2022年8月外文研究報(bào)告e commerce in the nordics statista dossier

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TRENDSE-commerceintheNordicsCHAPTER

01OverviewValueofe-commercerevenueintheNordiccountriesin2021,bycountry(inbillioneuros)E-commercerevenueintheNordiccountries2021E-commercerevenueinbillioneuros1005152025SwedenNorwayDenmarkFinland22.8817.1814.4813.364Description:SwedishonlineshoppersweretheNordiccitizenswhospentmostone-commercepurchasesin2021.Thee-commercerevenueamountedtoapproximately23billioneuros.SecondintherankingwereNorwegianswithatotalrevenueofabout17billioneuros.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2021Source(s):Nets;PaytrailValueofcross-borderB2Ce-commercerevenueintheNordiccountriesfrom2019to2021,bycountry(inbillioneuros)Cross-borderB2Ce-commercerevenueintheNordics2019-2021DenmarkNorwaySwedenFinland302520151054.56.83.95.562.73.374.28.56.95.702019202020215Description:TheNordiccountrieshaveseenasignificantincreaseinonlinepurchasesmadeonforeignwebsites.Intheregion,Denmarkhasthebiggestbusiness-to-consumer(B2C)e-commercemarketacrossborders.Morethanthat,theDanishB2Ce-commercemarketgrewfrom5.7billioneurosin2019to8.5billioneurosin2021.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2019to2021Source(s):CBCommerceEuropeShareofcross-borderB2Ce-commerceoutoftotale-commercerevenueintheNordiccountriesfrom2019to2021Cross-bordere-commerceshareintheNordics2019-2021SwedenDenmarkNorwayFinland50%45%40%35%30%25%20%15%10%5%43%42.3%41.9%40%38%37.5%36.3%34.9%32.5%29.8%28.4%26.4%0%2019202020216Description:IntheNordiccountries,thecross-borderbusiness-to-consumer(B2C)e-commercemarketisbooming.ThiscanespeciallybeseeninSweden,wheretheshareofforeignB2Ce-commerceoutofthetotale-commercerevenueisthehighest,amountingto43percentofthetotalmarketshares.

ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2019to2021Source(s):CBCommerceEuropeY-oYpercentagechangeindigitalcommercerevenueinNordiccountriesfrom2ndquarter2021to2ndquarter2022Annualgrowthine-commercerevenueintheNordics2021-202250%38%40%30%20%10%0%14%-2%-10%-20%-30%-13%-19%Q22021Q32021Q42021Q12022Q220227Description:Duringthesecondquarterof2022,digitalcommercerevenueinNordiccountriesdecreasedbyroughly20percentcomparedto12monthsearlier.Significantgrowthwaslastrecordedinthesecondquarterofthepreviousyear,whenthedigitalcommercerevenuewentupby38percent.ReadmoreNote(s):Denmark,Finland,Iceland,Norway,Sweden;Q22021toQ22022;*Theyear-over-year(YoY)changeinrevenueonaper-periodbasis.ReadmoreSource(s):SalesforceResearchMobilecommercepenetrationintheNordiccountriesin2020and2021MobileshoppingpenetrationintheNordics2020-20212020202190%80%70%60%50%40%30%20%10%0%79%79%75%75%74%71%71%69%SwedenNorwayDenmarkFinland8Description:Asof2021,themobileshoppingpenetrationwasthehighestinSwedenintheNordicregion,withalmost80percentofSwedishconsumerswhopurchasedgoodsviatheirphones.ThebiggestpercentagechangecanbeobservedinDenmark,wherethemobileshoppingpenetrationdecreasedbyfourpercentfrom2020to2021.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2020and2021;shopperswhopurchasedwithamobilephoneinthepastyearSource(s):Eurostat;PostNordPercentageofbasketscreatedthatdidnotresultinacompletedorderinNordiccountriesinthe2ndquarter2022,bydeviceCartabandonmentrateintheNordics2022ComputerMobileTablet100%90%80%70%60%50%40%30%20%10%0%86%79%79%Q220229Description:Whenshoppingforgoodsonline,itiscommonforconsumerstopulloutofatransaction,leavingtheorderincomplete:inthesecondquarterof2022,approximately86percentofordersonmobiledevicesinScandinaviancountrieswerenotcompleted.Duringthatsamethree-monthperiod,roughlyeightintencartscreatedonbothcomputersandtabletswereleftabandoned.ReadmoreNote(s):Denmark,Finland,Iceland,Norway,Sweden;Q22022Source(s):SalesforceResearchAnnualpercentagechangeindigitalcommercetrafficinNordiccountriesfrom3rdquarter2021to2ndquarter2022,bydeviceAnnualgrowthine-commercetrafficintheNordics2022,bydeviceComputerMobileOverall0.0%-2.0%-3%-3%-4.0%-5%-5%-6.0%-6%-6%-7%-7%-7%-7%-8.0%-10.0%-12.0%-14.0%-11%-12%Q32021Q42021Q12022Q2202210Description:Fromthethirdquarterof2021,e-commercetrafficinScandinaviancountriesexperiencedacontractionacrossmobiledevicesandcomputers.Comparedtothesameperiodof2021,desktopandmobiletraffictoe-commercesitesdecreasedbysixandsevenpercentrespectivelyduringthesecondquarterof2022.ReadmoreNote(s):Denmark,Finland,Iceland,Norway,Sweden;Q22022Source(s):SalesforceResearchCHAPTER

