新職業(yè)英語2通用版Unit-5課件

Unit5ENGLISHFORCAREERSUnit5Brand職業(yè)綜合英語2新職業(yè)英語Unit5ENGLISHFORCAREERSUnitContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8ContentsListening&Speaking4Warm-1TaskWorkinpairs.Inthetabletherearesomecommonlyusedmethodstonameacompanyorbrand.Examplesofsomefamouscompaniesorbrandsarelistedbelow.Discusswithyourpartnerandmatchtheexampleswiththecorrespondingmethods.Warm-1TaskWorkinpairs.InWarm-2Ford,McDonald’sSony,GoogleHSBC,KFCPizzaHutNikeClean&ClearH?agen-DazsDanmarkGreek

Goddess

of

VictoryWarm-2Ford,McDonald’sDanmarkGReadingAReadingATextTask1Task2BusinessKnow-howReadingAReadingATextTask1TaTextA-1H?agen-Dazs

H?agen-Dazsisabrandoficecream,

establishedbyPolishimmigrantsReubenand

RoseMattusintheBronx,NewYorkin1961.

Startingwithonlythreeflavors:vanilla,chocolate

andcoffee,thecompanyopeneditsfirstretail

storeinBrooklyn,NewYorkin1976.H?agen-Dazs

thenofferedfranchisesthroughouttheUnited

Statesand54othercountriesaroundtheworld.

H?agen-Dazsproducesicecream,icecreambars,

icecreamcakes,sorbetandfrozenyogurt.ReadingA雪葩TextA-1ReadingA雪葩TextA-2ReadingATheicecreamnowcomesinmanydifferent

flavorsandisa“super-premium”brand,

meaningitisquitedense(verylittleairismixed

induringmanufacture),usesonlyeggyolks,

andhasahighbutterfatcontent.H?agen-Dazs

isalsomeanttobekeptatatemperaturethat

issubstantiallylowerthanmosticecreamsin

ordertokeepitsintended

firmness.Itissold

bothingrocerystoresandindedicated

retail

outlets.TextA-2ReadingATheicecreamTextA-3ReadingAThenameofH?agen-DazsdoesnotderivefromanyoftheNorthGermaniclanguages;itissimplytwomade-upwordsmeanttolookScandinaviantoAmericaneyes(the“?a”and“zs”arenotapartofanynativewordsinanyoftheScandinavianlanguages).Thisisknowninthemarketingindustryasforeignbranding.MattusthoughtthatDenmarkwasknownforitsdairyproductsandhadapositiveimageintheUS.Heincludedanoutlinemapof

Denmarkonearlylabels,aswellasthenameofCopenhagen.TextA-3ReadingAThenameofTextA-4ReadingATheirdaughterDorisHurleytoldPBSdocumentaryAnIceCreamShow(1999)thatherfatherReubenMattussatatthekitchentableforhourssayingmeaninglesswordsuntilhecameupwithacombinationheliked.Hechosethismethodsothatthenamewouldbecompletely

