《國際商務(wù)》課程教學(xué)大綱

BusinessandTechnology

InternationalBusiness

（國際商務(wù)教學(xué)大綱）

SYLLABUS

Economicsschool

internationalbusinesssection

Contentindex

Contentindex..........................................................................................................................................2

一、COURSEPURPOSES........................................................................................................3

二、COURSEREQUIREMENTS...............................................................................................3

三、GRADINGEXPLAINATION..............................................................................................3

四、Generalinformation...............................................................................................................4

五、Teachingcontents..................................................................................................................5

Introduction............................................................................................................................5

Chapter1:Fundamentalsoftheinternationalbusiness.....................................................5

Chapter2:Historyandrealityofinternationalbusiness..............................................................6

Learningobjectives................................................................................................................6

Keypointanddifficultpoint..................................................................................................6

Casestudy...............................................................................................................................6

Homeworkanddiscussion....................................................................................................6

Chapter3:social-cultureandinternationalbusiness.................................................................7

Learningobjectives................................................................................................................7

Keypointanddifficultpoint..................................................................................................7

Casestudy...............................................................................................................................7

homeworkanddisscussion...................................................................................................7

Chapter4:politicalandlegalforcesininternationalbusiness................................................8

Learningobjectives................................................................................................................8

Keypointsanddifficultpoint................................................................................................8

Homeworkanddisscussion...................................................................................................8

Chapter5:internationalinvestmenttheories.............................................................................8

Learningobjective.................................................................................................................8

Keypointsanddifficultpoints...............................................................................................9

Casestudy...............................................................................................................................9

Homeworkanddisscussion...................................................................................................9

Chapter6:internationalbusinessresearch...............................................................................10

Learningobjectives..............................................................................................................1()

Keypointanddifficultpoint................................................................................................10

Homeworkanddisscussion.................................................................................................10

六、Classestimeallocation.................................................................................................................11

七、Referencebooks............................................................................................................................12

-、COURSEPURPOSES

Thecourseaimstodevelopstudents/knowledgeandunderstandingofglobalandtransnational

business.Itwillexplorethedevelopmentandimplementationofmarketstrategieswithinthe

contextofGlobalBusinessManagement.

Mutifunctionsofthecoursewillbe

?Presentathoroughreviewoftheeconomicsandpoliticsofinternationaltradeandinvestment.

?ExaminethenatureofGlobalBusinessStrategy.

?Explainthemajorenvironmentalfactorsthatshapestrategicdevelopment.

?Describeandcriticallyevaluatethevariousstrategicdevelopmentoptions

?EnlargeourvisionandimproveEnglishlevel.

二、COURSEREQUIREMENTS

A.combinationofon-classandoff-classstudy；

B.timeallocationbetweenon-classandindependantstudy,betweenteachingandtextbook

reading.

C.Allstudentsmustcompletethefollowing:

TEXTBOOKUnit1-15

Quizzes+Assignments+In-classdiscussion

Extrareadingmaterials

D.Attendance

Studentsarerequiredtocometoclassregularly.Ifnot,youwillmissvaluableinputfromyour

classmatesaswellastheunderstandingprovidedthroughclassdiscussions.Youareexpectedtobe

hereandreadytothinkandtoparticipate.

Ifyouarenotinclass,youarestillresponsiblefortheinformation;youcannotmakeupclass

activitiesandpointsunlessyoumakearrangementsPRIORtotheabsence.Ifyourabsenceis

university-sanctioned,youneedtopresentwrittendocumentationtome.

Ifyouarelateorabsentforyourclassesorleaveearlywithoutnotice,youwillloseattendance

points.YouwillloseALLtheattendancepointsifyourabsentdaysaccumulatetoFIVEormore

withoutnoticeorschool-sanction.

