新概念英語(yǔ)第三冊(cè)Lesson26筆記

新概念英語(yǔ)第三冊(cè)Lesson261課文內(nèi)容及譯文【課文內(nèi)容】Listentothetapethenanswerthequestionbelow.聽(tīng)錄音，然后回答以下問(wèn)題。Listenwhotheprizeforbiggestbiscuit?Noonecanavoidbeinginfluencedbyadvertisements.Muchaswemayprideourselvesonourgoodtaste,wearenolongerfreetochoosethethingswewant,foradvertisingexertsasubtleinfluenceonus.Intheireffortstopersuadeustobuythisorthatproduct,advertisershavemadeaclosestudyofhumannatureandhaveclassifiedallourlittleweaknesses.Advertisersdiscoveredyearsagothatallofuslovetogetsomethingfornothing.AnadvertisementwhichbeginswiththemagicwordFREEcanrarelygowrong.Thesedays,advertisersnotonlyofferfreesamples,butfreecars,freehouses,andfreetripsroundtheworldaswell.Theydevisehundredsofcompetitionswhichwillenableustowinhugesumsofmoney.Radioandtelevisionhavemadeitpossibleforadvertiserstocapturetheattentionofmillionsofpeopleinthisway.Duringaradioprogramme,acompanyofbiscuitmanufacturersonceaskedlistenerstobakebiscuitsandsendthemtotheirfactory.Theyofferedtopay$10apoundforthebiggestbiscuitbakedbyalistener.Theresponsetothiscompetitionwastremendous.Beforelong,biscuitsofallshapesandsizesbeganarrivingatthefactory.Oneladybroughtinabiscuitonawheelbarrow.Itweighednearly500pounds.Alittlelater,amancamealongwithabiscuitwhichoccupiedthewholebootofhiscar.Allthebiscuitsthatweresentwerecarefullyweighed.Thelargestwas713pounds.Itseemedcertainthatthiswouldwintheprize.Butjustbeforethecompetitionclosed,alorryarrivedatthefactorywithatrulycolossalbiscuitwhichweighed2,400pounds.Ithadbeenbakedbyacollegestudentwhohadusedover1,000poundsofflour,800poundsofsugar,200poundsoffat,and400poundsofvariousotheringredients.Itwassoheavythatacranehadtobeusedtoremoveitfromthelorry.Themanufacturershadtopaymoremoneythantheyhadanticipated,ortheyboughtthebiscuitfromthestudentfor$24,000.【參考譯文】沒(méi)有人能避免受廣告的影響。盡管我們可以自夸自己的鑒賞力如何敏銳，但我們已經(jīng)無(wú)法獨(dú)立自主地選購(gòu)自己所需的東西了。這是因?yàn)閺V告在我們身上施加著一種潛移默化的影響。做廣告的人在力圖勸說(shuō)我們買下這種產(chǎn)品或那種產(chǎn)品之前，已經(jīng)仔細(xì)地研究了人的本性，并把人的弱點(diǎn)進(jìn)行了分類。做廣告的人們多年前就發(fā)現(xiàn)我們大家都喜歡免費(fèi)得到東西。凡是用“免費(fèi)”這個(gè)神奇的詞開(kāi)頭的廣告很少會(huì)失敗的。目前，做廣告的人不僅提供免費(fèi)樣品，而且還提供免費(fèi)汽車，免費(fèi)住房，免費(fèi)周游世界。他們?cè)O(shè)計(jì)數(shù)以百計(jì)的競(jìng)賽，競(jìng)賽中有人可贏得巨額獎(jiǎng)金。電臺(tái)、電視使做廣告的人可以用這種手段吸引成百萬(wàn)人的注意力。有一次，在電臺(tái)播放的節(jié)目里，一個(gè)生產(chǎn)餅干的公司請(qǐng)聽(tīng)眾烘制餅干送到他們的工廠去。他們?cè)敢庖悦堪?0美元的價(jià)錢買下由聽(tīng)眾烘制的最大的餅干。這次競(jìng)賽在聽(tīng)眾中引起極其熱烈的反響。不久，形狀各異，大小不一的餅干陸續(xù)送到工廠。一位女士用手推車運(yùn)來(lái)一個(gè)餅干，重達(dá)500磅左右。相隔不一會(huì)兒，一個(gè)男子也帶來(lái)一個(gè)大餅干，那個(gè)餅干把汽車的行李箱擠得滿滿的。凡送來(lái)的餅干都仔細(xì)地稱量。最重的一個(gè)達(dá)713磅，看來(lái)這個(gè)餅干獲獎(jiǎng)無(wú)疑了。但就在競(jìng)賽截止時(shí)間將到之際，一輛卡車駛進(jìn)了工廠，運(yùn)來(lái)了一個(gè)特大無(wú)比、重達(dá)2,400磅的餅干。它是由一個(gè)大學(xué)生烘制的，用去1,000多磅的面粉、800磅食糖、200磅動(dòng)物脂肪及400磅其他各種原料。餅干份量太重了，用了一臺(tái)起重機(jī)才把它從卡車上卸下。餅干公司不得不付出比他們預(yù)計(jì)多得多的錢，因?yàn)闉橘I下那學(xué)生烘制的餅干他們支付了24,000美元。圖片2生詞及短語(yǔ)Lesson26influence?['influ?ns]?v.影響pride?[praid]?v.驕傲taste?[teist]?n.鑒賞力;品嘗exert?[ig'z?:t]?v.施加subtle?['s?btl]?a.微妙的，難以捉摸的advertiser?['?dv?taiz?]?n.做廣告的人classify?['kl?sifai]?v.分類magic?['m?d?ik]?a.有奇妙作用的sample?['sa:mpl]?n.樣品devise?[di'vaiz]?v.設(shè)計(jì)，想出capture?['k?pt??]?v.吸引，贏得manufacturer?['m?nju'f?kt??r?]?n.生產(chǎn)廠家，制造商wheelbarrow?['wi:l'b?r?u]?n.獨(dú)輪手推車boot?[bu:t]?n.(汽車尾部的)行李箱ingredient?[in'gri:dj?nt]?n.配料crane?[krein]?n.起重機(jī)anticipate?[?n'tisipeit]?v.