02SegmentsMostcommonlypurchasedproductsonlineintheNordicsin2021MostcommonlypurchasedproductsonlineintheNordics2021ShareofrespondentsSwedenNorway30%FinlandDenmark0%10%20%40%50%60%70%80%61%55%55%ClothingandfootwearHomeelectronicsCosmeticsandskincareBooksandmediaDietarysupplementsSportsandleisureHomefurnishingsPharmacyproductsGroceries52%38%40%27%33%33%37%31%27%32%30%31%21%21%16%21%19%29%27%17%69%28%27%26%32%18%18%29%23%Animalproducts12Description:In2021,clothingandfootwearwerethemostpurchasede-commerceproductsinDenmark,Finland,andNorway.Thiscategorywaspurchasedbymorethanhalfoftherespondentsineachcountry.InSweden,pharmacyproductswerethemostpopularonlineproducts,withashareofalmost70percent.ReadmoreNote(s):Denmark,Finland,Norway,Sweden;2021;Sweden,1,041;Norway,1,068;Denmark,1,129;Finland,1,043;15-79yearsold;haveshoppedonlineSource(s):Nepa;PostNordE-commercerevenueinSwedenin2021,byproductcategory(inbillionSEK)E-commercerevenueinSweden2021,byproductcategoryRevenueinbillionSEK05101520253035HomeelectronicsGroceries311919ClothingandfootwearHomedecorandfurnitureBuildingmaterial988Children'sitemsandtoysSportsandrecreationgoodsPharmaceuticals66Booksandmedia413Description:InSweden,therevenueofhomeelectronicsreached31billionSwedishkronorin2021,beingthebest-sellingB2Cmerchandisethatyear.Thegroceriesandclothingsegmentsfollowedwith19billionSwedishkronoreachR.

eadmoreNote(s):Sweden;2021Source(s):HUIResearch;PostNord;SvenskDigitalHandelOnlinephysicalgoodsrevenueinNorwayin2021,bycategory(inbillionNOK)OnlinephysicalgoodsrevenueinNorway2021,bycategoryRevenueinbillionNOK0246810121416FashionElectronics15.29.1Whitegoods7.67.4Food&groceriesSport&leisure6.7Shoes4.9BeautyproductsOtherphysicalproductsAccessories4.343.9TakeawayorfooddeliveryChildren'stoys&clothesHomefurnishingsVisioneyewear3.62.92.82.614Description:Asof2021,fashioncomposedthelargestrevenueamongNorwegianonlineshoppers,amountingtoroughly15billionNorwegiankroner,upfromthepreviousyear.Secondintherankingwastheelectronicscategory,witharevenueofapproximatelyninebillionNorwegiankroner.

