連鎖經(jīng)營(yíng)戰(zhàn)略概述

連鎖經(jīng)營(yíng)戰(zhàn)略

第一節(jié)連鎖經(jīng)營(yíng)的環(huán)境分析

(一)一般環(huán)境分析(二)具體環(huán)境分析(三)環(huán)境的不確定性

(四)SWOT分析

戰(zhàn)略就是創(chuàng)造一種獨(dú)特、有利的定位，涉及各種不同的運(yùn)營(yíng)活動(dòng)。然而，選擇一個(gè)獨(dú)特的定位并不能保證獲得持久優(yōu)勢(shì)。一個(gè)有價(jià)值的定位會(huì)引起他人的爭(zhēng)相仿效。除非公司做出一定的取舍，否則，任何一種戰(zhàn)略定位都不可能持久。因此，對(duì)“什么是戰(zhàn)略”這一問題的回答又增加了一個(gè)新視角——戰(zhàn)略就是在競(jìng)爭(zhēng)中做出取舍，其實(shí)質(zhì)就是選擇不做哪些事情。(底一彼)諷一倍般穿環(huán)秒境護(hù)分綢析一僑般瞎環(huán)律境極,被是僵指由對(duì)糞某勸一居特崖定龜社撥會(huì)若中俱所摧有唉企布業(yè)賤或悟其網(wǎng)他泡組畜織結(jié)都所發(fā)齒生棵影辯響臂的增環(huán)惜境梳因踏素范,眾也洋稱第為洞宏什觀謠環(huán)貝境鐵因消素隙。透如省經(jīng)瓣濟(jì)害因佳素頑、廳政哲治防因熱素畢、熟社紐奉會(huì)熊因肆素揀、衣技蘭術(shù)割因奴素劇等己。玩一爆般華環(huán)叼境陣因布素日的效影徐響冠通謊常最是凳泛靜指國(guó)的芒,造不孤一蠟定冰涉俗及爸某尋一買特報(bào)定援企捧業(yè)假。(企二葛)翻具毯體刑環(huán)退境遷分湯析具府體窄環(huán)甚境刺是腸指但與鍋實(shí)柏現(xiàn)拋組析織始目器標(biāo)廁相洞關(guān)訓(xùn)的廢環(huán)壯境餐因掛素船?？冀M懼織帽面眾臨獎(jiǎng)著徐不鏈同律的鴿具而體傳環(huán)肺境搬。魂對(duì)得絕簽大懸多屬數(shù)巾組貓織苦而羅言窮,昏供耗應(yīng)柴商鮮,搭顧跑客悶、丹競(jìng)?cè)薁?zhēng)踏者怪、慌公閱眾蒜、序政腔府拳和茫社妙會(huì)湊組嘆織決都爪是吉組牲織智極抖為蘿關(guān)若心糊的野具廟體隨環(huán)要境宗因峰素遭。(輔三若)胃環(huán)垮境疲的刃不挎確亂定語性環(huán)旺境攪是糕不稻斷輪變傷化浙的野,恰而撤且溪大班多臣數(shù)皆變誤化建,朋管敬理程當(dāng)坑局佛不徹可堂預(yù)似測(cè)錦,交因怕此番環(huán)憐境盼具旋有境一基定玻的失不品確耕定遣性伶。國(guó)根突據(jù)復(fù)環(huán)元境嚼不簽確峽定膀性崇的句程碰度眨,踩我鏟們貓可拐以代把右環(huán)傲境且分肌為淡動(dòng)就態(tài)證環(huán)去境擾和繁穩(wěn)跨態(tài)萍環(huán)命境甘。動(dòng)絞態(tài)稱環(huán)南境催是昂指出組著織賓環(huán)撤境稈要濾素體大川幅沾度儀改糕變繞的挪環(huán)價(jià)境毀。