外貿(mào)英語函電-課件

外貿(mào)英語函電1外貿(mào)英語函電1

Unit1BasicKnowledgeofBusinessLetterWriting

FormandstructureofbusinesslettersDifferentstyleofBritishandAmericanbusinesslettersWritingprinciplesofthebusinessletter2

Unit1BasicKnowledgeofBus精品資料3精品資料3你怎么稱呼老師？如果老師最后沒有總結(jié)一節(jié)課的重點(diǎn)的難點(diǎn)，你是否會認(rèn)為老師的教學(xué)方法需要改進(jìn)？你所經(jīng)歷的課堂，是講座式還是討論式？教師的教鞭“不怕太陽曬，也不怕那風(fēng)雨狂，只怕先生罵我笨，沒有學(xué)問無顏見爹娘……”“太陽當(dāng)空照，花兒對我笑，小鳥說早早早……”44FourformsofbusinesslettersFullblockform齊頭式Eachpartofaletteristypedfromtheleftmargin,soitisconvenienttobetypedwithatypewriter,butthelayoutisn’tbeautiful,sosomebusinessmanuseamodifiedblockformwithindentedstyle.Modifiedblockformwithindentedstyle混合式Thesender’saddressistypedorprintedintheup-middlepart.Thereceiver’saddressstartsfromtheleftmargin.Thereferenceanddatearetypedonthesameline.Thecomplimentarycloseaswellasthesignaturearetypedfromthemiddlelittletowardstheright.

5Fourformsofbusinessletters

Modifiedblockform改良式Allthepartsstartfromtheleftmargin,exceptthedate,complementarycloseandsignaturewhicharepositionedsameasthatinthemodifiedblockformwithindentedstyle.Simplifiedform簡化式Itissomewhatlikefullblockform,butsomepartsareomitted,suchassalutationandcomplementaryclose.66Structure

Letterhead信頭Referenceanddate編號和日期Insidenameandaddress封內(nèi)名稱及地址Attentionline注意事項(xiàng)Salutation稱呼Subjectline事由Bodyoftheletter信文Complementaryclose結(jié)尾敬語Signature簽署enclosure附件Carboncopynotation抄送Postscript附言

7Structure7Structure

a.Letterhead信頭:Thesender’sname,postaladdress,telephonenumber,faxnumberandE-mailaddress,etc.Usuallyletterheadisprintedintheup-centerorattheleftmarginofaletterwritingpaper.Insomecountries,theletterheadcontainsotherdetails,e.g.IntheU.K.thedirectors’namesofacompanyaregiven.8Structure8Structure

b.Referenceanddate編號和日期Reference:Thereferencemayincludeafilenumber,departmentalcodeorinitialsofthesignerfollowedbythatofthetypistoftheletter,e.g.Yourref:JBD/WM;Ourref:WDW/LPTheyaretypedimmediatelybelowtheletterhead.Ifdesired,thereferenceinitialscanalsobeplacedatthelowerleftmargintwolinesbelowthenameofthesigner.

9Structure9

Date:a.AvoidtypingthemonthinfiguresanditshouldbetypedinfullEnglishname,e.g.Februaryb.The-th,-st,and-rdthatfollowthedaycanbeomitted,buttheyearshouldbetypedinfull,e.g.5May,2009Datecanbetypedinthefollowingorder:Britishorder:1)1stOctober,2000;2)1October,2000Americanorder:1)October1st,2000;2)October1,2000Note:themonthandthedaycan’tbeseparatedbyacomma,buttheremustbeacommabeforetheyear.10Date:10c.InsidenameandaddressThenameandaddressofthereceiveristypedattheleft-handmarginabouttwotofourplacesbelowthedate.Itappearsexactlythesamewayasontheenvelope.地址:從小到大;門牌號與街道名之間不加標(biāo)點(diǎn),但在城市與國家名稱之間須用逗號隔開.1111

Messrs.(Messieurs:各位先生)isacourtesytitleusedforpartnershipswhosefirm’snameincludesapersonalelement,asinMessrs.Macdonald&Evans.Note:itisnotusedunderthefollowingconditions:whenthereisnopersonalelementinthename,suchasUtilityFurniture.Co.Ltd.whenthenamealreadycarriesacourtesytitle,asSirWilliamDobsonwhentheword“the”formspartofthename,asTheGraysonelectricalCo.