ReadmoreNote(s):Norway;2021Source(s):NetsValueofgoodspurchasedonlineinDenmarkin2021,bycategory(inbillionDKK)ValueofproductspurchasedonlineinDenmark2021,bycategoryValueinbillionDKK024681012ClothesAlcohol10.69Householdappliances(excl.hardwhitegoods)Hardwhitegoods5.24.8Take-awayanddeliveredreadymealsHomedecor4.43.9OtherphysicalproductsShoes3.73.6ConstructionandgardenmaterialsBabyproducts2.32.3Beautyproducts2.22.1SportandleisureequipmentCDs,films,books,DVDs1.815Description:In2021,itwasestimatedthatDanishconsumerspurchasedalmostninebillionDanishkronerinalcoholproducts,whileonlinepurchasesofclotheswerevaluedatroughly11billionDanishkroner.ReadmoreNote(s):Denmark;2021Source(s):Kantar;NetsDenmark;SIFORevenueofe-commerceinFinlandfrom2017to2025,bysegment(inmillioneuros)E-commercemarketrevenueinFinland2017-2025,bysegmentToysHobby&DIYFashionElectronics&MediaFurniture&AppliancesFood&PersonalCare10,0009,0008,0007,0006,0005,0004,0003,0002,0001,000020172018201920202021202220232024202516Description:In2020,thee-commerceinFinlandgeneratedaround6.1billionEuro,asignificantincreaseofaround1.6billioneurocomparedto2019.Toys,hobbiesandDIYcreatedthehighestrevenueinFinlandfromalle-commercesegments,accountingforaround1.8billioneuroin2020.Afurther1.5billioneurowascreatedbythee-commerceelectronicsandmediamarket.TheDigitalMarketOutlookestimatesthatrevenueacrossallsegmentswillcontinuetoincreaseandtheoverallFinish[...]ReadmoreNote(s):FinlandSource(s):DigitalMarketOutlookCHAPTER

03E-commerceadoptionE-commercerevenueshareofcompaniesinEuropein2021,bycountryOnlinecommercerevenueshareofcompaniesinEurope2021,bycountryRevenueshare0%5%10%15%20%25%30%35%40%Ireland38%Czechia30%Belgium28%28%DenmarkSweden26%France22%22%FinlandHungary21%Germany(until1990formerterritoryoftheFRG)19%19%19%19%SlovakiaSpainNetherlandsSlovenia18%18Description:In2021,Europeancompaniesgeneratedpartoftheirrevenuethroughe-commercesales.Thecountrywiththelargeste-commercerevenuein2021continuedtobeIrelandwith38percent.FollowedbyCzechia(30%),Belgium(28%),andDenmark(28%).ReadmoreNote(s):Europe;2021;excl.bankingsector(10employeesandabove)Source(s):EurostatShareofenterprisesthatmakeB2Ce-commercesalesviaawebsiteinSwedenfrom2013to2021ShareofenterprisesB2Ce-commercesalesviaawebsiteinSweden2013-202125%21%20%15%10%5%19%18%17%16%15%14%13%12%0%20132014201520162017201820192020202119Description:In2021,21percentofenterprisesinSwedenmadeB2Ce-commercesalesthroughawebsite.From2013to2021,theB2Ce-commercesalesviatheinternetgrewbyninepercent.Read

moreNote(s):Sweden;2013to2021Source(s):EurostatShareofenterprisesthatmakeB2Ce-commercesalesviaawebsiteinNorwayfrom2013to2021ShareofenterprisesB2Ce-commercesalesviaawebsiteinNorway2013-202120%18%16%14%12%10%8%19%19%18%17%16%16%16%15%15%6%4%2%0%20132014201520162017201820192020202120Description:In2021,19percentofenterprisesinNorwaymadeB2Ce-commercesalesthroughawebsite.From2013to2021,theB2Conlinesalesthroughwebpagesgrewbyfourpercent.ReadmoreNote(s):Norway;2013to2021Source(s):EurostatShareofenterprisesthatmakeB2Ce-commercesalesviaawebsiteinDenmarkfrom2013to2021ShareofenterprisesthatmakeB2Ce-commercesalesviawebsitesinDenmark2013-202125%23%23%20%18%17%15%15%15%15%10%5%13%13%0%20132014201520162017201820192020202121Description:In2021,23percentofenterprisesinDenmarkmadeB2Ce-commercesalesthroughawebsite.From2013to2021,theshareofenterprisesgrewbyeightpercent.ReadmoreNote(s):Denmark;2013to2021Source(s):EurostatShareofenterprisesthatmakeB2Ce-commercesalesviaawebsiteinFinlandfrom2014to2021ShareofenterprisesthatmakeB2Ce-commercesalesviawebsitesinFinland2014-202118%17%17%16%14%12%10%8%14%14%14%13%11%10%6%4%2%0%2014201520162017201820192020202122Description:In2021,17percentofenterprisesinFinlandmadeB2Ce-commercesalesthroughawebsite.From2014to2021,theshareofenterprisesgrewbysevenpercent.ReadmoreNote(s):Finland;2014to2021Source(s):EurostatCHAPTER