境反難之鬧,抄則切稱丘之窗為尸穩(wěn)勺態(tài)杏環(huán)值境灘。在遙穩(wěn)棉態(tài)蠶環(huán)每境古中獲,釘組慣織陳所婦處屆的離環(huán)元境塘較肯為勺簡(jiǎn)炒單死,暖確突定良性土較妹強(qiáng)梢,常管晉理座當(dāng)禮局唇易居于北在您穩(wěn)駛態(tài)患環(huán)乓境帶中據(jù)做臟決吃策寬。罷任跡何德一蝦個(gè)材組旦織猜都此希抱望鹿自符己罷處覆于俱一烈個(gè)躲較詠為輸穩(wěn)娃定鉤的翠環(huán)吸境偽之錫中場(chǎng)。輛從撫某驢種輔程漠度擁上揪講糠,貢這熄也握有手利撤于耍組般織騙發(fā)修展植。搏但睜組是織脫并稍不刑總谷是白處傅于且穩(wěn)悔態(tài)笛環(huán)柳境昌中央,果組爛織碌經(jīng)誕常項(xiàng)面承臨宗環(huán)騾境透的葬變掩化堡。環(huán)卻境旺的畫不翻確劍定含性遷可珠以怎從轉(zhuǎn)兩靈個(gè)陽角繪度鞭來粥衡史量置。一眼是跡環(huán)闊境宏的鼻復(fù)噸雜幅性發(fā)。住復(fù)蹲雜狼性議程般度痕可花用絲式組割織拌環(huán)忍境是中諸的喊要皆素岸數(shù)燃量環(huán)和被種孝類扁來顧表勿示乏。寬在對(duì)一誓個(gè)柴復(fù)倉(cāng)雜貨性尸環(huán)喚境牢中崇,沈有渡多級(jí)個(gè)眨外訂部挖因疲素墳對(duì)癥組腰織咐產(chǎn)展生儲(chǔ)影辟響鳳。覽通駁常債外恥部根因載素祥越趣少樣,挪環(huán)狡境懲復(fù)胸雜左性輕越紋低堂,妄不飄確獄定膠性伏越獅小伸。二赴是功環(huán)舞境走的感多稻變廈性弄。踏環(huán)花境匠的鄙多久變落性璃,澡即涼組懲織酷環(huán)肥境棉中涼的施變義動(dòng)纏是訂穩(wěn)咳定供的穴還揮是便不飄穩(wěn)郊定辟的秀。湖它懶不簡(jiǎn)僅攝取圓決覺于圓環(huán)懂境駛中疾各賞構(gòu)潛成兩因因素養(yǎng)是升否蔬發(fā)廟生兵變默化跑,扁而誓且附還稀與蟻這視種蘭變狡化獵的閉可虹預(yù)汁見送性且有霸關(guān)謀。組將織溫存辯在梳于離環(huán)忘境顧之加中訂,醬毫掀無寺疑慕問末,健環(huán)兔境脈勢(shì)菌必升對(duì)耐組鏡織徒產(chǎn)吊生賊重貝大獸影槽響鬧。散這筆是快組最織萍與攜環(huán)暗境只關(guān)焦系閥的煤基暖本砌方尸面胖。桐一月個(gè)習(xí)組怖織擱是縫與小具賠體進(jìn)環(huán)腥境疤相斧互腥作基用佩、窄相塑互茂依導(dǎo)存析的城系圓統(tǒng)催,妹并予密興切恨關(guān)鹽注霞其紫一向般工環(huán)箱境矛的統(tǒng)潛綁在女作苗用次。(準(zhǔn)四搏)銹S慮W爛O蹲T蛾分儉析S磁W雖O悉T拒分攀析謝是溫指壁對(duì)腰優(yōu)帽勢(shì)暈（牧t清r還e兔n妻g智t棒h身s稠）倘、潛劣掃勢(shì)治(尋w成e征a虜k掠n陽e杰s鏈s剪e臉s缺）獎(jiǎng)、竹機(jī)沈遇蔑（餅o狐p州p言o喉r爛t蒜u碼n蹄i焦t孩i坑e跡s棍）闖、崗和槽威易脅青（馬t蒜h戰(zhàn)r峽e靈a梅t背a晴）艙的已比脆較愚。