2023菲律賓消費(fèi)電子產(chǎn)品洞察報告-2023.11

2023掃??×報告菲律賓消費(fèi)電子產(chǎn)品洞察報告0

出海廣告

就選維卓

1?關(guān)注q們，獲×g?出海營銷~貨報告???目_掃??×報告01

概述202220?板電腦?à商^?額：菲?賓2018-2028?東南亞消費(fèi)電子產(chǎn)品w入?k??/w區(qū)ā2019-2028?菲?賓消費(fèi)電子行業(yè)w入2022

?第

3季度菲?賓?pùa?_?T聯(lián)網(wǎng)用w比??k類型ā2022

?菲?賓?p電子?_??庭比?，k類型劃V0304050605

nt電腦和筆記本電腦2017-2026?菲?賓筆記本電腦行業(yè)w入2017-2026菲?賓ā式電腦行業(yè)w入2013-2028?菲?賓計??庭普及率2020-2025菲?賓PC細(xì)V^出貨量2223242502

關(guān)鍵g標(biāo)2022?菲?賓消費(fèi)電子^銷量：k細(xì)V^2017-2025?菲?賓消費(fèi)電子^銷售n道?額2020-2022?菲?賓消費(fèi)電子產(chǎn)品?口額2020-2022菲?賓消費(fèi)電子產(chǎn)品出口額0809101106

其T產(chǎn)品類{2018-2028?菲?賓電?行業(yè)w入2018-2028?菲?賓數(shù)yt行業(yè)w入2018-2028?菲?賓耳行業(yè)w入2728293003

智能手20221?第

季度??用或T}室打印品牌：k^?額劃V菲?賓2017-2026?菲?賓手行業(yè)w入2023

?菲?賓?移動?à商：k^?額2020-2022菲?賓智能手出貨量13141507

消費(fèi)?行~2022

?第

3季度菲?賓用于à問T聯(lián)網(wǎng)??_?k?_ā2023

?菲?賓消費(fèi)?對電子?_?態(tài)度202232333435363704

板電腦?菲?賓在線?聞??先?_2022

?菲?賓網(wǎng)t流量?額：k?_2022

?菲?賓?穿vao產(chǎn)品?消費(fèi)?所p權(quán)動?由業(yè)在T們?智能手表P完p

菲?賓

20222017-2026?菲?賓手行業(yè)w入2019-2028?菲?賓板電腦用w數(shù)量2020-2022

?菲?賓板電腦出貨量?k品牌ā1718191?2023Wezo.

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RightsReserved掃??×報告概

述?2023Wezo.

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RightsReserved2018-2028?東南亞消費(fèi)電子w入?WO：~O美Sā消費(fèi)電子?述：在選定?w區(qū)o，kw入排]消費(fèi)電子^?計將以印度尼?亞~首，~235?美S2t比之Q，?萊以7681O美S隨其^，P印度尼?亞t?234?美S2掃??×報告印尼菲?賓?南泰?馬來?亞?à坡?×寨?撾?萊東_汶25,00020,00015,00010,0005,0000201820192020202120222023202420252026202720283注：亞;2018?ó2028?來源：Statista;

Statista

Consumer

MarketInsights?2023Wezo.

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RightsReserved2019-2028?菲?賓消費(fèi)電子^w入?WO：~O美Sā?計

2023

?ó

2028

?間，菲?賓消費(fèi)電子^?w入將增à

9890

O美S?+1.08%ā2?yu_增長O會持?ó，|其o在2024

?，?計r2028?w入將?r92?美S2掃??×報告12,00010,0008,0006,0004,0002,00002019202020212022202320242025202620272028注：菲?賓;2019?ó2028?來源：Statista;

Statista

DigitalMarketInsights5?2023Wezo.

