大學(xué)英語聽說教程（第二版）4（智慧版） 課件 Unit 1 Building a better city

Afterlearningthisunit,youwillbeableto:?readsentenceswithpropersentencestress?keepaconversationgoing

?attracttheaudience’sattentioninapresentation?talkabouttheChinesecitiesthataremostlivableWhentalkingaboutcitylife,whatcomesintoyourmind?Writedownasmanyitemsasyoucanonthemindmapbelow.Referenceanswers:Beingvibrantanddynamic:bustlingstreets,variousculturalevents,crowdsofpeople,

skyscrapersDiversity:meltingpotsofcultures,diverselifestylesOpportunities:careerprospects,numerousindustries,educationalopportunitiesConvenience:

publictransportationsystems,healthcarefacilities,shoppingcenters,recreationalspaces,culturalvenuesChallenges:trafficcongestion,noise,fast-pacedcitylifeShareanddiscussyouranswerswithyourpartner.Listentoapassage.Payattentiontothestressofeachsentence.Urbanizationiswhenpeoplemovefromruralareastocitiesandtowns.Multiplefactorscontributetourbanization.Forexample,peopleseekthebestopportunitiestoprovideforthemselvesandtheirfamilies,andurbanenvironmentsareoftentheanswer.Urbanizationopensthedoorforpeopletomovetoaplacethatgivesthemmoreemploymentchoicesandaccesstobetterschoolsandhealthcare.Sustainabilityisthekeywordwhenconsideringthefutureofurbanization.Weshouldfocusoncreatingcitiesthatworkforeveryone.Cityplannersshoulduserenewableenergy,waterrecycling,andgreentraveltopeople’sbenefit.Localgovernmentsneedtobemoremindfuloftheircityplanning,sotheirpopulationscanthrivefortheforeseeablefuture.Listentothepassageagainandreadaftertherecording.Urbanizationiswhenpeoplemovefromruralareastocitiesandtowns.Multiplefactorscontributetourbanization.Forexample,peopleseekthebestopportunitiestoprovideforthemselvesandtheirfamilies,andurbanenvironmentsareoftentheanswer.Urbanizationopensthedoorforpeopletomovetoaplacethatgivesthemmoreemploymentchoicesandaccesstobetterschoolsandhealthcare.Sustainabilityisthekeywordwhenconsideringthefutureofurbanization.Weshouldfocusoncreatingcitiesthatworkforeveryone.Cityplannersshoulduserenewableenergy,waterrecycling,andgreentraveltopeople’sbenefit.Localgovernmentsneedtobemoremindfuloftheircityplanning,sotheirpopulationscanthrivefortheforeseeablefuture.WORDBANKlandfilln.填埋的廢物organica.有機(jī)物的compostv.把…制成堆肥n.混合肥料bucketn.桶Cajicá卡?？ǎǜ鐐惐葋喌孛?/p>

Listentoanewsreportandchoosethebestanswertoeachquestionyouhear.1A.Ithasreducedtheamountoflandfillbyhalf.B.Ithasbeenmadeamodelofwastemanagement.C.Itbeganimprovingitswastedisposalfiveyearsago.D.Ithasbeenselectedasacasestudyonenergysavings.

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A.Holdingpublicmeetings.B.Makingdoor-to-doorvisits.C.Effectivegovernmentsupervision.D.People’swillingnesstoseparatewaste.1WhatdowelearnaboutthecityCajicáfromthenewsreport?

A.Ithasreducedtheamountoflandfillbyhalf.B.Ithasbeenmadeamodelofwastemanagement.C.Itbeganimprovingitswastedisposalfiveyearsago.D.Ithasbeenselectedasacasestudyonenergysavings.

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Whatisthekeytosuccessinwastemanagement?