uniqueandoriginal.TextA-4ReadingATheirdaughteTextA-5ReadingAThephilosophyofH?agen-Dazsissimple:findthepurestandfinestingredientsintheworldandputtheminthebesticecream,sorbet,andfrozenyogurtavailable.Itisawayofdoingbusinessthatisasdemandingasitisuncommon.Anditisthereasonwhythebrandhasrepresentedfineicecreamforhalfacentury.Sincethebeginning,H?agen-Dazshassoughttoinnovateandbringnewfrozendessertexperiencestoitscustomers,includingdistinctiveflavorssuchasVanillaSwissAlmond,ButterPecanandDulcedeLechetonamejustafew.H?agen-Dazswasalsothefirsttointroducetheworldtoicecreambarsforagrown-uptaste,withtheintroductionoftheH?agen-Dazsicecreambarsin1986.Othersuperpremiuminnovationsfollowed,withFrozenYogurtin1991andSorbetin1993.TextA-5ReadingAThephTextA-6ReadingATothisday,H?agen-Dazsremainscommittedtodevelopingexceptionalnewsuperpremiumfrozendessertexperiences,releasingnewflavorseveryyear.TextA-6ReadingATothisday,A-Trans-1哈根達斯哈根達斯是由來自紐約布朗克斯區(qū)的波蘭移民魯本·馬特斯和露絲·馬特斯于1961年創(chuàng)辦的一個冰淇淋品牌。他們的第一家零售店于1976年在紐約布魯克林區(qū)開張，一開始時只銷售香草、巧克力和咖啡三種口味的冰淇淋。隨后，哈根達斯開始在美國以及其他54個國家出售特許經(jīng)銷權(quán)。它生產(chǎn)冰淇淋、雪糕、冰淇淋蛋糕、果味冰淇淋以及冰凍酸奶。ReadingAA-Trans-1哈根達斯ReadingAA-Trans-2ReadingA今天哈根達斯冰淇淋口味有多種，是一個頂級品牌。哈根達斯品牌代表著其冰淇淋非常醇厚（在制作過程中幾乎沒有空氣混入），制作時僅使用蛋黃，并且乳脂含量很高。這同時也意味著哈根達斯冰淇淋的存放溫度要比大多數(shù)品牌低很多，為的就是保持冰淇淋的硬度。哈根達斯產(chǎn)品在雜貨店和專營零售店里都有銷售。A-Trans-2ReadingA今天哈根達斯冰淇A-Trans-3ReadingA哈根達斯的名字并非來源于北日耳曼語；它僅僅是兩個自創(chuàng)的單詞，為的是讓美國人覺得它像斯堪的納維亞語（其中的“?a”和“zs”并非任何斯堪的納維亞語單詞中的字母組合）。這在銷售行業(yè)中被稱為品牌異國化。馬特斯認(rèn)為丹麥的乳制品非常出名，并且在美國有一個正面的形象。于是他將丹麥地圖以及哥本哈根的名字放在了早期的商標(biāo)上。A-Trans-3ReadingA哈根達斯的名字并A-Trans-4ReadingA他們的女兒多麗絲·赫利在美國公共廣播公司的紀(jì)錄片《冰淇淋博覽》（1999）中曾講述道，父親魯本·馬特斯在餐桌前坐了好幾個小時，嘴里念叨著一些無意義的單詞，直到想出這個他喜歡的組合。他采取這種方式為的是能使名字完全原創(chuàng)，獨一無二。A-Trans-4ReadingA他們的女兒多麗絲A-Trans-5ReadingA哈根達斯的理念非常簡單：以世界上最純最好的原料制作出最佳的冰淇淋、果味冰淇淋和冰凍酸奶。這種經(jīng)營方式不尋常，同時要求也很苛刻，這也是該品牌半個世紀(jì)以來都能作為上等冰淇淋代表的原因。從一開始，哈根達斯就設(shè)法革新并且?guī)Ыo顧客全新的冰凍甜點的體驗，它有一些非常有特色的口味：瑞士香草杏仁、奶油胡桃、牛奶太妃，諸如此類。哈根達斯還于1986年推出了哈根達斯雪糕系列，首次在全世界推出成人口味雪糕。其他頂級產(chǎn)品的創(chuàng)新隨之而來，包括1991年推出的冰凍酸奶和1993年推出的果味冰淇淋。A-Trans-5ReadingA哈根達斯的理念非A-Trans-6ReadingA時至今日，哈根達斯仍致力于開發(fā)頂級的冰凍甜點全新體驗，每年都推出不同的新口味。A-Trans-6ReadingAReadingAflavorn.aparticulartasteofafoodordrinke.g.

Youmaychoosefromsixpopularflavors.e.g.Idon’tliketheflavorofonion.

Tran:這種面包有各種口味。

Thisbreadhasplentyofflavors.ReadingAflavorn.aparticuReadingAfranchisen.permissiongivenbyacompanytosomeonewhowantstosellitsgoodsorservicesv.togiveorsellafranchisetosomeonee.g.

afranchiseholder.afranchiseagreementsubsequente.g.Heisstartingthefirstschoolhimself,butoneswillbefranchisedtousethenewmethod.Tran:他購買了熱狗專營權(quán)。

Hehasboughtahotdogfranchise.ReadingAfranchisen.permisscontainingalotofthings,people,plants,etc.inasmallareae.g.