1212d.Attentionline經(jīng)辦人(注意事項(xiàng))Attentionlineisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirm.Itgenerallyfollowstheinsideaddress.Iftheletterisaddressedtooneperson,theordinarycourtesytitlesshouldbeused,suchasMr,Mrs,Miss,Ms.Afterthename,hisofficialpositionshouldfollow,e.g.Attention:Mr.H.A.Donnan,ExportManagerAttention:SalesDepartmentAttentionofMr.CaveTotheattentionofMr.LiuMing

1313e.SalutationItisthecomplimentarygreetingwithwhichthewriteropenshisletterandisusuallytypedtwospacesbelowtheinsideaddressortheattentionline.customaryformalgreeting:DearSir(DearSirs),Dearmadam(DearMesdames),Gentlemen.Ifthereceiverisknowntothewriterpersonally,justuse“DearMr.Sb.”,orDearfollowedbythename:DearJack.

Note:“DearSir”or“DearSirs”isfollowedbyacomma,but“Gentlemen”isfollowedbyacolon.

1414f.Subjectline事由subjectlineisthegeneralideaofaletter.Itisinsertedbetweenthesalutationandthebodyofthelettereitherattheleft-handmarginforfully-blockedletterformorcentrallyoverthebodyforotherforms.Itshouldbeunderlined,e.g.

Re:YourOrderNo.463for1,000Wide-screenTVSets

SHEEPWOOL

1515g.Bodyofthelettera).Writesimply,clearly,courteously,grammatically,andtothepoint;b).Paragraphcorrectly,confiningeachparagraphtoonetopic;c).Seethatyourtypingisaccurateandthedisplayartistic.Aimatanattractiveandpleasingappearanceforyourletter.Marginsarealsoveryimportant.Iftherehasbeenpreviouscorrespondence,thereplyletterwillrefertoitinthefirstparagraph.Thewriter’splans,hopesandexpectationswillbeexpressedinthelastparagraph.ThankyouforyourletterofFebruary8,2009.WearepleasedtoreceiveyourletterofFebruary8,2009.InreplytoyourletterofFebruary8,2009,…….

16g.Bodyoftheletter16

Someexpressionsusedintheend:1)Phrases:Awaitingyourgoodnews,weare.Lookingforwardtoyourearlyreply,weremain.Lookingforwardtoreceivingyourshippingadvice,weremain.2)Sentences:Weawaityourgoodnews.Wehopetoreceiveyourearlyreply.Wearelookingforwardtoyourfavorableandpromptreply.Wetrustyouwillgiveusanearlyreply.Yourfavorable/immediate/promptreplywillbehighlyappreciated.pleasegiveusyourreplyassoonaspossible.17Someexpressionsusedintheh.Complementaryclose結(jié)尾敬語Itisapolitewayofendingaletterandisinkeepingwiththesalutation.“謹(jǐn)上”.

Formal:Dearsir(s),yoursfaithfully,Gentlemen:trulyyours,Lessformal:DearMr.Henry,(:)yourssincerelyorsincerelyyours,1)Inthesimplifiedform,salutationandcomplementaryclosecanbeomitted;2)Whenthecomplimentarycloseisused,itmustneverbeseparatedfromthesubstanceofaletterbycarriedtoaseparatesheet;3)Whenusingcontinuationsheets,anotherpaperofthesamequalitymustbetypedwithaheadtoshow:thenumberofthesheet(inthecenterofthepage);thenameofyourcorrespondent(ontheleft-handside);thedateoftheletter(ontheright-handside).E.g.-2-L.A.Brizier&Co.1March,200918h.Complementaryclose結(jié)尾敬語18i.SignatureNote:neversignaletterwitharubberstamp.e.g.YoursfaithfullyTHENATIONALTRANSPORTCO.

(thenameofthewriter’sfirmorcompany)

(signature)(thepersondictatingthisletter)WangDawei(Thenameofthesigner)

Manager(hisjobtitleorposition)

1919j.enclosureIfsomethingisenclosed,noteitbelowthesignature:e.g.Enclosure(Encl.,Enc.):pricelist如附件不止一件，應(yīng)注明2Encls.or3Encls.k.CarboncopynotationWhencopiesoftheletteraresenttoothers,typec.c.belowthesignatureattheleftmargin.E.g.c.c.Ourbranchofficel.Postscriptaddthepostscripttwospacesbelowthecarboncopynotation.E.g.P.S.Thesampleswillbemailedtoyoutomorrow(sometimes,itisfollowedbytheinitialsofthewriter’sname).Note:don’tuseitunlessitisnecessary.