S澡W霉O斜T蓄幫據(jù)助稻管創(chuàng)理硬者依概杠括乞主墊要裙的板事冬實(shí)肝，曲并火在判外桐部監(jiān)環(huán)勺境圖和服內(nèi)城部罵資雁源許分跟析捉的烈基譜礎(chǔ)誰上等進(jìn)偶行漿預(yù)禽測(cè)釘。詞在守此疑基繡礎(chǔ)域上典，趨管渴理拉者燒可欺以飾認(rèn)禿識(shí)丙到朽組才織郊面醒對(duì)唇的構(gòu)主居要違和旬次磨要璃問喉題脊。巧它期包互括筍外砍部掙機(jī)腹遇謎威句脅酒分釀析抬以乞及俱內(nèi)罷部休優(yōu)師勢(shì)學(xué)劣鋼勢(shì)擔(dān)分閣析傲。外甩部紡環(huán)銳境丑的域分樹析斃從污行譜業(yè)進(jìn)分費(fèi)析消入統(tǒng)手港，諸然筆后慎分會(huì)析遵組粒織嫂利書益蜻相樹關(guān)蒙者盛的蹲情乓況上，府利熄益喘相禿關(guān)衛(wèi)者勤是棗對(duì)哀組此織秘的奔目桑標(biāo)大施糕加但影柜響遣的廁個(gè)脂人協(xié)或以團(tuán)樓體雄，投包忍括辜購(gòu)日買服者些、陣供糕應(yīng)牽商城、充競(jìng)墾爭(zhēng)肝者深、盲政說府蹄、攔工饑會(huì)琴、除金般融巧機(jī)屢構(gòu)叮、襪所耳有壁者忠等制。區(qū)在撕進(jìn)洪行吸外桃部增分豆析猾的飄同全時(shí)熊，餓還遣要來對(duì)番公紹司贏內(nèi)索部嘩主暑要浮的黑職鎮(zhèn)能立部步門烈的助優(yōu)辣勢(shì)飄和假劣芹勢(shì)扯進(jìn)躬行主評(píng)性價(jià)豆。習(xí)如鞏果血資薦源武是回有例價(jià)膏值奧的歌、淡稀然缺扎的兼、預(yù)不恢可俊模統(tǒng)仿唯的扭和霜有細(xì)組嫁織翼的距，尿它睬們村就滴可館以夕被葡看魯做配公定司碎的承核止心哈能食力貫。太核辛心頂能屢力宗（摧c忍o兇r掘e患c勸o昏m論p吩e哥t抄e負(fù)n粗c己i凍e塵s攀）代是嫌公毅司工優(yōu)春于極其銳競(jìng)圣爭(zhēng)削對(duì)號(hào)手巡壽之硬處鎮(zhèn)。肉典速型團(tuán)的證核股心撈能池力財(cái)是元指蕉一狗套衰技刺術(shù)蠻和浴經(jīng)帳驗(yàn)窮，戰(zhàn)而杜不證在止于諷實(shí)怕物蛾和學(xué)財(cái)蟻務(wù)軋。連亡鎖答經(jīng)租營(yíng)停與扶規(guī)吳模張經(jīng)順濟(jì)規(guī)錢模諷發(fā)擺展帳戰(zhàn)敗略第餅二欣節(jié)連楚鎖私經(jīng)號(hào)營(yíng)報(bào)的脖規(guī)蠅模哭發(fā)勻展拼戰(zhàn)噸略（斯一那）賢連倦鎖跳經(jīng)昆營(yíng)勢(shì)與加規(guī)性模遵經(jīng)蘿濟(jì)搶愧占趴商有業(yè)淡先史機(jī)烘形拜成曾規(guī)饑模樂經(jīng)津濟(jì)劣是古大性型洲零縮慧售所業(yè)拐連仍鎖燒發(fā)密展義的類關(guān)霉鍵宜。連移鎖薦經(jīng)頂營(yíng)威的半優(yōu)凍勢(shì)約主摘要句表給現(xiàn)遭在附兩達(dá)個(gè)尾方殿面愿,遙即偶規(guī)泥模思經(jīng)防濟(jì)缺和要分帳工筐的夫?qū)獦I(yè)桌化萄效館應(yīng)廳。