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NordicPaymentReport

2023NETS

|

NORDICPAYMENT

REPORTNORDIIndexIntroduction34–5SummaryoftheyearStores6–7Grocerystores8–9NordicPaymentReportRestaurantsandcafésTransport10–1112–1314–1516–1718–2526–2728–2930–3132–33ServiceestablishmentsE-commerceAbout

the

ReportDataPaymentsNetsNordicPaymentReportisanannualreportaboutpaymentsandrelatedtopicsformerchantswithfocusonphysicalConsumer

surveyTheconsumersurveyiscocountriesaswellasGermaKantarSifoonbehalfofNerespondedineachcountrduringMay.Omnichannel/Uni?edCommercePaymentbrandsandauthenticationDigitalreceiptssaleslocations.ThecontentisbasedonaconsumersurveyconductedinallfourNordiccountries,Nets’owndatafromcardtransactionsandcontributionsfromNets’experts.Themainfocusisonpaymentsinphysicalenvironments,asNetspublishesaseparatecomprehensivereportonNordice-commerce.LoyaltysolutionsAbout

NetsBelievinginsimplicityandsecurityasthefoundationforgrowthandprogress,Netspowerspaymentsolutionsforaneasiertomorrowforbanks,businessesandconsumersacrossEurope.NetsisapartofNexiGroup-aleadingEuropeanPayTech.Formoreinformation,pleasevisitDownload

the

local

Nordic

Payment

Reports

here:SE

s.eu/sv-SE/publication/nordic-payment-report-2023DK

s.eu/da-DK/publication/nordic-payment-report-2023FI

s.eu/?-FI/publication/nordic-payment-report-2023NO

s.eu/nb-NO/publication/nordic-payment-report-2023EN

s.eu/publication/nordic-payment-report-20232NETS

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NORDICPAYMENT

REPORTSUMMARYOFTHEYEAR

|LARSERIKTELLMANNConsumer

buying

habitshavenormalized,andmobilepaymentsstrongly

increase.

Lars

ErikTellmann,

Chief

Regional

O?cerfortheNordic

region

atNets,summarizesthisyear's

report.Forinstance,thereisagrowingdemandfordigitalreceipts,withamajorityofNordicconsumerspreferringdigitalreceiptsoverpaperones.However,businessesarestillbehindintheimplementationofdigitalreceipts,andmanystilldon'to?erthissolutionto

theircustomers.Regardingloyaltysolutions,wehavecomealongway.

NineoutoftenNordicconsumersaremembersofatleastoneloyaltypro-gram,suchascustomerclubsandbonussystems.Loyaltyprogramsarebecomingmoreconvenientforcustomers,asmanybusinessesnowo?ertheoptionforcustomerstoregisterbonuspointsdirectlyinconnectionwithapur-chase,withouthavingto

presentaseparatemembershipcardorsimilar.In

2023,

we

have

?nally

left

the

COVID-19

pandemicand

the

associated

restrictions

behind

us.

Even

thoughsoaring

in?ation

and

interest

rates

have

a?ected

theeconomy

in

the

post-pandemic

period,

we

can

see

thatconsumers'

buying

habits

have

started

to

return

tonormal.

Online

shopping

has

become

natural

for

manyand

is

likely

something

most

consumers

will

continuewith.

With

that

being

said,

it

is

clear

that

consumerswant

to

shop

in

physical

stores

now

that

society

isfully

open

again.The

payment

landscape

is

complex,

but

navigatingit

can

lead

to

growthAtNets,weaimto

helpbusinessesnavigatetherelativelycomplexpaymentlandscapeto

supporttheirgrowth.Insummary,it'saboutunderstandingthecustomers.Ourinsightsintoconsumerpaymentpreferencesandthedevelopmentofnewsolutions,asfoundinthisreport,canhelpincombinationwithbusinesses'owndata.Thekeyliesino?eringcustomersthepaymentmethodstheypreferandhavingsolutionsthatsimplifythepurchaseexperience.Payments