20j.enclosure20Addressingenvelope

ChinaNationalChemicalsstampImport&ExportCo.Beijing，ChinaOverseasTradingCo.153MarketStreetLondon,E.C.3RegisteredIftheletterisaddressedtoaspecificperson,writec/o(careofbeforethenameofafirm.21Addressingenvelope

ChinaNatAddressingenvelope

stampOverseasTradingCo.153MarketStreetLondon,E.C.3ChinaNationalChemicalsImport&ExportCo.Beijing，ChinaIftheletterisaddressedtoaspecificperson,writec/o(careofbeforethenameofafirm.22Addressingenvelope

英美書信的不同寫法

1.英式的書信格式是縮行式或混合式,而美式則是絕對齊頭式或改良齊頭。(縮行式:封內(nèi)地址和其需要分行的地方的后一行,都比前一行縮進(jìn)二格或三格;信的正文,每一段的開始一行都縮進(jìn)若干格(一般與稱呼末一字母取齊)。

2.稱呼用法,英式一般用DearSirs,后用逗號。美式則用Gentlemen:后用冒號。

3.結(jié)尾語的用法,英式和美式的習(xí)慣各不相同,在美式中Sincerelyyours,只限用于商業(yè)書信。英式則不然,商業(yè)書信或親友間來往書信中都可用。

4.日期寫法也不相同,英式是按日—月—年的順序。美式則按月—日—年的順序。

5.信封寫法的不同點(diǎn):發(fā)信人的姓名、地址,英式寫在左下角,美式寫在左上角。航空信的空郵字樣“AIRMAIL”“VIAAIRMAIL,”“BYAIRMAIL,”英式印在信封的左上角,美式則印在貼郵票的下方。

23英美書信的不同寫法

1.英式的書信格式是縮Writingprinciplesofthebusinessletter

CourtesyConsiderationCompletenessClarityConcisenessConcretenessCorrectness24Writingprinciplesofthebusi

CourtesyCourtesyisnotmerelypoliteness.ItstemsfromasincereYou-attitude.(polite)

WehavereceivedwithmanythanksyourletterofOct.7,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyouattentiontoaspecialofferwhichwehavemadeinit.(courteous)

Youwillbeparticularlyinterestedinaspecialofferonpage5ofthelatestcatalogenclosed,whichyourequestedinyourletterofOct.7.Toanswerletterspromptlyisalsoamatterofcourtesy.ConsiderationWhenwritingabusinessletter,weshouldkeepthereader’srequest,needs,desires,aswellashisfeelingsinmind.

25Courtesy25a.you-attitudewe-attitude:weallow2percentdiscountforcashpaymentyou-attitude:youearn2percentdiscountwhenyoupaycashb.Focusonthepositiveapproachnegative:wedon’tbelieveyouwillhavecausefordissatisfaction.wecan’tsendyouwhatyourequirethistime.positive:wefeelsurethatyouwillbeentirelysatisfied.Perhapsnexttimewewillsatisfyyourneed.CompletenessAbusinesslettershouldincludeallthenecessaryinformation.

26a.you-attitude26ClarityThewritershouldtrytoa.Avoidusingthewordswhichhavedifferentunderstandingorunclearmeaning,e.g.AstothesteamerssailingfromHongkongtoSanFranisco,wehavebimonthlydirectservices.Rewrite:WehavetwodirectsailingseverymonthfromHongkongtoSanFraniscoWehavesemimonthlydirectsailingfromHongkongtoSanFranisco.WehaveadirectsailingfromHongkongtoSanFraniscoeverytwomonths.b.Payattentiontopositionofthemodifiers.e.g.Weshallbeabletosupply10casesoftheitemonly.Weshallbeabletosupply10casesonlyoftheitem.

27Clarity27c.Payattentiontothesentencestructure.E.g.Wesentyou5samplesyesterdayofthegoodswhichyourequestedinyourletterofMay25byair.Wesentyou,byair,5samplesofthegoodswhichyourequestedinyourletterofMay25yesterday.d.Paragraphcarefullyandproperly.Eachparagraphhasonlyonetopic.

