社交媒體趨勢(shì)報(bào)告-英

T

RENDS2024Thegoodolddaysofjumpingonbandwagonsanddesperatelytryingto

outruntrendsonsocialmediaarenumbered.Socialmarketers

have

come

ofage—and

withtheir

hard-won

wisdomcomesa

renewed

focus

onperformance

and

lesspatience

for

folly.

As

platformscontinue

raining

new

tools,

features,

andalgorithm

updates

onusall,socialmarketers

are

learning

to

take

a

deepbreath

and

ignore

the

noise.In2024,ROIwilltake

centerstageonsocialassmart

organizations?nallycloseinontheirtop-performingtactics.Fromsinglingoutheroplatformsandperfectingtheircontentmixto

boostingtheirteam’scapabilitieswithAI,themarketersandbrandswhosetthepacethisyearwilldosowithanew

levelofprecisionandef?ciency.

There’snotimeto

wasteoneffortsthatyieldnoresults—nomatter

howsentimentalwe

mightfeellookingbehindus.(Love

you

forever,bluebird.)All

eyes

on

ROIFrom

hereon,it’sfullspeedahead—andthat’s

why

we

maybelookingatsocialmedia’smostpivotal

yearyet.Let’s

go.The

AIThe

PlatformThe

ROITrendTrendTrendInthequestforsocialROI,brandsmustturn

toentertainmentto

boostthebottomline.With

generativeAIontherise,?nancialorganizationstoethelinebetweenef?ciencyandauthenticityonsocialmedia.StrappedfortimeandContentsresources,organizationsstopstretchingthemselvesthinanddoubledownontheplatformsthatgetresults.Page

5Page

18Page

29AITrendPlatformTrendROITrendResearch

MethodsOverview

of

Hootsuite’s

globalSocial

Trends

2024

Commercial

SurveyThisreportisbasedona

commercialsurveyof4,281

marketersanda

consumersurveyof4,508

consumers,conductedinAugust2023.4,281

respondents118

countriesWe

conductedprimaryinterviewswithsocialmarketingpractitioners,leaders,observers,andpartners.16

industries28%

directorsandabove62%

managersandpractitionersMethodologyAndwe

rananewsanalysisof15,557articlesf

rommajorsocialmediareportingorganiza-tions,aswellasacontentanalysisof1millionanonymizedsocialpostsf

romaccountsconnectedto

Hootsuite.Overview

of

Hootsuite’s

globalSocial

Media

2024

Consumer

Survey4,508

respondentsOurprimarydatahasbeensupplementedbysecondaryresearchf

rom

Pew

Research

Center,Statista,Deloitte,

Forbes,InsiderIntelligence,Forrester,

LinkedIn,

GlobalWebIndex,TheCMOSurvey,andothers.3

countries65%

GenZ

andmillennials26%

GenX

andbabyboomersNote:

Commercialsurveyrespondentswerefrom

118countries,withthemostcommonbeingtheUS(n=2,709),Canada(n=377),theUK(n=267),India(n=114),andAustralia(n=67).AI

forcesbrands

torede?neauthenticityWith

generative

AI

on

the

rise,

brandstoe

the

line

between

ef?ciency

andauthenticity

on

social

media.AI

TrendPlatformTrendROITrendSocial

marketers

warmlywelcome

a

new

teammateGenerative

AIcreated

a

seismicshiftwhenitbroke

into

themainstream

in2022andsparked

a

wholerangeofemotionstypicallyreservedfor

fellow

humans.Interest

was

sohighthatf

rom

2022to

2023,topics

onlearningaboutAIincreased

by

550%,according

to

ananalysisweconducted

ofover

15,500news

articlesandblogs.Andsocialmarketers

have

jumpedonthebandwagon.6AI

TrendPlatformTrendROITrend61%Since

socialmediamanagersare

typically

a

team

of

oneand

often

strapped

for

time,

it’s

nosurprise

the

top

motivationto

useAIisto

reduce

staffworkload,

with61%ofoursurveyrespondents

selecting

thisoption.of

organizationssay

the

#1

reasonthey

use

AI

forsocial

mediais

to

reduceOrganizations

alsoreport

thatthey’re

planningto

doubletheiruseofAIacross

various

activities—even

tripling

orquadruplingitinsome

cases.Inthe

coming

year,

we

canexpect

to

seethebiggestincrease

inAIusefor

revising

text,

editingimages,andproviding

customer

service.SoisgenerativeAIasourceofhopeforbusyprofessionalslikeyou?Thenumbersseemto

sayso.

