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HSBCWritingCourse-"WritingforResults"
Chapter1Planyourwriting
Chapter2Organiseyourwriting
Chapter3Draftandreviseyourwritingtomakeitcomplete
Chapter4Reviseyourwritingtomakeitcohesive
Chapter5Reviseyourwritingtomakeitclearandconcise
Chapter6Reviseyourwritingtomakeitcourteous
Chapter7Structuredifficultletters
Chapter8Edityourwriting
Introduction
Welcometo"WritingforResults",acoursethatcanhelpyouenhanceyour
Englishwritingskills.
HSBChasdesignedthiscourseforitsstaffintheAsiaPacificregion.HSBC
staffstudythiscoursetoimprovethee-mails,memos,faxesandlettersthey
writeatwork.
Ifyou'veneverwrittenbusinessdocumentsbefore,you'llfindthiscourse
extremelyuseful.Evenifyou'refamiliarwithbusinesswriting,thiscoursecan
stillhelpyou.
"WritingForResults"willhelpyouwriteinamodernstyle.Bytheendofthis
courseyou'llbeabletowritebusinessdocumentsthatare:betterorganized,
morecomplete,clearerandmoreconcise,morecourteous,morecorrect.
ThemostimportantfeatureoftheWritingProcessisitsfivestages:
plan-organize-draft-revise-edit
GoodwritersfollowthefivestagesoftheWritingProcessto
-meettheirreaders'expectations
-gettheresultstheywant.
1.Chapter1Planyourwriting
Objectives:
Bytheendofthischapter,you'llbeabletoplanyourwriting.You'lldothisby
deciding:
-whyyouarewriting
-howyouwantyourreadertorespond
-whatyouwantyourreadertoknow
Whydoyouplan?
Whatisthevalueofplanning?Thinkaboutthis...
Haveyoueversatatyourdesknotknowinghowtobegin?Veryoften,you
mayfindwritingdifficultbecauseyoustartwritingrightaway.Inotherwords,
youoverlooktheimportanceofplanningbeforeyouwrite.Unfortunately,"if
youfailtoplan,youplantofail."Soyouneedtoplanyourwriting...andthen
writeaccordingtoyourplan.Ifyouplanwell,yourwritingismorelikelytoget
theresultsyouwant.
Howcanyouplanyourwriting?
Effectivewritersuse3strategies.
WHYareyouwriting?
WHATdoyouwantthereadertodo?
WHATdoesthereaderneedtoknow?
These3questionsprovideagoodframeworkforplanning.Let'slookatthem
onebyone.
Whyareyouwriting?
Thebusinessworldisfullofbusypeople.Theydon'twanttowastetime
readingmeaninglessletters,memos,faxesande-mails.Theydon'twantto
guesswhyyou'rewritingtothem.That'swhyit'sveryimportantforyoutostate
yourpurposeforwritingveryclearlyatthebeginning.
Lookatthefollowingletter:
20September200X
MrRobertRoman
13/F151GloucesterRd
WanChai
HongKong
DearMrRoman
HSBCCREDITCARD5411800176338766
Thankyouforyourletterdated18September200X.
Wewouldadvisethatthecardfeewouldbeautomaticallybilledtoyourcard
accountannuallydespiteyourrenewedcardisremaineduncollected.
However,annualfeecanberefundedprovidedthatthecardisuncollected
withinacertainperiodandisreturnedtotheCardCentreforcancellation.
Pleasethereforepickupyourrenewedcardatyourearliestconvenience.
Wearepleasedtobeofservice.
Yourssincerely
STSE
SimonTse
CustomerServiceOfficer
CardCentre
Simon'sletterisnotaseffectiveasitcouldbe.It'sactuallyquitedifficultto
identifyhispurpose.Youmayhavehadtoguess.
Simonprobablywantedtodotwothings:
-toaskMrRomantocollecthiscreditcardand
-toexplainhowtheannualfeeforcreditcardsischarged.
So,youneedtoidentifyyourpurposeforwriting.Yourreadersneedtoknow
whyyouarewritingtothem.Therefore,youshouldstateyourpurposefor
writingveryclearlyatthebeginning.Youcandothisbywritingasentence
whichbeginswithasetphrasefollowedbyaverb.Forexample,
I'mwritingto/1wouldliketo...explain/request...