Trafficsloweddownbecauseofthedensefog.e.g.Therewasadensecrowdwaitingtoseethepop

star.Tran:我們在茂盛的樹林中艱難前行。

Wefoughtourwaythroughdenseforest.ReadingAdensefightcontainingalotofthings,pe(“derive”maybeusedasanintransitiveverboratransitiveverb):tocomefrom;toobtainorreceivefromasourcee.g.

Thisidiomderivesfromanancientcustom.e.g.Hehasderivedgreatpleasurefromreadingthisbook.Tran:該英文單詞來源于法語。

ThisEnglishwordderivesfromFrench.ReadingAderivefrom(“derive”maybeusedasaninn.

oneofthethingsfromwhich

somethingismade,especiallyoneofthefoods

thatareusedtogethertomakeaparticular

dishe.g.

Coconutisabasicingredientformanycurries.e.g.

Imaginationandhardworkaretheingredients

of

success.Tran:這個蛋糕是用什么做的？

Whataretheingredientsofthecake?ReadingAingredientn.oneofthethingsfromwhv.tointroducenewthings,ideas,orwaysofdoingsomethinge.g.

Wemustconstantlyadaptorinnovatetoensuresuccessinagrowingmarket.Tran:想生意越做越好，就得創(chuàng)新。

Businesseshavetoinnovateinordertomakenewprogress.ReadingAinnovatev.tointroducenewthinghavingaqualityorcharacteristicthatmakessomethingdifferentandeasilynoticede.g.

Shehasaverydistinctivewayofkeepingfit.Tran:戰(zhàn)士們穿的軍裝很醒目。

Soldierswearadistinctiveuniform.ReadingAdistinctivehavingaqualityorcharacteria.

unusuallygood;excellente.g.

Theyareexceptionalstudents.e.g.

Attheageoffive,sheshowedexceptional

talentforamusician.Tran:消防隊員表現(xiàn)得非常勇敢。

Thefiremenshowedexceptional

bravery.ReadingAexceptionala.unusuallygood;excellentRv.tomakesomethingavailabletothepublice.g.

Thenewfilmwillbereleasednextmonth.e.g.Thecommissionreleaseditsfindings.Tran:什么時候向報紙公布選舉日期才是最佳時機？

Whenisthebestmomenttoreleasethedateoftheelectiontothenewspapers?ReadingArelease委員會v.tomakesomethingavailabA-Task1-1Task1Answerthefollowingquestionsaccordingtothepassage.ReadingAWhenwasH?agen-Dazsestablished?2.WhereisH?agen-Dazssold?H?agen-Dazswasestablishedin1961.

Itissoldbothingrocerystoresandindedicatedretailoutlets.

A-Task1-1Task1AnswerthefoA-Task1-2ReadingA3.WhatisthemeaningofH?agen-Dazs?4.WhydidReubenMattussitatthekitchentableforhourssayingmeaninglesswords?5.DoyouthinkthebrandofH?agen-Dazsisasuccessfulone?Whyorwhynot?Ithasnomeaning.Itissimplytwomade-upwordsmeanttolookScandinaviantoAmericaneyes.Hewastryingtofigureoutanamethatiscompletelyuniqueandoriginal.H?agen-DazsisverysuccessfulBecausethebrandhasstoodforfineicecreamforhalfacentury.A-Task1-2ReadingAA-Task2Task2CompletethefollowingtableaccordingtothepassageReadingAAboutH?agen-DazsDetailsFirstretailstoreCreatorsofH?agen-DazsFirstflavorsofH?agen-DazsOtherflavorsofH?agen-DazsMethodsofsellingFutureplanofH?agen-DazsinBrooklyn,NewYorkin1976developingexceptionalnewsuperpremiumfrozendessertexperiences,releasingnewflavorseveryyearretailing(ingrocerystores,retailoutlets),franchisingReubenandRoseMattusvanilla,chocolateandcoffeeVanillaSwissAlmond,ButterPecanandDulcedeLecheA-Task2Task2CompletethefoBusinessKnow-howBusinessKnow-howBuildingupBrandRecognitionCreatealogotobeusedconsistently始終如一地.Recognitionanduniquenessaremoreimportantforthelogothanrepresentationoftheproduct/service;Createacatchy引人注意的