Butinthenoblequestto

reduceyourworkload,areyou

atriskofalienatingyouraudience?staff

workloadSource:

HootsuiteSocialTrends2024Survey7AI

TrendPlatformTrendROITrendAI

use

will

skyrocket

in

2024In

the

last

12/next

12

months,

how

has/will

your

organization

use(d)

AI

to

assist

with

social

media

activities?%+28%%

changeThis

yearLast

year+29%+44%86%+103%85%82%75%+195%67%66%+260%+136%59%57%54%52%+318%37%46%22%20%15%11%Edit

andProduce

adtext

f

romscratchDevelopnew

ideasCompletelyrevise

andrewrite

textProduceEditimagesGenerateimagesUse

a

chatbotto

respond

tomessagesre?ne

textcustomersupport

textf

rom

scratchSample:4,278respondentsSource:

HootsuiteSocialTrends2024Survey8AI

TrendPlatformTrendROITrend62%Audiences

greet

AI

with

hesitationThere’s

goodnews,

and

there’s

bad

news.First,the

bad

news.

(Better

to

rip

off

the

Band-Aid,

right?)

AI-generatedsocialpostsget

a

lotofbuzz,

but

the

questionoftruststill

castsa

bigshadow.of

consumers

saythey

are

less

likelyto

engage

with

andtrust

content

if

theyknow

it

was

createdby

an

AI

applicationSource:

HootsuiteSocialTrends2024ConsumerSurveyNo

one’s

a

stranger

to

fake

news

anymore.

And

the

idea

of

a

machinestringing

words

ormashing

images

together

to

be

shared

online

makessome

people

uneasy,

especially

when

trying

to

gauge

what’s

real

andwhat’s

not

onsocial.These

sentiments

line

up

witha

2022

study

by

the

Pew

ResearchCenter

on

the

increased

useofAIin

daily

life.

The

study

found

that45%

of

US

adults

are

equallyconcerned

and

excited

aboutthis,while37%

are

more

concerned

thanexcited,

and

only18%

are

more

excitedthan

concerned.9AI

TrendPlatformTrendROITrendInotherwords,audiencesarenotnecessarilyConcerns

over

AI

arehigh

among

consumersembracingAIandAI-generatedcontentasmuchassocialmarketers

are

?ocking

to

useit.Thinking

about

social

media

content

generated

by

AI,rate

your

agreement

with

the

following

statementsThegoodnews?

NoteveryonedistrustsAIequally.AgreeNeither

agree

nor

disagreeDisagreeDifferent

age

groups

are

forming

differentrelationships

withAI-generated

content.

Knowingexactly

who

your

audience

isonsocialwillhelp

youdevelop

anAIstrategy

that’s

inline

withtheirvalues

and

preferences.66%22%12%13%It’s

hard

to

tell

whatinformation

is

real

or

fake67%20%It’s

hard

to

tell

what

images

arereal

or

fake/created

using

AISample:4,499respondentsSource:

HootsuiteSocialTrends2024ConsumerSurvey10AI

TrendPlatformTrendROITrendAI

for

the

agesThinking

about

social

media

content

generated

by

AI,rate

your

agreement

with

the

following

statementsGeneration

ZMillennialsGeneration

XBaby

boomers20%Take

GenZ,

for

example.They’remore

likely

toIf

I

know

somethingis

created

by

an

AIapplication,

I

am

lesslikely

to

engage

with

it22%claimthey

know

what’s

realandwhat’s

createdby

AIthanothergenerations.They’realsomorelikely

to

trustandengagewithAIcontent.Ontheotherhand,babyboomersaretheoppositeonallaccounts:lesscon?dentintheirabilitytotellifsomethingiscreated

by

AI,andlesslikelyto

trustandengagewithitifitis.28%27%33%21%If

I

know

somethingis

written

by

an

AIapplication,

I

am

lesslikely

to

trust

it22%33%17%19%Soifyou

havea

youngercommunityonsocial,you

may

haveaneasiertimeexperimentingwithAI.Butifyouraudienceisolder,it’sbestto

treadcarefullyfor

now.It’s

hard

to

tell

whatimages

are

real

orfake/created

using

AI22%21%14%15%It’s

hard

to

tellwhat

informationis

real

or

fake20%19%Response

=

Strongly

agreeSample:4,420respondents(?lteredtothosewhostronglyagree)Source:

HootsuiteSocialTrends2024ConsumerSurvey11AI

TrendPlatformTrendROITrendAuthenticity

AIIt’s

inevitable:

AIwillbecome

ubiquitousonsocial.And

it’s

completely

fair

for

socialmarketers

to

usea

tool

thatmakes

their

lifeeasier.