Whenyouusethismethodtostateyourpurpose,theverbyouchooseisvery
important.Why?Becauseithelpsyourreaderunderstandwhyyouarewriting.
Herearesomeoftheverbsyoucanuse:announce,complain,confirm,explain,
inform,notify,propose,requestandsuggest.
WHATdoyouwantthereadertodo?
Afteryoudecidewhyyouarewriting,youneedtodetermineyourreader's
response.
Yourreadersneedtoknowexactlywhatyouwantthemtodo.Therefore,you
shouldbeveryspecificwhendeterminingyourreader'sresponse.Compare
thefollowingtwosentences:
1.Pleasethereforepickupyourrenewedcardatyourearliestconvenience.
2.PleasepickupyournewcardatourCentralbranchby31May.
Sentence2ismorespecificthansentence1.
Remember:whenyoudecidewhatyouwantyourreadertodo,youneedtobe
asspecificaspossible.
WHATdoesthereaderneedtoknow?
Sofar,you'velearnedhowtodetermineyourpurposeforwritingandyour
reader'sresponse.Buthowcanyoudeterminewhatyourreaderneedsto
know?Theanswerdependson:
-whyyouarewritingand
-whatyouwantthereadertodo.
Lookattheletteragain:
20September200X
MrRobertRoman
13/F151GloucesterRd
WanChai
HongKong
DearMrRoman
HSBCCREDITCARD5411800176338766
Thankyouforyourletterdated18September200X.
Wewouldadvisethatthecardfeewouldbeautomaticallybilledtoyourcard
accountannuallydespiteyourrenewedcardisremaineduncollected.
However,annualfeecanberefundedprovidedthatthecardisuncollected
withinacertainperiodandisreturnedtotheCardCentreforcancellation.
Pleasethereforepickupyourrenewedcardatyourearliestconvenience.
Wearepleasedtobeofservice.
Yourssincerely
STSE
SimonTse
CustomerServiceOfficer
CardCentre
IFSimon
-wantstoexplainthecharges(writer'spurpose)
-expectsMrRomantounderstandthecharges(reader'sresponse)
THENMrRomanneedstoknow(reader'sinformation)
-WHATthechargesare
-WHYthechargesareapplied
-WHOtotalktoifhehasquestions
IFSimon
-wantstoaskMrRomantocollecthiscreditcard(writer'spurpose)
-expectsMrRomantocollecthiscreditcard(reader'sresponse)
THENMrRomanneedstoknow(reader'sinformation)
-HOWtocollecthiscreditcard
-WHEREtocollecthiscreditcard
-WHENtocollecthiscreditcard
HeneedstoknowWHO?WHAT?WHY?WHERE?WHEN?andHOW?Some
professionalwriterscallthesethefiveW'sandtheoneH.Youcanusethe
"5WIH"questionswhenyouplanthereader'sinformation.Ifyoudothis,you
willensurethatyourreaderhasallthenecessaryinformation.
Summary
Inthischapter,you'velearnedthethreestrategiesusedinplanning.Planning
isakeytosuccessinwriting."Ifyoufailtoplan,youplantofail."
Beforeyoustarttowrite,youhavetoplanwhattowrite.Youthenwrite
accordingtoyourplan.Whenyouplan,youneedtoconsiderthefollowing:
-thewriter'spurpose
-thereader'sresponse
-thereader'sinformation.
Inotherwords,youcanhelpyourreaderbystatingveryclearlywhyyouare
writingandhowyouexpectyourreadertorespond.The5W1Hquestions(who,
what,why,where,whenandhow)helptoensureyouhaveincludedallthe
necessaryinformation.
Then,youcanprovidetheinformationyourreaderneedstoknow.
2.Chapter2.
Welcometochapter2
InChapter1youlearnedhowtoplanabusinessletter.
Inthischapter,you'regoingtolookatthesecondstageofthe
WritingProcess:
PlantoOrganise.
Organise
ThiscourseisbasedontheWritingProcess,astep-by-step
procedureforproducingeffectivecorrespondence.Therefore,HSBC
recommendsthatyoustudyeachchapterofthiscourseinorder,
beginningwiththeintroductorychapter"GettingStarted".