sloganthatsayssomethingpowerfulandoriginal,inasfewwordsaspossible;Developawebsite,businesscards,aletterhead信頭andotherrelatedbusinesstoolswithaconsistenttheme;Knowthecustomersanduseabrandingstylethatappealsto呼吁，對…有吸引力

them.Sendyourmessagetothemthrougheverypossiblemarketingchannel;Takeeveryopportunitytoleavethecustomerswithalastingimpression.BusinessKnow-howBusinessKnowReadingBReadingBTextTask1Task2ReadingBReadingBTextTask1TaTextB-1SunshineFastFoodFranchising

SunshineFastFoodCo.,Ltd.drawsonmorethan30yearsofprofessionalknowledgetoprovideuniquemarketskillsandstrategiesforourfranchisees.WithaSFFfranchiseyoucanturnyourdreamintoarealityandbeyourownboss.Weprovidetraining,assistanceinsiteselection,officedesignandequipmentorderingbeforeyouopenyourrestaurantandongoingsupportonceyou’reopen.Oursuccessisbasedentirelyonthesuccessofourfranchisees.Theobligationsofthefranchiseeandthecompanyareasfollows:ReadingBTextB-1SunshineFastFoodFraTextB-2ReadingBThefranchiseeisresponsiblefor:?Initialfranchisefee?Findinglocation?Leaseholdimprovements?Leasingorpurchasingequipment?Marketingandadvertising?Hiringemployeesandoperating

the

restaurant?Payinga7%royalty版稅TextB-2ReadingBThefranchiseTextB-3ReadingBThecompanyprovides:?Locationselectionguidance?Restaurantlayoutdesignguidance?Equipmentorderingguidance?Aninitialtrainingprogram?Anoperationsmanual?Periodicevaluationsand

ongoingsupport?MarketingguidanceandadviceTextB-3ReadingBThecompanypTextB-4ReadingBToapplyforthefranchise,youshallgothroughthefollowingprocess:StepsYourActions1

CompletetheRequestforInformation.2

Phoneinterviewwithourrepresentativetodetermineifyouqualifytobeafranchisee.3Ifyouqualifyasaprospectivefranchisee,wewillaskyoutosubmitaRequestforConsiderationForm.4

UponreceiptofyourRequestforConsiderationForm,ourFranchiseAwardCommitteeshallreviewyourapplication.Ifitisapproved,wewillsendyouourFranchiseDisclosureDocumentbyemail.TextB-4ReadingBToapplyforTextB-5ReadingB5

Phoneinterviewwiththepresident.Wedemonstrateourmanagementsystemandmarketresearchprogram.6

ScheduleaDiscoveryDaymeetingwithussowecanmeetandevaluateyouandyouus.7

WithinfivedaysofyourDiscoveryDayvisitweshallnotifyyouourdecision.Ifourdecisionispositive,youwillenterintoaFranchiseAgreementwithusandremittoustheFranchiseFee.8

WithinfourweeksoftheexecutionoftheFranchiseAgreement,youwillattendtheinitialOwnersTrainingSessionsandbeginpre-openingpreparation.TextB-5ReadingB5Phoneinter加盟陽光快餐連鎖

陽光快餐有限責(zé)任公司汲取三十多年的全面專業(yè)知識，旨在為我們的受許人提供獨特的市場技巧和策略。加盟陽光快餐連鎖，您將實現(xiàn)您的夢想，做自己的老板。我們向您提供開業(yè)前選址、餐館設(shè)計及設(shè)備訂購方面的培訓(xùn)和輔助，并在開業(yè)后提供持續(xù)的支持。我們的成功完全依賴于受許人的成功。受許人和我們公司的責(zé)任如下：B-Trans-1ReadingB加盟陽光快餐連鎖B-Trans-1ReadingBB-Trans-2ReadingB受許人負(fù)責(zé)：?

首次加盟費?

選址?

租賃場地裝修?

設(shè)備租賃或采購?

營銷和廣告?

雇用職員和餐館運作?