Scalingback

onitsusenow

would

belike

revertingf

rom

computers

to

typewriters.In

2024,

the

most

successful

brands

willrede?ne

“authenticity.”

It’s

not

about

who(or

what)

creates

your

content

anymore;it’s

about

the

brand

experience

your

contentcreates

for

the

customer.To

thrive

inthisnew

environment,

marketersand

brands

needto

move

beyond

de?ning“real”

and

“authentic”

based

onwhetherDoesitfeel

right?

Doesitreinforce

the

brand?Doesitwork?

Getthoseright

and

you

candismissquestionsaboutwhether

a

botmadeitwitha

shrug.something

was

created

exclusively

bya

human.Like

itornot

we’re

allcyborgs

now,

atleast

atwork.

Whether

we’re

using

AIasa

brainstorm-ing

partner,

letting

it?nishoursentences

forus,pretending

itdoesn’t

exist,

or(more

likely)a

mixofthe

above,

thisgenieisoutofthe

bottle.12AI

TrendPlatformTrendROITrendCroda

discovers

theart

and

science

of

AIDriven

by

itspurpose

to

use“Smart

science

to“Ifwe’re

not

using

AI,othercompanies

will,”says

Sidi.“This

isgoingto

bethe

next

bigthing—andwe

have

to

evolve

withthistransformative

technology

to

stay

competitiveinthe

evolving

businesslandscape.”improve

lives,?”

Croda

combines

itsknowledge,passion,and

entrepreneurial

spirit

to

create,make,

and

sellspecialty

ingredients

thatarerelied

onby

industriesand

consumers

aroundthe

world.

Itssocialmediaaudience

ismostlyscientistsandchemists—a

community

thatvalues

innovation

and

isopento

exploringemerging

technologies

like

AI.The

trendin

actionSidisetoutto

champion

AIwithinthe

company.It’s

now

usednot

onlyfor

socialmedia

andmarketing,

butalsofor

sales,productdevelopment,

and

more.SowhenChatGPT

became

widelyavailablein2022,

Ashley

Sidi,digitalmarketing

leadatCroda,

immediately

saw

anopportunity.With

marketers

who

are

primarily

chemistsandno

internal

designteam,

creating

professional-looking

socialimages

hasbeena

challenge

forCroda.

Thisisone

aspect

ofthe

jobSidiplanstodelegate

to

AI.13AI

TrendPlatformTrendROITrend“Basicdesignelements,like

making

sure

thattext

isn’t

runningoffto

the

corner,

resizingimages,color

consistency:

Itsounds

like

littlethings,butitreally

doesmake

your

brand

lookprofessional,”

she

says.

“IthinkAIisgoing

tohelp

quitea

bitinthe

designspace.”To

make

sure

Croda

issetupfor

success,

Sidicollaborated

withITand

otherteams

withintheorganization

to

putAIpoliciesinplace.

Now

thecompany

hasclear

guidelinesfor

securely

usingAIacross

different

departments.Themarketingteam

alsohasanapprovalsprocessinplacesoeverybitofAIcontentisfact-checkedandgreenlitbeforeit’spostedonsocial—apriorityamongtheirfact-loving,data-drivencommunity.Inadditionto

creating

consistency

and

improv-ing

the

quality

ofsocialmedia

images,Croda’smarketing

team

alsousesAIfor

brainstormingcontent

ideas

anddrafting

socialmedia

captions.Think

of

it

as

havinga

personal

virtual

assistant.

If

you

useit

in

this

manner,

it

will

be

effective.

However,

it’s

importantto

sprinkle

in

the

real

stuff.

Maintainingahealthy

balancebetween

technology

and

authenticity

is

key.Ashley

SidiDigital

Marketing

Lead,

Croda14AI

TrendPlatformTrendROITrend1Know

your

audienceand

how

they

feel

about

AIIt’s

timelessadvice

fora

reason:

Know

your

audience.A

deepunderstandingofwho

your

audience

isonsocialwillbeessentialfor

using

AIinthe

right

ways

thisyear.Don’t

stop

atbasic

demographics.Who

arethey?