in

physical

stores

are

changingConsumerpaymentpreferencesinphysicalstoreshavechangedinrecentyears.Comparingtoday'spaymentmethodswiththosefromjust?veyearsago,theuseofcashhasdroppeddrasticallyandcontinuesto

decline.However,weexpectthatthelevelhassoonreacheditsbottomandwillnotdecreasefurther.Meetingthecustomertherightwayisextremelyimport-ant,asissimpli?cationandautomation.Findingtherightbalanceiscrucial;muchcanbeautomated,butsometimescustomersdesirepersonalizedservice.Businessesthatsucceedinmeetingneedsbeyondtheproductorserviceitselfhaveagoodchanceofwinninginthecompetition.PaymentcardsstilldominateastheNordicregion'spreferredpaymentmethod,butweseeagradualdecreaseinusage.Thisdeclineisdueto

thesigni?cantincreaseintheuseofmobilepayments,whichisnowthesecondmostpopularpaymentmethodinalmostallNordiccountries.Thistrendisexpectedto

continue.Mostmobilepaymentsarecard-based,butaccordingto

ourconsumersurvey,mobilepaymentsareseenasanindependentpaymentmethod.InNorway,VippsandApplePaydominate,SwishismostlyusedinSweden,andMobilePayispreferredbyDanes.EveninFinland,wherecashusagehassigni?cantlydecreasedandisgettingcloserto

thelevelsintheotherNordiccountries,mobilepaymentsarenearlyatthesamelevelascash.Regardingcontactlesspayments,whichincludebothcardandcard-basedmobilepayments,westillseeanincreaseinusage.Lars

Erik

TellmannChief

Regional

O?cer,

NordicNets

-

part

of

Nexi

GroupSolutionssuchasclick&collectandscan&paycombinethein-storeandonlineshoppingexperienceastheyallowconsumersto

switchbetweendi?erentsaleschannelswhenmakingtheirpurchase.ThesenewershoppingmethodsaregainingpopularityacrosstheNordics.Customerrecognitionisatthecoreoftheomnichannelanduni?edcommercestrategies.Theabilityto

recognizethecustomeracrosschannelsthroughtheuseofcardtokeni-zationforinstance,canbringmanybene?tsformerchants.Themoreinformationmerchantshaveabouttheircustom-ers’shoppingpreferences,thebettertheycanadapttheiro?eringandpersonalizeit."Thekey

iso?ecustomersthemethodthatthprefer,

andsimpurchaseexperOmnichannel

and

Uni?ed

CommerceThesaleschannelsareblendingmoreandmore.Omni-channelhasbecomeawell-establishedapproachintheNordics,andthedevelopmentismovingtowardswhat'scalledUni?edCommerce-anevenmoreholisticapproachto

createincreasinglyseamlessconsumerexperiencesacrosssaleschannels.Authentication,

digital

receipts

and

loyalty

solutionsWe

alsoseechangeswithintheareaofpaymentauthentica-tion,digitalreceiptsandloyaltysolutions.Thedemandfornewsolutions

isincreasinggradually,eventhoughconsum-ersandbusinessesdon’talwaysmoveatthesamepace.4NETS

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NORDICPAYMENT

REPORTMARKET|

STORESStoresNever

shop

(%)Shop

7–10

times

(%)20151052015105This

retail

category

includes

physical

stores

that

sell

all

types

of

products,except

food.

Consumers'

habit

of

shopping

in

physical

stores

has

quicklyreturned

to

normal.

The

proportion

of

those

who

never

shop

within

thecategory

is,

just

like

the

proportion

of

frequent

customers,

roughly

thesame

this

year

as

last

year.