04E-commercesitesMostpopularinternationalmarketplacesinSwedenin2021MostusedinternationalmarketplacesinSweden202145%41%40%35%30%27%25%20%15%10%5%22%0%ZalandoAmazonWish24Description:In2021,Germane-commerceplatformZalandowasthefavoriteinternationalonlinemarketplaceformorethan40percentofonlineshoppersinSweden.U.S.-basedAmazonandChina'sWishfollowed,as27percentand22percentofSwedishrespondentssaidtheyhadshoppedonlinethereinthepreviousyear,respectively.ReadmoreNote(s):Sweden;2021;approx.1,000respondents;amongthosewhoshoppedonline*;*Originalquestion:'Fromwhichofthefollowinge-commercesiteshaveyoushoppedonlineinthepastyear?'Read

moreSource(s):Nepa;PostNordLeadingonlinemarketplacesinNorwayin2021,byshareofonlineshoppersLeadingonlinemarketplacesinNorway202145%42%40%35%30%25%20%15%10%5%23%23%0%ZalandoWishEE-commercesites25Description:In2021,ZalandowasthemostpopularmarketplaceinNorway,asurveyrevealed.While42percentofrespondentsshoppedonthefashionmaketplacebasedinGermany,another23percentmadepurchasesonWishandthesamepercentageofonlineshopperspreferredpurchasingonEbay.

ReadmoreNote(s):Norway;2021;approx.1,000onlineshoppers;15-79years;haveshoppedonlineSource(s):PostNordMostpopularmarketplacesinDenmarkin2021MostpopularmarketplacesinDenmark202145%42%40%35%30%25%20%15%10%5%22%20%0%ZalandoWishAmazon26Description:In2021,GermancompanyZalandowasthefavoriteonlinemarketplaceformorethan40percentofonlineshoppersinDenmark.China'sWishandU.S.-basedAmazonfollowed,with22percentand20percentofresponses,respectivelyR.

eadmoreNote(s):Denmark;2021;1,129respondents;18-79yearsold;amongthosewhoshoppedonlineSource(s):Nepa;PostNordLeadingonlinemarketplacesinFinlandin2021,byshareofonlineshoppersLeadingonlinemarketplacesinFinland202140%36%35%30%25%20%15%10%5%18%15%0%ZalandoEbayAmazon27Description:In2021,theGermanonlineretailerZalandowasthemostpopularmarketplaceinFinland.Amongmarketplaces,over30percentofrespondentsshoppedonZalando,another18percentoneBay,and15percentofconsumersfavoredshoppingonAmazon.

