全球數(shù)字音樂(lè)市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

AND

MARKETSMusic,

Radio

&

Podcasts:market

data

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary4567ProductOverviewAuthor2526MarketDefinitionKeyTakeawaysDeepDivesMarket

NumbersRevenue913161920AverageRevenue

per

ListenerListenersUserPenetrationCompanyProfiles2CHAPTER

1OverviewThe

Music,

Radio

&

Podcasts

market

is

a

market

that

is

undergoing

a

change

butwill

still

witness

significant

growthOverview:

SummarySummaryThemusicindustryiscurrently

dominated

bystreaming

services

suchas

Spotify,AppleMusic,andTidal,with

more

andmore

people

subscribing

to

these

servicesratherthanbuying

physicalalbums.

Independent

artistsand

record

labels

arealsoon

therise,

usingsocial

media

and

other

onlineplatforms

to

reach

fansdirectly.

Anothertrendinmusicis

thegrowing

emphasis

on

spoken-word

music,suchasspoken-word

poetry,

audiodramas,and"musicstorytelling.“

However,physically

recorded

musicismore

likely

to

lose

itsstrengthfrom

earlier

timeperiods.

Inthe

next

year,

the

segment

iswitnessing

adecrease

inmarket

size.Podcastsaregrowing

inpopularity,with

millions

ofnew

shows

launchingeveryyear

covering

awide

rangeof

topicsfrompolitics

and

news

tocomedy

andfiction.Truecrime

podcastshavebecome

amajor

genre

intheirown

right,and

"audiodramas"

or

"fiction

podcasts"are

attracting

audiences

who

enjoy

immersivestorytelling

experiences.Theradioindustryiswitnessing

thegrowth

ofinternet

radio,which

allows

peopletolistentotheirfavorite

stationsfrom

anywhere

intheworld.

Virtual

assistantslikeAmazon's

Alexa

and

Google

Home

arealsoplayingarole

intheradioindustry,aspeople

areincreasingly

askingthese

devices

toplayspecific

songsorradiostations.

On-demand

audiocontent

likepodcastsisalsoaffectingtraditionalradiostationsand

changingthe

way

people

consume

audio.4Sources:Market

Insights

2023Music,

Radio

&

Podcasts

is

an

important

part

of

the

Media

MarketOverview:

Market

DefinitionMarket

definitionInscopeOutof

scopeTheMusic,Radio&Podcastssegment

comprises

allrevenues

generated

bytraditionalanddigitalradioadvertising,consumer

purchasesof

livemusiceventtickets,allsales

oftangibleaudiorecording

formats,paiddigitaldownloads

ofprofessionally

produced

singletracks/compilations,

ad-supported

services,

andsubscription-based,

on-demand

streaming

services.Non-audio

services,

suchasvideo

streaming

and

pay-TV,

arenotincluded

inthissegment.Detailed

definitionscanbefoundintheindividualmarket

segments.Thissegment

includes:Thissegment

excludes:?Radioadvertising?Allnon-audioservices

suchasvideostreaming?Consumer

spendingon

livemusicevent

tickets?Salesof

tangibleaudiorecordingformats

(e.g.,CDs)?Paid

digitalmusicdownloads?Ad-supportedandsubscription-based,on-demand

audiostreamingservices5Sources:Market

Insights

2023Music,

Radio

and

Podcast

total

accounted

for

6.64%

of

the

Total

Media

marketrevenue

in

2022Overview:

Key

TakeawaysKeyTakeawaysMusic,Radio

and

Podcast

totalsalesare

estimated

to

increase

ataCAGR(1)

of4.14%from

2017

to2027.

In

2022,

they

amounted

toUS$87.88

billion.IntheMedia:

Music,RadioandPodcasttotal

segment,

theUnited

StatesandGermany

accounted

forthe

highest

revenues

in2022,

withUS$34.09

billion

andUS$6.92

billion

respectively.6Sources:Market

Insights

2023Artificial

intelligence

will

play

an

important

role

in

future

music

compositionDeep

dives:

artificial

intelligence

changesmusicUsingAIforthecomposition

ofmusicsoundslikeavision

from

the

farfuture.

Inreality,

AI

is

already

apartof

the

professional

production

of

today’smusic.Compared

tothe

beginningof

thisdevelopment

inthe

1990s,

when

software

wasableto

randomly

rearrange

partsof

different

lyrics,

music-making

programsnowadays

influencemusicproduction

on

adeeper

level.