Objectives
Bytheendofthischapteryou'llbeabletoorganiseyourwriting.
You'lldothisby
preparingaclearoutline
arrangingthecontentstofittheoutline.
Planning:AQuickReview
InChapter1,youlearnedabouttheplanningstageoftheWriting
Process.
Beforeyoucanorganiseyourwriting,it'simportantthatyouhave
planned.Doyourememberthethreethingsyouneedtoplanbefore
beginningtowrite?
StrategiesDescription
Writer'spurposeWhyyouarewriting
Howyouwantthereaderto
Reader'sresponse
respond
Reader's
Whatyouwantthereadertoknow
information
Organising:WhyDoIt
Awell-organisedletter,memo,faxore-mailiseasytoreadand
understand.
Ifyouorganisethecontentsofyourcorrespondencewell,youare
morelikelytogettheresultsyouwant.
So,organisingisjustasimportantasplanning.
Infact,thesecondstageoftheWritingProcessiscloselyrelatedto
thefirst.
Intheorganisingstage,youarrangewhatyou'veplannedtowrite.In
otherwords,youmakeanoutline.
Organising:HowToDoIt
Howdoyouorganisewhatyouhaveplanned?
Doyouneedtouseadifferentoutlineforeveryletter,memo,faxand
e-mailthatyouwrite?
Notatall!Forsomespecialsituations,you'llneedspecialoutlines.
You'lllookatthoseinChapter7.However,formostofyourwritten
correspondence,youcanfollowastandardoutline.You'lllearnthat
outlineinthischapter.
Butbeforeyoulearnhowtoorganisethecontentsofyour
correspondence,youshouldlookatthevarioustypesof
correspondenceyoumayhavetowrite.
Organising:Summary
Inthischapter,youlearnedhowtoorganisethecontentsofthedocumentsyou
write.
Youlearnedthat,whenwritingtocolleaguesorcustomers,youusuallycan
followasimilaroutline.
SOFARcanhelpyourememberthebasicoutline.
InthefollowingSummaryExercise,youcanuseSOFARtohelpyouarrange
thecontentsofaletter.
Organising:SummaryExercise
Thereare10sentencesand3otherpartsofaletterbelow.Pleasearrange
theminthecorrectorder(1-13).
(1)Yourssincerely
(2)MayIsuggestthatyoucontactMrOngdirectly.
(3)IamsorrythatIwasnotintheofficewhenyourang.
(4)WedohaveabranchinSingapore.
(5)Ihopethisinformationishelpful.
(6)DearMrRushford
(7)Theaddressis54LiuFangRoad,JorongTown,Singapore.
(8)AlexRibero
(9)Iampleasedtoprovidetheinformationyourequested.
(10)ThemanagerisMrDavidOng
(11)Hecanprovideyouwiththefinancialadviceyouareseeking.
(12)Thankyoufortryingtocontactmebyphoneyesterday.
(13)Histelephonenumberis+655351234.
Answer:
DearMrRushford(6)
Thankyoufortryingtocontactmebyphoneyesterday.(12)IamsorrythatI
wasnotintheofficewhenyourang.(3)
Iampleasedtoprovidetheinformationyourequested.(9)
WedohaveabranchinSingapore.(4)Theaddressis54LiuFangRoad,
JorongTown,Singapore.(7)ThemanagerisMrDavidOng(10)MayIsuggest
thatyoucontactMrOngdirectly.(2)
Histelephonenumberis+655351234.(13)Hecanprovideyouwiththe
financialadviceyouareseeking.(11)
Ihopethisinformationishelpful.(5)
Yourssincerely(l)
AlexRibero(8)
WellDone!
You'venowcompletedChapter2!
InthischapteryoucontinuedtolearnabouttheWritingProcessbylookingat
thesecondstage-Organise.
Sonowyoucanorganiseyourbusinesscorrespondenceby
preparingaclearoutline
arrangingthecontents.
Inthenextchapter,you'lllookatthethirdstage-Draft,andthebeginningof
thefourthstage-Revise.
Seeyouthere!
3.Chapter3
Overview
Inthelasttwochapters,you'velearnedandpractisedthefirsttwostagesofthe
WritingProcess:PlanandOrganise.