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RightsReserved截ó

2022

?第

3季度，菲?賓?pùa?_?T聯(lián)網(wǎng)用w比??k類型āk如

2021

?第O季度?行?一項(xiàng)調(diào)?所述，菲?賓?乎所pT聯(lián)網(wǎng)用wy?p手或智能手2\時，61.4%??à?表{T們?p筆記本電腦或ā式電腦，32%??à?表{T們?p板電腦?_2掃??×報告T聯(lián)網(wǎng)用w比?0%20%40%60%80%100%99.1%99.1%120%手??_類型ā智能手61.4%筆記本電腦或ā式電腦板電腦32%18%13.2%11.5%11.5%8.3%4.5%智能手表或腕~游o電?流媒_?能手智能?居?_虛?現(xiàn)實(shí)?_注：2022?第O季度;16-64歲;在T聯(lián)網(wǎng)用wo來源：DataReportal;GWI;Meltwater;WeAreSocial6?2023Wezo.

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RightsReserved2022

?菲?賓?p特定電子?_??庭~V比V_，k類型劃V2022

??一項(xiàng)調(diào)?~{，大約

85%?菲?賓?庭?p手，?

35%

??庭?p基本手2t比之Q，只pOr10%?t?pt定電話或無線電話2掃??×報告90%80%70%60%50%40%30%20%10%0%85.3%35.4%25.6%8.6%?y?手基本手nt電腦t定電話/無線電話注：菲?賓;2022;26,942w來源：PSA(Philippines)7?2023Wezo.

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RightsReserved掃??×報告關(guān)鍵指標(biāo)?2023Wezo.

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RightsReserved2022?菲?賓消費(fèi)電子^銷量，k細(xì)V^劃V?WO：~Otā在選定?Tn細(xì)V^o，計?細(xì)V^?交w量g大，~

4224

Ot2t比之Q，無t以0.01Ot排在g^2P計?t比，它們??_在于

4223

Ot2掃??×報告4542.2440353025201510528.1128.031.150.010計?ù學(xué)電?1廣播和多媒_電話電?周??_無tStatista;

Statista

Consumer

Mark注：菲?賓;2022?1o1日ó12o31日來源：etInsights9?2023Wezo.

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RightsReserved2017-2025?菲?賓消費(fèi)電子^銷售n道?額2021

?，菲?賓約p

30%

?t通?在線銷售n道購買了消費(fèi)電子?_2?

2017

?以來，在線購買l類?_?t數(shù)比?~w增à2掃??×報告線Q線P120%100%80%60%40%20%0%13.9%86.1%201716.4%19.3%26.7%30.1%36.4%41.3%47.7%53.8%83.6%201880.7%201973.3%202069.9%202163.6%202258.7%202352.3%202446.2%2025注：菲?賓來源：Statista;Statista

Consumer

MarketInsights10?2023Wezo.

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RightsReserved2020?ó2022??口r菲?賓?消費(fèi)電子產(chǎn)品?值?WO：S?比ā截ó

2022

?，菲?賓?口消費(fèi)電子產(chǎn)品??值約~

669

?菲?賓比2總_?言，??O?，該?l類產(chǎn)品??口額p所波動2掃??×報告8070.7870605040302010066.8955.22202020212022注：菲?賓;2020?ó2022?;數(shù)據(jù)k2018?Où?格計?來源：PSA(Philippines)11?2023Wezo.

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RightsReserved2020?ó2022?菲?賓出口?消費(fèi)電子產(chǎn)品?值?WO：S?比ā截ó

2022

?，菲?賓出口?消費(fèi)電子產(chǎn)品?值約~

543

?菲?賓比2總_?言，該?電子產(chǎn)品?出口額在????op所波動2掃??×報告7060.966055.6354.3150403020100202020212022注：菲?賓;2020?ó2022?;數(shù)據(jù)k2018?Où?格計?來源：PSA(Philippines)12?2023Wezo.

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RightsReserved掃??×報告智能手機(jī)?2023Wezo.

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RightsReserved2017-2026?菲?賓手^w入?WO：S?美Sā?計

2023

?ó

2026

?期間，菲?賓?_^手???w入將持?增長

3?美S?+7.52%ā2?計r2026?，w入將?r42.9?美S，掃??×報告5.04.54.03.53.02.52.01.51.00.50.04.314.294.194.093.993.873.083.012.782.712017201820192020202120222023202420252026注：菲?賓;2017?ó2026?來源：Statista;Statista

Technology

Market

Insights14?2023Wezo.

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RightsReserved截ó

2023

?

1

o菲?賓?先移動?à商?^?額截ó

2023

?