2828ConcisenessUsingconcisesentencesandfewestwords,withoutlosingcompletenessandcourtesy.a.Avoidusingwordyexpressions.e.g.Wewishtoacknowledgereceiptofyourletter…Weappreciateyourletter…b.Avoidunnecessaryrepetition.c.Useshortsentences,simplewordsandclearexplanations:1)useawordtoreplaceaphraseenclosedherewithatthistimeenclosednowduetothefactthatadraftintheamountof$1000becauseadraftfor$1000

29292)Useaphrasetoreplaceasentence.

Pleasedon’thesitatetocalluponus.Pleasewritetous.Pleaseseethatanenquiryisconductedtodeterminethereason.pleasefindoutthereason.3)Usewordstoreplaceclauses

Werequirefull-automaticwashingmachinewhichisofthenewtype.Werequirenew-typefull-automaticwashingmachine.d.

Avoidpaddedexpressions.

Itshouldbenotedthatthisisthebestwecando.

Foryourinformationweencloseacatalogue.e.Usesubjectlineflexiblyandproperly.

302)UseaphrasetoreplaceasConcretenessMakethemessagespecific,definiteandvivid.e.g.ST858L5-BandStereoRadioCassetteRecorderisoffullfunctions.ST858L5-BandStereoRadioCassetteRecordercandeliverssuperbFM/MW/LW/SW1/SW3/FMStereobandreception.Fullauto-stopandautomaticquickprogramsearch.

31Concreteness31

CorrectnessCorrectnessrefersnotonlytocorrectusageofgrammar,punctuationandspelling,butalsotostandardlanguage,properstatement,accuratefiguresaswellasthecorrectunderstandingofcommercialjargons.1)withpronounsOurcompetitor’spriceare2%-3%percentlowerthanus.ours2)withverbsItisoneofthemachinesthatwasdeliveredlastweek.were3)withconjunctionsThisfridgenotonlyisattractiveinproperprice,butalsoingoodquality.isnotonly4)withsubjectsDepositingmoneywithus,ourbankcanpayyouhighdividends.youearnhighdividends

32Correctness32

5)Avoidusingoverstatements

Itisthelowestpriceavailabletoyou.Itisthelowestpricewecanofferyounow.Wearewell-establishedexportersofallkindsofgoodsmadeinSweden.Wearewell-establishedexportersofSwedishsundrygoods,suchastoys,buttonsandstationery.6)Useaccuratenumbers5%upto10%5%upto10%bothinclusive(orexclusive)

335)Avoidusingoverstateme7)UsecapitallettersNorth,West,East,West.Whentheyareusedfordistrictsorareas,butnotfororientations.ThenameandthebrandofacommodityThenameofdocumentThenameofthetransportationtoolse.g.theS.S.“LuckyPrince”(steamship)them.v.“EastWind”(motorvessel)

347)Usecapitalletters34exercisesShannxiMachinery&EquipementImp.&Exp.Corporation29ChangleZhongRoadXi,an,ChinaTel:(8629)85332653Fax:(8629)85335496Date:September9,20—ThePakistanTradingCompany15BroadStreetKarachi,PakistanAttention:ExportDept.DearSirs,Re:(0ilTools)Wethankyouforyourletterdated………………….Withkindregards.

YoursfaithfullyShannxiMachinery&EquipmentImp.&Exp.Corporation(signature)WangWeiManager

35exercisesShannxiMachinery&EquAddressingenvelope

ShannxiMachinery&EquipmentstampImp.&Exp.Corporation29ChangleZhongRoadXi,an,ChinaThePakistanTradingCompany15BroadStreetKarachi,Pakistan36Addressingenvelope

ShannxiM

外銷員考試介紹

外銷員資格考試是對外貿(mào)易經(jīng)濟(jì)合作部統(tǒng)一組織的全國性考試。

所謂外銷員，是指在具有進(jìn)出口經(jīng)營權(quán)的企業(yè)從事進(jìn)出口貿(mào)易活動的工作人員。持有外銷員資格證書，是在外經(jīng)貿(mào)企業(yè)上崗、從事進(jìn)出口業(yè)務(wù)人員的必備條件。具有外銷員資格證書者，在外經(jīng)貿(mào)部招聘我國駐外大使館經(jīng)濟(jì)商務(wù)處工作人員時優(yōu)先。