支付7%特許權(quán)使用費B-Trans-2ReadingB受許人負(fù)責(zé)：B-Trans-3ReadingB

公司提供：?

選址指導(dǎo)?

餐館布局設(shè)計指導(dǎo)?

設(shè)備訂購指導(dǎo)?

初始培訓(xùn)項目?

運營指導(dǎo)手冊?

定期評估和持續(xù)輔導(dǎo)支持?

營銷指導(dǎo)和建議B-Trans-3ReadingB公司提供：B-Trans-4ReadingB申請?zhí)卦S經(jīng)營權(quán)需要經(jīng)過以下流程：步驟

您需要做的填寫《信息采集表》接受我方業(yè)務(wù)代表的電話面試，確定自己是否符合受許人資格要求。如果您符合潛在受許人資格要求，您需要提交《請求考量表》。特許權(quán)授予委員會一旦收到您的《請求考量表》就會審核您的申請。如果審核通過，您將通過電子郵件收到我們的《特許經(jīng)營信息披露表》（簡稱《信息披露表》）1234B-Trans-4ReadingB申請?zhí)卦S經(jīng)營權(quán)需要經(jīng)過以B-Trans-5ReadingB5接受總裁的電話面試。我們會介紹我們的管理系統(tǒng)和市場調(diào)查程序。6安排“公開日”面談，以便彼此見面、相互評估。7“公開日”會見后5日內(nèi)，我們會通知您我們是否授予您特許經(jīng)營權(quán)。如果我們決定授予，您將與我們公司簽訂《特許經(jīng)營協(xié)議》，并匯寄加盟費。8協(xié)議生效后4周內(nèi)，您將參加首次企業(yè)主培訓(xùn)會，并著手開業(yè)前準(zhǔn)備工作。B-Trans-5ReadingB5接受總裁的電話面試。B-Task1Task1

Decidewhetherthefollowing

statementsaretrue(T)orfalse(F)

accordingtothepassage.ReadingB1.Thefranchiseeneedstopayaninitialfranchisefeeandanannual17%royalty.2.Thefranchisorisresponsibleforleasingofficeequipmenttothefranchisee.3.AfterreceiptoftheRequestforConsiderationFormandapprovalbytheCommittee,theprospectivefranchiseewillreceiveanFDDbyemail.4.ThefranchisefeemustbepaidbeforeaFranchiseAgreementwithSFFFranchisingissigned.FFTFB-Task1Task1DecidewhetherB-Task2-1ReadingBTask2FillintheblankswiththeactionsbelowtohelpdecideanSFFfranchiseaward.ScheduleaDiscoveryDaymeetingReviewtheapplicationbytheCommitteeSignaFranchiseAgreementInterviewtheapplicantbyanSFFrepresentative1.ReceiveaRequestforInformation2.________________________________3.IssueaRequestforConsiderationFormFeedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”4.________________________________YYYYNNNBDB-Task2-1ReadingBTask2FilB-Task2-2ReadingB6.Phoneinterviewwiththepresident7.________________________________8.MeetandevaluatetheapplicantFeedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”9.________________________________5.EmailaFranchiseDisclosureDocumentYYYYNNCAB-Task2-2ReadingB6.PhoneinListeningListening&SpeakingTask1Task2Task3Task4Task5ListeningListening&SpeakingTL-Task1Task1Twocollegestudentsarediscussingtheirfavoritemobilephonebrands.Listentotheconversationandtickoffthefeaturesthathavebeenmentionedforeachbrand.Listening&SpeakingScript√√√聲音L-Task1Task1TwocollegestL-1-ScriptTask1

ScriptListening&Speaking聲音L-1-ScriptTask1ScriptListenL-Task2Listening&SpeakingScriptTask2Mr.MarlonandMs.Diazaretalkingaboutbrandprotection.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.1.A.Registeringthecompany.B.Registeringatrademark.C.Registeringthebusinessname.2.A.Reproducehisbrandorlogo.B.Paythecopyrightprotectioncharges.C.Bringanactionagainstothertraderswhoviolatehiscopyright.3.A.Businessnamesarenotexclusive.B.Businessnamesarenoteasilyrecognizable.C.Businessnamesarenoteffective.聲音L-Task2Listening&SpeakingScL-2-ScriptTask2

Script

Listening&Speaking聲音L-2-ScriptTask2ScriptListenL-Task3Listening&SpeakingScriptTask3Mr.Denverisdiscussingthepricingof

hiscompany's

productswithMs.Jones.

