2007年7月自考00096外刊經(jīng)貿(mào)知識(shí)選讀試題及答案

外刊經(jīng)貿(mào)知識(shí)選讀年月真題

0009620077

1、【單選題】Ifcurrentpopulationtrendscontinueandstatesdonotimprovethe

educationofallracialgroups,theskillsoftheworkforceandtheincomesof

U.S.residentsareprojectedto【dceline】overthenexttwodecades.

fall

define

A:

increase

B:

deliver

C:

答D:案：A

2、【單選題】ButthecompanyalsocontinuestoworkinMichigan,including

【assembling】landforretailprojectsinCommerceTownship.

associating

contributing

A:

appreciating

B:

collecting

C:

答D:案：D

3、【單選題】The【emergence】ofnewproductsinthegtobalnavigationmarket

isgrowingsofastthattoday's$100CD-ROMnavigationpackagewillbeoutofdate

insixmonths,

efficiency

appearance

A:

exercise

B:

arrangement

C:

答D:案：B

4、【單選題】Discoverrealpracticalinformationthatshowsyouhowto

【manifest】yourdesires.

manage

accelerate

A:

demonstrate

B:

implement

C:

D:

答案：C

5、【單選題】A【slump】insharepriceshasmadelifedifficultforpublic

companies.

slum

drop

A:

pick-up

B:

contract

C:

答D:案：B

6、【單選題】【Divergent】creativeprocesseslikebiologicalevolutionalways

involvetradeoffsbetweendiversityandconcentration.

Different

Absurd

A:

Fragile

B:

Explicit

C:

答D:案：A

7、【單選題】Justasinthestockmarket,thereisopportunityforpower-

managementadvancesin【rough】economictimes,despiteadarkeningforecastfor

manypower-managementdevicesthemselves.

coarse

evident

A:

excess

B:

difficult

C:

答D:案：D

8、【單選題】TradeMinisterMarkVailetodayannouncedanewtaskforcedesigned

tohelpAustraliancompanics【dealwith】businessopportunitiesintheUnited

States.

reckon

argue

A:

tackle

B:

dispute

C:

答D:案：C

9、【單選題】Mypointinexplainingthisisnotnecessarilyto【discourage】

devclopersfromcreatingthem.

compound

dissuade

A:

evaporate

B:

persuade

C:

答D:案：B

10、【單選題】Henrywassurethefutureofthe【auto】industrywasinalow-

pricedcarforthegeneralpublic.

autorate

automation

A:

autobicycle

B:

automobile

C:

答D:案：D

11、【單選題】Managerswhoseekgrowthata【reasonable】pricetrytostrikea

balancebetweenstrongearningsandgoodvalue.

fair

seasonable

A:

supreme

B:

predictable

C:

答D:案：A

12、【單選題】Thebankfoundthatfromthe1709postcodedistrictsinEngland

andWales,757(44%)hadaverage【detached】propertypricesabovetheIHT

thresholdforthenewtaxyear.

discharged

disguised

A:

separated

B:

exerted

C:

答D:案：C

13、【單選題】Ifyouareanewlearnerataparticipatingorganizationyoumust

registertocreateyourownusernameandpasswordand【gain】accesstothesite.

have

make

A:

take

B:

C:

save

答D:案：A

14、【單選題】Garlicmashedpotatocswereservedperfectlywhippedandfullof

【flavor】,butthechoppedcarrots,drenchedincinnamon,brownsugaranda

brandyglaze,wereverysweetandsugaryanddidnotcomplementtherestofthe

meal.

soda

taste

A:

syrup

B:

bubble

C:

答D:案：B

15、【單選題】Customsproceduresshould,onthebasisofcomplianceonthepart

offirms,besimplified,【facilitating】tradeforfirms.

sorting

grading

A:

easing

B:

shipping

C:

答D:案：C

16、【判斷題】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.42.FranchisehasbroughtaboutthespreadofPizzaHut

worldwidenotonlyatthebeginningofitsbusinessbutalsoatpresent.

True

False

A:

答B(yǎng):案：A

17、【判斷題】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.43.NowPizzaHutisasubsidiaryofPepsiCo.Inc.

True

False

A:

答B(yǎng):案：B

18、【判斷題】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.44.TheredroofofPizzaHutisasymbolofgoodpizzaand

goodservice.

True

False

A:

答B(yǎng):案：A

19、【判斷題】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.45.Fourmillioncustomersaroundtheworldhavepizzaeach

day.