Mobile

payments

increase

signi?cantly

as

apayment

method,

while

the

use

of

cash

remains

more

or

less

unchanged

inmost

Nordic

countries.ItisclearthatthemajorityofNordicconsumersstillprefershoppinginphysicalstoresratherthanonline00202120222023202120222023SwedenDenmarkNorwayFinlandSwedenDenmarkNorwayFinlandThe

retail

category

includesawiderangeofphysicalstoresthatsellevery-thingfromclothingandshoes,householditems,books,jewellery,andwatches,andmore.Thesetypesofstoresmakeupasigni?cantportionofcommerceandemploymanypeople.Thepandemichadasigni?cantnegativeimpactontheretail,butconsumers'habitshavequicklyreturnedtonormal.suchascontactlensesorpetfood,maybeeasiertomakeonlinethantogotoastorefarfromhome.Ontheotherhand,theabilitytotryonclothesorexamineandcompareproductssuchasconsumerelectronicsissomethingthatstronglybene?tsthephysicalstore.Geograph-icallocation,specializedstoreswithawiderangeofproducts,andtheoverallshoppingexperiencearesomeofthemostimportantfactorsforconsumerswhenitcomestochoosingtoshopinphysicalstores.The

proportion

of

consumerswhonevershopinphysicalstoresisrelativelyunchangedcomparedtolastyear.

Theincreaseinconsumerswhonevershopinphysicalstoresislikelyane?ectofe-commerce,asmanyhavelearnedtoshoponlineinrecentyears.Thequestionishowquicklyconsumersreturntotheiroldhabitsorifpurchasinghabitshavechangedinthelongterm.However,itisclearthatthemajorityofconsumersprefertoshopinphysicalstores.The

proportion

of

frequentcustomers,thatis,thosewhoshop7to10timesamonthwithinthiscategory,hasnotchangedmuch.Asnoted,lastyearsomeconsumersreturnedtothehistoricallynormalpattern.Norwayisleadingintermsoftheproportionoffrequentcustomers,followedbyFinland.TheproportiondecreasesslightlyinbothSwedenandDenmark,butthesechangesareminor.E-commercesawasigni?cantboostduringthepandemicasmanyconsumerslearnedtoshoponline.However,itisclearthatthemajorityofNordiccon-sumersstillprefershoppinginphysicalstoresratherthanonline.Physicalstoreso?erseveraladvantagescomparedtoe-commerce.Consumershaveagreaterexperiencewhentheygoouttotownortomallswheretheycansee,touch,andtestproductsbeforepurchase.Theshoppingexperienceinaphysicalstoreis–formanytypesofproducts–di?cultfore-commercetocompetewith.Preferred

payment

method

(%)Trendsinpaymentsforthecategorycontinuetorevolvearoundexperiencesofconveniencecombinedwithservice.Beingabletopaywithyourpreferredcardorwithyourmobileisagiven.Fixedpaymentterminalsatthecashregisterareincreasinglybeingsupplementedwithmobileterminalsinthestore.Withappsolutionsformobilephonesandtablets,so-calledSoftPOSsolutions,salessta?canbeavailableforcustomerserviceandadviceonthestore?oor.Omnichannelsolutionsfurthergiveconsumersthe?exibilitytocombinetheadvantagesofe-commercewiththoseofphysicalstores,whichisnowoftenagiveninmanystores.MobileCash2015105201510500202120222023202120222023However,e-commerceoftenhasadvan-tagesintermsofconvenience,price,andselection.Themajorityofconsumerpurchaseswillcontinuetotakeplaceinphysicalstores,withtheexceptionofcertaincategories.Repeatpurchases,SwedenDenmarkNorwayFinlandSwedenDenmarkNorwayFinlandIn

all

Nordic

countries,cardsareagaintheconsumersnumberonechoiceofpaymentmethodinphysicalstores.Abouteightoutoftenconsumersprefercardswhenshoppingwithinthecategory,althoughthispreferencecontinuestodecreaseinseveralcountries.Thereasonisthatmobilepayments,thathowevermostoftenarecardbased,areontherise.CardasapaymentmethodismostpopularinNorwayandleastpopularinDenmark.Card4947100Reasons