ReadmoreNote(s):Finland;2021;1,043respondents;15-79years;haveshoppedonlineinthepastyearSource(s):PostNordToponlinestoresinSwedenin2020,bye-commercenetsales(inmillionU.S.dollar)Sweden:Top10onlinestoresE-commercerevenueinmillionU.S.dollar050100150200250300350400450435500elgiganten.seapotea.se401netonnet.sezalando.seapotekhjartat.seapoteket.se366295292270220214207cdon.se17828Description:Elgiganten.seisleadingtheSwedishe-commercemarket,withe-commercenetsalesofUS$435millionin2020generatedinSweden,followedbyApotea.sewithUS$401million.ThirdplaceistakenbyNetonnet.sewithrevenuesofUS$366million.Zalando.seisthefourthbiggestonlinestoreinSwedenwithnetsalesofUS$295millionin2020.ReadmoreNote(s):2020Source(s):ecommerceDB.com;ToponlinestoresinNorwayin2020,bye-commercenetsales(inmillionU.S.dollar)Norway:Top10onlinestoresE-commercerevenueinmillionU.S.dollar050100150200250300350400450elkjop.nokomplett.nozalando.nokolonial.no425262197162145125125netonnet.no121112102xxl.no29Description:Elkjop.noisleadingtheNorwegiane-commercemarket,withe-commercenetsalesofUS$425millionin2020generatedinNorway,followedbyKomplett.nowithUS$262million.ThirdplaceistakenbyZalando.nowithrevenuesofUS$197million.AisthefourthbiggestonlinestoreinNorwaywithnetsalesofUS$162millionin2020.ReadmoreNote(s):2020Source(s):ecommerceDB.com;ToponlinestoresinDenmarkin2020,bye-commercenetsales(inmillionU.S.dollar)Denmark:Top10onlinestoresE-commercerevenueinmillionU.S.dollar050100150200250300350400elgiganten.dkzalando.dk361291171144128bilka.dk118116coop.dk114947930Description:Elgiganten.dkisleadingtheDanishe-commercemarket,withe-commercenetsalesofUS$361millionin2020generatedinDenmark,followedbyZalando.dkwithUS$291million.ThirdplaceistakenbyAwithrevenuesofUS$171million.BisthefourthbiggestonlinestoreinDenmarkwithnetsalesofUS$144millionin2020.ReadmoreNote(s):2020Source(s):ecommerceDB.com;ToponlinestoresinFinlandin2020,bye-commercenetsales(inmillionU.S.dollar)Finland:Top10onlinestoresE-commercerevenueinmillionU.S.dollar0100200300400500600gigantti.fi541295zalando.fipower.fi1371061049491847471motonet.fipuuilo.fik-ruoka.fi31Description:VisleadingtheFinnishe-commercemarket,withe-commercenetsalesofUS$541millionin2020generatedinFinland,followedbyGigantti.fiwithUS$295million.ThirdplaceistakenbyZalando.fiwithrevenuesofUS$137million.Power.fiisthefourthbiggestonlinestoreinFinlandwithnetsalesofUS$106millionin2020.ReadmoreNote(s):2020Source(s):ecommerceDB.com;CHAPTER

05ConsumptionShareofindividualspurchasingviatheinternetinselectedNordiccountriesfrom2016to2021ShareofindividualspurchasingviatheinternetintheNordiccountries2016-2021SwedenDenmarkNorwayIceland*Finland95%90%85%80%75%70%65%60%92%91%89%85%87%85%84%79%84%82%80%84%83%82%81%80%79%78%76%78%77%76%71%76%75%73%70%67%20162017201820192020202133Description:TheshareofindividualspurchasingovertheinternetincreasedovertheyearsintheNordiccountries.ThemostdramaticgrowthcouldbeobservedinNorway,where92percentoftherespondentshadshoppedonlinein2021,comparedto78percentin2016.

ReadmoreNote(s):Denmark,Finland,Iceland,Norway,Sweden;2016to2021;16-74years;purchasemadeonlineinthelastyear;*nodataprovidedfor2016.ReadmoreSource(s):EurostatShareofindividualswhomadedomesticandcross-borderonlinepurchases(EUandnon-EU)inSwedenin2021Shareofdomesticandcross-borderonlineshoppersinSweden2021100%92%90%80%70%60%50%40%32%30%19%20%10%0%FromnationalsellersFromsellersfromotherEUcountriesFromsellersfromnon-EUcountries34Description:In2021,92percentofindividualswhomadeonlinepurchasesinthelastthreemonthsboughtgoodsfromnationalsellersinSweden.Incomparison,32percentofindividualsmadecross-borderpurchasesfromEUsellers,while19percentofindividualspurchasedonlinefromnon-EUsellers.