1o，Pp本手品牌?銷量一?在??電信行業(yè)?y頭2在菲?賓，OPPOog?歡??手品牌，占un移動^?19.54%2VivoO居第D，蘋果O居第~2掃??×報告^占p率0%5%10%15%20%25%OppoVivo19.54%16.48%SamsungRealmeXiaomiApple14.97%13.21%10.31%9.77%HuaweiInfinix8.64%2.72%Tecno1.57%1.81%Other注：菲?賓;2023

?

1o來源：StatCounter15?2023Wezo.

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RightsReserved2020

?ó

2022

???菲?賓?智能手總數(shù)?WO：~O?ā2022

?，約p

1630

O?智能手出貨r菲?賓，比P一??總出貨量p所Q降2在各n品牌o，realme導(dǎo)了智能手^?出貨量，占_?出貨量?23%t右2掃??×報告2018.917.83181616.314121086420202020212022注：菲?賓;2020?ó2022?來源：IDC16?2023Wezo.

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RightsReserved掃??×報告平板電腦?2023Wezo.

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RightsReserved2017-2026?菲?賓板電腦^w入?WO：S?美Sā?計

2023

?ó

2026

?期間，菲?賓?_^板電腦?V?w入將持?Q降，總計

0.01

?美S?-2.5%ā2?計r2026?，w入將?r3.9?美S，掃??×報告0.50.450.50.40.40.30.30.20.20.10.10.00.430.430.40.390.390.390.350.350.332017201820192020202120222023202420252026注：菲?賓;2017?ó2026?來源：Statista;Statista

Technology

Market

Insights18?2023Wezo.

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RightsReserved2019

?ó

2028

?菲?賓板電腦用w數(shù)量?~Oā?計

2024?ó

2028?間，菲?賓?板電腦用w數(shù)量將持?增à，總用w總數(shù)~

680O?+21.25%ā2在連?第九?增長之^，?一數(shù)_?計將?r

3881

O用w，?l在

2028

??r??峰值2值?注o?o，板電腦用w?數(shù)量在????oO斷增à2掃??×報告4538.8140353025201510537.636.3334.9733.533230.3828.6526.8124.8402019202020212022202320242025202620272028注：菲?賓;2019?ó2028?;所p值均~估計值來源：Statista19?2023Wezo.

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RightsReserved2020

?ó

2022

???菲?賓?品牌板電腦總數(shù)?WO：1,000

āā2022?，O板電腦出貨量約~38.3Oā，占總出貨量^?額?30%以P2由于

COVID-19

大流行，該?大多數(shù)學(xué)校和大學(xué)引入了線P線PT通學(xué)習(xí)，?l2020?對板電腦?需求激增2掃??×報告出貨量?Sā2022202120203000100200400500600382.8SamsungCherryMobilerealme354.6557258.4234.1443.3167.141122.6Huawei153.1139.294.6Lenovo136.7185.5Apple66.394.1221.1Others251.4495.3注：菲?賓;2020?ó2022?來源：IDC20?2023Wezo.

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RightsReserved截ó

2022

?

9

o菲?賓板電腦?à商?^?額截ó

2022

?

9o，蘋果在菲?賓板電腦^??額g高，約~

48.82%2?計r

2026

?，該?板電腦用w?透率將?r43.39%2掃??×報告^占p率0%10%20%30%40%50%60%AppleSamsungXiaomiHuaweiAmazonLenovoAcer48.82%34.72%5.09%3.29%1.65%0.18%0.17%0.13%0.11%AsusAlcatelMicrosoft0.07%注：菲?賓;截ó2022?9o來源：StatCounter21?2023Wezo.

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RightsReserved掃??×報告筆記本電腦/臺式電腦?2023Wezo.

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RightsReserved2017

?ó

2026

?菲?賓筆記本電腦^w入?WO：S?美Sā?計

2023

?ó

2026

?期間，菲?賓?_^筆記本電腦?V?w入將持?增長

1?美S?+8.47%ā2?計r

2026

?w入將?r

12.3

?美S，通??看更多??/w區(qū)?關(guān)鍵^g標(biāo)，了解p關(guān)?_^筆記本電腦細(xì)V^?更多信息2掃??×報告1.41.231.231.21.21.191.181.181.21.00.80.60.40.20.01.071.070.932017201820192020202120222023202420252026注：菲?賓;2017?ó2026?來源：Statista;Statista

Technology

Market

Insights23?2023Wezo.