Whatdotheylike?

How

dothey

feel

aboutwhatthey

seeonsocialmedia?Other

datapointsyou

canlearn

aboutyour

audience

include:RecommendationsLocationInterestsStage

oflifeLanguageChallengesBuying

habitsThese

can

help

you

gatherinsightson

whether

other

factorssuch

asculture,

geography,

or

interests

have

in?uence

ontheirperception

ofAI.

As

a

bonus,

you’ll

alsobeableto

?ne-tune

therest

of

your

content

to

their

likes

and

needs.Master

your

target

market

onsocial

media

with

our

in-depth

guidePROTIP15AI

TrendPlatformTrendROITrend2Decide

which

tasksto

keep

on

your

plate

tohelp

build

relationshipsDelegate

taskswith

this

cheat

sheetAI

makes

a

great

assistant—butyou

stillhave

to

run

the

show.It’s

up

to

you

to

delegate

which

aspects

ofthejobAIcan

support,and

which

aspects

need

a

more

delicate

hand

(and

nuanced

brain,tbh).

After

all,your

audience’s

trustisonthe

line.AsAIgetsmoresophisticated,itmaybecometempting

to

passoffAIworkasyours.Butremember:Socialrelationshipsarebuiltontrust.Leadingaudiencesto

believethatthecontentthey’reinteractingwithishumanwhenit’snotisa

quickway

to

breakthattrust.Notto

mention,itcouldcreateseriousdamageforabrandifit’s

everbroughtto

light.Use

the

botsKeep

it

humanBrainstorming

ideasCreating

acontentstrategy

for

socialOrganizing

yourthoughtsEditing

and

re?ningcaptionsGiving

contentsuggestionsEnsuring

images

andposts

are

up

to

brandstandards(Andifanyofyouthoughtto

yourselvesjustnow,

“Butthey’llnever

know,”

youjustmadeOwlyreally,

reallysad.)Writing

?rst

draftsfor

captionsPlay

around

with

social

media

AIthat’s

seriously

easy

to

useInteracting

in

thecomments

sectionPROTIPSuggesting

imagesInstantlygenerate

captionsand

getpostideas—fast—for

every

network

with

OwlyWriter

AI16AI

TrendPlatformTrendROITrend3Create

AI

policies

and

bestpractices

for

social

mediaStep-by-step

guideto

creating

an

AI

policyStep

1:

Loop

in

the

wider

organizationNothing’sworse

thananemployee

goingrogue

andpostingtheirAI-generated“masterpiece”onthecompanyInstagramaccount.Ora

befuddledcustomerraginginyourDMsbecauseyour

tone-deafchatbot“handled”theissue.GetIT’s

inputto

identify

security

issuesAsk

for

Legal’s

advice

onthe

useofimages

onvarious

platformsDetermine

whether

you’re

allowed

to

feed

proprietary

datainto

theprogram

oruseAI’s

help

withcon?dential

informationButifyou

have

rulesandregulationsinplaceto

guideyourorganization’suseofAI,thesepotentialnightmarescanbeavoided.Step

2:

De?ne

AI’s

scope

in

your

workWill

you

limititsrole

to

idea

generationand

brainstorming

fornow?Makingsure

your

teamandorganizationarealignedwillhelpyouuseAIsafelyandeffectively.Will

you

useitfor

writingandgenerating

images?Will

you

useitto

interact

withcustomers?Step

3:

Create

an

AI

style

guide

for

socialInclude

notes

for

tone

ofvoice

and

photography

orillustration

stylesAdd

tipsfor

effective

promptsShare

withallinternal

and

external

content

creators

soyour

socialcontent

isconsistent

across

allchannels17Strategicbrandscommit

to

theirchampionplatformsStrapped

for

time

and

resources,organizations

stop

stretching

themselvesthin

and

double

down

on

the

socialplatforms

that

get

results.AITrendPlatform

TrendROITrendThe

multi-platformpredicamentOrgs

fear

the

ROI

impactof

being

on

so

many

platformsWhich

of

the

following

issues

do

you

think

contribute

to

your

organization’sconcern

about

return

on

investment

for

social

media

activities?Bewhere

youraudienceis,theysaid.Butwhenyouraudienceiseverywhere,

that’sa

tallorder—andtheaveragesocialmediauserlogsintoaboutsevenplatforms

eachmonth.Seven.Time

or

budget

investmentto

maintain

a

presence

onmultiple

social

platforms52%Uncertainty

about

theaccuracy

of

campaignsuccess

metrics35%Forbrands,maintaininga

presenceonjustonesocialnetworkishardenough,letalonemany.Andmaintainingisthebaseline.Doingitwellisa

