渠道管理與創(chuàng)新

渠道設(shè)計(jì)、管理與創(chuàng)新

主講：第一講渠道的現(xiàn)況與趨勢(shì)【本講重點(diǎn)】分銷(xiāo)渠道建設(shè)的重要性和急迫性目前中國(guó)企業(yè)在分銷(xiāo)渠道上存在的主要問(wèn)題未來(lái)中國(guó)渠道發(fā)展的六大趨勢(shì)在終端變革形式下的渠道戰(zhàn)略分銷(xiāo)渠道建設(shè)的重要性和急迫性南餐方金集飄團(tuán)壞因病缺銳乏轉(zhuǎn)對(duì)炮渠喊道臂的辭調(diào)嗽整盼能跡力篩，途導(dǎo)稅致異從倒輝助煌粥到墻困轟境槐的甘案友例目殊前復(fù)分楊銷(xiāo)理渠者道撐存梨在銀的封主南要園問(wèn)煎題缺奇乏兄對(duì)姑分據(jù)銷(xiāo)叫渠卻道鞭的版統(tǒng)似籌思設(shè)偽計(jì)率能產(chǎn)力缺沾乏訴對(duì)薯分印銷(xiāo)供渠傅道技的蝕調(diào)戲整佳和辣把喪握哥能晴力缺偉乏敢對(duì)挑分違銷(xiāo)消渠客道纖的籍理柱論銳指鉆導(dǎo)奧和盡管毒理備控好制伐體戲系渠工道栽成盤(pán)員溫中殺的值經(jīng)徒銷(xiāo)嫂商南普毅遍露存乎在輝經(jīng)搶營(yíng)搞意錦識(shí)辱落把后委、李管航理趙差各傳行喘其季是蜓，膨?qū)幠蠟轵滊u侮頭摘不駝為慨馬左后由銳于宋渠途道幼促駕銷(xiāo)如和萬(wàn)返陰利勞帶稠來(lái)對(duì)的境竄李貨否問(wèn)索題經(jīng)早銷(xiāo)壩商醉批設(shè)發(fā)即商競(jìng)不巡壽具剪備態(tài)對(duì)民品善牌醬的貸運(yùn)繳作姐能記力虹和袖市罩場(chǎng)貍的葡控沾盤(pán)剛能練力各搶級(jí)坡經(jīng)章銷(xiāo)打商美開(kāi)抄發(fā)聞市霧場(chǎng)薪的敵運(yùn)腿營(yíng)眉能邁力獨(dú)、圖推舉廣容新鴉產(chǎn)晌品館缺扔乏堡積適極感性經(jīng)伐銷(xiāo)言商刻不濕能雹正棄確槽樹(shù)裂立屑建轟設(shè)狀好削二盲批鑼網(wǎng)硬絡(luò)奔對(duì)綁區(qū)道域箱銷(xiāo)非售熔可拍持圾續(xù)贊發(fā)篩展抗的潛觀搏念渠鳥(niǎo)道怖成膚員洪對(duì)標(biāo)廠騙家作的例忠甜誠(chéng)哲度索下蹲降竊，并廠功商荷之差間潑的鐵信額用午度蜻在能惡汪化漆。大神型泊超恒市戚、悲連嚴(yán)鎖漿化銹發(fā)春展圣帶圓來(lái)卻復(fù)柄雜尾的針零辨售星終晚端誦管碰理心問(wèn)恨題故。賒背銷(xiāo)字帶極來(lái)渾的山拖霉賬企／弟死鬼賬騰及句連陳鎖哭問(wèn)坊題罩。雖渾然支渠滴道驕費(fèi)蹲用汽投恭入蜻在個(gè)加探大插，林但悟是酬渠扔道陽(yáng)成凝員搖的爭(zhēng)利論潤(rùn)汗卻憲在吊減嬌少炕，所與扁消灘費(fèi)肺者龜?shù)睦鐪蟽€通捉在紫下歐降銷(xiāo)魯售滾渠液道奮對(duì)百終厘端惠控辱制耐無(wú)拿力成獨(dú)熟火產(chǎn)否品諷渠琴道溉各贊環(huán)戚節(jié)域利視潤(rùn)乎空存間仍少不，舌積霉極四性北不召高葵等淺問(wèn)友題渠誘道刪發(fā)混展廚的羞六派大咬趨族勢(shì)系匪統(tǒng)兩與贊規(guī)問(wèn)范摘，朽中像國(guó)跌未玩來(lái)矮渠爛道伶建攻設(shè)通的鑒基此礎(chǔ)?。粋€(gè)山性憑化吩與剩創(chuàng)念新虜，先中歇國(guó)夾未綢來(lái)役渠布道酸的居主漆旋桐律貴；整街合振與啟細(xì)繳分抄，抵中欲國(guó)扭未血來(lái)終渠錯(cuò)道暈的摩主盛要外形河式士；渠腥道確扁親平辜、欄垂雷直耀與賄企豪業(yè)馬自籮營(yíng)伸渠蚊道柏的避進(jìn)跪程學(xué)將雞會(huì)眾加擠速專(zhuān)；較戀緊走密精的鹽連格鎖汪或壺特難許羽加夫盟稠、落專(zhuān)溪賣(mài)葉連套鎖南繼孝續(xù)等快器速棄發(fā)憤展武；渠有道罵注共意教力徒將珍從拆關(guān)竟注問(wèn)終葵端只逐版步陷轉(zhuǎn)堅(jiān)移違到許關(guān)靜注掀消俱費(fèi)弊者鄭。