AppslikeApple’sLogicalready

useAItoautomatically

detect

andmark

the

tempo

of

soundtracks.

Apartfrom

Apple

abunch

of

other

big

companies

likeIBM

andGoogle

havediscoveredthe

potential

of

AIinthefield

ofmusiccreation.

ThebaseofAI-supported

musicsoftware

are

deep

learning

networks

thatanalyzelargeamountsof

(music)

data

inorder

to

find

patternswithin

chords,tempo,

lengthor

notesandto

eventually

writemelodies.

Such

software

often

lacksasimple

usability.Anexception

fromthisisAmper

Music,aneasy-to-use

website

which

does

notrequest

anycodingskillsnorexperience

inmusiccomposition.

Users

simply

havetoset

preferences

based

onprerecorded

samples,

changetempo

andkey,andchoose

which

instruments

theywant

to

havepresent

inthe

audio.From

here

itisnobigstep

to

producing

songsor

whole

albumsfor

the

masses.Moreover,

the

simplicity

of

software

like

Amperalso

enablesamateurs

tolettheircreativity

and

visions

runfree.7Sources:

theverge,ampermusicCHAPTER

2Market

NumbersMusic,

Radio

&

Podcasts

revenue

is

estimated

to

increase

at

a

CAGR(1)

of

4.1%from

2017

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$114.0111.230.7+4.1%(1)105.629.5102.027.897.825.731.787.923.083.414.279.512.176.010.667.421.111.362.718.110.447.245.340.838.931.336.829.327.429.835.138.038.137.934.235.035.335.335.335.235.120172018201920202021202220232024202520262027Traditional

RadioTraditional

MusicDigitalMusic9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:InDigital

Music,

Music

Streaming

has

the

highest

market

share

for

2023Revenue

splitworldwideRevenue

splitfor

2023

inTraditional

Radio

inbillionUS$Revenue

splitfor

2023

inTraditional

MusicinbillionUS$Revenuesplitfor

2023

inDigital

Music

in

billionUS$1.44.86.73.515.25.628.632.0Traditional

RadioAdvertisingPublicRadioLicsense

FeesLiveMusicTicket

SalesMusicStreamingMusicStreaming

AdvertisingPodcast

AdvertisingMusicDownloadsPhysically

Recorded

Music10Sources:Market

Insights

2023The

United

States

shows

the

biggest

growth

in

Music,

Radio

&

Podcasts

revenuewith

a

CAGR(1)

of

5.6%Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+5.6%(1)44.814.3+5.5%(1)35.16.734.110.1+4.7%(1)26.95.225.77.120.45.218.815.811.2+5.1%(1)9.611.08.41.63.320278.26.52.50.912.811.812.112.53.57.07.53.12022202220272022202720222027ChinaU.S.EuropeROW(2)Traditional

RadioTraditional

MusicDigitalMusic11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023With

revenue

of

6.9

billion

US$,

Germany

is

the

biggest

market

among

selectedcountries,

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+3.5%(1)+6.4%(1)8.21.36.91.06.91.8+4.7%(1)5.11.42.92.04.11.0+7.0%(1)1.9+5.7%(1)3.21.80.72.11.01.51.80.83.94.11.01.61.50.30.81.33.30.20.60.30.50.40.61.91.60.70.52022202720222027202220272022202720222027GermanyUnited

KingdomFranceItalySpainTraditional

MusicTraditional

RadioDigitalMusic12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Music,

Radio

&

Podcasts

average

revenue

per

listener

is

estimated

to

increasefrom

2017

to

2027Market

Size:

GlobalAveragerevenue

perlistenerforecast

inUS$49.046.142.139.035.428.518.411.522.720.311.320.611.220.811.120.219.811.419.211.518.116.915.614.312.813.113.013.012.111.49.811.612.220172018201920202021202220232024202520262027Traditional

MusicDigitalMusicTraditional

Radio13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023The

United

States

has

the

biggest

market

in

Music,

Radio

&

Podcasts

averagerevenue

per

listener

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

perlistenerforecast

inUS$175.8171.9164.2158.9152.7139.3129.9123.848.9118.547.0105.798.564.819.363.418.960.018.258.217.656.216.950.513.350.015.539.113.936.912.611.412.311.011.311.612.112.39.19.49.710.17.37.820172018201920202021202220232024202520262027UnitedStatesEuropeChinaROW(2)14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023With

average

revenue

per

listener

of

106.5

US$,

Germanyis

the

biggest

marketamong

selected

countries,

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

perlistenerforecast

inUS$133.9130.4123.3123.8119.3119.6117.2125.0114.8114.9106.5101.4105.398.2102.499.691.678.088.972.756.387.986.293.468.282.980.888.765.978.371.171.259.557.752.956.851.154.348.052.846.050.743.744.236.944.137.641.834.639.532.431.627.127.424.520172018201920202021202220232024Italy202520262027GermanyUnitedKingdomFranceSpain15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Music,