Listentotheconversationand

decide

whetherthefollowingstatementsare

true(T)or

false(F).TMr.Denverbelievesthatthepriceofaproductcouldbejustifiedbyitsbrandname.2.Mr.Denverdisagreestowincustomersbyloweringprices.3.Ms.Jonessuggestedareductionof10%ofthepriceoffered.TF聲音L-Task3Listening&SpeakingScL-3-ScriptTask3

Script

Listening&Speaking聲音L-3-ScriptTask3ScriptListenL-Task4Task4

Ms.WhiteistalkingwiththeexporterMr.Fordaboutthepackagingforherorder.ListentotheconversationandtickoffthereasonsMs.Whiteholdsagainstusingcartons.Listening&SpeakingScript√Cartonsaremoreexpensive.Cartonsarenotstrongenough.Cartonsarenotwaterproof.Cartonsdonotappealtotheeye.Cartonsarelight.Cartonsincreasetheriskoftheft.√√聲音L-Task4Task4Ms.WhiteistaL-4-ScriptTask4

Script

Listening&Speaking聲音L-4-ScriptTask4ScriptListenL-Task5-1Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear.

Listening&Speaking

Abrandisbackedbyanintangibleagreementbetweenaconsumerandthecompanysellingtheproductsorservicesunderthebrandname.Aconsumer______________________________basicallyagreestoselectthatbrandoverothersbasedprimarilyonthebrand’sreputation.Brandshavebeenusedsinceancienttimes.Forexample,peopleburnedsingulardesignsintotheskinoftheirlivestockto___________________,whilepottersandsilversmithsmarkedtheirwareswithinitialsorotherpersonaltags.whoprefersaparticularbrandproveownership聲音L-Task5-1Task5ListentothL-Task5-2Listening&SpeakingButitisonlysincethesecondhalfofthe19thcenturythatbrandingevolvedinto__________________________.TheIndustrialRevolution,newcommunicationsystems,andimprovedmodesoftransportinggoodsmadeitbotheasierandmorenecessaryforcompaniesto_________________________________.Asmanufacturersgainedaccesstonationalmarkets,numerousbrandnameswerebornthatwouldachievenationalandglobalstatus.ProcterandGamble,Kraft,Heinz,Coca-Cola,Kodak,andSearswereafewoftheinitialbrandsthatwouldbecomecommonhouseholdnamesbythemid-1900s.Beforelong,__________________________torecognizeandprotectbrandnames,andbrandingwasextendedtoservices—suchascarrepair—aswellasproducts.Thusthebrandconceptmovedintotheforefrontofmodernadvertisingstrategy.anadvancedmarketingtoollegalsystems

wereestablishedadvertisebrandsoverlargerregions聲音L-Task5-2Listening&SpeakingWritingWritingTask1Task2Task3WritingWritingTask1Task2TaskW-Task1-1Task1Readthefollowingleafletanddiscussthequestions.WritingW-Task1-1Task1ReadthefollW-Task

1-2WritingWhatisthegoaloftheleaflet?2.Whatdoyouthinkisthesuitablesizeforthisleaflet?3.Somemessagesintheleafletaregiveninspecialprintingsizesandstyles.Pleaseidentifythemandexplain.4.Therearemanyillustrationsintheleaflet.Doyouthinktheleafletcandowithoutthem?ThegoaloftheleafletistopromoteTheRiceBoxfastfoodserviceforChristmasparties.TheleafletshouldnotbelargerthananA4becauseifpeoplecan’tfititeasilyintoapocketorabag,they’llthrowitaway.

Themessagessuchastheevent(ChristmasParty),themenu(CateringSpecialMenu),theprice($11PerPerson),andthephonenumber(545-9929)aregiveninalargerfontoramoreeye-catchingcolorwiththepurposetodrawreaders’attentionandarousetheirinterest.

