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Willtheybeforgiven?CaseBriefingDuringaninternationalanimationexpoorganizedbyGECExpoattheCreativityConventionCenter,anescalatoraccidentoccurred.MonicahasassignedLiuYangtohandlethepublicrelationsintheaftermathofthisemergencyincident.Inthiscase,MonicaasksLiuYangtoinvestigatetheaccident,provideadetailedreport,andgiveabriefingtothelocalmedia.SupposeyouareLiuYang.Youwouldlikelyneedto:?investigateandreporttheaccident?providethepublicwithupdatesandfollow-upsAudioclipHereisanaudioclippresentingthesceneofthecase.Intheaudio,LiuYangistalkingwithMonicaabouttheaccident.01-Case3-Casebriefing.mp3CaseBriefingListentotheaudioclipandcompletethenotes.TheaccidentThethree-storyescalatorattheCreativityConventionCenter1)____________,injuringfivevisitors.Severalmediahavealreadyreportedthisaccident2)________.MeasurealreadytakenTheconventioncenterhasalreadycontactedthe3)_____________toinvestigatetheaccident,andthecauseisstillunderinvestigation.CaseBriefingmalfunctionedonlineescalatorfirmTo-dolistInvestigatetheaccidentthoroughly,includingdetermining4)______________oftheinjuredandidentifyingthespecificreasonbehindthisaccidentKeepinclosecontactwiththemanageroftheconventioncentertoobtain5)_________________intimeReportthedetailstoMonicaimmediatelyUpdatethemediaonwhathappenedattheexpoandGECExpo’splansto6)_____________theaccidentCaseBriefingtheexactnumberfirst-handinformationapologizeforListentotheaudioclipandcompletethenotes.Workinpairsanddiscusshowyoucouldfindasmuchrelevantinformationaspossibleaboutthecauseoftheaccident.Referenceanswer:Scopeofinvestigation:Informationgatheringshouldn’tbeoverextended,oryoumayreceivetoomuchirrelevantinformation.Determinetheinvestigator(s).Appropriatechoiceofinvestigatorcanbringaboutgoodresults.Inspecttheaccidentsiteandsearchforusefuldetails.Interviewvictims,witnesses,andotherrelatedpersonnel(e.g.,securityguards,technicians,etc.)Trytofigureoutthemostlikelyexplanations.CaseBriefingUnit
5InvestigateandreporttheaccidentUnitOutlineStartingupTakinginCarryingoutLookingbeyondBuildingup1234CollectdetailedinformationaboutanaccidentFollowthestructureofanaccidentbriefingreportDescribeanaccidentclearlyandobjectivelyWriteanaccidentbriefingreportLearningobjectivesStartingUpTakinginReadingListeningWorkinpairsanddiscusswhatinformationshouldbeincludedinanewsreportonanaccident.1ReadingTakinginReferenceanswer:5W1H:Whathappened?–TheaudienceneedtoknowtheessentialinformationabouttheaccidentWhen&Wheredidithappen?–Theaudiencewouldbeinterestedinthescopeoftheaccident.Whowasaffected?–Howmanyvictimsorcasualtieswerethere?Wasanyoneseriouslyinjured?Whydidithappen?–Theaudiencehavetherighttoknowhowtopreventfutureaccidents,orescapefromsuchsituations.Howwilltheaccidentbedealtwith?–Shouldthegovernment,thecompany,orthepersonsresponsiblestepupandtakeaction?Readthenewsreportontheescalatoraccident.2ReadingTakinginCompletetheinformationbyfillingintheblanks.3TakinginReadingAnimationexpoescalatoraccidentEventAtabout1)________a.m.,afteracosplayshow,thethree-storyescalatormalfunctioned,causingminorinjuriestoseveralvisitors.Casualties2)_______peoplewereinjuredintheaccidentandtakentoalocalhospitalfortreatment.Witness’sdescriptionTheescalator3)___________,wentoutofcontrolandstartedtomoverapidlyintheoppositedirectionallofasudden.Possiblereasons?4)____________malfunction?Electricalmalfunction?5)_______________10:30FivesqueakedMechanicalOverloadWorkinpairs.Discusssimilaraccidentsthatyouhaveheardofbeforeandshareyouropiniononthecausesofthoseaccidents.4TakinginReadingReferenceanswer:Well,therewasacaseIheardaboutawhileback.Itwasinashoppingmallwhereachildgothisfootstuckinanescalator.Itmademerealizetheimportanceofescalatormaintenanceandoperationalstandards.Also,it'scriticalthatchildrenaresupervisedonthesekindsofmachines.Propersignagetoalertpeopleaboutusingtheescalatorsafelywouldbeagoodprecaution,too.Takingthesemeasurescouldpreventsimilaraccidentsfromhappeninginthefuture.Workinpairsanddiscusswhatfindingstheconventioncentermayhaveaboutthisaccident.Takingin1ListeningReferenceanswer:Theconventioncentermayfirstfindcausesthatarebeyondtheirresponsibilities.Suchcausesinclude:OvercrowdingontheescalatorGeneralmalfunctionElectricalmalfunctionClothingorshoelacesgettingcaughtAtthesametime,theconventioncentermayalsofindcausesthatithastoshouldermajorresponsibility:ImpropermaintenanceInadequateinspectionsImproperinstallationListentotherecordinganddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).02-Unit5-Takingin-Listening.mp3Takingin2Listening
1Thefinalcasualtycountis23,andthreeindividualswerebadlyinjured.
