牛津譯林版 模塊四 advertising M4U1 welcome to this unit

Unit1AdvertisingWhatistheusageofadvertising?Doyoulikeit?Whyorwhynot?Thecityisinyourhands.Doyouknowotherformsofadvertisements?Let’senjoytwovideoclips~publicserviceadvertisementWhatdoyouwanttosayafterwatchingit?Freetalk1.What’sadvertising?Anadvertisementprovidesinformationandusespersuasive_________andexciting________toencouragepeopleto___________orserviceor______anidea.languageimagesbuyaproductbelievein2.Wherecanwefindtheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,inbuses,etc.TVadvertising

billboardadvertising

廣告牌；告示牌busadvertising

Newspaperadvertising

Typesofadvertisements

CommercialadvertisementsTheaim/goal/purpose:Topromoteaproductorservice.Publicserviceadvertisements(PSAs)Theaim/goal/purpose:Toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffects

publicwelfare.社會福利Lookatthefouradsinthetextbook.Trytoanswerthesequestions:Whatimagescanyouseeoneachposter?Whatcanyoureadoneachposter?Whatdoeseachadvertisementtrytotellus?Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines.Poster1Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnests.Theyhavetobuildtheirnestsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironment

fromnowon.

Poster2pollutionglobalwarmingThisposterisintendedtoeducatepeopleabouthealthandtheproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellsusnottoignoretheproblemaroundus.Thisposteristargetingyoungpeople,especiallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfordays〞goodadscreativeattractivepersuasiveimaginativebeautifulfunnyhumorousmovingsignificantinstructiveinterestinginformative...excitingWhatmakesagoodadvertisement?A“well-known〞advertisementinChinaJustdoit.ImpossibleIsNothingAdidasIsAllIn阿迪達斯全傾全力沒有不可能如果你正從事所愛的事業(yè)，就請全傾全力Goodtothelastdrop．Obeyyourthirst．

滴滴香濃，意猶未盡。〔麥斯威爾咖啡〕服從你的渴望。〔雪碧〕Thereislessofit,butnolesstoit.大陸版：減小，卻不減少。香港版：小了，但沒少了。臺灣版：簡，而未減。Moreadsforyoutodiscuss:Canyouthinkaboutagoodsloganforeachad?Protectwater,Protectourselves.Whatareadvantagesanddisadvantagesofadvertisements?Advantages&disadvantagesofads.AdvantagesDisadvantages

Provideinformationaboutlatestproducts.

Misleadcustomersorcheatthemofmoney.

Increasesalesbyrepeatedadvertising.

Givefalseorincorrectinformation.

Cutcostsofnewspapersandmakethemcheap