Inthischapter,you'lllookatthenexttwostages:DraftandRevise.Together,
thesetwostagestakethemosttime.Writingthefirstdrafttakeslesstimethan
revising.You'llfocusonwritingthefirstdraftandtakingthefirststepinrevising
yourdraft.
PlantoOrganisetoDrafttoRevise
ThiscourseisbasedontheWritingProcess,astep-by-stepprocedurefor
producingeffectivecorrespondence.Therefore,HSBCrecommendsthatyou
studyeachchapterofthiscourseinorder,beginningwiththeintroductory
chapter"GettingStarted".
Objectives
Inthischapter,you'llstartworkingonawritingproject.
Asyoudoso,you'llbeableto
draftaletterand
reviseyourletterstomakethemcomplete.
PlanningandOrganising:AQuickReview
InthefirsttwostagesoftheWritingProcess,youplanandorganisewhat
you'regoingtowrite.
Inplanning,youdecide
whyyouarewriting(writer'spurpose)
howyourreaderwillrespond(reader'sresponse)
whatyourreaderneedstoknow(reader'sinformation).
Youthenorganiseyourplanbycreatinganoutline.
Drafting:BeforeYouBegin
Inthischapter,you'llbegintowritealetter.Asyouwritethisletter,you'llwork
throughallfivestagesoftheWritingProcess.
LETTERTOMRPERRY:THESITUATION
Theletteryouwillwriteisbasedonthefollowingsituation:
Situation:
Ourcustomer,MrRobertPerry,depositedachequethrough'QuickDeposit'
intohisPremieraccount.Unfortunately,thenameonthecheque(thebearer's
name)wasnotexactlythesameasthenameontheaccount.Thenameon
thechequewasMrRobertPery(insteadofPerry).Asaresult,themoneywas
notcreditedtoMrPerry'saccount.
Solution:
MrPerryneedstoaskthedrawertowriteanothercheque,makingsurethe
nameisexactlythesameasontheaccountcard.Then,themoneycanbe
depositedintohisaccount.
LETTERTOMRPERRY:THETASK
YouareaCustomerRelationshipOfficer.Althoughthereisastandardformto
dealwiththissituation,yourmanagerhasaskedyoutowritealettertoMr
Perry,asheisavaluedcustomer.
MrPerry'sdetailsareasfollows:
Address:Flat3A,BayshoreTower,Mary'sPoint,Vancouver
Accountno:613556556888
Chequeno:60263
Payeename:MrRPery
Nameonaccountrecord:MrRPerry
Whatwillyoudonext?Thinkaboutthis...
You'renotgoingtostartwritingimmediately,areyou?
Remember:therearefivestagesintheWritingProcess.Youalwaysneedto
beginwiththefirststage.
LETTERTOMRPERRY:PLANNING
Whatshouldyoudofirst?Youshouldplanwhattowrite!
Doyourememberthe3strategiesyouusewhenplanningtowrite?
The3strategiesinplanningare
WHYareyouwritingtoMrPerry?(ietheWriter'sPurpose)
WHATdoyouwantMrPerrytodo?(ietheReader'sResponse)
WHATdoesMrPerryneedtoknow?(ietheReader'sInformation).
LETTERTOMRPERRY:PLANNING
Howdidyoudo?Hereisasuggestedplan:
SuggestedAnswer
Writer'sPurpose
-Toexplainthesituation(whythechequewasnotaccepted)
-Topropose/suggestasolution
Reader'sResponse
-Tounderstandwhythechequewasnotaccepted
-Toacceptoursuggestion
Reader'sInformation
-Thenameonthechequeneedstomatchthenameontheaccountcard
-Thewriterofthechequeneedstoissueanotherchequewiththecorrect
name
Remembertoalwayskeepyourplanwithyouasyourguide.Thiswillensure
thatyougettheresultsyouwantfromyourwriting.
LETTERTOMRPERRY:ORGANISING
Nowthatyou'vecompletedyourplan,youneedtoorganiseit.
Doyourememberthefivesectionsofaletter?