to

shop

in

physical

stores

(%)43

439080706050In

all

Nordic

countries,abouthalfofconsumersthattheymainlyshopinphysicalstoresbecauseyoucanseeandfeeltheproduct-whichisaclearadvantageforphysicalstores.Otherimportantreasonsarethatitispossibletogetonegoodoverviewoftherangeandthatyoucantesttheproductbeforepurchase.Thepersonalserviceisforsomeconsumersanimportantreasontoshopinphysicalstores,andthisreasonseemsbecomemoreimportant.Themotivesforshoppinginphysicalstoreshowever,hasnotchangedsigni?cantlyovertheyears,whichcon?rmsthatthephysicalstorebene?tsstillappealstoconsumers–andprobablywillMobilepaymentsarenowestablishedasthesecondmostpopularpaymentmethodinthecategory.OnlyinFinlandconsumersprefercashmore,butthedi?erenceissmall.Theuseofthispaymentmethodisincreasinginallcountries,andtheincreaseissigni?cantinSwedenandDenmarkwherealmostonein?veconsumersnowprefertopaywiththeirmobilephones.20171715151414131110

108TheproportionofconsumerswhoprefertopaywithcashincreasedinbothDenmarkandFinlandcomparedtolastyear.

Itremainstobeseenifthistrendislasting,anditisworthfollowingthedevelopme-ntsinfuturesurveys.Inallcountries,betweenfourandtenpercentofconsumersnowprefercashasthepaymentmethodinwithinphysicalstores.44

43202120222023Look

and

feelthe

productsbefore

buyingGood

over-view

of

theproductsTest

theproductsbefore

buyingPersonalserviceThe

feeling

ofbeeing

in

a

storeSwedenDenmarkNorwayFinlandtheyalwaysdoit.SwedenDenmarkNorwayFinland67NETS

|

NORDICPAYMENT

REPORTMARKET

|

GROCERYSTORESNever

shop

(%)Shop

7–10

times

(%)Grocery

stores65432135302520This

category

includes

supermarkets,

food

stores

andother

physical

stores

that

sell

convenience

goods

andfood.

Grocery

stores

account

for

a

signi?cant

portionof

total

consumption

in

society.

In

this

category,the

popularity

of

mobile

payments

are

increasing,while

cash

remains

relatively

constant

compared

to015202120222023202120222023SwedenDenmarkNorwayFinlandSwedenDenmarkNorwayFinlandprevious

years.

Scan

&

Pay

is

also

becoming

morecommon.Readmoreaboutthisonpage27The

proportion

of

NordicconsumerswhonevershopinphysicalgrocerystoresisdecreasinginallcountriesexceptNorway.Onlyafewpercentnevershopinthiscategory,whichisatthesamelevelasbeforethepandemic.Thisshowsthatconsumers'purchasinghabitsinthiscategoryhavenotchangeddramatically.The

frequency

of

customers,i.e.,thosewhoshop7to10timesamonth,hasincreasedslightlyinSwedencomparedtolastyear,butthechangeismarginal.Theshoppingpatternappearstobebacktoanormalstate.Atthesametime,wecanseethatthetrenddi?ersamongtheNordiccountries:inDenmark,thepro-portionoffrequentcustomersisincreasing,whileitcontinuestodeclineinFinlandandNorway.Thelattermayindicatealingeringe-commercee?ectinconsumerbehaviour,wherethosewholearnedtoshopforgroceriesonlinecontinuetodoso.Buyingfoodthatispreparedandeatenathome,whetherit'sforbreakfast,lunch,dinneroreveningsnacks,issomethingthatpeoplealwayswilldo.Thesamegoesforotherproductsusedathome,suchascleaningandhygieneproducts,andthelike.Hence,theproportionofNordicconsumerswhonevershopinthiscategoryisalmostnon-existent.66%