A.Holdingpublicmeetings.B.Makingdoor-to-doorvisits.C.Effectivegovernmentsupervision.D.People’swillingnesstoseparatewaste.Answers:SCRIPTAsaplaceinthecountrywhereyoucangetawayfromtheColombiancapital,Cajicáhasbeenmadeamodelofresponsiblewastemanagement.Begunnearlyadecadeago,thecitystrovetoimproveitshandlingofwaste.Itnowhasarecyclingrateof30percentandhasreduceditsamountoflandfillbyaquarter.CajicáhasbeenselectedasacasestudyforanewpostgraduateprogramonintegratedwastemanagementinLatinAmericaandtheCaribbean.TheUNEnvironmentProgrammeispromotingtheprogram,alongwitheightuniversitiesfromthecountriesoftheaboveregions.Asinotherlocationsaroundtheworld,akeytosuccesshasbeenthewillingnessofhouseholdstoseparatetheirwastebeforeitiscollected.Thatisaresultoffiveyearsofeffortstoraiseawareness,includingpublicmeetingsanddoor-to-doorvisitsacrossthecity.Now,about350tonsoforganicwasteiscollectedpermonthforcompostinginspeciallysuppliedgreenbuckets.Theresultisrichcompostwithlowerlevelsofharmfulelementsthatlocalresidentsuseasanorganicfertilizerfortheirvegetablebeds.WORDBANKcoordinateda.協(xié)調(diào)的frameworkn.框架recreationala.娛樂的masterplann.總體規(guī)劃Listentoanewsreportandchoosethebestanswertoeachquestionyouhear.1A.ThefuturelookofXionganNewArea.B.ThefastdevelopmentofXionganNewArea.C.ThetransportnetworksofXionganNewArea.D.TheecologicalcorridorsofXionganNewArea.

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A.Itsurbanwatersystemwillhavetakenshape.B.TheBeijing-Xionganrailwaywillbeopentotraffic.C.Itwillhavemadegreatprogressinpollutioncontrol.D.Itwillhavedevelopedintoahighlyadvancedmoderncity.1Whatisthenewsreportmainlyabout?

A.ThefuturelookofXionganNewArea.B.ThefastdevelopmentofXionganNewArea.C.ThetransportnetworksofXionganNewArea.D.TheecologicalcorridorsofXionganNewArea.

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WhatcanbeexpectedofXionganNewAreaby2035?

A.Itsurbanwatersystemwillhavetakenshape.B.TheBeijing-Xionganrailwaywillbeopentotraffic.C.Itwillhavemadegreatprogressinpollutioncontrol.D.Itwillhavedevelopedintoahighlyadvancedmoderncity.Answers:SCRIPTXionganNewArea,alsoknownasChina’s“cityofthefuture”,willcelebratethefifthanniversaryofitsestablishmentonFriday,withsomekeyconstructionprojectscompletedandmoretobreakground.In2017,Chinaannouncedtheestablishmentofthearea,aimingtobuilditasa“green,intelligent,andlivable”citytoadvancethecoordinateddevelopmentoftheBeijing-Tianjin-HebeiregionandrelieveBeijingoffunctionsnon-essentialtoitsroleasthenationalcapital.Afterfiveyears,Xiongan’surbanframeworkhasbeencompleted.Attheendof2020,theBeijing-Xionganintercityrailwayopenedtotraffic.IthashelpedcuttraveltimefromBeijingtoXionganfrom1.5hourstoabout50minutes.NextpageSCRIPTTheecologicalcorridorsinthecentralpartoftheNewAreaarecurrentlyunderconstruction.Oncecompleted,theywillhelpimprovethelivingenvironment,adjusttheregionalmicroclimate,andenrichresidents’leisureandrecreationalactivities.By2035,theareawillhavedevelopedintoahighlyadvancedmoderncitythatisgreen,intelligent,andlivable,accordingtotheofficial2018-2035masterplanforXionganNewArea.WORDBANKmunicipalityn.市政當(dāng)局futuristica.極其現(xiàn)代的；未來派的simulateda.模擬的1A.Itwillstrengthencooperationwithprivatecompanies.B.Itwillmakefulluseoftheopportunitiesofthemetaverse.C.Itwillcreateafuturistic,human-centeredversionofthecity.D.Itwillbuildaspacewherehumansandvirtualenvironmentsinteract.