凡具有中專以上學(xué)歷，有志于從事外經(jīng)貿(mào)事業(yè)的人員（含大中專在校學(xué)生）均可報名參加考試。

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外銷員考試介紹37

外銷員考試介紹

外銷員資格考試采取全國統(tǒng)一命題、統(tǒng)一考試時間和統(tǒng)一閱卷的方式進(jìn)行，是絕密級的考試?？荚嚳颇坑型赓Q(mào)綜合業(yè)務(wù)和外貿(mào)外語兩科。其中外貿(mào)綜合業(yè)務(wù)包括《中國對外經(jīng)濟(jì)貿(mào)易理論與政策》、《國際貿(mào)易》、《國際貿(mào)易實(shí)務(wù)》、《國際金融》、《國際經(jīng)濟(jì)法》、《國際營銷學(xué)》和《國際經(jīng)濟(jì)合作》七門；外貿(mào)外語由英語、日語、俄語三個語種任選其一。外貿(mào)外語分筆試和口試。從2000年開始，統(tǒng)一口語考試時間、統(tǒng)一口語考試命題。按照規(guī)定，報考當(dāng)年度外銷員資格考試的考生，單科通過成績可以保留兩年，外貿(mào)綜合業(yè)務(wù)、外貿(mào)外語筆試和口試成績均合格者，方可頒發(fā)資格證書。

全國外銷員考試統(tǒng)考時間一般在每年秋季進(jìn)行。外銷員資格考試是對外貿(mào)易經(jīng)濟(jì)合作部統(tǒng)一組織的全國性考試。

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外銷員考試介紹

外銷員資格考試采取全國統(tǒng)一命題、

Unit2Establishingbusinessrelations&inquiringcreditreference

IntroductionLettersforestablishingbusinessrelationsSomeusefulsentencesonestablishingbusinessrelations&inquiringcreditreference39

Unit2Establishingbusiness

Introduction

Toestablishbusinessrelationswithprospectivedealersisthebaseofstartinganddevelopingofbusiness.Insuchletters,thewriterusuallyinformshisaddresseeofthefollowing:1)thesourceofhisinformation2)hisintention3)thebusinessscopeofsender’sfirm4)thereferenceastosender’sfinancialpositionandintegrity.Ifthewriterintendstoimport,hemayalsomakerequestsforcatalogues,samples,pricelist,etc.Toclosetheletter,thewriterusuallyexpresseshisexpectationofcooperationandanearlyreply.

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Introduction

ToestablishThesourceofhisinformationMainsources1)theadvertisementsinnewspapers,frombroadcast,TV,andthroughinternet;2)theintroductionfromhisbusinessconnections;3)theintroductionfromhissubsidiariesorbranches,agentsabroad;4)themarketinvestigations;5)attendanceattheexportcommoditiesfairs;6)visitabroadbytradedelegationsandgroups;7)self-introductionsorenquiriesreceivedfromthemerchantsabroad;8)thebanks;9)theCommercialcouncilor'soffice;10)thechambersofcommercebothathomeandabroad.41Thesourceofhisinformation4Bearinmind

Thefirststepofproperbehaviorishalfbusinessdone!42BearLettersforestablishingbusinessrelations

Letter1:importerwritestoexporter.keywords:deal,compete,standing,regardingdeal:(C)n.交易(transaction)make(do)adealwith…與…做交易dealoncredit信用交易,賒賬買賣e.g.Webelievewecanputthedealthrough.v.dealin經(jīng)營(tradein,handle)e.g.Wedealinchemicals,whiletheyhandlefoodstuffsforexport.dealwith:與…打交道,與…做生意,處理某事.e.g.Somebusinessmenarehardtodealwith.Pleasedealwiththeordercarefully.43Lettersforestablishingbusin進(jìn)口商給出口商的信敬啟者:承蒙貴國駐倫敦大使館參贊處介紹,使我方獲得貴公司地址,茲寫信想與貴公司建立貿(mào)易關(guān)系。本公司與此地主要輕工產(chǎn)品經(jīng)銷商聯(lián)系甚密,我方相信,若貴方報價有競爭力的話,我方可以銷售大量中國商品。有關(guān)我方資信狀況,請向倫敦英國銀行查詢。請告知貴方出口產(chǎn)品的必要信息。謹(jǐn)上44進(jìn)口商給出口商的信敬啟者:44Letter2:Self-introductionbyExporter