三、GRADINGEXPLAINATION

A,Thegradingscale(percentagerequiredforanA,B,C,D,F)-thetotalnumberofpoints

availableforthecourseandthepointsyouhaveearnedtofigureyourfinalgradeusingthe

followingscale,whichalsoappliestoallassignments.

A=90-100%;B=80-89.99%;070-79.99%;D=60-69.99%;F=59.99orbelow

ToreceiveagradeofAyoumustmeetALLofthefollowingcriteria:

1\

/I

2\Missesnomorethanoneclass(Absencewithschool-sanctiondoesn'tcount)

/I

3\Arrivesontimeandremainsintheroomforclass

/—Comespreparedforclass

41\

5/Activelyparticipatesinallclassactivities

I\

6/Behavesappropriatelyinclass

\

1

7/Completesallassignmentsontime

\

)

8/Maintainsan"A"averageforallassignments&exams

\

/—Bringsassignedtexttoeachclass.

B.Percentageperfactor:

Attendance10%

CollegeStudy(quizzes+assignments)40%

FinalExamination50%

C,Classroomparticipationmarkstaketheformofin-classdiscussionandotheractivities.

D.Nomakeupexamswillbeadministered,andnoexamwillbeadministeredearlyorlate.

四、Generalinformation

l.TEXTBOOKCHOICE

Internationalbusiness:China'sperspective,1thedition,YangChun-ni,NankaiUniversityPress,

tianjing,China;2012.

2.Credithours:3;classeshours:48

3.Coursenumber:016701

4.instructor:Hetian-liE-mail:hetianli@SDIBT.

五、Teachingcontents

Introduction

1.Introducewhydowehavetostudythiscourse,howwillthecoursehelpeachof

studentsbuildtheirsplendidcareerinthefuture.

2.Defineinternationalbusinessandmakeadifferenceamonginternational

trade,internationalbusinessandinternationaleconomics.Acomprehensive

explaintothespecifityofinternationalbusiness.

Casestudy

1.Globalflatpaneltelesionproducedandtheimportanceofglobalbusiness.

2.StatequoofChina'sforeignbusiness.

Chapter1:Fundamentalsoftheinternationalbusiness

Learningobjectives

1Naturesofinternationalbusiness

2Formsofinternationalbusiness

3factorsinfluencinginternationalbusiness

4historyofinternationalbusiness

Keypointanddifficultpoint

1.Traditionalformsofinternationalbusiness;

2.Thelatestformsofinternationalbusinessdevelopment:

-----Virtualcompanyandsupplychainmanagement(INV;BG;IE)

Casestudy

1,美斯特邦威anditsvirtualoperationroad

2.Nikevirtualenterpriseandprofitmode

Homeworkanddiscussion

1defineinternationalbusiness

2whatdifferentisinternationalbusinessfromdomesticbusiness?

3Howdoesglobalmanufacturinginfluenceinternationalbusinessmodesand

strategiesofinternationalenterprise?

4observesmilecurveandanalysiswhatindustryyouwillbeinasanew

entrepreneurofChina?Pleasegivethedetailreasons?P7

Chapter2:Historyandrealityofinternationalbusiness

Learningobjectives

1historyofinternationalbusiness

2reasonsforthegrowthofinternationalbusiness

3recentdevelopmentofinternationalbusiness

Keypointanddifficultpoint

1Recentdevelopmentofinternationalbusiness:corporationperpspective

2Statusquooftop10MNCintheworldandinChina.

Casestudy

1MNC'sorganizationalStrategies

Applecompany;Metersbonwe'sDumbbellshapestructure;supplyChainmanagement.

2GlobalTop10MNCVSChina'stopMNC:industrialdifferenceandothers

Homeworkanddiscussion

1Whataretheformsofinternationalbusiness?howdoyouthinkthatofChina.

(Thatmeansformsofinternationalbusiness)

2Howtoevalutethefactthatchinahasbecomethelargestexporterandimporter

ofgoodsintheworld?