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A.Investinbuildingportalssoon.B.Providesupportfortheprivatesector.C.Seekinvestmentfromdifferentparties.D.Offereducationandtrainingtothecitizens.NextpageListentoanewsreportandchoosethebestanswertoeachquestionyouhear.Listentoanewsreportandchoosethebestanswertoeachquestionyouhear.3A.Reapthebenefitsofbigdata.B.Createmoreemploymentinthecity.C.Developandsharethenewtechnology.D.Useartificialintelligenceinurbangovernance.

1WhathasDubaiMunicipalityannounced?

A.Itwillstrengthencooperationwithprivatecompanies.B.Itwillmakefulluseoftheopportunitiesofthemetaverse.C.Itwillcreateafuturistic,human-centeredversionofthecity.D.Itwillbuildaspacewherehumansandvirtualenvironmentsinteract.

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Whatshouldgovernmentsandcitiesdoforfuturisticuseofthemetaverse?

A.Investinbuildingportalssoon.B.Providesupportfortheprivatesector.C.Seekinvestmentfromdifferentparties.D.Offereducationandtrainingtothecitizens.NextpageAnswers:3WhatdoestheprogramtobelaunchedbyDubaiMunicipalityaimtodo?

A.Reapthebenefitsofbigdata.B.Createmoreemploymentinthecity.C.Developandsharethenewtechnology.D.Useartificialintelligenceinurbangovernance.

Answers:SCRIPTDubaiMunicipalityhasannouncedthatitwillworkwithprivatesectorcompaniesandinvestorstocreateafuturistic,human-centeredversionofthecitythatbenefitsfromopportunitiesthrownupbythemetaverse.Themetaverseisavirtualrealityspacewhereusersinteractwithcomputer-generatedenvironmentsandotherusers.“Themetaversetodayhasbecomeclosertorealitythanwecouldhaveimagined,”aDubaiofficialsaid.Forexample,withthemetaverse,simulatedtimetraveltohistoricmoments,orimmersivetoursoflandmarkdestinationswouldbemadepossible.NextpageSCRIPTSuchfuturisticusecaseswouldrequireportalsinpublicspacesandcitycenters,hesaid,addingthatgovernmentsandcitiesshouldinvestinbuildingthisinfrastructureassoonaspossible.DubaiMunicipalitywillsoonlaunchaprogramcalledOneHumanRealityTalks,aimedatbringingtogethercompaniesandinvestorstodevelopandsharethisnewreality.“Citiesbenefitfromintegratingbigdata.WiththehelpoftheInternetofThingsandartificialintelligence,cityleaderswillbeabletobuildadigitalinfrastructureenablingustoaccessthisworldinanewway,”theofficialsaid.WORDBANKoutlookn.前景Listentoaconversationandchoosethebestanswertoeachquestionyouhear.1A.Theydevelopplanstoimproveairquality.B.Theymakeplanstoimprovetrafficefficiency.C.Theymakedecisionsabouttheuseoflandincities.D.Theysetqualitystandardsforconstructionprojects.

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A.Goodspeakingskills.B.Dataprocessingskills.C.Amaster’sdegreeinarelatedmajor.D.Majoringinenvironmentalplanning.Nextpage3A.Thefutureofurbanplannersisbright.B.Beingacityplannerisworthpursuing.C.Thenumberofurbanplannerswillbereduced.D.Ittakesalotofefforttobecomeanurbanplanner.

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A.Theprofessionofurbanplanning.B.Theimportanceofurbanplanning.C.Theemploymentinurbanplanning.D.Thecurrentsituationofurbanplanning.Listentoaconversationandchoosethebestanswertoeachquestionyouhear.1Whatdourbanplannersbasicallydo?

A.Theydevelopplanstoimproveairquality.B.Theymakeplanstoimprovetrafficefficiency.C.Theymakedecisionsabouttheuseoflandincities.D.Theysetqualitystandardsforconstructionprojects.