預(yù)期，預(yù)料圖片3課文解析1Whowontheprizeforthebiggestbiscuit?2Noonecanavoidbeinginfluencedbyadvertisements.=Advertisementsalwaysexertsinfluenceoneverybody.No,avoid雙重否定--Nostudentscanavoidbeinginfluencedbytheirteachers.3Muchaswemayprideourselvesonourgoodtaste,wearenolongerfreetochoosethethingswewant,foradvertisingexertsasubtleinfluenceonus.Muchaswemayprideourselvesonourgoodtaste,…=Althoughwemayprideourselvesonourgoodtasteverymuch,…引導(dǎo)讓步狀語(yǔ)從句的詞有：though,although,as用as引導(dǎo)讓步狀語(yǔ)從句時(shí),句子要采用倒裝形式：（adj./adv./n./v.要用在as之前）1>adj.+as+主語(yǔ)+謂語(yǔ)--Richasheis,heisnothappy.他雖然有錢,但是他不幸福。--TiredasIwas,Itriedtohelpthem.2>adv.+as+從句--MuchasIlikeyou,Iwillnotmarryyou.--MuchasIhatedoit,ImuststayhomeandstudyEnglish.3>v.+as+主語(yǔ)+阻動(dòng)詞--Tryastheymay,theywillneversuccess.--Objectasmyparentsmay,Idecidetodoit.采用不同的句子結(jié)構(gòu)、不同的詞匯表達(dá)同一個(gè)語(yǔ)義：Noonecanavoidbeinginfluencedbyadvertisements.=Advertisingexertsasubtleinfluenceonus.4Intheireffortstopersuadeustobuythisorthatproduct,advertisershavemadeaclosestudyofhumannatureandhaveclassifiedallourlittleweaknesses.Effortn.努力,成就（需要耗費(fèi)精神或體力的事情,不可數(shù)名詞）--Ittookalotofefforttoliftthebox.--Agreatdealofefforthasgoneintothisexhibition.Effortn.努力（可數(shù)名詞）Makeeveryeffort--WearemakingeveryefforttostudyEnglish.Inone’sefforttodo為了干好某事--Thecompanyissellingoffsomeofitsbuildingsintheireffortstosavemoney.--selloff廉價(jià)賣清--IntheirefforttostudyEnglishwell,theyspendalotoftimeeveryday.本句=Advertisersmakeeveryeffortinordertoselltheirproducts.Closeadj.謹(jǐn)慎的,徹底的,嚴(yán)格的Makeaclose(careful)studyof…對(duì)…做了仔細(xì)的研究5Advertisersdiscoveredyearsagothatallofuslovetogetsomethingfornothing.Discover=findoutGetsomethingfornothing=getsomethingfree--Freeadj.adv.免費(fèi)的6AnadvertisementwhichbeginswiththemagicwordFREEcanrarelygowrong.Wrongadv.錯(cuò)誤,不對(duì)--Youvespeltthewordwrong.你把這個(gè)單詞拼錯(cuò)了。--getitwrong弄錯(cuò)（意思）,誤會(huì)--gowrong弄錯(cuò),變壞了--TheBigBenrarelygoeswrong.7Thesedays,advertisersnotonlyofferfreesamples,butfreecars,freehouses,andfreetripsroundtheworldaswell.thesedaysn.現(xiàn)在,目前Notonly…but…aswell8Theydevisehundredsofcompetitionswhichwillenableustowinhugesumsofmoney.Devisevt.設(shè)計(jì)--Theyhavedevisedthebestwaytohavetheparty.Enablesbtodosth使某人能夠做某事--Hardworkwillenableustopasstheexamination,otherwise,noway.9Radioandtelevisionhavemadeitpossibleforadvertiserstocapturetheattentionofmillionsofpeopleinthisway.Makeitpossibleforsbtodosth--Hisfewmaterialpossessionsmakeitpossibleforhimtomoveformplacetoplacewithease.--easen.容易,不費(fèi)力n.舒適,悠閑--Themoneyhewonmadeitpossibleforhimtomakeatouraroundtheworld.Capturetheattentionofsb=catch/receive/arrest/drawtheattentionofsb10Duringaradioprogramme,acompanyofbiscuitmanufacturersonceaskedlistenerstobakebiscuitsandsendthemtotheirfactory.Theyofferedtopay＄10apoundforthebiggestbiscuitbakedbyalistener.Baked…：過(guò)去分詞短語(yǔ)做定語(yǔ)11Theresponsetothiscompetitionwastremendous.response=reaction反應(yīng)Beforelong,biscuitsofallshapesandsizesbeganarrivingatthefactory.Beforelong（不久以后）=soon（adv.立刻,不久）=shortly（adv.立刻,不久）biscuitsofallshapes,biscuitsofallsizesshoesofallsizes12Oneladybroughtinabiscuitonawheelbarrow.Itweighednearly500pounds.Alittlelater,amancamealongwithabiscuitwhichoccupiedthewholebootofhiscar.Occupy（vt.占有,擁有,占領(lǐng),占據(jù)）=takeup占據(jù)13Allthebiscuitsthatweresentwerecarefullyweighed.Thelarge