No,ofcoursenot.Aleafletwithoutillustrationswillbeveryboring.W-Task1-2WritingWhatisthegW-Task2Task2

Putthefollowingportionsintheirappropriateplacesinthehalf-finishedleaflet.Writing1.ToursruneveryWednesdayandSundayat9:30a.m.fromShenzhenRailwayStation.Tourdoesincludesomelightwalking.Duration:8hoursPrice:￥400perpersonincl.bustrip,admissiontoDisneylandandlunch.4.HongKongDisneylandopensitsdoorstotheworldandushersinaneweraofDisneymagic.Comesharethetradition,heritageandfun!Planyourtriptoday!1.ToursruneveryWednesdayandSundayat9:30a.m.fromShenzhenRailwayStation.Tourdoesincludesomelightwalking.Duration:8hoursPrice:￥400perpersonincl.bustrip,admissiontoDisneylandandlunch.3.ContactHongYingToursOn(0755)34567890oronline:www.honging-

3.ContactHongYingToursOn(0755)34567890oronline:4.HongKongDisneylandopensitsdoorstotheworldandushersinaneweraofDisneymagic.Comesharethetradition,heritageandfun!Planyourtriptoday!W-Task2Task2PutthefollowiW-Task3Task3

Youaregoingtoopenasmallcafénearthecampus.Pleasemakealeaflettoadvertiseit.WritingW-Task3Task3YouaregoingtMiniWork

ingroups.Conductabrandloyaltysurveyamongtendormitoriesinyour

collegeandreportyoursurveyresultstotheclass.Mini-projectStep1:Chooseabrandofanyserviceorproduct(toothpaste,fast

foodrestaurant,mobilephone,magazine,etc.).Step2:Designyourownbrandloyaltysurveyform.Thefollowing

samplesurveyformaboutcomputersisforyourreference.Step3:Handoutthesurveyformstotendormitoriesinyourcollege.Step4:Draftasummaryofyoursurveyresults.Thesummaryshould

answerthefollowingquestions:?Whicharethetopthreebrandsinthebrandloyaltysurvey??Whatarecustomers’reasonsforpurchasingthesetopthree

brands?Step5:Reportyoursurveyresultstotheclass.

SampleMiniWorkingroups.ConductaMini-sampleMini-projectMini-sampleMini-projectLanguageLabLanguageLabTask1Task2Task3Task4Task5LanguageLabLanguageLabTask1LL-Task1Task1Matchthewordsontheleftwiththeirmeaningsontheright.LanguageLabFDAJEGCHBILL-Task1Task1MatchthewordLL-Task2-1Task2CompletethefollowingsentenceswiththewordsfromTask1.Changetheformifnecessary.

LanguageLabWhatisyourfavorite____________ofelectronicdictionary?2.Californiahasmany_________________fromotherstates.3.Weneedtowrite_____________

computerprogramsspecificallydesignedforthetask.4.Ourcompany’s______________istolistentoourcustomersandmakethemsatisfied.5.Weighoutallthe_________________beforeyoustartmakingthecake.brandimmigrantsdedicatedphilosophyingredientsLL-Task2-1Task2CompletethLL-Task2-2LanguageLab6.Herunshissandwichchainasa________________operation.7.Thenewtradefigureshavejustbeen________________.8.Fromhisearliestyearsheshowed________________abilityinmechanics.9.Theradioprogramhasmany________________

featureshighlyappreciatedbytheaudience.10.Theworkis________________,buthefinisheditwithgreatsuccess.franchisereleasedexceptionaldistinctivedemandingLL-Task2-2LanguageLab6.HerLL-Task3LanguageLab1.Jack_____________anewideato_______________________

__________.2.Sincewe____________

intechnologylastyear,

theproduction___________________________.3.

Nodetailsaboutthetalks__________________,sowedon’tknow______________________.4.Ifhisconclusion___________________facts,wehaveto___________________.5.Tenyearsagowehadonlyastaffoften_______________,butnowourcompanyis________________________________.

Task3Completethesentenceswiththefollowingwordsorphrasesplussomewordsofyourown.derivefromstartwithinnovatecomeupwithreleasecameupwithpushthesalesoftheinnovatedhasbeengreatlyincreased