外貿(mào)英語函電-English-for-International-Business-Communication

EnglishforInternationalBusinessCommunication外貿(mào)英語函電ContentsChapter1FundamentalsofBusinessLetters商務(wù)寫作基礎(chǔ)Chapter2EstablishingBusinessRelations建立與促進商務(wù)關(guān)系Chapter3EnquiriesandReplies詢函與答復(fù)Chapter4QuotationsandOffers報價與發(fā)盤Chapter5CounterOffers還盤Chapter6SalesLetters促銷信函Chapter7OrdersandAcknowledgements訂貨與回復(fù)Chapter8Payment付款條件Chapter9LetterofCredit信用證Chapter10Packing包裝Chapter11Shipment運輸Chapter12Insurance保險Chapter13ClaimsandSettlements索賠與賠償Chapter14Agency代理PrinciplesofBusinessLetterWriting1.Consideration體貼Emphasizethe“You”attituderatherthanthe“I”or“We”attitude.Comparethefollowingpairsofsentences:You-attitudeI/We-attitudeCongratulationstoyouonyoursuccess.I’dliketosendmycongratulationstoyou.Youearn2%discountwhenyoupaycash.Weallowyou2%discountforcashpayment.PrinciplesofBusinessLetterWriting2.Correctness準確

Businesslettersmustbefactualinformation,accuratefiguresandexacttermsinparticular,fortheyinvolvetheright,thedutiesandtheinterestofbothsidesoftenasthebaseofallkindsofdocuments.Therefore,weshouldnotunderstatenoroverstate.GrammarPunctuationSpellingTonePrinciplesofBusinessLetterWriting3.Completeness完整Seetoitthatallthemattersarediscussed,andallquestionsareanswered.Incompletenessisnotonlyimpolite,italsoleadstotherecipient’sunfavorableimpressiontowardsyourfirm.Asyouworkhardforcompleteness,keepthefollowingguidelinesinmind:Whydoyouwritetheletter?Whatarethefactssupportingthereasons?Haveyouansweredthequestionsasked?Whatdoesthereaderexpecttodo?PrinciplesofBusinessLetterWriting4.Concreteness具體Whatthelettercomestoshouldbespecificanddefiniteratherthanvague,abstractandgeneral.Thefollowingguidelinescanhelpuswriteconcretely:usespecificfactsandfigures;putactioninyourverbs,preferactiveverbstopassiveverbsorwordsinwhichactionishidden;choosevivid,image-buildingwords;payattentiontowordorders;putmodifiersinrightplace.PrinciplesofBusinessLetterWriting5.Conciseness簡潔Concisenessisoftenconsideredtobethemostimportantwritingprinciple,itenablestosaveboththewriter’sandtherecipient’stime.Concisenessmeansmostcompletemessagebutbriefestexpressionwithnosacrificingclarityorcourtesy.Asgoodbusinesslettershouldbepreciseandtothepoint.Toachieveconcisenessofyourletter-writing,tryto:keepyoursentencesshort;avoidwordylanguageandredundancy,orrepetition;eliminateexcessivedetail;paragraphingcarefully.PrinciplesofBusinessLetterWritingComparethefollowingpairsofsentences:Wearegoingtogiveconsiderationtothedeliveryscheduleattoday’smeeting.Wewillconsiderthedeliveryscheduleattoday’smeeting.TheyattendtheGuangzhouTradeFairforthepurposeoffindingabusinesspartner.TheyattendtheGuangzhouTradeFairtofindapartner.WeareinreceiptoftheletteryousendtousonMarch15.We’vereceivedyourletterofMarch15.PleasebeadvisedwehavereceivedyourL/C.WehavereceivedyourL/C.PrinciplesofBusinessLetterWriting6.Clarity清楚Avoidvagueandambiguousexpressions.Good,straight-forward,andsimpleEnglishiswhatisneededforbusinesscorrespondence.Comparethefollowingpairsofsentences:Wesendyou4samplesyesterdayofthegoodswhichyourequestedinyourletterofMay10byair.Wesendyouyesterday,byair,4samplesofthegoodwhichyourequestedinyourletterofMay10.Thegoodsnotonlydifferinquality,butalsoinprice.Thegoodsdiffernotonlyinquality,butalsoinprice.PrinciplesofBusinessLetterWriting7.Courtesy禮貌Courtesymeanstoshowtactfullyinyourlettersthehonestfriendship,thoughtfulappreciation,sincerelypoliteness,considerateunderstandingandheartfeltrespecting.Avoidirritating,offensiveorbelittlingstatements.Answerletterspromptly.Nevershowyourangerinabusinessletter.Andyoumustalsoadopttherighttone.Comparethefollowingpairsofsentences:Wearesorryyouhavemisunderstoodus.Wearesorrywedidn’tmakeourselvesclearly.YourletterofMay5regardingtheshipmentofthisbatchhasbeenreceived.YourletterofMay5regardingtheshipmentofthisbatchhasreceivedourcarefulattention.FunctionalsentencesBankon

