澳門機(jī)場(chǎng)SWOT 和發(fā)展策略

SWOT&DevelopmentStrategy

ofMacauairportKikiFredMonicaPayonRainContentIntroductionCoexistedHongKong,Guangzhou,Shenzhen,Zhuhai,andMacaufiveAirport(A5)within200kmofthePearlRiverDeltaregion.Lackofcoordinationinevitablecompetition.AirportPassengerthroughputGoodsthroughput（Ton）Landingsorties(架次)

Rank2010GrowthRank2010GrowthRank2010GrowthTotal

546,321,30016.1

11,289,872.119.4

5,531,71614.3Beijing173,984,11413.121,551,471.65.11517,5856.1Guangzhou240,975,67310.631,144,455.719.83329,2146.6┊┊┊┊┊┊┊┊┊┊Shenzhen531,298,81224.84809,125.433.65216,8977.0┊┊┊┊┊┊┊┊┊┊Zhuhai451,819,05131.34317,578.827.84237,65162.6┊┊┊┊┊┊┊┊┊┊HongKong

50,900,000

4,100,000+

300,000+

Macao

6,000,000+

(1995)28,000,00

190,000+

54,000+

2010年全國機(jī)場(chǎng)生產(chǎn)統(tǒng)計(jì)公報(bào)，《空運(yùn)商務(wù)》，2011.05.mo/site/php/cn/airport_capacity.php/chi/media/facts-figures/facts-sheets.htmlIntroductionMacauInternationalAirportwasputintooperationsince1995.MacauInternationalAirportisrecognizedasthemostweaknessofthefiveairports.TheairbridgeinPearlRiverDelta,especiallyonebetweenbothsidesoftheTaiwanStraits.SWOTStrengthTheinternationalinfluenceCasino&WorldHeritageLocatedinareasofthePearlRiverDeltaAirrightsagoodfoundationOpenfifthfreedomrights.Lowleveloffees2004-Thailand2005-MalaysiaWeaknesslimitedlocalsourcelocalpopulationofonly500,000Regularflightsislimited,fewroutesHighlytotalcostbusinessincomeunsatisfactory;portfolioisnotdiversityenough,etc.lackofairportfacilitiesOpportunityHongKongandMacao"individualvisit“airportreceptionrosetomorethan30%.WellconditionofpoliticalandeconomicincreasingtheconfidenceofinvestorsincreaseherroleasabusinessplatformTransformineconomicstructureMICE&LogisticsIncreaseaboutlogistics

in2008

全世界東南亞

中國

GDP增長率（%）3.39.610.5客運(yùn)增長率（%）4.95.68.8貨運(yùn)增長率（%）6.18.612.2沈敏路,澳門國際機(jī)場(chǎng)發(fā)展戰(zhàn)略研究,武漢,2008.ThreatsCrossstraitsdirectlinks(兩岸三通)60%-47%CompetitionintheairportareaDevelopmentdirectionandmarketpositioningarenotclearFacilitiesaboutA5機(jī)場(chǎng)名稱營運(yùn)時(shí)間飛行區(qū)等級(jí)跑道數(shù)量跑道長度停機(jī)位數(shù)量航站樓面積設(shè)計(jì)容量香港19984F23800X753800X60106714500廣州20044F23800X603600X45100362700深圳19914E13400X456814.61600澳門19954E13360X45244.5600珠海4E1

4000X45269.161200沈敏路,澳門國際機(jī)場(chǎng)發(fā)展戰(zhàn)略研究,武漢,2008.Developmentstrategy

ofMacauairportHardwareandsoftwareconstructionIntheA5airport,thehardwareofMacauInternationalAirportistheworst.Intheequityallocation,Macaugovernmentaccountfor55.24%,Macauentertainmentcompanyaccountsfor33.03%andothers.(Mixedpublicandprivateownershipwithpublicandprivateshareholders)HardwareandsoftwareconstructionThefreighttransportdevelopmentEg:TakeWynnMacauresortasanexample,ithasadozenflowersdepartmentwhichdedicatedtoarrangethehotelroomofflowers.TheseflowersareshippedfromEurope,butnotdirectlybetweenMacaoandtheEuropeanroutes.TheflowersaretransportedfromEuropetoHongKongratherthanMacao.FuturedevelopmentofMacauinternationalairportLow-costaviationhubinsouthernChinaFistgoal:changeitsroleintoatransitstationbetweenChinaandtheWest,especiallyintermsoflow-costairlinestransferstation.（Europeantourists）DevelopinternationalroutestocontactLatin-Americancountries;ThecenterofaprivatejetinSouth-eastAsia;Secondgoal:expandmarketincharterflight,whilebringlow-costairlinesintothemarket.StrengthencooperationinthePearlRiverDeltaairportsReference2010年全國機(jī)場(chǎng)生產(chǎn)統(tǒng)計(jì)公報(bào),空運(yùn)商務(wù),

2011(5).沈敏路,澳門國際機(jī)場(chǎng)發(fā)展戰(zhàn)略研究,武漢,2008.汪海,澳門和珠海共建國際商貿(mào)服務(wù)平臺(tái)構(gòu)想,開放導(dǎo)報(bào),南京,2010(4).鐘