Tohelpyourecallthesesections:
Salutation
Opening(Background&Purpose)
Facts(Reader'sInformation)
Action(Reader'sResponse)
Remarks
LETTERTOMRPERRY:ORGANISING
Howdidyoudo?
SuggestedOutline
Salutation:
DearMrPerry
Opening:
referto"QuickDeposit"cheque
apologisethatchequecannotbeaccepted
writingtoexplainsituationandsuggestsolution
Facts:
explainthatnamewasmisspelled
explainthatnameonchequeneedstomatchnameonaccountcard
Action:
askthewriterofthechequetoissueanotherone
Remarks:
hopeinformationisuseful
Nowthatyouhavecompletedyouroutline,you'rereadytomoveontothenext
stageintheWritingProcess.
4.Chapter4
Overview
WelcometoChapter4.
InChapter3,youlearnedhowto
draftadocumentand
reviseadocumenttomakesureitiscomplete.
Inthischapteryou'llcontinuetolearnhowtorevisewhatyouwrite.You'll
concentrateontheparagraphsofyourwrittendocuments.Inotherwords,
you'lllearnhowtomakeyourparagraphscohesive.
Plan
Organise
Draft
Revise
Objectives
Bytheendofthischapter,you'llbeabletoreviseyourparagraphsandmake
themcohesive.
Doyouknowwhatcohesivemeans?
Cohesive:whenallthepartsarerelatedtoformawhole.
You'llmakeyourparagraphscohesivebylearningtwothings:
1)defineacohesiveparagraphand
2)writeacohesiveparagraphusing
atopicsentence
supportingsentencesand
transitions.
BeingCohesive:WhatIsAParagraph?
Lookatthefollowingletter.InChapter3,yourevisedittomakeitcomplete.
Butsomethingisstillwrong.Doyouknowwhatitis?
22April200X
MsFionaGreen
100ClearwaterBayRoad
SaiKungNT
DearMsGreen
PPS
Irefertoyourrecentcommunication,andforyourinformationpleasebe
advisedthatthePPSdetailsandapplicationformweresenttoyouatan
earlierdate.Ifyoucompleteandreturntheformtous,wecanprocessyour
applicationimmediately.Thankyouforyourkindattention.
Yourssincerely
CleverMan
Answer:
CleverMan
Manager
SmartBranch
What'swrongwiththisletter?
Canyouseethat
itonlyhasoneparagraph?
theparagraphisverylong?
thereareseveralunrelatedideasintheparagraph?
Asaresult,theparagraphinthisletterisnotcohesive.
Youneedtoreviseparagraphslikethis.
Toachievethis,youneedtoknowtheanswertothefollowingquestion:
Whatisacohesiveparagraph?
Beforeyoucanwriteacohesiveparagraph,youneedtoknowwhatacohesive
paragraphis.
Doyouknowwhatacohesiveparagraphis?
Choosetheoptionthatyouthinkbestdescribesacohesiveparagraph.
1.Acohesiveparagraphisonelongsentencecontainingmanyunrelated
ideasorsubjects.
2.Acohesiveparagraphisagroupofunrelatedsentencescontainingmany
unrelatedideasorsubjects.
3.Acohesiveparagraphisagroupofsentencesrelatedtooneanotherbya
singleideaorsubject.
4.Acohesiveparagraphisonelongsentencecontainingoneideaorsubject.
LearningPoint1
Aparagraphisagroupofsentencesrelatedtooneanotherbyasinglesubject
oridea.
Allthesentencesinaparagraphshouldberelatedtothatoneidea.
Ifthey'rerelated,thentheparagraphwillbecohesive.
Remember:oneparagraph,oneidea.Beginanewparagrapheachtimeyou
introduceanewidea.
NowtakeablanksheetofpaperandtrytorevisetheletterfromCleverManto
MsGreen.
22April200X
MsFionaGreen
100ClearwaterBayRoad
SaiKungNT
DearMsGreen
PPS
Irefertoyourrecentcommunication,andforyourinformationpleasebe
advisedthatthePPSdetailsandapplicationformweresenttoyouatan
earlierdate.Ifyoucompleteandreturntheformtous,wecanprocess
yourapplicationimmediately.Thankyouforyourkindattention.