ReadmoreNote(s):Sweden;2021;IndividualswhopurchasedonlineinthelastthreemonthsSource(s):EurostatShareofindividualswhomadedomesticandcross-borderonlinepurchases(EUandnon-EU)inNorwayin2021Shareofdomesticandcross-borderonlineshoppersinNorway202190%85%80%70%60%50%40%30%20%10%0%33%23%FromnationalsellersFromsellersfromotherEUcountriesFromsellersfromnon-EUcountries35Description:In2021,85percentofindividualswhomadeonlinepurchasesinthelastthreemonthsboughtgoodsfromnationalsellersinNorway.Incomparison,33percentofindividualsmadecross-borderpurchasesfromEUsellers,while23percentofindividualspurchasedonlinefromnon-EUsellers.

ReadmoreNote(s):Norway;2021;IndividualswhopurchasedonlineinthelastthreemonthsSource(s):EurostatShareofindividualswhomadedomesticandcross-borderonlinepurchases(EUandnon-EU)inDenmarkin2021Shareofdomesticandcross-borderonlineshoppersinDenmark2021100%88%90%80%70%60%50%40%30%20%10%0%40%17%FromnationalsellersFromsellersfromotherEUcountriesFromsellersfromnon-EUcountries36Description:In2021,88percentofindividualswhomadeonlinepurchasesinthelastthreemonthsboughtgoodsfromnationalsellersinDenmark.Incomparison,40percentofindividualsmadecross-borderpurchasesfromEUsellers,while17percentofindividualspurchasedonlinefromnon-EUsellers.

ReadmoreNote(s):Denmark;2021;IndividualswhopurchasedonlineinthelastthreemonthsSource(s):EurostatShareofindividualswhomadedomesticandcross-borderonlinepurchases(EUandnon-EU)inFinlandin2021Shareofdomesticandcross-borderonlineshoppersinFinland202190%80%80%70%60%50%40%30%20%10%0%46%20%FromnationalsellersFromsellersfromotherEUcountriesFromsellersfromnon-EUcountries37Description:In2021,80percentofindividualswhomadeonlinepurchasesinthelastthreemonthsboughtgoodsfromnationalsellersinFinland.Incomparison,46percentofindividualsmadecross-borderpurchasesfromEUsellers,while20percentofindividualspurchasedonlinefromnon-EUsellers.

ReadmoreNote(s):Finland;2021;IndividualswhopurchasedonlineinthelastthreemonthsSource(s):EurostatShareofindividualswhohaveboughtororderedgoodsorservicesontheinternetinSwedenin2021,bygenderandamountspentIndividualswhoorderedonlineinSweden2021,bygenderandamountspentMenWomen25%20%15%10%5%20%18%14%12%12%11%11%9%6%6%5%5%4%3%0%Lessthen500SEK500-999SEK1,000-2,999SEK3,000-4,999SEK5,000-6,999SEK7,000-9,999SEK10,000SEKormore38Description:In2021,asurveycarriedoutinSwedenshowedthat20percentofwomenspentanamountbetween1,000and2,999Swedishkronorforonlinepurchasesofproductsandservices.Approximately18percentofmenstatedtohavespentthatsameamountonline.Inthemajorityofthespendingcategories,thepercentofmenandwomenstatedtohavespentsaidamountisaroundthesame.However,aboutfivepercentmorementhanwomenreportedspendingover10,000Swedishkronor[...R]