當(dāng)if條件句中有助動詞should,had或were時,則可以省去if,而將should,had,were置于句首,從而構(gòu)成倒裝虛擬句,意義不變。Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.如果其中哪一項(xiàng)你感興趣,請告知我方。Werehetoleavetoday,hewouldgetthereforbusinessnegotiationbyMonday。＝Ifheweretoleavetoday,hewouldgetthereforbusinessnegotiationbyMonday.如果他今天啟程,就能趕上星期一的商務(wù)談判。Hadsuchadisasteroccurred,thedamagewouldhavebeenincalculable.=Ifsuchadisasterhadoccurred,thedamagewouldhavebeenincalculable.如果這樣的災(zāi)難發(fā)生,其損失將是無法估量的。Note:IfIwereyou…不能倒裝成:WereIyou…的形式。45Letter2:Self-introductionbyforwardv.運(yùn)送，寄送Thegoodswillbeforwardedtoyouwithinthe3rdquarteroftheyear.貨物將于第三季度內(nèi)發(fā)運(yùn)給貴方。freightforward運(yùn)費(fèi)到付Wearearrangingtosendyou1,000penstoreplacetheunsoldbalanceof970.pleasereturnthelattertous,freightforward.我方正安排發(fā)運(yùn)1000支鋼筆，替換尚未售出的970支剩余鋼筆。請退回剩余的970支鋼筆，運(yùn)費(fèi)到付。4646出口商的自我介紹敬啟者:本公司是中國最大的機(jī)械設(shè)備出口公司之一。隨函附上一份有關(guān)我公司目前可供貨物所有詳情的目錄,希望貴方能對其中的一些產(chǎn)品感興趣。若蒙收到貴公司對其中產(chǎn)品的詢價,我公司將不勝感激,并報我公司最低價。若貴公司不進(jìn)口上述商品的話,懇請貴方將此信轉(zhuǎn)交給經(jīng)營此類商品的進(jìn)口公司。我公司希望收到貴方及時有利的回復(fù)。

謹(jǐn)上47出口商的自我介紹敬啟者:47Letter3:exporterswritestoimporter

keywords:business,specializein,enjoygreatpopularity,recommendBusiness:1.貿(mào)易,商業(yè),業(yè)務(wù)e.g.WehavedonebusinesswithABCcompanyformanyyears.2.交易,買賣(U)e.g.Businesshasbeenclosedatthisprice.3.工商企業(yè),公司,商號(C)e.g.Therearemanybusinessesengagedinthistrade.Businessesarelessoptimisticabouteconomicprospects.

48Letter3:exporterswritestoRecommend：vt.

1.推薦，介紹J.Smith&Co.haverecommendedyourfirmasbeinginterestedinestablishingbusinessrelationswithus.J.史密斯公司介紹貴公司愿同我公司建立業(yè)務(wù)關(guān)系。Thatfirmhaslostheavilyonrecenttransactions,andthereforecannotberecommendedforcredit.該商號在最近交易中虧損嚴(yán)重，因此（本銀行）不能推薦他們做賒欠業(yè)務(wù)。49492.勸告，建議Asthemarketisdeclining,werecommendyourimmediateacceptanceofourcounter-offer.由于行市正在下跌建議立即接受我方還盤。Asyouarenotfamiliarwiththequalityoftheproduct,werecommendbuyingasmallquantityfortrial.由于貴方對產(chǎn)品的質(zhì)量不甚了解，我方建議貴方購買少量試用。3.使受歡迎Thereisnomarginleftforbargaininginourquotation,soyourcounter-offerisnotrecommended.我方報價沒有討價還價的余地，因此貴方還盤不受歡迎。502.勸告，建議50出口商的自我介紹敬啟者:承蒙約翰.莫利斯公司推薦,得悉貴公司的名稱,我公司與該公司有多年的貿(mào)易交往。我公司專營在世界市場上享有盛譽(yù)的中國化學(xué)醫(yī)藥品的出口,隨函附寄一份目錄供貴方參考，如果貴方對某一產(chǎn)品感興趣的話,希望與我公司取得聯(lián)系。期盼早日回復(fù)。