2Thetotalnumberofpassengerswhorodetheescalatorwithinonehoursignificantlyexceededitscarryingcapacity.
3Theconventioncenterfoundthatthefixturepartsoftheescalatorinvolvedwereingoodcondition.
4TheescalatorwaslastmaintainedandoverhauledonJuly15.
5Theconventioncenterneedsoneandahalfdaystoprepareadetailedreport.Referenceanswer:FTFTFWorkinpairsanddiscusswhatmeasuresshouldbetakentopreventsuchaccidents.Takingin3ListeningWorkinpairsanddiscusswhatmeasuresshouldbetakentopreventsuchaccidents.Takingin3ListeningReferenceanswer:Properinstallation,inspectionandmaintenance;Clearinstructionsforescalatorusers;Extrapersonneltowatchoverescalatorsduringrushhours;Promptreplacementofbrokenparts;Guidingthecrowdtousestairswhentheescalatoriscrowded.BuildingUpPreparingforthestructureSharpeningtheskillsDevelopingthestrategiesBuildingUpPreparingforthestructureStructureofanaccidentbriefingreport1Workinpairsanddiscusswhatkeyelementsshouldbeincludedinanaccidentbriefingreport.Referenceanswer:ThenamesandpositionsofthepeopleandorganizationsincludedTestimonyofwitnesses(ifpossible)ExactlocationandtimingoftheaccidentAcleardescriptionofwhathappenedAftermathandactionstakenBuildingUp2Readthefollowingsamplereportonaflightcrashandlabeleachpartwithitspurposeinthebox.BuildingUp2Readthefollowingsamplereportonaflightcrashandlabeleachpartwithitspurposeinthebox.OnFebruary5,2022,atabout11:47a.m.,BayJewel’s12-seatsmallpropellerplanewasconductingitsroutinecommercialairtourflightwhenitunexpectedlyencounteredinstrumentmeteorologicalconditions(IMC),whichledtotheplanecrashingintotheocean.Thepilotandthreepassengerswerefatallyinjured,andtheotherninewererescuedbythecoastalpoliceonehourlater.Theexactlocationoftheplanewreckagehasnotyetbeendiscovered,andourstaffarestillactivelysearchingforit.Theweatherforecastforthedayindicatedfavorableflyingconditions.However,shortlyaftertakeoff,heavycloudsstartedtoform,andthedrizzlegraduallyintensifiedintoadownpour.Theairportgroundstaffreportedthattheyhadwarnedthepilotofthepossibilityofacrash,butthepilotinsistedonflying.Wehaveobtainedthepilot’srecenthealthrecords,whichshowednoapparentissues.1)___3)___2)___DCBA.PresenttheimplicationsB.AnalyzethecausesoftheaccidentC.ClarifythecasualtiesorpropertylossesD.ProvideageneraldescriptionBuildingUp2Readthefollowingsamplereportonaflightcrashandlabeleachpartwithitspurposeinthebox.Itcanbepresumedthatthemainreasonfortheaccidentwasthepilot’sadamantinsistenceonthecontinuationoftheplannedflightdespitetheinstrumentmeteorologicalconditions(IMC)andspecificwarningsfromthegroundstaff.Additionally,BayJewelhasnotupdateditssafetyandemergencyresponseinstructionsforyears,whichmayhavealsoinflatedpotentialrisks.Moreover,whatneedstobenotedisthelocalaviationadministration’sindecisionaboutwhentoapplyamandatoryno-flypolicyinasituationwherethereisaconflictbetweentouristinterestsandtherisksinvolved.Finally,becausetheremainsoftheplanearenotlocated,itisstillunknownwhethertheplanehadanymechanicalflawsbeforetheflight.Thecrashpromptedtheaviationauthoritytostipulatethefollowingpolicies.First,harshweather,forsmall-planeflightsinparticular,needstobeannouncedtothepassengersassoonaspossible.Second,theauthorityshouldseriouslyreevaluateandredesigntheirrecruitmentandlicensetrainingprograms.4)___A