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RightsReserved2017

?ó

2026

?菲?賓ā式電腦^w入?WO：~O美Sā?計

2023

?ó

2026

?期間，菲?賓?_^ā式電腦???w入將增à

170O美S?+0.67%ā2?yu_增長O會持?ó，|其o在

2024

?O會2?計r2026?，w入將?r2.5702?美S2掃??×報告300263.22260.9255.82257.02254.22255.35254.59245.38246.8248.252502001501005002017201820192020202120222023202420252026注：菲?賓;2017?ó2026?來源：Statista;

Statista

Technology

Market

Insights24?2023Wezo.

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RightsReserved2013-2028?菲?賓計??庭普及率?計

2024

?ó

2028

?間，菲?賓??用電腦普及率將持?增長

0.8n~V點(diǎn)2y據(jù)?一?測，r2028?，計?普及率將連?第一?增àr25.23%2掃??×報告3027.325.9324.9525.125.2324.6324.6124.7924.4124.225201510523.7923.7523.9823.422.9722.1802013201420152016201720182019202020212022202320242025202620272028注：菲?賓;2013?ó2028?;所p值均~估計值來源：Statista25?2023Wezo.

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RightsReserved2020

?和

2021???菲?賓?nt電腦總數(shù)，?計r

2025

??以~O計ā2021

?，約p

285

Oānt電腦或nt電腦??菲?賓，比P一??出貨量p所增à2然?，?計r2025?，?一數(shù)_將Q降r244O2掃??×報告3.02.52.01.51.00.50.02.852.692.442.372.342.28202020212022*2023*2024*2025*注：菲?賓;2020?ó2021?;*?測2來源：IDC;

The

Philippine

Star26?2023Wezo.

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RightsReserved掃??×報告其他產(chǎn)品類別?2023Wezo.

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RightsReserved2018-2028?菲?賓電?^w入?WO：S?美Sā?計

2023

?ó

2028

?期間，菲?賓消費(fèi)電子^電????w入將持?Q降，總計

1?美S?-17.24%ā2?計r2028?，w入將?r5.2?美S2掃??×報告0.80.70.60.50.40.30.20.10.020182019202020212022202320242025202620272028注：菲?賓;2018?ó2028?來源：Statista;Statista

Consumer

MarketInsights28?2023Wezo.

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RightsReserved2018-2028?菲?賓數(shù)yt^w入?WO：~O美Sā?計

2023

?ó

2028

?間，菲?賓消費(fèi)電子^數(shù)yt???w入將持?增長，總計

3890

O美S?+18.13%ā2?計r2028?，w入將?r2.5347?美S2掃??×報告300253.47247.76241.7425020015010050235.7229.64214.61204.53202.58196.7161.19161.03020182019202020212022202320242025202620272028注：菲?賓;2018?ó2028?來源：Statista;Statista

Consumer

MarketInsights29?2023Wezo.

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RightsReserved2018-2028?菲?賓耳^w入?WO：~O美Sā?計

2023

?ó

2028

?期間，菲?賓消費(fèi)電子^耳?V?w入將持?增長，總計

1910

O美S?+15.02%ā2?計r2028?，w入將?r1.4626?美S2掃??×報告160147.03146.26142.49139.69138.68134.8614012010080131.03127.18122.26109.4103.98604020020182019202020212022202320242025202620272028注：菲?賓;2018?ó2028?來源：Statista;Statista

Consumer

MarketInsights30?2023Wezo.

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RightsReserved截ó

2022

?Q1，菲?賓?先??用或T}室打印品牌?k^?額ā截ó

2022

?第一季度，}^?額?言，愛普o菲?賓?先??用或T}室打印品牌2截ó?一時期，該打印品牌占該?打印^總量?

50.7%2隨其^?o能，^?額~12.4%2掃??×報告^占p率0%10%20%30%40%50%60%50.7%愛普能19.9%HP15.6%Brother其T12.4%0.9%0.4%??注：菲?賓;2022?第一季度來源：IDC31?2023Wezo.