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Whatisthebasicrequirementforacityplanner?

A.Goodspeakingskills.B.Dataprocessingskills.C.Amaster’sdegreeinarelatedmajor.D.Majoringinenvironmentalplanning.NextpageAnswers:3Whatdoesthemansayabouturbanplanners?

A.Thefutureofurbanplannersisbright.B.Beingacityplannerisworthpursuing.C.Thenumberofurbanplannerswillbereduced.D.Ittakesalotofefforttobecomeanurbanplanner.

4Whatarethespeakersmainlytalkingabout?

A.Theprofessionofurbanplanning.B.Theimportanceofurbanplanning.C.Theemploymentinurbanplanning.D.Thecurrentsituationofurbanplanning.Answers:Listentotheconversationagainandcompletethefollowingsentenceswithwhatyouhear.1Cityplannersneedto___________________________andcurrentuseoflandthroughsurveys,fieldinvestigations,andothermethods.2Theyneedtoanalyzetheinformation,_______________,projectprogramcosts,andpredicttrends.3Analyticalskillsarecrucialforcityplanners,astheymustanalyzedatatohelp___________________________withinacity.4Cityplannersmustalsoconductresearchandwritegrantproposals,so______________________________arealsoimportant.studytheircity’spopulationmaplandareasdeterminethebestuseoflandgoodwrittencommunicationskillsSCRIPTHost:Today,wearejoinedbyourspecialguestSamDavis,whoisanurbanplanner.Welcome,Sam.Sam:Thanks.It’sgreattobehere.Host:So,Sam,telluswhatanurbanplannerdoes.Sam:Well,basicallyurbanplannersorcityplannersmakelong-andshort-termplansabouttheuseoflandincities.Theydeterminethebestwaytouseacity’slandandresources.Host:Whatarethemaindutiesofurbanplanners?Sam:Cityplannersneedtostudytheircity’spopulationandcurrentuseoflandthroughsurveys,fieldinvestigations,andothermethods.Theyneedtoanalyzetheinformation,maplandareas,projectprogramcosts,andpredicttrends.NextpageHost:Quitealotofresponsibilities.Ifonewantstobeanurbanplanner,whatarethebasicrequirements?Sam:Amaster’sdegreeisthemostcommoneducationalrequirementforcityplanners.Master’sdegreeprogramsinurbanorregionalplanning,environmentalplanning,orurbandesignmayallpreparestudentsforcareersascityplanners.Host:That’sunderstandable.Anyotherrequirements?Sam:Analyticalskillsarecrucialforcityplanners,astheymustanalyzedatatohelpdeterminethebestuseoflandwithinacity.Cityplannersmustalsoconductresearchandwritegrantproposals,sogoodwrittencommunicationskillsarealsoimportant.Host:Allthesemakesense.Doyouhaveanyideaaboutthejoboutlookforcityplanners?NextpageSCRIPTSam:Ihavetosaythejoboutlookisbright.Theemploymentofurbanorregionalplannersisexpectedtogrowbyabout11percentinthecomingdecade.Host:That’sgoodnews.Thanksagainforcomingtotheshow,Sam.Sam:Mypleasure.SCRIPTWORDBANKinterconnecteda.互相聯(lián)系的adequatea.足夠的Listentoaconversationandchoosethebestanswertoeachquestionyouhear.1A.Thehistoryofurbanization.B.Thebenefitsofurbanization.C.Thetrendofurbandevelopment.D.Thenegativesideofurbanization.

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A.Writeapaperonurbanization.B.Dosomeresearchonurbanization.C.Interviewanexpertonurbanization.D.Makeapresentationonurbanization.NextpageListentoaconversationandchoosethebestanswertoeachquestionyouhear.3A.Houseprices.B.Overcrowding.C.Unemployment.D.Educationservices.