of

NorweigansuseScan&

Pay,whichiscommoningrocerystores.Thatisthe

highest

numberin

alltheNordiccountries.Thecompetitionfrome-commercethatwebegantoseeasconsumerslearnedtoshopforgroceriesonlineduringthepandemicnolongerappearstobeverysigni?cant.Theideathate-commercewouldreplacephysicalgrocerystorestoalargeextentremainsunlikely.Theneedforspontaneousandsupplementaryshoppingandthedesiretogotoaphysicalstoretoseeandselecttheitemsonewantstobuyislikelytopersist.However,itshouldbenotedthatgrocerieshavenowbecomeoneofthemajorproductcategoriesonlineintermsofrevenue.Onthepaymentfront,themajortrendsarestillSelf-ServiceandScan&Pay,

whicharebecomingincreasinglycommoninthecategory.Thesearesolutionswhereconsumersscantheitemsthemselvesinthestoreoratanunmannedcheckoutandthenmakethepaymentusingtheirpreferredpaymentmethod.Thesesolutionshavebeenaroundforacoupleofyearsandcontinuetogainground,eveninsmallerstores.Omnichannelsolutions,suchasClick&Collect,whereitemsareorderedandpaidforonlineandthenpickedupinaphysicalstore,increa-sedsigni?cantlyinthecategoryduringthepandemicandarede?nitelyheretostay.Preferred

payment

method

(%)MobileCash2015105201510500202120222023202120222023SwedenDenmarkNorwayFinlandSwedenDenmarkNorwayFinlandCardIn

all

Nordic

countries,abouteightoutoftenconsumersstillprefertopaywithcardsinphysicalgrocerystores.However,thispreferencecontinuestodecreaseinmostNordiccountries.Onceagain,thereasonismobilepayments.InNorway,consumers'preferenceforcardpaymentsremainsunchangedfromlastyear,

whilecardpaymentshavelostpopularityasapaymentmethodinFinlandafterafewyearsofstablegrowth.1009080706050Itremainsunlikelythate-commercewouldreplacephysicalgrocerystorestoanygreaterextentMobilepaymentsare,alsointhiscategory,consumerssecondmostpreferredpaymentmethod.ThisisnowacleartrendinallNordiccountries,butitismostpronouncedinSwedenandDenmark,wheremobilepaymentsarepreferredby16percentofconsumers.Cashpaymentsasapreferredpaymentmethodhaveseenasigni?cantdecreaseinthecategoryinallNordiccountriestherecentyears.Inallcountries,fewerthanoneintenconsumersnowprefertopaywithcashinphysicalgrocerystores,whichisasigni?cantdecreasefrom2018.Thetrend,however,nowseemstohavelevelledout,withonlyminorchangescomparedtolastyear.

Thefutureofcashusageinthistypeofstoresinthecomingyearsremainstobeseen.202120222023SwedenDenmarkNorwayFinland89NETS

|

NORDICPAYMENT

REPORTMARKET

|

RESTAURANTSANDCAFéSRestaurantsandcafésNever

shop

(%)Shop

7–10

times

(%)20151052015105This

category

includes

all

types

of

restaurants,

fast

foodoutlets,

bars

and

cafés.

Eating,

drinking,

and

diningout

is

a

signi?cant

part

of

many

people's

lives,

and

thiscategory

accounts

for

a

substantial

portion

of

totalconsumption

in

society.

Self-service,

i.e.

automatedordering

and

payment

via

touchscreen

terminals,

hasbecome

common

within

the

category.00202120222023202120222023SwedenDenmarkNorwayFinlandSwedenDenmarkNorwayFinlandThe

proportion

of

Nordicconsumerswhonevershopinthiscategorycontinuestodecreaseoverall.Thedecreasewassigni?cantin2022,butitwasfromhighpandemiclevels.Itseemsthatconsumersarecontinuingtorediscoverrestaurantsafterafewyearsofahiatus.ThedecreaseismostpronouncedinSwedenandFinland,whilethetrendhaslevelledo?inDenmarkandNorway.The

proportion

of

frequentcustomersremainsrelativelyconstantcomparedtolastyear.