Radio

&

Podcasts

listeners

are

estimated

to

increasefrom2017

to

2027Market

Size:

GlobalListenersforecast

inmillions3,140.13,164.63,115.53,090.93,066.33,041.63,017.02,992.32,967.62,942.92,918.31,511.3878.51,491.3981.21,521.6963.61,448.7927.51,451.7970.21,400.5995.71,377.9990.31,335.51,038.21,162.51,064.91,246.5928.51,247.61,048.020172018201920202021202220232024202520262027Traditional

RadioDigitalMusicTraditional

Music16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Europe

has

the

biggest

market

in

Music,

Radio

&

Podcasts

listeners

in

2022Market

Size:

Regional

Comparison

(1/2)Listenersforecast

inmillions2,077.82,071.22,091.42,056.12,035.22,012.81,987.21,958.11,971.41,939.41,920.7542.3542.2542.2534.7533.4537.0540.2540.8541.4430.9251.1540.4433.6253.5541.0435.5255.1409.8240.8412.4242.2415.2236.9417.4237.6421.5244.7425.4247.8428.3249.4407.8239.620172018201920202021202220232024202520262027ROW(2)EuropeChinaUnitedStates17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate(2)

ROW:Restofthe

WorldMarket

Insights

2023With

listeners

of

65.0

million,

Germany

is

the

biggest

market

among

selectedcountries,

in

2022Market

Size:

Regional

Comparison

(2/2)Listenersforecast

inmillions66.466.266.165.865.565.765.064.665.065.465.451.246.151.646.351.746.450.445.440.250.545.540.050.245.550.845.951.046.050.445.240.349.345.249.345.339.639.339.439.539.439.430.339.330.439.330.430.730.730.630.330.329.929.730.120172018201920202021202220232024202520262027GermanyUnitedKingdomFranceItalySpain18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Penetration

rate

for

Music,

Radio

&

Podcasts

is

especially

high

in

Finland

butalso

in

AustriaPenetration

Rate:

Worldwide

ComparisonMusic,Radio

&Podcasts

penetration

rate

per

country

in20221.2.3.4.5.Finland0.780.780.780.770.77AustriaGermanyLuxembourgCypruslowhigh

nodata19Sources:Market

Insights

2023Spotify

is

the

world’s

leading

Music

Streaming

serviceCompany

profiles:

SpotifySpotify

keyfactsAvailabilityof

Spotify

in78

countriesRevenue:

US$7,880

million(2020)Employees:

4,915

(2020)Founded:

2006CAGR(1):

16.5%

(2019

to2020)Paidsubscribers:

155

million(2020)Headquarters:

Stockholm,

SwedenProduct:

streamingserviceSpotify’s

digitalstrategySpotifytakesapioneering

role

inmusicstreaming

and

was

oneof

the

firstcommercial

services

ofthiskind.Itwas

foundedin2006

and

launched

in2008.Musicpiracy

was

very

common

atthattimeandSpotifywas

founded

asthefirstlegal

alternative

toillegal

downloads.

For

amonthly

subscriptionfee

of

US$9.99(2)users

gainunlimitedaccess

toSpotify’slibrary

ofover

70

million

songs.

Alltrackscanbelistened

toonawide

range

ofdifferent

devices

and

canbestored

offline.Spotifyrecords

aconstantly

growing

revenue

anduserover

the

past10

years,however

thecompany

reported

firstprofit

in2018.