True

False

A:

答B(yǎng):案：B

20、【判斷題】Passage1In1958,twoyoungcollegestudents,brothersFrankand

DanCarney,openedthefirstPizzaHutrestaurantinKansas,USAwithUS600.The

Carneybrothersfoundthattherewasagreatpotentialinfranchises,sothey

decidedtousethatasafoundationfortheirbusiness.Ayearlater,thefirst

PizzaHutfranchisestoreopened.In1977,PizzeHutbecamesubsidiaryof

PepsiCo.Inc.Throughmergersandacquisitions,aswellasorganicgrowth,Pizza

Huthassccuredaprominentpositioninthemarket.Today,franchisesandjoint

venturepartnershipsaccountformorethanhatfofthePizzaHutsystem'stotal

units.FollowingtheopeningofthefirstinternationalrestaurantinCanadain

1968,PizzaHutrestaurantsquicklyappearedinMexico,SouthAmerica,Australia,

Europe,theFarEastandAfrica.Theredroofwasintroducedasthecompanylogo

whichwassoontobecomeworldfamousasaneasilyrecognizedguaranteeofcrispy

pizza,deliciouspastaandTriendlyserviceinapleasantatmosphere.PizzaHut,a

divisionofTriconGlobatRestaurants,ine.,isnowtheworld's'largestpizza

restaurantcompanywithmorethan8,000unitsintheUnitedStatesandmorethan

4,000unitsinover90countriesandterritories.Thecompanyistherecognized

leaderinthe$25billionpizzacategoryworldwide.Ithasmorethan250,000

employeesworldwide,providingmorethan1.7millionpizzastomorethan4million

customerseachday.46.Thecompanymakesatotalprofitof25hillioneachyear.

True

False

A:

答B(yǎng):案：B

21、【判斷題】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.47.Whendifferenteconomistsusetheword"marketing",

theymeandifferentthings.

True

False

A:

答B(yǎng):案：B

22、【判斷題】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.48.Marketingisabiggerconceptthanmarket.

True

False

A:

答B(yǎng):案：A

23、【判斷題】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.49.Onecharacteristicoftraditionalmarketingisthat

demandisconsideredbeioreproduction.

True

False

A:

答B(yǎng):案：B

24、【判斷題】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.50.Modernmarketingismuchmorethanmakingproductand

thinkingabouthowtosellit.

True

False

A:

答B(yǎng):案：A

25、【判斷題】Passage2Thetermmarketandmarketingcanhaveseveralmeenings

dependinguponhowtheyareused.Thetermstockmarketreferstothebuyingand

sellingofsharesincorporationsaswellasotheractivitiesrelatedtostock

tradingandpricing.Anothertypeofmarketisagrocerymarket,whichisa

placewherepeoplepurchasefood.Wheneconomistsusethewordmarkettheymean

sctofforcesorconditionsthatdeterminethepriceofaproduct,suchas

thesupplyavailableforsaleandthedemandforitbyconsumers.The

termmarketinginbusinessineludesallofthesemeanings,andmore.Inthepast,

theconceptofmarketingemphasizedsales.Themanufacturermadeaproducthe

wantedtosell.Marketingwasthetaskoffiguringouthowtosellthe

product.Basically,seltingtheproductwouldbeaccomplishecbysalespromotion,

whichincludedadvertisingandpersonalseiling.Inadditiontosalespromotion,

marketingalsoinvolvedthephysicaldistributionoftheproducttotheplaces

whereitwasactuailysold.Distributionconsistedoftransportation,storage,and

relatedservicessuchasfinancing,standardizationandgrading,andtherelated

risks.Themodernmarketingconceprinctudesalloftheactivitiesmentioned,

butitisbascdonadifferentsetofprinciples.Itsuggeststhatproductioncan

beeconomicallyjustificdonlybyconsumption.Inotherwords,goodsshould

beproducedonlyiftheycanbesold.Therefore,theproducershouidconsider

whoisgoingtobuytheproductorwhatthemarketfortheproductis-

beforeproductionbegins.Marketingnowinvolvesfirstdecidingwhatthecustomer

wants,anddesigningandproducingaproductthatsatisfiesthesewantsata

profittothecompany.Insteadofconcentratingsolelyonproduction,thecompany

mustconsiderthedesiresoftheconsumer,andthisismuchmoredifficultsince

itinvolveshumanbehavior.Production,ontheotherhand,ismostlyan

engineeringproblem.Becauseproductsareoftenmarketedinternationall,

distributionhasincreasedinimportance.Goodsmustbeatthepiacewherethe

customerneedsthemandmustbebroughtthere.Thisisknownasplaceutility;it

addsvaluetoaproduet.However,manymarketsareseparatedfromtheplaceof

productionwhichmeansthatoftenbothrewmaterialsandfinishedproductsmust

betransportedtothepointswheretheyareneeded.Modernmarketingistherefore

acoordinatedsystemofmanybusinessactivities,butbasicallyitinvolvesfour

things:1.sellingthecorrectproductattheproperplace;2.sellingitataprice

determinedbydemand;3.satisfyingacustomer'sneedsandwants;and4.producing

profitfortheeconomy.51.Distributionisabasicactivityofmodernmarketing.

True

False

A:

答B(yǎng):案：A

26、【問(wèn)答題】(英譯中)GATT

答案：關(guān)貿(mào)總協(xié)定

27、【問(wèn)答題】(英譯中)portfolioinvestment

答案：證券投資

28、【問(wèn)答題】(英譯中)debtrestructuring

答案：債務(wù)調(diào)整

29、【問(wèn)答題】(英譯中)countervailingduty

答案：反補(bǔ)貼稅

30、【問(wèn)答題】(英譯中)glutofsupplies

答案：供應(yīng)過(guò)剩

31、【問(wèn)答題】(英譯中)barrier-freemarket

答案：自由市場(chǎng)(無(wú)壁壘市場(chǎng))

32、【問(wèn)答題】(英譯中)invisibleaccount

答案：無(wú)形貿(mào)易收支

33、【問(wèn)答題】(英譯中)preferentialtaxrate

答案：優(yōu)惠稅率

34、【問(wèn)答題】(英譯中)economicheavyweight

答案：舉足輕重的經(jīng)濟(jì)強(qiáng)國(guó)

35、【問(wèn)答題】(英譯中)fledglingindustries

答案：新興工業(yè)在線

36、【問(wèn)答題】(中譯英)中國(guó)出口商品交易會(huì)

答案：ChineseExportCommodityFair

37、【問(wèn)答題】(中譯英)硬通貨

答案：hardcurreney

38、【問(wèn)答題】(中譯英)剩余勞動(dòng)力

答案：surpluslabour

39、【問(wèn)答題】(中譯英)試銷

答案：testmarketing

40、【問(wèn)答題】(中譯英)直接投資

答案：directinvestment

41、【問(wèn)答題】(中譯英)資本貨物

答案：capitalgoods

42、【問(wèn)答題】(中譯英)國(guó)際收支

答案：balanceofpayments

43、【問(wèn)答題】(中譯英)強(qiáng)硬政策

答案：toughpolicy

44、【問(wèn)答題】(中譯英)合資企業(yè)

答案：jointventure

45、【問(wèn)答題】(中譯英)技術(shù)轉(zhuǎn)讓

答案：technologytransfer

46、【問(wèn)答題】Passage1Havingspentyearsfatteningupitsleadingcompanies,

SouthKoreaisnowforcingthemtoslimdown.OnJan.18htheMinistryofTrade,

IndustryandEnergyannouncedthetthecountry'stop30chaebolswoulddoasthe

governmenthadaskedandconcentrateontheircorebusinesses.Thetenlargest

chaebolswerealfowedtonamethreesectorseach,thenext20tonametwosectors.

Thegovernmentclaimsithasthreeclearaims:toencouragecompetitionandfoster

smallbusinesses:towrestpowerfromtheoldindustrialdynastiesandhandit

overtoprofessionalmanagers;and,aboveall,tostemthe【"octopus-like

growth"】ofthechaebolsintounrelatedareas.36.Inwhatwaydidthegovernmeat

requirethechaebolstoslimdown?

答案：Thegovernment,requiredthechaebolstoconcentrateontheir.core

businessbyallowingthetenlargestchaebolstonamethreesectorseachand

thenext20tonametwosectors.

47、【問(wèn)答題】Passage1Havingspentyearsfatteningupitsleadingcompanies,

SouthKoreaisnowforcingthemtoslimdown.OnJan.18htheMinistryofTrade,

IndustryandEnergyannouncedthetthecountry'stop30chaebolswoulddoasthe

governmenthadaskedandconcentrateontheircoreb