韓國娛樂教育產業(yè)的現(xiàn)狀及發(fā)展

韓國教育信息協(xié)會2004.12.24.韓國娛樂教育產業(yè)的現(xiàn)狀及發(fā)展www.kefa.or.kr目錄

Ⅰ.韓國教育內容產業(yè)之現(xiàn)狀

Ⅱ.娛樂教育服務的開發(fā)及商業(yè)模式

Ⅲ.

娛樂教育產業(yè)的前景www.kefa.or.kr

Ⅰ.韓國教育內容產業(yè)之現(xiàn)狀www.kefa.or.krⅠ.韓國教育內容產業(yè)之現(xiàn)狀韓國教育產業(yè)概要教育產業(yè)的特點-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduetoagreaterdependencyonprivateeducationthanonpubliceducation.脫線教育產業(yè)-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在線教育產業(yè)-Expandingrapidlyafterschoolswereinstalledwithinternetnetworksin2001.-Activatemarketsforsolutionprovision,contentsprovision,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.www.kefa.or.krⅠ.韓國教育內容產業(yè)之現(xiàn)狀教育內容產業(yè)的市場規(guī)模區(qū)分市場規(guī)模備注教育產業(yè)60,000公立教育,私立教育文化產業(yè)10,000放送、電影、動畫片、錄像、游戲、光盤教育用內容2,600Analogue+數(shù)碼數(shù)碼內容1,800內容+IT技術:CD,在線教育用數(shù)碼內容450內容+IT技術:CD,在線e-Learning1,700內容+Solution+服務游戲生產額1,000Arcade游戲,在線游戲,PC游戲,錄像游戲,手機游戲消費額3,500教育游戲21獨立題材微分[資料:韓國游戲產業(yè)開發(fā)院(2002)](單位:10億韓幣)教育內容產業(yè)的市場規(guī)模隨著IT產業(yè)的快速增長，從1997年開始每年平均以48%的增長速度高速、持續(xù)的增長。教育內容產業(yè)的市場規(guī)模www.kefa.or.krⅠ.韓國教育內容產業(yè)之現(xiàn)狀市場現(xiàn)狀及特點市場現(xiàn)狀Rapidexpansionoftheeducationalcontentsindustry.Highlycompetitiveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.

Survivalofcontentsprovidersdependsonqualityofcontents.市場特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-specializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.www.kefa.or.krⅠ.韓國教育內容產業(yè)之現(xiàn)狀政府方面的政策支援1.e-Learning強化教育政策A)ExpansionofeducationbyICT(Information&CommunicationTraining)

-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-ProvisionofvariouscontentsinaccordancewithlevelofeachlearnerB)Managementofstandardsandqualityofeducationalcontents

-Methodandguidanceofdevelopmentsandproductionofcontents(SCORM,LMS,etc.)-Establishmentofvariousstandardsrelatedtothesharingsystem(KEMmeta-data)-Qualitycontrolandinformationreinforcementtosupplybettercontents-Evaluationoftele-educationinstitutions(cyberuniversity,tele-educationinstitution)C)Constructionofonlinelife-longlearningenvironments

-Reductionofprivateeducationexpenditure,narrowinggapsinlearningamongpeopleofdifferentregionsandclasses,easingofclassifiedstructureamonguniversities,equalopportunitiesofeducationfortheunderprivilegedanddevelopmentsofhumanresources.www.kefa.or.krⅠ.韓國教育內容產業(yè)之現(xiàn)狀2.政府主導的e-Learning強化主要制度勞動部教育部行政自治部信息通信部產業(yè)支援部“Internetcommunicationstrainingprogram”(’99)basedon『Thelaborertrainingpromotionlaw』Approvalofe-learninguniversitiesbasedon『Thelife-longeducationlaw』(‘01)Appointmentofthe‘e-Learningsupportcenter’(’03)OperationofNationalEducationInformationSystem(NEIS)‘BroadcastingandInternetlecturebyEBSofprogramsforcollegeentrance(’04)『ManagementRulesofcybereducationforcivilservants(’01)』『Thedevelopmentofonlinedigitalcontentsindustrylaw』『Thedevelopmentofe-Learningindustrylaw(’04)』www.kefa.or.kr3.教師培養(yǎng)方案1.構筑多媒體