BeginningandEndings1.WehavedulyreceivedyourletterdatedJuly8.敬悉貴公司7月8日來函。2.Thankyouforyourinterestinourelectricheaters,expressedinyourletterofJune5.你方6月5日來函收悉，謝謝你對我方加熱器產(chǎn)品的興趣。3.Wearepleasedtoinformyouthatweliketoenterintobusinessrelationswithyou.特此奉告，我方愿與你方建立業(yè)務(wù)關(guān)系。4.I’mpleasedtotellyouthatyourorderwillbedeliveredtomorrow.欣然告知，你方訂貨明日交付。5.ThankyouverymuchforyourinquiryofSeptember2ndforourchemicalfertilizers.感謝你方9月2日對我方化學肥料的詢盤。6.InreplytoyourletterofAugust3rd,wearesendingyoutwocopiesofourbrochureforyourreference.敬復(fù)你方8月3日來函，特寄去我公司產(chǎn)品手冊兩份，僅供參考。7.WeregrettoinformyouthattheshipmentoforderNo.216hastobedelayedduetotheheavyrainofJuly8th.本公司深表遺憾，訂單216號項下的貨物因7月8日的大雨不得不推遲裝運。8.Wehaveenclosedourlatestcatalogueandpricelist.隨函附上我方最新產(chǎn)品目錄與價格單。9.Wehopetohearsoonaboutourshipment.我們希望盡快聽到裝船的消息。10.Yourpromptreplywouldbegreatlyappreciated.如蒙迅速回復(fù)，將不勝感激。FunctionalsentencesBankon

BeginningandEndingsExercisesI.Rewritethefollowingsentences,tomakethemeffective.1.HewillflytoGermanynextweekforthepurposeofmeetingMr.Stwartzinperson.2.Werequirecamerasthatareofanewtype.3.Itshouldbenotedthatthisisthebestpricewecanofferinthisseason.4.Yourletterisnotclear.Ican’tunderstandit.5.Fortwoyears,youhaven’tgivenusanyorder.HewillflytoGermanynextweektomeetMr.Stwartzinperson.Werequirenew-typecameras.Thisisthebestpricewecanofferinthisseason.IfIunderstandyourlettercorrectly,…Fortwoyears,noorderhasbeengiventous.Exercises6.Weallowyou3percentdiscountforcashpayment.7.WewishtoacknowledgereceiptofyourletterofJuly5.8.Thisproductnotonlyiswelcomeforitsreasonableprice,butalsoforitsfinequality.9.WeareinformedthatsimilargoodsofAmericanoriginhavebeensoldhereatalevelabout30%lowerthanyou.10.Ournormalpracticeisthatweusuallyinsureshipmentsfortheinvoicevalueplus10%.Youcanearn3percentdiscountwhenyoupaycash.WeappreciateyourletterofJuly5.Thisproductiswelcomenotonlyforitsreasonableprice,butalsoforitsfinequality.WeareinformedthatsimilargoodsofAmericanoriginhavebeensoldhereatalevelabout30%lowerthanyours.Ournormalpracticeistoinsureshipmentsfortheinvoicevalueplus10%.PartsofaBusinessLetterMostbusinessletters,regardlessoftheirpurposes,havethefollowingsevenbasicparts:letterhead信頭dateline日期行insideaddress封內(nèi)地址salutation稱呼bodyoftheletter正文complimentaryclose結(jié)尾謙稱signature簽名Whenappropriate,anyofthefollowingoptionalpartscanbeincluded:attentionline