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RightsReserved掃??×報告消費(fèi)者行為?2023Wezo.

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RightsReserved2022?第

3季度菲?賓用w用于à問T聯(lián)網(wǎng)??_?k?_ā在

2022

?第O季度，菲?賓

97.3%

?T聯(lián)網(wǎng)用w用手?包括智能手和?能手āà問T聯(lián)網(wǎng)2Pl\時，64.8%?t表掃??×報告{T們用筆記本電腦或ā式P網(wǎng)，包括T們?電腦或×e??電腦2?à?比?0%20%40%60%80%100%120%手e電話??_類型ā*智能手97.3%96.3%筆記本電腦或ā式??_ā**nt筆記本電腦或ā式聯(lián)網(wǎng)電?64.8%60.3%33.8%28.1%25.1%板電腦y作筆記本電腦或ā式游o10.1%8.3%5.2%智能?居?能手注：菲?賓;2022

?第O季度;16-64歲;在T聯(lián)網(wǎng)用wo;*手??_ā用w包括用智能手或?能手à問T聯(lián)網(wǎng)?用w2

**筆記本電腦或ā式??_ā包括用nt和y作e??來源：DataReportal;GWI;Meltwater;WeAreSocial33?2023Wezo.

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RightsReserved截ó

2023

?

6

o，菲?賓對消費(fèi)電子?_?態(tài)度y據(jù)

2023

?

6o菲?賓消費(fèi)?對消費(fèi)電子?_態(tài)度?調(diào)?，55%

??à?表{T們在選?電子產(chǎn)品之前會?W關(guān)注能源效率2Pl\時，37%??à?表{，T們離O_智能手2掃??×報告?à?比?0%10%20%30%40%37%50%60%55%在選?電子產(chǎn)品時，q?W關(guān)注它們?能源效率沒p智能手，q}OQ?33%q希望通?q?所p?_獲?g?音頻和影院_驗(yàn)電子產(chǎn)品對q來說o身??象à24%24%q?ó通?智能手或語音?vq??19%q會購買??電子產(chǎn)品，即q?舊型號仍然p效12

no里，由于?`短缺，q無法購買??電子產(chǎn)品??如筆記本電腦ā以PyOo12%在???28%注：菲?賓;2023?4o6日ó6o16日;2,100]?à?;18-54歲;居民網(wǎng)民來源：Statista

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Insights34?2023Wezo.

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RightsReserved2022

?菲?賓à問在線?聞???_y據(jù)

2022

?在菲?賓?行?一項(xiàng)關(guān)于數(shù)_?聞?調(diào)?，80%

?菲?賓?à?表{T們通?智能手?w?聞2菲?賓?先?在線?聞媒_包括

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online2掃??×報告90%80%80%70%60%50%37%40%30%20%10%0%12%智能手電腦板電腦注：菲?賓;2022?1oó2o;2,029

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2022

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11

o，菲?賓?網(wǎng)t流量?額?k?_ā截ó

2022

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50.54%

?在線流量e??在筆記本電腦和ā式P?行?網(wǎng)t瀏é器2t比之Q，大約1.23%?網(wǎng)t流量o用板電腦產(chǎn)?2掃??×報告60%50.54%48.22%50%40%30%20%10%0%1.23%0%筆記本電腦和ā式手板電腦其T?_注：菲?賓;截ó2022?11o來源：DataReportal;Meltwater;StatCounter;

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9

o，菲?賓消費(fèi)?對?穿vao產(chǎn)品?所p權(quán)y據(jù)RakutenInsight?行?一項(xiàng)調(diào)?，菲?賓約p60%??à?表{T們沒p智能手表或?穿v健身或動追蹤器2Pl\時，掃??×報告大約?V之一??à?表{T們?p智能手表270%60%60%50%40%30%20%10%0%25%8%7%注：菲?賓;2022?9o8日ó30日;11,537]?à?;16歲及以P來源：Rakuten

Insight37?2023Wezo.

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9

o，菲?賓智能手表用wg常?行?動y據(jù)Rakuten

Insightgà在菲?賓?行?一項(xiàng)調(diào)?，菲?賓?大多數(shù)?à?表{，T們?智能手表Pg常