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A.Raisepeople’sawareness.B.Improvepublictransportation.C.Createmorejobopportunities.D.Enhancepublicservicefacilities.1Whatarethespeakersmainlytalkingabout?

A.Thehistoryofurbanization.B.Thebenefitsofurbanization.C.Thetrendofurbandevelopment.D.Thenegativesideofurbanization.

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Whatisthewomangoingtodo?

A.Writeapaperonurbanization.B.Dosomeresearchonurbanization.C.Interviewanexpertonurbanization.D.Makeapresentationonurbanization.NextpageAnswers:3Whatdoesthewomanthinkisthemostobviousproblem?

A.Houseprices.B.Overcrowding.C.Unemployment.D.Educationservices.

4Whatshouldwedoabouttheproblemsofurbanizationaccordingtothewoman?

A.Raisepeople’sawareness.B.Improvepublictransportation.C.Createmorejobopportunities.D.Enhancepublicservicefacilities.Answers:Listentotheconversationagainanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).1Thewomanhasdonesomeresearchonthefuturedevelopmentofcities.2Whentoomanypeoplemovetourbanareas,thebenefitsofurbanizationarereduced.3Forthosewhohavejustmovedtothecity,theincreasinghousepricescanposeagreatchallenge.4Itisgettingeasierforyoungpeopletofindjobsincities.5Educationandsocialservicescanbenegativelyaffectedbytheprocessofurbanization.FTTFTSCRIPTJessy:Mike,haveyoueverthoughtaboutthenegativesofurbanization?Mike:Notreally,Jessy.Whydoyouask?Jessy:Well,I’mgivingapresentationabouturbanizationinclassnextweek.AndIgettotalkabouttheprosandconsofurbanization.Mike:That’saninterestingtopictotalkabout.Jessy:Yes.Weallknowandcaremuchaboutthebenefitsofurbanization,butwerarelythinkaboutthenegativeside.Mike:That’strue.Sohaveyougotanyideaaboutwhattosay?Imeanthenegativeside.Jessy:Sure!Ihavedonesomeresearch.NextpageSCRIPTMike:Willbegladtohear!Jessy:Themostobviousproblem,asyoucanimagine,isovercrowding.Withtoomanypeoplemovingfromruralareastourbanareas,thecitiesandtownsbegintoexperienceovercrowding.It’satthispointthatthebenefitsofurbanizationseemfewer.Mike:Housingbecomesanissuewhencitiesexperienceovercrowding.Aswecansee,housepricesinmanymajorcitieshavebeenrising,whichcanbereallydifficultforpeoplewhohavejustmovedtothecity.Jessy:Youareright!Anothereffectistheriseinunemployment.Itmightbeeasytofindapositionatfirst,butasthecitybecomesovercrowded,thecompetitionistoostiff.NextpageSCRIPTMike:Iknowwhatyoumean.Asjobsbecomescarceandopportunitiesaren’tasplentiful,somepeoplemayhavedifficultymakingaliving.Jessy:Absolutely.Andeducationandsocialservicesalsobecomestrained!Mike:Itseemsmanyproblemscanarisewithurbanization.Whatshallwedothen?Jessy:Aswithallriskmanagement,theveryfirststepisawareness.Soitisnecessarytohighlightanddiscussthechallengeoftheinterconnectedrisksonabroaderleveltoensureadequatelevelsofpublicawareness.Mike:Thatmakessense.COMMUNICATIONSKILLS:KeepingaconversationgoingWehaveallbeeninsituationswherewehavefoundkeepingtheconversationgoingdifficult.Therearewaystoavoidsuchsituations.Thefollowingthreerulesmayhelpyoukeeptheconversationgoing.?Takeresponsibilityfortheconversation.?Askfollow-upquestionsorgiveencouragingcomments.?Listenwithgenuineinterest.Anactivesharingofyourideas,opinionsandinformationcanleadtoafruitfultalkbetweenyouandyourpartner.Askingfollow-upquestionsisagoodwaytokeeptheconversationgoing.Givingencouragingcommentsalsohelpsservethepurpose.NextpageCOMMUNICATIONSKILLS:KeepingaconversationgoingFollow-upquestions?Whatdoyouthinkabout…??Whatwouldyoudoif…??Howabout…??Howoftendoyou…??Howdoyouplantodoit??Areyouawareof…??Really??Doyoulike…??Howdoesthishappen?NextpageCOMMUNICATIONSKILLS:Keepingaconversationgoing?Why??Whyisthat?Encouragingcomments?Thatsoundsinteresting!?Soundslikeagoodplan/idea!?Goon!?Exactly.?Absolutely!Workinpairs.Youandyourpartnerarediscussingtheprosandconsofurbanization.Oneofyoufocusesonthebenefitsofurbanizationwhiletheotherfocusesontheharmofurbanization.Beforeyourdiscussion,listatleastthreepointstosupportyourview.1Economicopportunities2Infrastructuredevelopment3SocialandculturaldiversityReferenceanswers:1Overcrowding2Environmentalchallenges3InequalityandsocialissuesConsofurbanizationProsofurbanizationConversationforreference

