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SW優(yōu)勢Strengths1、打破傳統(tǒng)資費(fèi)套餐模式,形式新穎2、資費(fèi)DIY,減輕大學(xué)生消費(fèi)壓力,滿足不同消費(fèi)需求3、符合大學(xué)生追求自由、自主的消費(fèi)理念4、推廣3G,是發(fā)展趨勢機(jī)會Opportunities1、學(xué)生不同消費(fèi)需求難以在現(xiàn)有的固定套餐模式中得到滿足
2、聯(lián)通3G網(wǎng)絡(luò)先進(jìn),2G網(wǎng)絡(luò)價格相對較低威脅Threats1、移動市場占有率高,客戶忠誠度高2、移動有較強(qiáng)營銷勢力O
T劣勢Weaknesses1、聯(lián)通市場占有率低2、有產(chǎn)品,品牌效應(yīng)薄弱3、聯(lián)通初期“信號差”的固有印象影響品牌形象?1編輯pptStrengthsAdvantagesExperience,
knowledgeUnique
caracteristicsResourcesGeographical
advantage,
locationCompetence,
capabilitiesQuality,
reputationOpportunitiesStrategic
alliances,
partnershipsProduct
developmentImport,
exportInnovation
an
technology
developmentThreatsThis
is
an
example
text.Loss
af
alliances
and
partnersPrice
infaltion/deflationStrong
competitionCompetitors
new
products
and
innovationWeaknessesDisadvantagesGap
in
experience,
knowledgeFinancial
aspectsReliability
and
trustLoss
of
key
staffGeographical
factorsSWTO?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?2.cnSWOT
ANALYSISPrimary
factorsSStrengthThis
is
an
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it
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textStrengthThis
is
an
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andreplace
it
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textStrengthThis
is
an
exampletext.
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andreplace
it
with
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textStrengthThis
is
an
exampletext.
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ahead
andreplace
it
with
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textStrengthThis
is
an
exampletext.
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ahead
andreplace
it
with
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textStrengthThis
is
an
exampletext.
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ahead
andreplace
it
with
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textSWOT
ANALYSISStrengths?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?3.cnWWeaknessesThis
is
an
exampletext.
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ahead
andreplace
it
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textWeaknessesThis
is
an
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andreplace
it
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textWeaknessesThis
is
an
exampletext.
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ahead
andreplace
it
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yourown
textWeaknessesThis
is
an
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ahead
andreplace
it
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textWeaknessesThis
is
an
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ahead
andreplace
it
with
yourown
textWeaknessesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textSWOT
ANALYSISWeaknesses?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?4.cnOOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
with
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textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
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yourown
textOpportunitiesThis
is
an
exampletext.
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textOpportunitiesThis
is
an
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ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textSWOT
ANALYSISOpportunities?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?5.cnTThreatsThis
is
an
exampletext.
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ahead
andreplace
it
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textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
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ahead
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it
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textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textSWOT
ANALYSISThreats?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?6.cnSStrengthsThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.StrengthsThis
is
an
example
text.Go
ahead
an
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it
with
your
owntext.This
is
an
example
text.StrengthsThis
is
an
example
text.Go
ahead
an
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it
with
your
owntext.This
is
an
example
text.OOpportunitiesThis
is
an
example
text.Go
ahead
an
replace
it
with
yourown
text.This
is
an
example
text.OpportunitiesThis
is
an
example
text.Go
ahead
an
replace
it
with
yourown
text.This
is
an
example
text.OpportunitiesThis
is
an
example
text.Go
ahead
an
replace
it
with
yourown
text.編輯銳ppt普PPT論?Th壇iscishainneaxakmuplie首tex發(fā)t.:www.rapidbbs?7.cnSWOT
ANALYSISPositive
factorsTWWeaknessesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.WeaknessesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.WeaknessesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.ThreatsThis
is
an
example
text.Go
ahead
an
replace
it
with
yourown
text.This
is
an
example
text.ThreatsThis
is
an
example
text.Go
ahead
an
replace
it
with
yourown
text.This
is
an
example
text.ThreatsThis
is
an
example
text.Go
ahead
an
replace
it
with
yourown
text.This
is
an
example
text.SWOT
ANALYSISNegative
factors?8編輯pptSW
O
TStrengthsThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textWeaknessesThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textStrengthsThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textWeaknessesThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textSWOT
ANALYSIS編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?9.cnSW
O
TStrengthsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textWeaknessesThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textStrengthsThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textOpportunitiesThis
is
an
exampletext.
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ahead
andreplace
it
with
yourown
textWeaknessesThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
textThreatsThis
is
an
exampletext.
Go
ahead
andreplace
it
with
yourown
text20092010?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?10.cnSWOT
ANALYSISDifferentiating
valuesSCurrent
strengths?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?11.cnThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
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ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textGoals
and
project
plan:
strengthsThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textSWOT
ANALYSISStrengthsSWOT
ANALYSISWeaknessesWCurrent
weaknesses?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?12.cnThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textGoals
and
project
plan:weaknessesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textSWOT
ANALYSISOpportunitiesOCurrent
opportunities?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?13.cnThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textGoals
and
project
plan:OpportunitiesThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textThis
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
textSWOT
ANALYSISThreatsTCurrent
threats?編輯銳ppt普PPT論壇chinakui首發(fā):www.rapidbbs?14.cnThis
is
an
example
text.Go
ahead
an
replace
it
with
your
owntext.This
is
an
example
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
own
text.
It
ismeant
to
give
you
a
feeling
of
how
thedesigns
looks
including
text.This
is
an
example
text.
Go
ahead
andreplace
it
with
your
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