Library及DB-Loadingofclubsandmodulematerialsusefulforteachers2.運作Portal和電子雜志-Totalserviceforprovisionoflearningmaterials-Flexibleoperationofthesitereflectingteachers’demands3.運作互聯(lián)網(wǎng)教育電視臺-Teachers’trainingmainlythroughclubactivities-Publicizingofeducationalpolicies4.教師遠程教育-Offeringincentivesforcompletionofthecourse5.運作教育軟件-DistributionofqualityeducationalS/Wdevelopedbytheprivatesector-PublicizingofqualityeducationalS/Wdevelopedbyteachers6.支持運作校園網(wǎng)站-Trainingforhelpingbuilhomepages-SupportfortheirapplicationswitheducationalDBⅠ.韓國教育內容產業(yè)之現(xiàn)狀www.kefa.or.kr通過靈活的e-Learning開發(fā)優(yōu)秀教育人才通過e-Learning補充和革新公立教育Integrationofdistributione-LearningbusinessesPracticaluseinpubliceducationConstructionofe-LearningclusterStrengtheningofcompetitivenessofhighereducation為了構成e-Clustering培養(yǎng)核心人才通過e-Learning開發(fā)職業(yè)技能通過構筑e-Community社會團結Specificationofe-LearningtrainingCenterProvidingofcustomizinge-LearningSolutionImprovementofaccessibilityoftheunderprivilegedConstructionofregionale-communities構建e-Learning政策推進Network構成e-Learning制度基礎傳播e-Learning精神

Constructionofinter-

ministry

cooperationsystem

Constructionofintra-ministry

cooperationsystem

Establishmentofan

e-Learning

basiclaw

Constructionofan

information

sharingsystem

Applicationofe-LearninganditstechniquesClosinggapsamongculturesGlobalizationofeLearningⅠ.韓國教育內容產業(yè)之現(xiàn)狀4.專業(yè)人才培養(yǎng)www.kefa.or.kr領域

振興方向

游戲

動畫片文化出版

放送

電子

Ⅰ.韓國教育內容產業(yè)之現(xiàn)狀5.振興教育產業(yè)強化娛樂教育內容的創(chuàng)作基礎并支援流通渠道的現(xiàn)代化文化產業(yè)的特殊化培育，活躍向海外發(fā)展PresentationofsupportprogramsforthegameindustrybyKGDISupportandpromotionofeducationalcontentsPlanningofsalestargetsinthedomesticmarketGenerationofprofitsfromthecharacterbusinessPromotionthroughconnectionwiththeanimationindustrySupportforinvestmentininfraincludingapublishingcomplexInvestigationofstatisticsandacasestudyofforeigncounterpartsbyKoreanPublisherAssociationStudyofprogramsandpoliciesbyKoreanBroadcastingInstitutePromotionofsupportprogramsforindependentproductionsDevelopmentofandinvestmentincommercialnetworksconnectingonlineandofflinebusinesseswww.kefa.or.krⅡ.娛樂教育服務的開發(fā)及商業(yè)模式

www.kefa.or.krⅡ.娛樂教育服務的開發(fā)及商務模式娛樂教育服務的概念及出現(xiàn)背景市場Paradigm的變化

因DigitalMobility的轉換

-AnalogueDigital-有線Media

有線網(wǎng)絡

手機Aneducationalsystemthatmaximizesparticipationoflearnersandtheneventualbenefitsofeducationbyseasoningtolearningmaterialsandprocesswithentertainingfactors(games)andmaintainstwo-wayCommunicationsbetweenlearnersandteachers.娛樂教育服務的概念娛樂教育服務的概念的出現(xiàn)背景www.kefa.or.krⅡ.娛樂教育服務的開發(fā)及商務模式娛樂教育服務的必要性及功效性Requiredthatlearningmaterialsbereprocessedasquicklyaspossibletocatchupwithdramaticchangesinthe‘informationsociety’.Requiredthatotheradd-onfactorsbeappliedfollowingchangeintheobjectofeducationtovisualandgamegenerations.Requirementforcombinationofverticalandhorizontaleducationalsystem.Systematicestablishmentofeducationinformationdatabase.Overcomingeducationalobstaclesrelatedtotimeandspace.Real-timefeedbackofcurrentacademicachievements娛樂教育的必要性娛樂教育的功效www.kefa.or.krⅡ.娛樂教育服務的開發(fā)及商務模式產業(yè)市場需求調查

對教育游戲的開發(fā)期望的調查結果表明作為學生家長的30歲以上及女性層的需求較高

這表明了子女教育的娛樂教育需求。各年齡層對娛教游戲開發(fā)的期望值10.8%7.1%6.0%11.0%22.4%23.7%9-1415-1920-2425-2930-3435-39男女分別對娛教游戲開發(fā)的期望值7.2%18.9%

男性

女性www.kefa.or.krⅡ.娛樂教育服務的開發(fā)及商務模式學校教育企業(yè)教育特定領域(模擬)Anefficientcombinationoflearningcourseswithgames.

