Unit1TheMassMediaExtendedreading課件-高中英語譯林版（2020）選擇性

ExtendedReadingAdvertising:thepowerofpersuasionUnit1ThemassmediaAnythingispossibleGame:GuessthebrandaccordingtothesloganImpossibleisnothingImpossibleisnothing有汰漬，沒污漬。汰漬到,污垢逃。Tide’s

in,

dirt’s

out.

JustdoitWhatispromotedinthead?Useonewordorphrasetosummarizeeachparagraph點擊添加標(biāo)題點擊添加標(biāo)題點擊此處添加章節(jié)的描述內(nèi)容，字?jǐn)?shù)不超過20字。點擊添加標(biāo)題DefinitionRelationshipFunctionsThewaysofadvertisingMainideaofeachparagraph點擊添加標(biāo)題點擊添加標(biāo)題點擊此處添加章節(jié)的描述內(nèi)容，字?jǐn)?shù)不超過20字。點擊添加標(biāo)題DefinitionRelationshipFunctionsHowadvertisingworksThetechniqueofcreatingasloganThetechniqueofrelatinga“brandambassador”HowadvertisingworksThetechniqueofcreatingasloganThetechniqueofrelatinga“brandambassador”ProductplacementThefutureofadvertisingProductplacementThefutureofadvertisingAnalysis[Para.6](9)________________Productionplacement[Para.5](8)________________Brandambassadors[Para.4](7)

_________________Slogans[Para.3](6)___________________________________Reasonsforadvertisingonmassmedia[Para.2]HistoryPart1[Para.1]Introduction

Part2[Para.(1)______](2)_________________________________________RelationshipbetweenadvertisingandmassmediaPart3[Para.(3)______](4)_________________________________________TechniquesusedbyadvertisersPart4[Para.(5)______]Futuredevelopment2–34–67Advertising:thepowerofpersuasion找出下列語塊的中英文表達并熟記(Para1--2)1.inshort2.referto3.inotherwords4.persuadesbtodo/intodoing5.belinkedwith6.handinhand簡而言之指代換句話說說服某人做與…...有關(guān)(para2)手拉手地；聯(lián)合

找出下列語塊的中英文表達并熟記(Para3)1.beplacedon2.atpeaktimes3.ahugenumberof4.inadditionto

5.beawareof6.adesiretodosth被放置在在高峰時期大量的；很多除...之外（還有，也)意識到；覺察到渴望，想要做某事

找出下列語塊的中英文表達并熟記(Para4-5)1.bebasedon2.appealto3.connect…with…4.getacross5.link…to…6.themore...themore7.beattractedto根據(jù)，以…為基礎(chǔ)呼吁；上訴；要求；對…有吸引力連接；與……聯(lián)系通過；使……被理解把……和……連接/聯(lián)系起來越…越…被吸引找出下列語塊的中英文表達并熟記(Para6-7)1.highratings2.are......sponsoredby3.leadingbrands4.productplacement5.haveaneffecton6.belikelyto7.betargetedat8.aretailoredto高收視率由......贊助知名品牌植入式廣告對......產(chǎn)生影響很可能以……為目標(biāo)針對；定制；被裁縫Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.(line9)隨著媒體渠道數(shù)量和類型的增長,廣告也在增長。1）sohaveadvertisments是_________句。2）基本句型結(jié)構(gòu)：

(1)“so+be動詞/助動詞/情態(tài)動詞十主語”

（用于肯定句中）

意為“……也一樣”。

(2)“neither/nor+be動詞/助動詞/情態(tài)動詞+主語”（用于否定句中）

意為“……也不……”倒裝(3)Soitis(was)with.../Itis(was)thesamewith...(句中既有否定又有肯定)

意為“……也一樣”(4)“so+主語+be動詞/助動詞/情態(tài)動詞”

意為“確實如此，的確如此”。——LiHuawillspeakatthemeetingtomorrow.——Sohewill.確實如此.e.g.1>Ilikehelpingothers,sodoesLiHua.2>Ihaven'tbeentoNewYorkbeforeandneitherhasJane.【

單句填空】1)IfJoe’swifedoesn’tgotothepartytomorrow,__________willhe.

2)Afishneedswaterandwithoutwateritwilldie,so______isthesamewithaman.

3)IwasatCenterSchoollastyear.______wasmyfriendBob.4)Sheboughtanovellastweek，andso________herbrother.5)YoushouldmakeanapologytoLucy，andso________John.

neither/nor

itSodidshouldWeabsorbthesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheyprobablyhaveaneffectonusthenexttimewegoshopping.(L38-39)1)absorbvt.掌握，理解；吸收；吸引注意

absorbedadj.被……吸引，全神貫注

absorptionn.

吸收；全神貫注，專心致志2)absorbone’sattention吸引某人的注意力absorboneselfin 全神貫注于

beabsorbedin全神貫注于,專注于“全神貫注于/專心于”的表達法：

beabsorbedin

全神貫注于，專心于

belostin

陷于；為……所吸引beburiedin

埋頭于；專心于

beoccupiedin

忙于bedevotedin

專心于；致力于

focuson

把注意力集中于……concentrateon

把注意力集中于……reading

into

in

Absorbed

absorption【歸納