新編商務英語泛讀第二冊unit1

UnitOne

TextAAdvertising

Talksomethingaboutadvertisingincludingitsdefinition,classification,mediaandconsiderationsinchoosingthepropermedia;Graspthewordsorphrasesrelatedtoadvertising.Teaching

aims

TeachingdifficultyTomakeSstodistinguishcomparativeadvertising,brandadvertisingandprimaryadvertisingPartone:Lead-inParttwoPre-readingPartthreeVocabularyPartfourAnalysisthedifficultpointsPartfiveFastreading&readingindepthPartsixAssignmentJust

do

it.

跟著感覺走。Where

there

is

a

way,

there

is

a

Toyota。有路就有豐田車。Tide's

in,

dirt's

out.

汰漬到，污垢逃。Anythingispossible.一切皆有可能。（Nike運動鞋）（豐田汽車）（汰漬洗衣粉）（李寧運動鞋）Let'sreadsomefamousadvertisements,trytoguesstheproducts.

Lead-inGood

teeth,

good

health.

牙齒好，身體就好。Started

Ahead.

成功之路，從頭開始。Can't

beat

the

real

thing.

擋不住的誘惑。Apple

thinks

different.

蘋果電腦，不同凡“想”。（高露潔牙膏）（飄柔洗發(fā)水）

（可口可樂）（蘋果電腦）

Let'sreadsomefamousadvertisements,trytoguesstheproducts.

Lead-inGoodtimes,badtimes,therewillalwaysbeadvertising.ingoodtimespeoplewantadvertising;inbadtimestheyhaveto.

——BruceBarton,

British

economist

（不管是繁榮時期還是蕭條時期，廣告總會存在。繁榮時，人們想做廣告；蕭條時，人們不得不做廣告——英國經(jīng)濟學家巴頓）

Q1:What’sadvertisement?

KEYWORDS:activity;introduce;product;persuade;consumer;profit;business

Lead-inOrigin"Advertising"or"advertisement"comesfromLatin“advertere”,whichmeansanapproachtoarousepublicattentiontosomethingandinduceacertaindirection.“廣告”一詞來源于拉丁文”advertere“，指的是引起公眾對某一件東西的關注以及引導其往某一特定方向的方法。Origin起源Pre-reading

Advertisingcanbedefinedasnon-personalcommercialmessagestothepublicdesignedtoinformbothestablishedandpotentialcustomers.Definition廣告被定義為將非人員的商業(yè)信息傳達給公眾，目的是為了告知已有或潛在的客戶。Pre-readingMatchthewordswiththeirdefinitionadvertiseadvertiseradvertisementadvertisingA.apersonorcompanythatpaysforaproduct,event,orjobtobeadvertisedinanewspaper,ontelevision,oronaposter.B.makepublicityfor;trytosell(aproduct)C.(uncountable)theactivityofcreatingadvertisementsandmakingsurepeopleseethem.

;D.(countable)apublicpromotionofsomeproductorservice

Vocabulary:advertise,advertisement,advertising1.advertisevi.&vt.做（登）廣告advertiseinnewspapers/magazine“在報紙或雜志上做廣告”Vocabulary:1.advertisevi.&vt.做（登）廣告advertiseon/radio/TV“在廣播電臺或電視上做廣告ChunlanElectronicGroupheavilyadvertiseitsproductonradioandtelevision.Vocabulary:2.advertisement(countablenoun)做(登)廣告;廣告E.g.IwishIcouldbuyallthebeautifulthingsIseeinadvertisement.Vocabulary:3.advertising（uncountablenoun)：〔總稱〕廣告；廣告業(yè)advertisingfirm廣告公司advertiseadvertizeVocabulary:Let’sstudymoreadstoday…

Q2:Howmanytypesofadvertisements?

publicads公益廣告commercialads商業(yè)廣告TypesofAdvertisingAnalysisthedifficultpointsinstitutionaladvertising

企業(yè)廣告designedtopromoteafirm'sname言而有信喜之郎，說到做到送大獎；examples:海爾：真誠到永遠返回Analysisthedifficultpointsprimary-demandadverti