Moreover,

itisfacingfiercecompetition

fromAmazon

Music,AppleMusicand

YouTube

Musicwhich

havealarge

potentialcustomer

basefrom

other

productsandservices

along

with

abilitytocombine

musicstreaming

withtheirexisting

products

andservices.Consequently,

Spotifyisprimarily

tryingtoextend

thenumberof

itsad-supportedSpotifyhasrecently

expanded

to

new

markets

andisnow

present

in170

countries.

users

inorder

toconvince

themto

switch

to

asubscription

plan.Therefore,

theThecompany

went

public

on

April3,

2018,

with

current

market

caparoundUS$47billion.company

is

investingstrongly

inexclusive

content

likeearly

access

tomusicalbumsor

other

content

suchaspodcasts.20

Notes:(1)

CAGR:

Compound

Annual

GrowthRate(2)

U.S.

priceSources:

Company

informationLive

Nation

Entertainment

had

a

total

of

310

million

fans

in

2021Company

profiles:

LiveNation

(1/2)Keyfacts

2021Global

presenceRevenue:CAGR(1):US$6.3

billion502%Internet

Tickets

sold:Activecountries:Employees:282

million458,200Headquarters:Founded:Los

Angeles,

U.S.2010Product:

TicketmasterDigital

strategyLiveNation

Entertainment

is

aglobalentertainment

company,formed

afterthemerger

ofLiveNation

andTicketmaster

in2010.

Itoperates

throughfourbusinesssegments:

Concerts,

Ticketing,Artist

Nation,andSponsorship

andAdvertising.

Theselling

of

EventTickets

isorganized

byTicketmaster

with

itsonline

platformandmobile

app.They

partnerwith

Facebook

toallow

users

to

purchase

theirticketsdirectly

onthesocial

network.

Ticketmaster

International

operates

in20

differentcountries

with

local

eCommerce

sites,

servicing

over

230+

million

customers

peryear

with30

international

offices

and1,500

local

experts

thatengage

across

thepartnersocial

media

platforms.LiveNation

Entertainment

Concerts

is

continuously

expandingitsglobal

marketshare,

adding

almost

5million

fans

globally

in2019

toatotalofover

98

millionfans.Revenues

are

up

byUS$4.4

billion

in2021

to

atotal

ofUS$6.3

billion.T

isthegloballeader

inevent

ticketing

and

one

oftheworld’s

topfiveeCommerce

sites,

withover

27

million

monthly

uniquevisitors.

Theplatformiscontinuously

implementing

new

digitalfeatures

todrivethe

expansion

ofmobileticket

transactionsand

toincrease

conversion.

Mobile

visitors

havealreadyoutnumbered

desktop

users..21

Notes:(1)

CAGR:

Compound

Annual

GrowthRate(2)

U.S.

priceSources:

Company

informationLive

Nation

Entertainment’s

ticketing

revenue

took

a

big

hit

in

2020,

down

87.8%with

an

astonishing

500%

recovery

in

2021Company

profiles:

LiveNation

(2/2)Global

retail

salesinmillionUS$-87.8%1,639.61,557.31,545.21,529.61,407.81,374.11,346.51,319.3+502.1%1,134.21,166.01,039.9188.420202010201120122013201420152016201720182019202122Sources:

Company

informationiHeartRadio

as

one

of

the

examples

of

a

digitalized

radio

platformCompany

profiles:

iHeartRadioiHeart

key

factsAvailabilityof

iHeartRadioRevenue:

US$3.56

billion(2021)Net

income:

US$211.2

million

(2021)Radiolaunched:

2008CAGR(1):

21%

(2020

to2021)AM&FM

radiostations:

860

(2022)Headquarters:

San-Antonio,

U.S.Product:

RadioplatformiHeart’s

digitalstrategyiHeartRadio,

owned

byiHeartMedia,

is

anAmerican

streaming

platformforradio,broadcast

and

podcast.

Most

of

iHeartMedia’s

revenue

comes

fromiHeartRadiobroadcasting

and

digitalservices,

suchassubscription

to

iHeartRadio,

sale

ofstreaming

and

displayadvertisements

on

digital

platform.

Currently

iHeartRadio

isone

ofthebiggestnames

inthe

U.S.

broadcastingmarket,

reaching

128

millionregistered

users

in2019.

iHeartRadio

operates

across

250

platformssuchaswebbrowser,

mobile,

smart-watches,

virtual

assistants,

automobiles,

gamingconsoles,TVs,tablets,theiriheartradio

app

reaching

1.7

billiondownloads

In2018.Considering

the

digitalizationof

allmedia

formats,radiois

meant

to

develop

aswell.

iHeartRadio

hastwo

ways

ofstayingrelevant

even

forthose

notusingittolisten

to

intheircar,byintroducing

theirapp,

availableon

somanyplatforms,

evenincludinggamingconsoles

andwearable

gadgets,suchassmart-watches.

Theirother

strategy

liesintheoverall

approach,where

theypersonalize

musicstationsfortheirlisteners,