wholeotherstory.Uncertainty

aboutthe

attribution

ofcampaign

success34%Unsatisfactory

connectionbetween

social

metricsand

business

metrics33%Infact,thisissucha

challengefororganizations,it’semergedasthetopROIconcern

forsocialmedia—eventrumpingissuesthathave

to

dowithmeasuring

success(someofsocial’smosttalked-aboutstruggles).Uncertainty

about

thesocial

media

strategy31%25%Rising

costsHigh

costs19%Unsatisfactory

short-termimpact

for

campaigns18%Unsatisfactory

longer-termimpact

for

campaigns14%Sample:4,281respondentsSource:

HootsuiteSocialTrends2024Survey19AITrendPlatform

TrendROITrendMostsocialmarketers

couldtalkyour

ear

offaboutwhy

ittakes

somuch

timeandenergyto

beactive—andthrive—on

several

socialmedianetworks.areenoughto

makesocialmarketers’

heads58%of

marketers

saythe

pace

at

whichnetworks

releasenew

user

andspin.Nowonder

66%ofthemsay

they

have

toomuch

to

do,

according

to

our2023

SocialMediaManagementCareer

Survey.One

of

the

biggest

factors:

How

important

it’sbecome

to

tailorsocialcontent

to

each

network.(Cross-posting

justdoesn’t

cut

it

anymore,

sadly.)Different

channels

have

different

audiences,lingo,

trends,

and

hashtags,

not

to

mention

wordcounts

and

image

specs.Brand

posts

thatmimic

the

content

and

formats

of

individualplatforms

make

for

a

better

user

experience—and

less

annoyed

customers.Socialmarketers

areresponsiblefor

developingstrategies,

creating

content,

trackinganalytics,executingads,respondingto

comments,schedulingposts,andsooooooomuch

more—andthat’s

before

consideringthateachofthosetasks

have

to

getdoneformultiplechannels.It’s

also

before

taking

into

account

the

constantplatform

changes

thatsocial

pros

are

expected

tostay

on

top

of.

Today,

networks

release

new

userand

advertising

features

sooften

that

more

thanhalf(58%)

of

marketers

say

it’s

dif?cult

to

keep

up.advertising

featuresmakes

it

hard

tokeep

upUsers

also

have

different

reasons

for

beingoneach

platform—Facebook

for

connectingwithfriends

and

family,

TikTok

for

beingentertained,Instagram

for

exploring

interests,

and

Twitter/Xfor

gettingnewsand

event

updates,

for

example.Thegoodnews?Socialmarketers

aren’ttheonlyoneswhofeelthepressuresofhavingtodealwithmultipleplatforms.Company

leadersare

?nallystarting

to

cluein,recognizingtheimpactthisishavingontheirbusiness.Source:

HootsuiteSocialTrends2024SurveyThedifferences

betweenplatforms—andtheamountofworkittakes

to

cater

to

themall—20AITrendPlatform

TrendROITrendBrands

are

most

con?dent

inLinkedIn,

Instagram,

and

WhatsAppPlatform

priorities

are

shiftingHow

con?dent

are

you

that

each

of

the

following

social

platformsdelivers

a

positive

return

on

investment

for

your

organization?Historically,whenorganizationsfeltiffy

abouthowaplatform

wascontributingto

theirsocialandbusinessgoals,theydidn’tdomuchaboutit.Con?dentNot

Con?dentLinkedInInstagramWhatsAppFacebookBeReal70%68%66%62%60%30%32%34%38%40%48%50%55%57%64%70%84%Social

marketers

would

overextend

themselves

trying

to

doeverything,

everywhere,

allat

once,

and

drain

time,

money,and

resources

while

they

were

atit.

This

was

alltoo

common,and

yet,

nothing

would

ever

change.

(Red

?ag

alert!)

Eventhoughthis

resulted

in

lousy

content,

poorsocialmediaperformance,

and

burnt

out

staff,

itwas

stillconsidered

lessof

a

risk

than

scaling

back

on

platform

efforts.

