會展英語復習題

一，問答ThebenefitsofexhibitionExhibitionsprovideahighlyflexibleenvironmentinwhichawiderangeofsalesandmarketingobjectivescanbeachieved,fromgeneratingsalesleadsandlaunchingnewproducts,tobuildingbrandimage,maintainingcustomerrelationsandappointingnewagents.2,Atwo-waycommunicationBusinessisconductedfacetoface。Asanexhibition,supplierscanphysicallydemonstrateproductbenefitsandvisitorscansee,touch,taste,smell,hear,andjudgeforthemselves.3,Speedtomarket·Makesalesandcreateprofitableleads.·Shortenyoursalescycle·Launchnewproductstoareceptiveaudience·Increaseyourprospectdatabase·Positionyourselfagainstyourcompetition·Learnmoreaboutyourcustomers’needs,facetoface·Promoteyourproductsandservicestothishard-to–reachaudiences·EvaluateandcompareproductsandsuppliersHowtodecorateaboothsuccessfully?1,Thedisplayshouldsaywhoyouare,whattodo,andthebenefitsofyourproduct/serviceinjustafewsecond.2,Exhibitionstanddesignisaspecializedfieldandshouldbeundertakenbyaprofessionalorganizationwithexperienceinthisfield.3,Yourcorporateimageandidentityshouldbeprominentlyfeatured.4,Avoidunnecessaryphysicalbarrier---youwantvisitorstoaccessyourstandeasilytofeelcomfortable.5,Demonstrationsandpresentationscreatemovement----andmovementattractivevisitors6,Beawareofthephysiologicaleffectsofcolor.Whatmistakesweshouldnotmakebefore-show,at-showandafter-show?Before-show：1，failingtosetexhibitinggoals2,forgettingtoreadtheexhibitormanual3,leavinggraphicstothelastminute4,neglectingboothstaffpreparationAt-show:1,ignoringvisitors’needs2,handingoutliteratureandpremiums3,beingunfamiliarwithdemonstrations4,overcrowdingtheboothwithcompanyrepresentativesPost-show:1,ignoringleadfollow-up2,overlookingshowevaluation.二，翻譯句子1.Iwouldsuggestyoumakeareservationwithyourcreditcardnow,otherwisewecan’tguaranteeyourbooth.我提議您目前就用信用卡預訂，否則我們無法保證您的攤位。2.Letmeconfirmyourreservation.我再確認一下您的預訂。3.Ineedyoutoanswersomequestionstomakethereservation.為了幫您預訂，我需要您回答我?guī)追N問題。4.We’llsendyoualetterofconfirmationbyemail/byfaxwithin5workingdays.我們在5個工作日內會給您電郵/傳真一份預訂確認書。5.Letmecheckitforyou.我?guī)湍橐徊椤?.Doyouhaveanyrawspaceinthecenter?你們有（展區(qū)）中心的光地嗎？7.Anin-lineboothwillbefine.我要一種道邊攤位就行了。8.MayIknowthelocation?我能不能懂得（攤位的）位置？9.We’llsendyoualayoutoftheexhibitionhall,andmarktheavailableboothonit.我們可以給您發(fā)一份展廳的布局圖，并且把可預訂的攤位標出來。10.I’mafraidwe’refullybooked.恐怕我們已經預訂滿了。11.Westillhavesomestandardboothsavailable.我們尚有某些原則攤位。12.Cancellationwillonlybeacceptedinwritingbeforethestipulateddeadline.取消展位必須于截至日期前以書面形式提出。13.Allcancelledorderswillbesubjecttoa30%cancellationcharge.所取消的申請需繳付30%作取消手續(xù)費用。14.Awrittennotificationbytheexhibitorisdemandedforcancellationofexhibitionspace.參展企業(yè)若取消參展或削減展出面積，應以出面形式告知（主辦單位）。15.Onlycancellationandrefundrequestsmadeinwritingwillbeaccepted.取消參展與申請退款必須以書面形式提出。16.Allrefundswillbeprocessedaftertheevent/exhibition.所有退款需在本次活動/展覽結束之后方能辦理。17.Theutmost(best)wecandoistoreducethepriceby2%.我們最多能減價百分之二。18.Wecannottakeanythingofftheprice.我們不能再減價了。19.We'vealreadycutdownourpricestocostlevel.我們已經將價格降到成本費的水平了。20.Thereisnoroomforanyreductioninprice.價格毫無再減的余地了。21.I’llseetoitthatsuchthingsdonothappenagain.我保證這樣的事不會再發(fā)生。22.Ihopeyouwillacceptthetermsof"paymentbyinstallments”我但愿你們能接受分期付款的方式。23.ThebalanceshouldbepaidnotlaterthanSept.1st,.余款須于9月24.Ifyouhaveanycommentabouttheseclauses,donothesitatetomake.對這些條款有何意見，請盡管提，不必客氣。25.Ihopethiswillleadtofurtherbusinessbetweenus.我但愿這次交易將使我們之間的貿易得到深入發(fā)展。三，翻譯詞語產品公布會：productlaunch小冊子：pamphlet參展商：exhibitor實地考察工作：field-work參展商手冊：exhibitormanual贊助商：sponsor原則展臺區(qū)：turkeystandsarea總面積;grosssquarefeet角落展位：cornerbooth服務指南：serviceknit隔板：sidedivider信息展板;informationpanel半島型展位：peninsulabooth保修期：warrantyperiod目錄；catalog協(xié)議條款條件：contracttermsandconditions協(xié)議期滿:expirationofcontract毀約：breakthecontract撤銷協(xié)議：cancelthecontract協(xié)議雙方：contractparties定約人：contractor批發(fā)銷售：wholesale零售：retail潛在客戶：potentialcustomer陳列柜：displaycase展品闡明品：exhibitprospectus撤展：move-out租賃物品：rentalitems價格表：pricelist信譽可靠：solidreputation四，填詞goals，orthepurposeforexhibiting,areatheessenceofthewholetradeshowexperience,knowingwhatyouwanttoaccomplish.atashowwillhelpplaneveryotheraspect---yourtheme,theboothlayoutanddisplay,graphics,productdisplayspremiums,literature,etc,exhibitinggoalscomplementyourcorporatemarketingobjectivesandhelpinaccomplishingthem.Theexhibitormanuelisyourcompletereferenceguidetoeveryaspectoftheshowandyourkeytosavingmoney.admittedlysomeshowmanagementmakestheseeasiertoreadthanothers,everythingyouneedtoknowabouttheshowyouareparticipatingin,shouldbecontainedinthemanual-showschednles,suchascontractorinformation,registration,serviceorderforms.electricalservice,floorplansandexhibitspecifications,shippingandfreightservices,housinginformation,advertisingandpromotion,rememberthatthefloorpriceforshowservicesisnormally10-20%highersodigningupearlywillalwaysgiveyouasignificantsavings9,showleadsoftentakesecondplacetoothermanagementactivitiesthatoccurafterbeingoutoftheofficeforseveral