Yourssincerely
CleverMan
CleverMan
Manager
SmartBranch
22April200X
MsFionaGreen
100ClearwaterBayRoad
SaiKungNT
DearMsGreen
PPS
Irefertoyourrecentcommunication.
ForyourinformationpleasebeadvisedthatthePPSdetailsand
applicationformweresenttoyouatanearlierdate.
Ifyoucompleteandreturntheformtous,wecanprocessyour
applicationimmediately.
Thankyouforyourkindattention.
Yourssincerely
CleverMan
CleverMan
Manager
SmartBranch
Nowtherearefourparagraphsinsteadofone.Eachoftheseparagraphs,
though,containsjustonesentence.Youcanhaveonlyonesentenceina
paragraph.However,aparagraphusuallycontainsmorethanonesentence.
Theruleis:Newidea,newparagraph
Youcanpractisethisruleinthefollowingexercise.
Thetensentencesbelowalldescribeamarket.Lookatthesentencesand
thenanswerthequestionsinboxesAandB.
ThebuildingbetweenHenesseyRoadandLockhartRoadisthemarket.
Itwasbuiltin1875.
Themarketsellsfreshfood,likefish.
Italsosellsfruit.
Italsosellsvegetables.
Itusedtosellmeat.
Meatisnowsoldinthesupermarket.
Themarketisopensevendaysaweek.
Itisopenfrom7amto1pmandthenagainfrom4pmto8pm.
ItisclosedduringtheNewYearHoliday.
A:B:
IfyouwerewritinganessayontheWhatwouldbethemainideasof
subjectofthemarketusingtheseeachoftheseparagraphs?
sentences,howmanyparagraphsdoHenesseyRoad
youthinkyouwouldneed?Thebuilding
Thefood
1,2,3,4Openingtimes
Thethreeparagraphsbelowcontainthetensentencesfromtheabove
exercise.
1.ThebuildingThebuildingbetweenHenesseyRoadandLockhartRoadis
themarket.Itwasbuiltin1875.
2.ThefoodThemarketsellsfreshfood,likefish.Italsosellsfruit.Italsosells
vegetables.Itusedtosellmeat.Meatisnowsoldinthesupermarket.
3.OpeningtimesThemarketisopensevendaysaweek.Itisopenfrom7am
to1pmandthenagainfrom4pmto8pm.ItisclosedduringtheNewYear
Holiday.
Eachoftheseparagraphscontainsagroupofsentencesthatarerelatedtoa
singleidea.Canyouidentifytheideaineachparagraph?
Answers:
Paragraph1talksaboutthebuilding:whereit'slocatedandwhenitwasbuilt.It
doesn'ttalkaboutanythingelse.
Paragraph2talksaboutthedifferentkindsoffoodthatweresoldandaresold
now.Itdoesn'ttalkaboutanythingelse.
Paragraph3talksabouttheopeningtimes.Itdoesn'ttalkaboutanything
else.
BeingCohesive:WhatisaCohesiveParagraph?
You'vejustlearnedhowtodefineacohesiveparagraph:
Acohesiveparagraphisagroupofsentencesallrelatedtooneidea.
You'renowgoingtolearnhowtowriteacohesiveparagraph.
Doyourememberthethreethingsthatcanhelpmakeeachparagraphyou
writecohesive?
atopicsentence
supportingsentences
transitions
BeingCohesive:WhatIsATopicSentence?
Inthissection,you'regoingtodiscovertwothings:
whatatopicsentenceisand
whatatopicsentencedoes.
Inbusinesswriting,thetopicsentenceis
usuallythefirstsentenceoftheparagraph
short,withonly7to10words
themostgeneralsentenceintheparagraph.
Lookatthefollowingexampleofatopicsentence.ItdescribestheHSBC
HomeMortgageLoan.
OurHomeMortgageLoaneasesthestressofbuyingproperty.Ourterms
areverycompetitive.Theflexiblerepaymentscheduleenablesyouto
budgetyourexpenses.Inaddition,itgivesyouaclearpictureofyour
financialcommitmentforthewholeperiod.
Noticethatthetopicsentence
isthefirstsentenceoftheparagraph
hasonlytenwords
containsgeneralinformation;theothersentencescontainspecific
information.
BeingCohesive:WhatDoesATopicSentenceDo?