謹(jǐn)上51出口商的自我介紹敬啟者:51出口商表達(dá)建立貿(mào)易關(guān)系的愿望敬啟者:承蒙尼日利亞拉各爾斯利曼先生有限公司介紹,使我方得知貴公司的名稱和地址.同時,我公司得知貴公司是中國棉布的大經(jīng)銷商.由于該商品屬于我公司的經(jīng)營范圍,我公司樂于與貴公司建立貿(mào)易關(guān)系。為使貴公司熟悉我公司目前可供出口的商品,隨函附寄目錄本及價目表各一份.一旦收到貴公司的具體詢價,我公司將及時報價并航寄樣品。如能收到貴公司有利的回復(fù)將不勝感激。

謹(jǐn)上

52出口商表達(dá)建立貿(mào)易關(guān)系的愿望敬啟者:52Letter4:selfintroductionbyManufacturer

keywords:inthemarketfor,refertosbforsthmarket:n.市場,銷路auctionmarket拍賣市場bondmarket債券市場cornerthemarket囤積居奇exchangemarket外匯市場financialmarket金融市場hitthemarket（口）投入市場moneymarket金融市場futuresmarket期貨市場secondhandmarket舊貨市場securitiesmarket證券市場servicemarket勞務(wù)市場

53Letter4:selfintroductionby

a.inthemarketfor要買Weareinthemarketforwool.b.cometo(into)themarket上市Wewillcontactyouassoonasthenewcropcomestothemarket.c.findamarket找銷路Wearetryingtofindamarketforthisarticle.Weregretwecannotfindanymarketforthisarticle.d.good(poor,no)market暢銷(滯銷,無銷路)Thereisagood(apoor,no)marketforthesearticles.2)v.銷售,推銷Wewilltrytomarketthisproductatourendifyouallowusa5%commission.

54a.inthemarketf出口廠家的自我介紹敬啟者:我公司從《中國日報》上得知貴公司是家用電器的主要進(jìn)口商,目前貴公司想要購買電扇。因此,我公司非常高興的告訴貴方,我公司生產(chǎn)各種電扇,最近又生產(chǎn)了一種名為“長風(fēng)”牌的微風(fēng)電扇.它的質(zhì)量和性能都經(jīng)過了嚴(yán)格的檢驗(yàn),在附寄的附有插圖的目錄中對其設(shè)計(jì)及顏色都作了清楚的說明。由于此電扇有許多改進(jìn)之處,我公司深信“長風(fēng)”電扇一定會暢銷于貴方市場。若貴公司有意經(jīng)銷“長風(fēng)”電扇或我方目錄中其它型號的電扇,請告知詳細(xì)的要求及貴方銀行的名稱與地址。關(guān)于我公司的資信情況,請向中國銀行西安分行查詢(地址為…)。若蒙貴公司及時回復(fù),將不勝感激。謹(jǐn)上

55出口廠家的自我介紹敬啟者:55Letter5:Manufacturerwritestoimporter

keywords:acquaintwith,approach,complywith,etc.

56Letter5:Manufacturerwrites廠家給進(jìn)口商的信敬啟者:承蒙東京商會介紹,使我公司得知貴公司的名稱和地址,同時,得知貴方想要購買個人電腦。我公司是國內(nèi)生產(chǎn)計(jì)算機(jī)的大型廠家之一,并且經(jīng)營該產(chǎn)品達(dá)十年之久.今天,我公司與貴公司聯(lián)系想建立業(yè)務(wù)關(guān)系,并希望通過我們的共同努力,擴(kuò)大我公司的業(yè)務(wù)范圍。為使貴方熟悉我公司的經(jīng)營范圍，附寄一份附有插圖的、包括我方目前能夠供貨的主要項(xiàng)目的目錄表.若對某項(xiàng)目感興趣,請傳真告知,我方將報最低價并盡力滿足貴方要求。我公司的用戶對我方產(chǎn)品及售后服務(wù)非常滿意.我公司相信,經(jīng)過互相交往之后,貴公司也會有同感。我公司銀行是日本東京銀行,他們可向貴公司提供我公司商業(yè)及資金狀況的信。期盼貴方及時回復(fù)!

謹(jǐn)上

57廠家給進(jìn)