A:Urbanizationbringssomanybenefitstosociety,doesn’tit?B:Absolutely!Onemajoradvantageistheabundanceofeconomicopportunitiesthatcitiesoffer.Urbanareasareoftencentersofindustry,commerce,andinnovation,providingawiderangeofjobprospects.A:That’strue.Andit’snotjusttheeconomy.Urbanizationalsoleadstobetterinfrastructure.Citiesinvestinbuildingroads,bridges,andpublictransportationsystemsthatimprovethequalityoflifeforresidents.B:Exactly!Havingwell-connectedtransportationsystemsandmoderninfrastructuremakeslifemoreconvenientandhelpspeoplegetaroundeasily.A:Anotherpositiveaspectofurbanizationisthesocialandculturaldiversitythatcitiesbringtosociety.NextpageB:Couldn’tagreemore.Thediversityfoundincitiesleadstoarichblendofcultures,traditions,andexperiences.It’strulyameltingpotofdifferentperspectivesandideas.A:Despitetheseadvantages,urbanizationdoeshaveitschallenges.Whatdoyouthinkaboutthedrawbacks?B:Well,overcrowdinghasbecomeamajorissueasmorepeopleflocktocitiesinsearchofopportunities.A:That’strue.Theincreasingpopulationmakesitdifficultforsomepeopletofindasatisfactoryjob.Itcanalsoleadstocompetitivemarketsforlimitedresources,likehousing.B:Icompletelyagree.Anotherchallengeassociatedwithurbanizationmaybetheimpactontheenvironment.It’scrucialtoensurethaturbandevelopmentisbalancedwithsustainablepracticestoaddressenvironmentalproblems.NextpageConversationforreference

B:Absolutely.Rapidurbanizationcanleadtopollution,increasedenergyconsumption,andlossofgreenspaces.It’simportantforpolicymakerstoprioritizesustainablepracticesandcreateahealthierandgreenercity.A:Urbanizationcanalsoworseninequalityandsocialproblems.Whilesomepeoplemayenjoythebenefitsofeconomicgrowth,othersmayexperiencepovertyandlimitedaccesstoresources.B:You’reright,that’savalidconcern.It’sreallyimportanttoaddressthesesocialissuesbyensuringafairerdistributionofresources,providingbettersocialservices,andcreatingmoreopportunitiesforallresidents.A:Thatmakessense.Conversationforreference

WORDBANKperceptionn.認(rèn)識(shí)；看法multidimensionala.多維的Glasgow格拉斯哥（英國(guó)城市）Workinpairsanddiscussthefollowingquestions.1

Doyouthinkitisimportantforacitytopromoteitsbrandimage?Whyorwhynot?2

Whataresomepossiblewaystodevelopthebrandimageofacity?1

Doyouthinkitisimportantforacitytopromoteitsbrandimage?Whyorwhynot?Referenceanswers:

Yes,it’simportantforacitytopromoteitsbrandimage.Thebrandimageofacitycanhavesignificanteconomic,social,andculturalimpacts.Astrongbrandimagecanattractbusinesses,investments,andtouriststothecity.Additionally,awell-developedbrandimagecandifferentiateacityfromothers,highlightingitsuniqueofferings,strengths,andattractions.Moreover,astrongbrandimagefostersasenseofpride,belonging,andidentityamongthecity’sresidents.No,itisnotalwaysnecessaryforacitytopromoteitsbrandimage.Somecitiesmayhavelimitedresourcestoallocatetowardbrandingefforts.Theymayprioritizeotherpressingneeds,suchasinfrastructuredevelopmentorsocialwelfareprograms.Insuchcases,investinginbrandpromotionmaynotbeseenasapriority.Additionally,somecitiesexperiencenaturalgrowthandattractionduetofactorslikegeographicallocationorhistoricalsignificance,withouttheneedforbrandingefforts.Nextpage2

Whataresomepossiblewaystodevelopthebrandimageofacity?Thereareseveralpossiblewaystodevelopthebrandimageofacity.Definethecity’suniqueidentity:Thefirststepistoidentifywhatmakesthecityspecialanddifferentfromothers.Thisinvolvesunderstandingthecity’shistory,culture,naturalbeauty,landmarks,ortechnologicaladvancements.Developsignatureevents:Organizeuniqueeventsorculturalcelebrationsthatreflectthecity’sidentityandappealtobothlocalsandvisitors.Enhanceinfrastructureandpublicspaces:Investinimprovingthecity’sinfrastructure,includingroads,parks,publicfacilities,andculturalvenues.Developastrongonlinepresence:Optimizethecity’swebsiteandsocialmediachannelstoshowcaseitsattractions,promotelocalbusinesses,andengagewithresidentsandvisitors.Referenceanswers:

Listentoapassageandchoosethebestanswertoeachquestionyouhear.1A.Goalsofabrandingstrategy.B.Failedexamplesofcitybranding.C.Developingthebrandimageofacity.D.Benefitsanddifficultiesofbrandingacity.

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A.Manybrandingcampaignsfail.B.Manycitiesdonotcarryoutgoodresearch.C.Brandingcampaignsarecostlyandtime-consuming.D.Successfulbrandingcampaignsneedtobeinnovative.NextpageListentoapassageandchoosethebestanswertoeachquestionyouhear.3A.Beingclearaboutthegoals.B.Havingdiversebrandingobjectives.C.Usingthestrategiesofsimilarcities.D.Learningfromsuccessfulexamples.1Whatisthespeakermainlytalkingabout?

A.Goalsofabrandingstrategy.B.Failedexamplesofcitybranding.C.Developingthebrandimageofacity.D.Benefitsanddifficultiesofbrandingacity.

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Whatdostatisticstellusaboutbrandingacity?

A.Manybrandingcampaignsfail.B.Manycitiesdonotcarryoutgoodresearch.C.Brandingcampaignsarecostlyandtime-consuming.D.Successfulbrandingcampaignsneedtobeinnovative.NextpageAnswers:3Whatisvitalinabrandinginitiative?

A.Beingclearaboutthegoals.B.Havingdiversebrandingobjectives.C.Usingthestrategiesofsimilarcities.D.Learningfromsuccessfulexamples.

Answers:Listentothepassageagainanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).1

Citybrandinghasbeenregardedaseffectiveinpromotingcitygrowth.2

Creatingabrandimageforacityrequiresalotofthoughtandconsideration.3

Withregardtothebrandingstrategy,asmartideaistocopyothercities’successfulexercises.4

Asinglewordcannotdefineacity,asitisconstantlychanginganddeveloping.TTFTSCRIPTPeopleandproductsarebrands.However,thisconceptappliestocitiesaswell.Sincetheearly2000s,manycitieshaverecognizedtheimportanceofdevelopingabrandimage,increasingthepotentialtoattractresidents,improvebusiness,andboosttourism.