Doyouknowwhatatopicsentencedoes?
Inbusinesswriting,thetopicsentence:
summarisesthemainideaoftheparagraph
helpsthereaderpredictwhattheparagraphisabout.
Lookagainattheexampleofthetopicsentencedescribingamortgageloan.
Notethatthetopicsentence:
summarisesthemainidea,iethataHomeMortgageLoaneasesthe
stressofbuyingproperty
suggeststherestoftheparagraphwilldescribehowtheLoaneases
thestress.
LearningPoint2
Thetopicsentencesummarisesthemainideaoftheparagraph.
Itisthemostgeneralsentenceintheparagraph.
Formaximumimpact,thetopicsentenceshouldbeshort,withonly7-10
words.
Inbusinesswriting,thetopicsentenceisusuallythefirstsentenceofthe
paragraph.Thetopicsentencehelpsthereaderpredictwhattheparagraphis
about.
Intheexercisebelow,eachgroupofsentencescouldformaparagraphifthey
werere-organised.
Trytoidentifythetopicsentenceineachgroup,iethesentencethatshouldgo
first.
1.
a.Yourstaffneedtofeelthatyouvaluetheirwork.
b.Asateamleader,youfaceseveralchallenges.
c.Staffalsowanttobetreatedasindividuals.
d.Inaddition,youneedtomakethemawareoftheteam'swork.
e.Throughyouractions,youmustearntheirrespect.
Bintroducestheideaofateamleader'schallenges,theothersentenceslist
someofthesechallenges.
2.
a.Everyonealsoknowsinwhatareastheyneedtoimprove.
b.Finally,everyoneknowswhatisexpectedoftheminthefuture.
c.Inaddition,everyoneknowshowtheycanimprove.
d.Agoodappraisalsystemproducesfourresults.
e.Everyoneisawareoftheirachievements.
Dintroducestheideaofagoodappraisalsystemsayingtherearefourresults.
Theothersentenseslistthefourresults.
3.
a.Inflationseemstobeontherise.
b.Everydaythenewspaperbringsmorebadnews.
c.Olderpeopleareworriedabouttheirpensionschemes.
d.Majordepartmentstoresareclosingdown.
e.Theunemploymentfiguresarerising.
Bintroducesthestatementthatnewspapersbringbadnews.Theother
sentenseslistsomeexamplesofthisbadnews.
BeingCohesive:TopicSentence
Inthisexercise,thetopicsentenceismissing.Writeatopicsentencethat
introducesthesubjectoftheparagraphand
summarisesthemainideaoftheparagraph.
1.Problemsinservice.
a.First,phonesareansweredtooslowly.
b.Second,customersareputonholdtoofrequently.
c.Third,messagesarenottakendownaccurately.
2.Wecannotagreeonyourrequist.
a.Ourrecordsshowthatyourincomehasbeenirregular.
b.Wealsonotethatyouroverdraftlimithasbeenreached.
c.Moreover,yourotherpersonalloanhasnotbeenfullyrepaid
Answer:
1.Thereisnomodelanswer.However,you'redoingwellifyoursentence
containsanexpressionsimilartothis:"Therearethreemajorproblemswith
ourtelephoneansweringservice."
Thissentenceintroducestheideathatisexpandeduponintheother
sentences.
2.Thereisnomodelanswer.However,you'redoingwellifyoursentence
containsanexpressionsimilartothis:"Unfortunately,weareunabletogrant
youanotherloan."
Thissentenceintroducestheideathatisexpandeduponintheother
sentences.
BeingCohesive:WhatDoesASupportingSentenceDo?
Now,you'regoingtolearnanotherfeatureofcohesiveparagraphs:supporting
sentences.
Doyouknowwhatasupportingsentencedoes?
Inbusinesswriting,supportingsentencessupportthemainideaby
expandingordevelopingthemainidea
explaining,egidentifyingcauses,effects,reasonsetc
providingspecificdetails.
Remembereachsupportingsentencemustberelatedtothemainidea(topic
sentence).
Lookattheexampleparagraphagain.
OurHomeMortgageLoaneasesthestressofbuyingproperty.Ourterms
areverycompetitive.Theflexiblerepaymentscheduleenablesyouto
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