（鑰二總）振規(guī)麥模解發(fā)撕展辛戰(zhàn)我略其央規(guī)局模旅經(jīng)淘濟(jì)視效俯應(yīng)腰主氧要閃體想現(xiàn)蓮為薪機(jī)秋械呈化華大蛇生答產(chǎn)儀方溜式觸在割流蟲通燃領(lǐng)值域芝的布創(chuàng)拴新噴和姜應(yīng)冰用貓。一綱方增面奮，牛連推鎖合經(jīng)面營(yíng)療的薯“景五灘統(tǒng)隱一濃原浩則擊”遠(yuǎn)使巧企犁業(yè)睛經(jīng)抬營(yíng)特標(biāo)毀準(zhǔn)暑化斧，騎快布速六有肢效亦地院擴(kuò)頂大尼網(wǎng)閥點(diǎn)聚規(guī)貢模敏和賴市腸場(chǎng)劣區(qū)揪域鼓，滲其燒效誘果迎類槍似既于卵用術(shù)流瞞水恢線連替柔代守手砍工居作遷坊箭。另撓一踐方反面墊，檢連抄鎖個(gè)經(jīng)妄營(yíng)脂把擇分致散騾的逐經(jīng)缺營(yíng)刪個(gè)視體句組候合編成特一悄個(gè)月規(guī)嶼模挺龐者大弓的趨網(wǎng)猴絡(luò)弱經(jīng)醫(yī)營(yíng)防結(jié)隨構(gòu)宅,寨通多過熊總臭部門集鄉(xiāng)豐中脅采壯購(gòu)悉和蒼集音中香配備送朵,免節(jié)存約磨了帆大間量拐進(jìn)午貨揚(yáng)成飼本澇和暈運(yùn)耳營(yíng)掩成擠本羊。而訴連社鎖招經(jīng)請(qǐng)營(yíng)微的狡專無業(yè)豆化桐效除應(yīng)頌則技主肝要季體萍現(xiàn)信為爆連敘鎖沫企逆業(yè)亦的私差牙異掠化充戰(zhàn)堤略瀉，鑒可視通構(gòu)過伐經(jīng)昨營(yíng)株理硬念明、濾產(chǎn)急品燦結(jié)黨構(gòu)附、汪目辯標(biāo)答消為費(fèi)麥群擠體堪、沾店鬼面綠環(huán)美境熔、玩服威務(wù)以水仆準(zhǔn)余等效方炭面托來半實(shí)豈現(xiàn)傲。第第三犧節(jié)連籠鎖轉(zhuǎn)經(jīng)銀營(yíng)六的巖區(qū)漢域固發(fā)霸展列戰(zhàn)貼略連鋸鎖糕經(jīng)鵝營(yíng)單與墓區(qū)世域晴經(jīng)慚濟(jì)區(qū)坊域稿發(fā)透展里戰(zhàn)鏟略（邪一物）極連拋鎖哲經(jīng)寸營(yíng)石與枝區(qū)券域河經(jīng)蜓濟(jì)連玻鎖園經(jīng)鞭營(yíng)步要秘不穗斷添的仇發(fā)盯展涼，稈取饑得筍成榨功鏈，您就努必割須券不線斷事的攝在映新稿的賭區(qū)云域虎開掘設(shè)貨新臟的絲式網(wǎng)飲點(diǎn)虎，完提制高哨連下鎖陽企鏈業(yè)涉的敗市此場(chǎng)含占捧有讀率兩。象因僵此船在品網(wǎng)甘點(diǎn)圣布悔局倍時(shí)欺，檔連博鎖比店春的破經(jīng)癥營(yíng)認(rèn)管袖理犧者姜必甩須滲具撥有院長(zhǎng)紀(jì)遠(yuǎn)敏的尼觀貝點(diǎn)滲，功從戲大核局敞著譯想趕。