eadmoreNote(s):Sweden;Q12021;16-85yearsSource(s):StatisticsSwedenShareofonlineshoppersinNorwayin2021,byproductcategoryandgenderShareofonlineshoppersinNorway2021,bycategoryandgenderShareofonlineshoppersWomen20%Men0%10%30%40%50%60%70%63%63%Films/musicClothes/sportsgoods62%43%33%Books/magazines/newspapers/e-learningmaterialTravelorholidayaccommodationElectronicequipment38%34%35%12%12%27%Computersoftware23%23%11%Computerhardware27%Householdgoods22%17%Food/groceries13%13%12%Ticketsforevents12%12%ChildrentoysorchildcareitemsCleaningorpersonalhygieneproducts12%8%39Description:InNorway,filmsandmusicwasthemostpopularcategoryinNorwaywith63percentofmalesandfemaleswhoclaimedtohaveboughttheseservicesonlineinthepast12months.Clothesandsports'goodsorderswerethesecondmostpopularcategoryfor43percentofmenand62percentofwomen.ReadmoreNote(s):Norway;2021;2000respondents;16to79yearolds;consumerswhohaveshoppedonlineoverthepast12monthsareincluded.Source(s):StatisticsNorwayShareofonlineshoppersinDenmarkfrom2016to2021,byagegroupShareofonlineshoppersinDenmark2016-2021,byagegroup16-19years20-39years40-59years60-74years95%90%85%80%75%70%65%60%55%50%45%90%88%85%85%81%82%79%82%81%79%77%75%78%78%77%76%74%68%66%62%56%55%52%51%201620172018201920202021*40Description:In2021,nineoutoftenDanesbetweentheagesof20and39hadpurchasedsomethingonlineinthethreemonthsprecedingthestudy.Inrecentyears,theproportionofoldere-commerceusers,aged69-74,hasalsorisen,from52percentto68percentbetween2016-2021.

ReadmoreNote(s):Denmark;2016to2020;16-74yearsold;whoshoppedonlineinthelast3months;*Forecasts.Thedateofreleaseistheoneoflastaccess.ReadmoreSource(s):StatisticsDenmarkShareofonlineshoppersinFinlandin2021,bygenderandagegroupOnlineshoppingpenetrationinFinland2021,bygenderandagegroupShareofrespondents0%10%20%30%40%50%60%70%80%90%100%110%Agegroup:16-24years25-34years35-44years45-54years55-64years65-74years75-89yearsGender:95%96%93%93%81%81%61%27%MenWomen79%41Description:Onlineshoppingisapopularwayofpurchasinganyproductsandservicesovertheinternet.In2021,81percentofmenand79percentofwomeninFinlandhadshoppedonlineatsomepointR.

eadmoreNote(s):Finland;2021;6,000respondents;incl.respondentswhohaveshoppedonlineatsomepointSource(s):StatisticsFinlandCHAPTER

06Delivery&paymentShareofonlineshopperswillingtopaythreeeurosextraforfasterdeliveryinEuropein2021,bycountryWillingnesstopayextraforfastdeliveryinEurope2021,bycountryShareofrespondents15%

20%0%5%10%25%30%35%40%UnitedKingdomNorway34%34%Italy30%30%GermanySpain28%France25%Finland24%24%SwedenDenmarkBelgiumPoland23%20%19%TheNetherlands16%43Description:Ensuringrapiddeliveryentailscostsforonlineretailers.However,onlyone-thirdorfewerdigitalbuyerswouldacceptpayingthreeeurosextraforfastershipping,accordingtoasurveyconductedinEuropein2021.While34percentoftheonlineshopperssurveyedwouldbewillingtodosoinNorwayandtheUnitedKingdom,only16percentofDutchrespondentswouldtoleratethethree-euroextrafee.ReadmoreNote(s):2021;12,000respondents;15-79years;haveshoppedonlineSource(s):PostNordPreferreddeliverytypewhenorderingonlineintheNordiccountriesin2021PreferreddeliverytypewhenorderingonlineintheNordics2021ShareofrespondentsFinland0%Norway5%Denmark10%Sweden15%20%25%30%35%34%40%45%50%7%13%13%HomedeliverywithsignaturerequirementHomedeliveryordoorstepdeliverywithoutsignaturerequirementDeliveredtomymailbox/multi-occupancymailboxbythemailcarrierCollectitmyselffromadistributionpoint12%18%21%22%27%44%13%31%17%15%18%23%34%3%Collectitmyselffromaparcelmachine9%6%1%3%1%1%Collectitmyselffromtheonlinestore`sphysicalstore44Description:Asof2021,receivingdeliveriestoamailboxbyamailcarrierwasthemostpreferreddeliveryoptionforonlineshoppersinNorway(44percent)andSweden(31percent),whereashomedeliverywithasignaturerequirementwasthemostpopularoptionamongDanishonlineshoppers(34percent),andcollectingadeliverypersonallyfromaparcelmachinewasthemostpreferredmethodforonlineshoppersinFinland(34percent).Re