ExperiencesandknowledgeinspecialareasUnderstandingvariousphenomenaineverydaylivesElementary&

Middle,High

Student

-Asthma

managementgameDiabetes

managementgameSmokingpreventionFirefightinggame

AdultsAirlineroperationJudiciarysystemCourtroomSimulationUniversitymanagementManagementofhome

&shop

Teachemployeeshowtomakerightdecisionsundervariouscircumstances.Trainingofoutsiders

(customers,

contractors)/trainingofcustomerserviceandcompanypoliciesSecurityactivities/budgetofamunicipalcorporationEducationofconsultingskills/Trainingofcustomerserviceandvocationalability/developmentofpublicpoliciesTrainingofsalespersonnel/jobskills/gamesofteamworktraining

KidsIntelligencedevelopmentgames教育內容教育內容開發(fā)及領域www.kefa.or.krⅡ.娛樂教育服務的開發(fā)及商務模式娛樂教育服務模式的類型服務領域主要內容特點教育內容

向300萬會員提供教育內容服務

與30多家企業(yè)開展e-Business教育產業(yè)的所有領域的

網(wǎng)絡化多媒體

制作并普及CD-ROMTitle

世界上第一個在線CD-ROM服務與網(wǎng)絡公司合作利用寬

帶網(wǎng)傳送CD-ROM,Video內容軟件

開發(fā)PC、Console、手機學習軟件

提供脫線在線服務提供在線娛教游戲

(英語，數(shù)學，科學)游戲

向100萬會員提供益智類在線游戲服務

與專門教育企業(yè)合作,游戲化教課內容與教育機關合作，提供游戲化的學習課本校院教育

提供在線視頻講課

教育內容衛(wèi)星傳播www.kefa.or.krⅡ.娛樂教育服務的開發(fā)及商務模式成功商務模式分析學習內容

服務終身教育Portal教育內容

根據(jù)內容可制造許多種商業(yè)模式

例)學習,品德,智力開發(fā),語言等等嫁接娛樂因素擴大利用人群(家屬)構筑教育電子購物商場教育內容Infants,primary&secondschoolers,Univ.Students,adultsShareTotalmarketshare:40%Marketshare&growthrateCategoriesGamedeveloper

+Educationserviceprovider

forproductionofgamesGrowthrate

Up7.9%thisyearOptimaleducationalcircumstancesandlearningeffectsthroughconnectionofOn/offlinelearningsystem.www.kefa.or.krⅢ.娛樂教育產業(yè)的前景www.kefa.or.krⅢ.娛樂教育產業(yè)的前景追求方向娛樂教育產業(yè)的開發(fā)趨勢應成為縱向、橫向、多角度的文化產業(yè)融合企業(yè)的發(fā)展方向應是消費者需求及內容開發(fā)的最大化公共機關追求方向教育機關家庭企業(yè)娛樂教育產業(yè)

Equalopportunityofeducations

EffectivetrainingofHR

Reductioninprivateeducation

expendituresthroughimproved

system

Valuesandcreativeservices

Equalopportunityofeducation

EffectivetrainingofHRs

Settlementofsystematiceducation

Reductionofprivateeducation

basedondiversifiededucation

Improvementinhouseholdeconomy

Developmentofspecialized

contentsCreativeimagination

+

contents+Graphic,engineering+Educationalideas

=on&offlineproducts

Commonbenefit,efficiency

andsustainabilitywww.kefa.or.krⅢ.娛樂教育產業(yè)的前景提高競爭力的戰(zhàn)略主要趨勢產業(yè)環(huán)境的變化強化戰(zhàn)略Online,DigitizationGlobalizationIntegrationIntensifiedcompetitioninworldmarketTrendsofgrowingbiggerandcomplex

Sophisticationofserviceactions