（淺二飯）料區(qū)癥域挺發(fā)眠展援戰(zhàn)褲略連爆鎖窄經(jīng)剃?duì)I往的付區(qū)符域跡發(fā)村展圣戰(zhàn)餅略怎包捎括撲：區(qū)精域呆集輕中確的鄰布蠢局系策枕略有熟效米物搞流播線學(xué)延孩伸志范語圍假內(nèi)務(wù)的且推伐進(jìn)嗽策兔略弱兔競(jìng)醒爭(zhēng)鼻市梁場(chǎng)宗的艱先督布辰局湖策談略預(yù)等設(shè)廢店仗搶傲先集型細(xì)排蠢他晶性恰布荒局危策重略魯?shù)荣u。第孝四陡節(jié)連額鎖駐經(jīng)節(jié)營(yíng)拐的微業(yè)叮態(tài)類發(fā)傷展慌戰(zhàn)妙略連屑鎖消經(jīng)汗?fàn)I籍與拖零拖售距業(yè)硬態(tài)業(yè)墾態(tài)柿發(fā)只展姜戰(zhàn)興略（峰一繞）斜連內(nèi)鎖部經(jīng)蒼營(yíng)損與盟零圍售溜業(yè)閘態(tài)“狂業(yè)券態(tài)嶄”盆是熊指臘商孟業(yè)城服即務(wù)稱于拼某疏一閉顧女客犁群召或盈某挎一古顧歲客英需賭求惹的套店辨鋪脊經(jīng)叢營(yíng)棍形道態(tài)由。訊業(yè)左態(tài)汽是熱現(xiàn)臣代日商偷業(yè)盞在陡店趣鋪封上池的膛經(jīng)挪營(yíng)顯形惹態(tài)斷，筆它濟(jì)與爽傳翅統(tǒng)區(qū)商盜業(yè)毯的瓣業(yè)皆種躬一吉個(gè)前本純質(zhì)館的疼區(qū)鐵別搶是盆，依業(yè)絕態(tài)峰是鼠根掩據(jù)飽“贏如傻何執(zhí)銷崖售團(tuán)”憤這英一考營(yíng)紅銷新學(xué)蝦的吼命而題香來號(hào)劃柜分畏零惡售窄業(yè)沸，晌而化業(yè)園種赤則踐是耽根惜據(jù)漏“處銷折售軌什脖么摸”驅(qū)這鴨一邁社筆會(huì)饑商緩品脆供良應(yīng)霸不攔充怖分利條昏件趴下盒的限命幣題禾來藝劃芬分角零雅售撤業(yè)瓶的群。前造者看是續(xù)在珠細(xì)爪分飲目晃標(biāo)鍋市峰場(chǎng)池確散定長(zhǎng)顧燈客表目雁標(biāo)典的趨基位礎(chǔ)擊上習(xí)來均開堵展惕商聰品震經(jīng)鴉營(yíng)沒的窩；滿而腸后窗者短則祝是登在蘋先慈確扭定但經(jīng)象營(yíng)餐什慎么奧種怪類才的憤商蒸品霞基舅礎(chǔ)故上謊，湖一旋般詠對(duì)跪顧隨客膜工旋作程不乘區(qū)恐分蹈，蛋即疊面板向奇所糊有香人杯。擦從腰業(yè)列態(tài)狡和活業(yè)白種發(fā)的凈區(qū)妥別情可奴以乎知咽道鬧，魚以曲業(yè)毒態(tài)它來帶設(shè)調(diào)定瓜零鬧售價(jià)店沸是兼符朱合霞市吊場(chǎng)墻環(huán)目境悔變雹化佳實(shí)涉際滾的駱，倡這抱正弄是龜現(xiàn)綢代岸商案業(yè)贏的雪要瘋求外。(踢二駝)債業(yè)礎(chǔ)態(tài)跨發(fā)退展疫戰(zhàn)嶄略連糖鎖出經(jīng)抱營(yíng)踏的擊業(yè)烤態(tài)漢發(fā)嫂展脊戰(zhàn)械略石要茅求她經(jīng)筒營(yíng)攜者弄科探學(xué)裁地努選析