A.PresenttheimplicationsB.AnalyzethecausesoftheaccidentC.ClarifythecasualtiesorpropertylossesD.ProvideageneraldescriptionBuildingUpSharpeningtheskills1Readthesamplereportin“Preparingforthestructure”againandunderlinethekeyinformationabouttheaccident.DescribinganaccidentinaclearwayReferenceanswer:OnFebruary5,2022,atabout11:47a.m.,BayJewel’s12-seatsmallpropellerplanecrashingintotheocean.Thepilotandthreepassengerswerefatallyinjured,andtheotherninewererescuedwarnedthepilotofthepossibilityofacrash,butthepilotinsistedonflying.BayJewelhasnotupdateditssafetyandemergencyresponseinstructionsforyearsBuildingUp2Workinpairsanddiscusshowtoimprovetheclarityofthefollowingparagraph.DescribinganaccidentinaclearwayAnunfortunateincidentoccurredrecently,inwhichanadultaccidentallysufferedfromdrugpoisoningafterconsumingamedicationmislabeledbythedrugmanufacturer.Inthisdistressingincident,themedicationinquestionhadbeenmislabeledwithincorrectdosageinstructionsandpotentialallergeninformation.Theindividual,unawareofthelabelingerror,followedtheerroneousinstructions,whichledtoadversehealtheffects.BuildingUp2Workinpairsanddiscusshowtoimprovetheclarityofthefollowingparagraph.DescribinganaccidentinaclearwayReferenceanswer:Thereportshouldkeepessentialinformationonly:Anadultaccidentallysufferedfromdrugpoisoningafterconsumingmedicationmislabeledwithincorrectdosageinstructionsandpotentialallergeninformationbythedrugmanufacturer.Thevictimsufferedfromadversehealtheffects.BuildingUpSKILLS5W1H(who,what,when,where,why,andhow)isanimportantapproachtodescribinganevent,aprocess,oracasestudyappropriately.Byincludingdetailedsupportinginformationforeachelement,acomprehensiveunderstandingcanbeachieved.Who:Thisreferstothespecificpeopleorgrouprelevanttotheissueorthesituation.What:Thiselementdescribesthesituationandthespecificproblem.When:Thisshouldincludethespecifictimeanddateofthesituation.Where:Thisshouldcontaintheexactlocationoftheissueinquestion.Why:Thisexplainsindetailthereasonsandobjectivesbehindtheneedforaction.How:Thisspecifieshowtheeventoccurred.BuildingUpSKILLSTosummarize,usingthe5W1Hmethodcanhelpussystematicallygettothebottomofasituation.Themethodhelpsstructureourthoughtssystematicallyandemphasizesimportantinformation,enablingtherecognitionofpotentialissuesandpossiblesolutionsrelatedtothescenario.BuildingUpDevelopingthestrategies1WritingobjectivelyWorkinpairsanddiscusswhichoption,AorB,ismoreobjectiveinexpressioninthefollowinggroups.1A.awarm-bloodedofficialB.anin-serviceofficial2A.thetragiceventB.theescalatoraccident3A.AsianAmericanstudentsB.thedefenselessstudents4A.anawesomereturnonassetB.a22%returnonasset5A.alongtimeagoB.threeyearsago6A.Therearethreereasonsforthis.
B.Weidentifiedthreereasonsforthis.
BuildingUpDevelopingthestrategies2Workinpairs.Discusswhichpartsofthefollowingsentencesunderminetheirobjectivityandhowtoimprovethem.Writingobjectively1.Webelievethattheextremelyhotandhumidweatherwasthemainreasonfortheferociousfightbetweenthetwohipposseveraldaysago.
2.Wehaverecentlymadeanastonishingscientificfindingthatourheightandweightsignificantlyinfluencelongevity.
3.Mr.Johnson’sclassisthebest.Moststudentslikehisclassbecauseofhisfantasticteachingstyleandgorgeoushandwriting.