經(jīng)辦人姓名subjectline事由或標題reference歸檔或參考行enclosures附件carboncopynotation抄送postscript再啟PartsofaBusinessLetter1.letterhead信頭Mostofthebusinessfirmsandotherorganizationsusestationarywithaprintedletterhead,whichcontainsallorsomeofthefollowingelements:thecompany’sname,address,postcode,telephonenumber,telexnumber,faxnumber,e-mailaddress,andpossiblythenameofthechiefexecutive.Itmayevenincludesomepictureorsloganforasymbolofthecompany.Thiswillbeusefulnotonlytothereaderinrespondingtothemessagebutalsotothefirmincreatingafavorableimpression.Ifthestationaryyouareusingdoesnothaveaprintedletterhead,typethecompany’sname,address,phonenumberande-mailaddressintheupperpartofthepage.PartsofaBusinessLetter2.dateline日期行

day/month/year(Englishpractice)month/day/year(Americanpractice)Forexample,25thMarth2005(Englishpractice)March25th,2005(Americanpractice)25March2005March25,2005Nevergivethedateinfiguresandabbreviationsofamonth,foritcaneasilycauseconfusion.PartsofaBusinessLetter3.insideaddress封內(nèi)地址Iftheletterisaddressedtoaperson,useeitheracourtesytitle(Miss,Mr.,Mrs.orMs.)orifappropriate,useaprofessionaltitle(Dr.orProf.,forexample).Iftheletterisforagroup,theinsideaddressincludesthefullnameandaddressofthegroup.Mr.AlfredMcKenna,TreasurerFinanceandAccountingDepartmentWarren,Hanson&Associates259ThirdAvenueNewYork,NewYork1007PartsofaBusinessLetter4.salutation稱呼Thecustomaryformalgreetinginabusinessletteris:foraddressingoneperson:DearSir:DearMadam:foraddressingtwoormorepeople:DearSirs:DearMadams:Gentlemen:(alwaysshouldbeinpluralform)Ifthereceiverisknowntothewriterpersonally,alessformalandwarmergreetingisusedasfollows:DearMr.Smith,DearMs.Bontoux,DearProf.Hobart,PartsofaBusinessLetter5.bodyoftheletter正文Atypicalplanforathree-paragraphletterwouldlooklikethefollowing:Paragraphone

-Beginwithinformationthatcatchesthereader’sattentionandrefertosomeneedorinterestofthereader,orrefertothepreciouscorrespondenceifthereisone.Put“you”intotheletter.Paragraphtwo

-Bringinyourinvolvement,orserviceorinformationyouhavetooffer.Put“youandI”intotheletter.Paragraphthree

-Endthebodyoftheletterwiththeactionorideathatyouwantthereadertoconsiderorwiththeresultyouwouldliketohave.PartsofaBusinessLetter6.complimentaryclose結(jié)尾謙稱Thecomplimentarycloseshouldbeinaccordancewiththesalutation.FormalLessformalInformalSalutation稱呼DearsirorMadam:DearSir:Gentlemen:Towhomitmayconcern:DearMr.Smith,DearMs.Yen,DearDr.Hope,DearMary,DearTom,ComplimentaryClose結(jié)尾謙稱Yoursfaithfully,Faithfullyyours,Trulyyours,Yoursrespectfully,Yourssincerely,Sincerelyyours,Cordiallyyours,Sincerely,Cordially,Bestregards,Takecare,Love,PartsofaBusinessLetter7.signature簽名Thesignaturemainlyconsistsoftheaddresser’ssignature,thetypednameofhimandhisbusinesstitle.Thecomplimentaryclosemaynotbefollowedbythenameofthecompanyifitispreviouslyprintedontheletter-head.Yourstruly,FrankW.WestonFrankW.WestonVicePresident,DistributionGrandResourcesImport&ExportCo.Writ