綜合教程課件 unit （頁(yè)）

Unit

4Company

Performance新境界職業(yè)英語綜合教程①Part

I

Text

APart

II

Applied

WritingPart

III

Text

BPart

IV

Reading

SkillsPart

I

Text

APre-reading

ActivitiesTask

2Task

4Task

7Task

1Task

3Task

5Task

6Task

2Task

3 Task

4Comprehensive

ExercisesTask1Mini

TextTask

3Task

4HomeReadingoftheTextBackgroundInformationText

AComprehensionVocabularySyndicate

ActivitiesTranslationPhoneticsReviewGrammar

ReviewTask

1 Task

2Task

1Discuss

with

your

neighbor

the

following

questions:BackPre-reading

ActivitiesWhat

do

you

know

about

company

performance?Company

performance

is

the

result

of

the

activities

of

anorganization

over

a

given

period

of

time.What

do

you

think

is

the

performance

of

Coca-Cola

CompanyCoca-Cola

Company

is

placed

at

the

top

10

percent

of

thelargest

2,500

companies

in

the

world.Which

product

is

the

Coca-Cola

company

best

known

for?Coca-Cola

Company

is

best

known

for

its

soft

drink

Coca-Cowhich

is

the

most

popular

and

biggest-selling

soft

drink

ias

well

as

the

best-known

product

in

the

world.BackHow

many

different

Coca-Cola

beverages

do

you

know?Coca-ColaCompanyhasaportfolioofmorethan3,300beverages,

from

diet

and

regular

sparkling

beverages

to

stbeverages

such

as

100

percent

fruit

juices

and

fruit

drinksports

and

energy

drinks,

teas

and

coffees,

and

milk-

and

sbased

beverages.What

was

Coca-Cola"s

sales

last

year?The

company

reported

profits

of

$6.82bn

(￡4.36bn)

f-o-r

200a

rise

of

17%

on

the

previous

year.Back:

brand

or

trade

name:

air

that

all

animals

depend

on

tobreatheRead

the

following

Mini

Text

and

find

the

words

or

expressions

tmatch

the

context

meaning

given.i_n_n_o_v_a_t_e :

make

changes

in

i_nv_e_s_t :

put

money

in

a

project

for

profitBackc)

t_r_a_d_e_m_a_r_kd)

o_x_y_g_e_n_a_t_t_r_ib_u_t_e_…_

:toconsider

as

coming

from_s_h_a_r_e_o_w_n_e_r

:someone

who

owns

or

holds

a

shareof

stocksTask

2Mini

TextBackGrowing

Our

Business

through

Trademark

Coca-cola“Trademark

Coca-Cola

is

the

oxygen

for

our

Company.

Theprofits

from

its

sales

enable

us

to

invest

in

innovating

neproducts,

create

new

marketing

strategies

andshareowners.

We

are focused

on

continually

growingvaluethetrademark

and

further

connecting

it

with

consumers.”Gary

FayardExecutive

Vice

Presidentand

Chief

Financial

Officer1

improve

our

market

presence,

allowing

us

to

return2Mini

TextBackadditional

5.8

billion

unit

cases.

This

additional unit

cacovers

every

operating

group,

with

the

largest

growth

in

LatinEurope,

and

Eurasia

and

Africa. While

a

significant

amountgrowth

is

attributed

to

developing

markets,

Trademark

Coca-Cocontinues

to

also

grow

in

developed

markets,

and

we

are

confidthat

it

will

continue

to

grow

globally.3The

sales

of

Trademark

Coca-Cola

are

what

fuel

our

busineThegrowthandsuccessofTrademarkCoca-ColaenablestheCoca-Cola

system

to

further

invest

in

programs,

marketing

andinnovation.

Over

the

past

20

years,

Trademark

Coca-Cola

has

so45Mini

TextBackTrademark

Coca-Cola

Global

Growth1.81.10.42.92.64.32.41.41.40.73.532.521.510.5054.54NorthAmericaLatinAmericaEuropeEuroasia&

AfricaPacificAreaSlase(B)19892009Trademark

Coca-Cola

2009

Unit

Case

Volume

Growth(select

markets)BackWork

with

your

partner,

and

answer

the

following

questions

accto

the

Mini

Text

and

the

graphs

above.

According

to

Gary

Fayard,

what

enables

them

to

invest

ininnovating

new

products?The

profits

from

its

sa