BuildingUpDevelopingthestrategies2Workinpairs.Discusswhichpartsofthefollowingsentencesunderminetheirobjectivityandhowtoimprovethem.WritingobjectivelyReferenceanswer:1.
Webelievethattheextremelyhotandhumidweatherwasthemainreasonfortheferociousfightbetweenthetwohipposseveraldaysago.(Subjectivefeeling)Correction:Itcanbeassumedthatthehotandhumidweathercouldbeareason2.Wehaverecentlymadeanastonishingscientificfindingthatourheightandweightsignificantlyinfluencelongevity.(Unnecessaryexaggeration)Correction:Ourresearchfindingreinforcedthetheorythat…3.Mr.Johnson’sclassisthebest.Moststudentslikehisclassbecauseofhisfantasticteaching
styleandgorgeoushandwriting.Correction:Moststudentspreferredhisprofessionalteachingstyleandclearhandwriting.BuildingUpSTRATEGIESBeingobjectiveisaprerequisiteforprofessionalismandcredibilityinarticleslikenewsreports.Theobjectivityofareportrequiresthattheauthorcomposethereportwithfactsandexcludeprejudices,personalopinions,oremotionsbetweenthelines.Towriteobjectively,youshouldcarefullyconsideryourwords,andherearesomesuggestionsthatyoucanfollow:BuildingUpSTRATEGIES1.Usepreciseexpressions
Youshouldbeexplicitinexpressingyourideasandavoidusingwordslike“several”,“most”,“some”,“many”,etc.,whichconveyvagueinformation.Instead,providespecificdatawheneverpossible.
2.Avoidwordsthatimplyvaluejudgmentsorstrongemotions
Youshouldavoidintensifierslike“very”and“really”,astheytendtoexaggerateyourwritinginasubjectiveway.Additionally,trytorefrainfromusingwordsandexpressionsthatimplyapositive(e.g.,great,amazing)ornegative(e.g.,shocking,unacceptable)connotation,particularlyadjectivesandadverbs.
BuildingUpSTRATEGIES3.Useimpersonalconstructions
ImpersonalconstructionswithItandTherearecommonwaystowriteobjectively.
Thesestructuresareoftenusedwithhedges(tosoftentheinformation)andboosters(tostrengthenit).Theseimpersonalconstructionshelpmaintainobjectivitybyshiftingthefocusawayfrompersonalopinionsorbiasesandpresentinginformationinaneutralmanner
Carryingout
BizpracticeWRITEANACCIDENTBRIEFINGREPORT:EXPLAINTHESITUATIONIn“Takingin”,LiuYanghasreferredtoanewsreportinalocalnewspaperanddiscussedtheescalatoraccidentwiththeconventioncentermanager.In“Buildingup”,hehaslearnedaboutthestructureofanaccidentbriefingreportandtheprinciplesofdescribinganaccident.Hehasalsorecognizedtheimportanceofbeingobjectiveinwritingareport.SupposeyouareLiuYang.Youaregoingtocomposeabriefingreportabouttheaccident.Usethefollowingstepsasaguidetocompletethereport.Carryingout
Step1Collectinformation
Step3WriteitupStep2Organizethereport
and
writeanoutline
Step4ReviseandreflectCarryingoutGetasmuchinformationaspossibleabouttheaccidentusingvarioussources.Readthenewsreportandlistentotherecordingin“Takingin”.Listthekeyinformationinthefollowingbox.Step1Collectinformation
Who:
___________What:____________Where:__________When:____________Why:__________How:___________CarryingoutSpendsometimeorganizingyourreportandwritinganoutline.Youmayreferto“Preparingforthestructure”.Step2OrganizethereportandwriteanoutlineCarryingoutWritethereportinyourownwords.Youcanreferto“Sharpeningtheskills”and“Developingthestrategies”.Step3WriteitupCarryingoutStep4ReviseandreflectNow,you’vefinishedwritingthereport.BeforesendingittoMonica,youmayimproveandreflectonyourwritingbasedonthefollowingquestions.1.Haveyoucollecteddetailedinformationabouttheaccident?
2.Haveyoustructuredyourreportinaclearandlogicalway?
3.Haveyouincludedalltheelementswhendescribingtheaccident?
4.Haveyoumaintainedobjectivitywhenwritingthereport?
TheanimationexpoheldbyGECExpocanbeseenasoneresponsetothecallforcontinuouslygrowingChina’sculturalsoftpowerandbuildingculturalconfidence.HowwelldoyouknowthehistoryoftheChineseanimationindustry?W
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