatingatimeless

conversation.Futuremeetsthepast,interactingandlearningfromit.Historyisfoundinevery

wall.Spaceiscontinuous,leadingustowonderaboutinmaterialdreamsandmaterial

future.PAST

&

FUTURE

過(guò)去和未來(lái)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

10LAYOUT

平面布局OPTION

AChangzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

11流線

A 流線

BMODEL

AREA沙盤區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

12BAR水吧STAIRCASE樓梯CHATTING

AREA洽談區(qū)STAGE舞臺(tái)OFFICE辦公區(qū)WCCINEMA放映室LOBBY大堂VRPROCESS

DISPLAY工法展示MATERIAL

DISPLAY材料展示KIDS

ROOM兒童房FUNCTION

&

STREAMLINE

功能流線OPTION

ALAYOUT

平面布局OPTION

BChangzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

13流線

A 流線

BMODEL

AREA沙盤區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

14BAR水吧KIDSPLAY

AREA兒童樂(lè)園CHATTING

AREA洽談區(qū)STAGE舞臺(tái)OFFICE辦公區(qū)WCCINEMA放映室REST

AREA休息區(qū)VRPROCESS

DISPLAY工法展示MATERIAL

DISPLAY材料展示LOBBY大堂FUNCTION

&

STREAMLINE

功能流線OPTION

BSECTIONS

剖面Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

15A

WALK

THROUGH

THE

PAST

歷史回顧C(jī)hangzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

16Vintageandoriginalpieces

fromtheformertextilefactoryareexhibitedthroughoutthe

space.A

WALK

THROUGH

THE

PAST

歷史回顧Neutraltonescalmdownthecustomers,invitinginto

apleasantandwarm

environment.Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

17Recoveredblackandwhitepicturesoftheformerdaysaredisplayedtoinspirepastmoments.Receptionismadeofnaturalmaterialswhilethe

backgroundimpliesanindustrial

era.RECEPTION

DESK

前臺(tái)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

18MACHINE

EXHIBITION

紡織機(jī)器展示Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

19FACTORY

HISTORY

紡織廠歷史展示區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

20FACTORY

HISTORY

紡織廠歷史展示區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

21A

BRIGHT

FUTURE

美好未來(lái)EXHIBITION

AREA

展示區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

22A

BRIGHT

FUTURE

美好未來(lái)Immersive3Dcinema

projectionthatcaptivatesthecustomersbeforeapanoramic

view.Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

23VRandinteractiveareaforadeeperapproachtotheprojectandits

history.Citymapmodelissunkenunderaglassprojectionfloor,creatingafeelingofpowerandoverall

view.Materialandprocessexhibitionsaresetupasartistic

installations,inspiringand

contemporary.CINEMA

放映室Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

24MODEL

AREA

沙盤區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

25VR

ROOM

VR

活動(dòng)區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

26MATERIAL

DISPLAY

材料展示區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

27A

SHOW

TO

ENJOY

娛樂(lè)表演CHATTING

AREA

洽談區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

28A

SHOW

TO

ENJOY

表演享受Anodetothepast,we

maintainthestageasoneofthemainfeaturesandvisual

attraction.Thestandsfaceboththemainstageandtheoutdoorlandscape,providinggreat

views.SoftdecorationiscombiningacontemporaryinterpretationoftraditionalChinesestylefusedwithindustrialelementsand

materials.Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

29CHATTING

AREA

RENDER

洽談區(qū)效果圖Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

30THE

STAGE

舞臺(tái)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

31THE

STANDS

看臺(tái)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

32BAR

水吧Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

33CHATTING

AREA

洽談區(qū)Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

34STAIRS

樓梯Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

35OTHER

AREAS

另外角度Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

36KIDS

AREA

兒童區(qū)OFFICES

辦公室TERRACE

露臺(tái)A

PLACE

TO

WORK

工作環(huán)境Traditionalelementssuchasrattanmeshes

andvelvetuphostelryevokeaneraofeleganceandhandcrafts.Changzhou

Mingli

Sales

Center

|

Concept

design

常州名力售樓處

·

概念方案

37Industrialandcontemporarychanges