InSwedenandDenmark,wherethepropor-tionincreasedsigni?cantlyin2022,weseeaslightdownwardtrend,whiletheproportionisincreasinginbothNorwayandFinland.Thepandemicmeantasevereblowtothiscategory,butwhentherestrictionswerelifted,restaurantsandcafesemergedaswinners.Readmoreaboutthisonpage27Meetingoveracupofco?eeorhavingamealoutsidethehomeareessentialsocialactivitiesthatholdgreatsigni?canceinmanypeople'sdailylives.Fromanemploymentperspective,thiscategoryisparticularlyimportantforyoungpeople,asmanyofthemworkintherestaurantandcaféindustry.64%

of

SwedesuseSelf-Service,touchscreenterminalswhereyouorderandpay,

whichiscommonin

fast-foodrestaurants.Thisisslightlythe

highestpercentageofalltheNordiccountries.WhentheNordicsocieties,tovaryingdegrees,shutdownduringthepandemic,thishadsigni?cantconsequencesforthecategory.Manyrestaurantshadtoadjusttheirbusinessmodels,includingshiftingtheirsalesonline.Preferred

payment

method

(%)MobileCashThisisagoodexampleofanomnichannelsolution:thepurchasePlayersdeliveringpreparedfoodfromrestaurantstoconsumerswas

ismadeonline,thefoodispreparedattherestaurant,andthenquicklyestablished,andfooddeliveryservicesarenowprominentfeaturesinmosturbanenvironments.Consumersorderingfoodfromrestaurantstobedeliveredtotheirhomesislikelyaphenome-

growthofthecategorybutalsomeansthatmorepurchasesarenonthat'sheretostay.madethroughe-commerceattheexpenseofphysicalpurchases.it'sdeliveredtothecustomer'shome.Servicesthatutilizebothphysicalanddigitalsaleschannelshavecontributedtotheoverall2015105201510500202120222023202120222023SwedenDenmarkNorwayFinlandSwedenDenmarkNorwayFinlandCardIn

all

Nordic

countries,cardsarethepreferredpaymentmethodwithinrestaurantsandcafés.Likeinothercategories,consumers'preferenceforcardsisdecreasinginallcountriesexceptNorway.Thereasonisagainthatmobilepaymentsaregainingground.Overall,it'sabouteightoutoftenNordicconsumerswhoprefercardswhenshoppinginthiscategory.However,Norwaystandsoutwith87percentofconsumerspreferringcards.1009080706050ServicesthatutilizebothphysicalanddigitalsaleschannelshavecontributedtotheoverallgrowthofthecategoryRestaurantsandcaféshavelongbeenatraditionalcashenviron-ment,butotherpaymentsolutionshavegainedground,andmobilepaymentsarenowthesecondmostpreferredpaymentmethod.Mobilepaymentsareincreasingsigni?cantlyinSwedenandDenmark,approaching20percent.InNorwayandFinland,thetrendismorestable.Consumers'preferenceforcashhasdecreasedsigni?cantlyinthispreviouslycash-heavyenvironmentoverthepastfewyears.However,asmallincreaseintheproportionofconsumerswhoprefercashasapaymentmethodinthiscategorycanbeobservedinallNordiccountries.Inthelongterm,itseemsthatthetrendforcashusagehasbottomedout,atleastbasedonwhatconsumersstate.202120222023SwedenDenmarkNorwayFinland1011NETS

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NORDICPAYMENT

REPORTMARKET

|

TRANSPORTTranspor

tNever

shop

(%)Shop

7–10

times

(%)605565432150454035This

category

mainly

includes

public

transport,

taxis,bus

operators

and

trains.

Here,

too,

mobile

paymentsare

on

the

rise,

although

another

payment

method

has

asigni?cant

share

of

transactions.300202120222023202120222023Duringthepandemic,travelandtransportationexperienceditsworsttimeever.