3AnalyzethedifferentsamongINV,MNCandinterenationalizedtraditionalSME?

4StatethecommonanddifferenceofsupplychainmanagementusedbyChinsesand

world?sMNC.

5Howdoesglobalmanufacturinginfluenceinternationalbusinessmodesand

strategiesofinternationalenterprise?

Chapter3:social-cultureandinternationalbusiness

Learningobjectives

1grasptheconceptofcultureandessencialfeasuresofculture.

2getwellknowtherelationshipbetweencultureandinternationalbusiness

3understandcross-cultureanalyticalmodel:hofstede'smodel

4explainculturaldifferenceandeconomicgrowth:religiousperspective

Keypointanddifficultpoint

hofstede,sculturemodel

Hall'shighandlowcontextculturemodel

Casestudy

1IBMworkexpreienceandtheformofcross-cultureanalyticalmodel

2Cultureconflictsandlocalization:Starbuckcoffee

Homeworkanddisscussion

1.ElaborateHofstede'sculturemodelandanalyzeChineseculturebyusinghis4

dimensionalmodel.

2.TrytoanalyzetheChineseculturebuusingHofstede'sculturemodel.

3.ReadcontentonP81andanswerthequestionis“howtocopewithcultural

difference”.

Chapter4:politicalandlegalforcesininternationalbusiness

Learningobjectives

1politicalforcesaffectinginternationalbusiness:nationaandinternational

organization

2twolegalsystemsoftheworld

3Poter,scompetitivenessofnations

Keypointsanddifficultpoint

1Identifythebasesforlegalsystems

2graspthedifferentofcommonlawandcivillaw

3distinguishthedifferencesbetweenthetwosystemsconcerningcommercial

disputes

Homeworkanddisscussion

1makeadifferencesofthetwolawsystemsinsolvingcommercialdisputes.

2Howdothetwolawsystemdifferintheperformanceofacontract?

Chapter5:internationalinvestmenttheories

Learningobjective

1.UnderstandingtheFD1

2.AnoverlookattheglobalFDI

3.FDItheories

4.ChinaandworldJsFDI

Keypointsanddifficultpoints

1.FDItheoryfromdevelopedstate

1)HymerJsmonopolisticadvantagetheory1960s

2)01ogopolisticreactiontheoryKnicherbocker1973

3)Vernon:ProductLifeCycleTheory

4)Kojima:flyinggeesemodel

5)Internalizationtheory

6)Theeclecticofinternationalproduction

2.FDItheoryfromdevelopingstate.

1)Dunningandinvestmentdevelopmentcycle

2)Louis.T.Wells:smallscaletechnologybyWells

3)LocalizedtechnologicalchangebyLail

4)FDI's1+3+6framework

Casestudy

1HistoryofChina'sFDI:ChinaSinopecbuyoutUNICOcompany

2HistoryofglobalFDI.

Homeworkanddisscussion

1monopolisticadvantagetheory

2productlifecycletheory

3theoryofmarginalindustryexpansion

3internalizationtheory

4eclectictheoryofinternationalproduction

5whatisthegreenfieldinvestmentandbrownfieldinvestment.(268)

6Chinaasoneofthedevelopingstate,howdifferenceisChina'sFDIwiththat

ofdevelopedstate?

Chapter6:internationalbusinessresearch

Learningobjectives

1.Theprocessofinternationalbusinessresearch

2.Knowhowtoevaluateforeignbusinessenvironment

Keypointanddifficultpoint

1.Themethodologyofinternationalbusinessresearch

2.Thecoldandhotevaluation

3.Thescoringmethodforassessingforeignbusinessenvironment

4.Fieldresearch

Homeworkanddisscussion

1comparethefourmethodsusedinevaluatingforeignbusinessenvironmentand

pointoutthelimitationsofthem.

2whatarethemajortypesofbusinessresearch?Howtoselectsecondarydateand

informantion?

六、Classestimeallo