So

they(foolishly)

stuck

it

out.52%50%45%43%YouTubeTikTokButnow,

organizations

are

starting

to

stray

f

rom

thisway

ofthinking.

Instead,

they’re

acknowledging

the

problems

andtaking

steps

to

turn

things

around.

Ourdatareveals

thatthey’re

getting

serious

aboutunderstandingwhich

platformswork

for

them

and

which

onesdon’t—and

ROIcon?dencehelps

them

decide.SnapchatReddit36%30%PinterestTwitter/XThreads16%21AITrendPlatform

TrendROITrendThe

platforms

thatdrive

the

mostROI

con?dencearen’t

necessarily

the

most

widelyused,

and

viceversa.

Take

WhatsApp,

for

example.

Only

14%

oforganizations

have

a

presence

on

the

instantmessaging

app,

but

almost

two-thirds

of

themfeel

strongly

that

itbene?ts

their

business.

Sothere

aren’t

too

many

who

use

it,

butthose

whodo,

feel

they

get

a

lot

outof

it.Conversely,

the

majority

ofbrands

are

onTwitter/X,

butonly30%thinkitdrives

value—which

isa

23%

decrease

f

rom

lastyear

and

mightexplain

the

platform’s

7%

drop

inbrand

use.thesenumbers

don’t

dovetail

neatly

withoverallROI

con?dence

for

these

platforms.

What

we

doknow

isthatwhatever

their

reasons,

organiza-tionsare

more

willingthanever

to

say

buh-byeto

platforms

and

strategies

thataren’t

meetingtheirde?nitionof

ROI.They’re?nally

prioritizingtheir

own

platform-by-platform

ROIscores

andmaking

businessdecisions

accordingly.So

we

have

somespeculationsaboutTwitter/X,butwhy

are

brands

shifting

their

strategies

awayf

rom

Pinterest

(down

11%)

and

WhatsApp(downaneye-popping

18%)?

They

didn’t

tell

us—andMost

orgs

have

a

presence

onFacebook,

Instagram,

and

LinkedInWhich

social

media

platforms

does

your

organization

currently

use?91%

86%

80%

66

62

29%19%16%14%5%4%1%%%Sample:4,281respondentsSource:HootsuiteSocialTrends2024Survey22AITrendPlatform

TrendROITrendNo

value,

no

point:Brands

leave

some

ofthe

social

platform

giantsZeroing

in

on

the

platforms

that

workChange

in

platform

use

for

businesses

from2022

to

2023+16%It’s

easy

to

fall

into

a

pattern

offollowing

socialmedia

industry

norms.

Butindustry

norms

don’tconsiderthe

uniquegoals,

growth

strategies,KPIs,

and

customers

ofyour

organization.That’s

why

it’s

so

important

to

take

a

stepback,challenge

your

own

assumptions

aboutthe

platforms

you’re

on,

and

think

aboutwhat’s

bestfor

your

business.In

2024,

strategic

organizations

will

pushback

against

unjusti?ed

expectations

to

doeverything

on

every

platform.

They’ll

unlocktheir

top-performing

channels

based

on

ROI,and

focus

their

attention

on

those—and

onlythose.

If

they’re

really

con?dent

(and

brave),they

might

even

abandon

one

or

twoaltogether.+5%+1%+0%+0%-1%The

key

isbeing

ableto

defy

distractionsthatprevent

youf

rom

making

smart

decisions

aboutyour

channels.

Keeping

upwithwhatyourcompetitors

are

doing

and

experimenting

withshiny

new

features

orentirely

new

platforms

isanessentialpart

ofa

socialmarketer’s

job,

butnot

atthe

expense

ofdriving

real

businessvaluef

rom

social.This

willgive

social

marketers

more

time

with

theplatforms

thatmake

the

cut—time

to

understandtheir

audiences,

experiment

withcontent

to

seewhat

resonates,

stay

ontop

of

trends

and-7%algorithms,and

getupto

speedwithall

thefeatures.

Because

mastering

a

few

key

platformsissurely

better

than

being

so-so

atmany.-11%-18%Samples:

3,891respondents(2024),9,422respondents(2023)23Sources:HootsuiteSocialTrends2024Survey,HootsuiteSocialTrends2023SurveyAITrendPlatform

TrendROI