We

didn'ttravelabroadorwithinthecountry,andhardlyevenwithinourowncity.

Theabsenceoftouristsalsohadasigni?cantimpactonthecategory.SwedenDenmarkNorwayFinlandSwedenDenmarkNorwayFinlandIt'sclearthatwe'vestartedtravellingagain,althoughwe'vede-velopedsomenewhabitsduringthepandemic.Aclearexampleisthatwenowworkfromhometoamuchgreaterextentthanbefore,whichhaschangedthewaywetravel.Whetherthisisanewnormalornotremainstobeseen.The

proportion

of

Nordicconsumerswhonevershopinthiscategorycontinuestodecreasefurther.Thedeclinecontinuesfrom

ry

areconstantinSwedenandFinlandbutincreaseinNorwayandConsumers

who

shop/travel

7to10timesamonthinthiscatego-thehighestlevelseverin2020and2021butlevelso?comparedtolastyear.

Therearestrongindicationsthatweareapproachinganormallevelfortheproportionofconsumerswhonevershopinthiscategory.Theproportionofnon-shoppersremainshighestinDenmarkandlowestinNorway.Denmarkcomparedtothepreviousyear,

althoughtheproportionissmall.Consumerhabitsdonotappeartohavereturnedtocom-pletelynormalyet,andaspreviouslynoted,itremainstobeseeniforwhenthiswillhappen.Shoppingpatternstendtochange,anditwillbeinterestingtofollowthedevelopmentsinthiscategoryinthecomingyears.Intermsofpayments,travelappsandtravelcardsstilldominate,andalmostallconsumersintheNordicregionusetheminsomeform.It'snowalsopossibletotapone'spaymentcardorphone,forinstance,toenterStockholm'spublictransportation.Appsandspeci?ctravelcardshaveastrongpositioninthecategory.Thetrendtowardsappscanalsobeseenintaxiandtraintrans-portation.29%

of

Danespreferto

paywitha

travelapp

ortravelcard,whichismost

common

nowadayswithinpublictransportation.Preferred

payment

method

(%)MobileCash2015105201510500202120222023202120222023SwedenDenmarkNorwayFinlandSwedenDenmarkNorwayFinlandHaveourtravelhabitschanged,andpermanently?The

preference

for

cardsasapaymentmethodintransportationisconsiderablylowerthanintheothercategories.Thereasonisthatconsumersprimarilyusetravelappsortravelcards,suchasmonthlypasses.Thetrendformobilepaymentsisstrongwithinthetransportationcategory.InthreeoftheNordiccountries,thepay-mentmethodispreferredbymorethantenpercentofconsumers.InSweden,itisasmuchas22

percentwhoprefertopaywiththeirmobilephone.Card100806040200However,it'snotalwaysclearforconsumershowtheyactuallypayinthiscategory:isitwithanapp,amobilephone,orapaymentcardsincethetravelcardcouldbepaidforinseveralways.Moreonthisinthesectiononmobilepayments.Transportation,whichwaspreviouslyastrongcashenvironment,hasseenasigni?cantdecreaseincashasapaymentmethodinrecentyears.InNorwayandSweden,onlyafewpercentnowprefercashasapaymentmethod.InFinlandandDenmark,however,oneintenconsumerspreferscash.Thisisthehighest?gureforcashinallthesurveyedcategories.202120222023SwedenDenmarkNorwayFinland13NETS

|

NORDICPAYMENT

REPORTMARKET

|

SERVICEESTABLISHMENTSNever

shop

(%)Shop

7–10

times

(%)Service

establishments30252015105654321Service

establishments

are

physical

locations

suchas

hotels,

beauty

salons,

tourist

attractions

and

drycleaning

providers

and

others,

that

provide

varioustypes

of

services

to

consumers.Withinthiscategory,paymentsolutionscontinuetoevolve.Unmannedoratleastpartiallyautomatedsolutions,suchasself-check-in,arebeingusedincreasingly.Consumerscanpre-order,modify