經(jīng)隙銷(xiāo)庸商譯的披新華贏灶利秀模晝式精豪耕梢細(xì)賤作公丸司丟化滾管漿理專(zhuān)截業(yè)夠化血分愁類(lèi)超晚級(jí)鞋終怨端創(chuàng)供唉應(yīng)職商自?huà)幸羝返A(chǔ)牌唯經(jīng)啦銷(xiāo)哈商回鋼歸港傳鑄統(tǒng)驢，跑深斜化爐流保通第虧二臨講灘渠潛道制合搞理瘋設(shè)絹計(jì)設(shè)華計(jì)態(tài)、芳管腦理根與算創(chuàng)嶄新渠稠道儲(chǔ)設(shè)剃計(jì)萍是索謀疏略螞，蠟渠吩道濁管窄理負(fù)是監(jiān)正身合催，渠享道貍創(chuàng)澇新唐是森奇記勝丈！“精運(yùn)旦籌緩帷呼幄睜之朋中龜，叼決線勝備千軋里仰之儀外課”“始以鐮正芽合冠，卵以趣奇亂勝餃”五！一癢、丑渠版道士設(shè)闖計(jì)哲的獲五框項(xiàng)握基割本扇原窄理營(yíng)懶銷(xiāo)適渠鐘道濾的撕長(zhǎng)布度營(yíng)吳銷(xiāo)沾渠瀉道杰的悟?qū)挻u度影萄響圍渠牽道水選晉擇患的汁六級(jí)大呢因贈(zèng)素分藥銷(xiāo)搭渠畢道慰設(shè)焦計(jì)版的皆四族個(gè)表步黎驟分腸銷(xiāo)坦渠伍道激贏奴利乖模貢式壟的突選樸擇影醒響區(qū)渠冠道闖選菊擇熔的掀六賺大延因屋素組斑織枝特招性產(chǎn)襪品撲特左性消概費(fèi)怒者久特變性渠抬道嗓中蜜現(xiàn)控有累之副成漏員競(jìng)董爭(zhēng)缸者覽特揭性銳環(huán)萬(wàn)境族變蛙化分必銷(xiāo)鼠渠軌道響設(shè)鹽計(jì)飼的求四銷(xiāo)個(gè)巴步撓驟第毒一謝步艇第注二準(zhǔn)步屑第晃三直步快第連四秤步分底析即消湊費(fèi)刑者的衫服逆務(wù)奧需廉求分禾析菊各誦種覆影響認(rèn)因總素劍并賀確有立分原銷(xiāo)爸渠誤道糧目偉標(biāo)找銜出俘可夫選飲擇熔的渠剃道鄉(xiāng)豐方奔案對(duì)喘方簽案奔進(jìn)警行評(píng)燭估游與月選貸擇二菜、故渠業(yè)道核設(shè)映計(jì)兔的閥九王大掙策織略可顏行考可杠控以遼我找為館主與擦?xí)r堡俱患進(jìn)創(chuàng)凳新盆制龜勝增荷減說(shuō)有劍度因堵地達(dá)制怖宜虛生實(shí)谷相芹濟(jì)借蚊船來(lái)出血海不供進(jìn)猾則灰退漢酬武水酒犬業(yè)志渠贏道鏡設(shè)較計(jì)脫案娃繼哈爭(zhēng)哈雀的親網(wǎng)仰絡(luò)競(jìng)建征設(shè)披與悔整閉頓劇案期例第瞇三棉講毛渠立道旨有鼓效虧管贈(zèng)理管混理板的棟關(guān)理鍵交是齡要娃“謀以輩正震合底”衰：強(qiáng)蹦調(diào)南務(wù)顏實(shí)利、濫高姐效疤，襖重訴視蘭細(xì)蠻節(jié)尼、隊(duì)方背法顏。我皇對(duì)參管命理握有俗三芳點(diǎn)仿體捧會(huì)愁：一膝是污，更“鉗防部大睛于吊治嫩”嘗；二永是柳，動(dòng)“尿理劉”島管喬；三摔是馳，視“辮控拾”憑管尼。渠社道乒管婆理槍的甲三敵個(gè)框方拐面葉十效五鳴項(xiàng)贏主丘要蘿內(nèi)覽容流港通梅管升理比：物域流緞管烘理滔、百所擠有柏權(quán)厘流涂管移理懶、采付盼款奴流拌管裙理碗、對(duì)信狗息羊流捕管高理凝、鼠促毛銷(xiāo)宜流肌管只理成貨員仔管抱理辭：選癢擇嫌成相員霸、焰激脅勵(lì)綢成莫員益、窯評(píng)車(chē)價(jià)淋成黨員岔、割成淹員飲調(diào)猴整口、廢沖路突滅管起理部終門(mén)翻管圓理詠：業(yè)夜務(wù)悉部悔結(jié)舌構(gòu)徑、錘銷(xiāo)喬售炎隊(duì)煌伍炮設(shè)墊計(jì)闖、妻銷(xiāo)更售絞隊(duì)瞞伍聽(tīng)招熄聘箭與蘿培肯訓(xùn)管、紙銷(xiāo)罵售嘆隊(duì)桿伍俯管糠理毅、某銷(xiāo)串售舊隊(duì)肢伍構(gòu)整察頓振與咬提橫升渠哀道飄管馬理折體影系伙中斑六社個(gè)胃方喬面附常鍵見(jiàn)萍的敬問(wèn)伶題甘的由應(yīng)關(guān)對(duì)紫策斧略1、責(zé)銷(xiāo)案售首部前門(mén)鈴的堂設(shè)疊置竊及棄銷(xiāo)嬸售爺隊(duì)性伍主的淺設(shè)校計(jì)掙有盤(pán)問(wèn)柱題市暖場(chǎng)暴部珠與氣銷(xiāo)倡售透部治之亂間盒各黃項(xiàng)翠職議能墨、西銷(xiāo)臨售鑄隊(duì)演伍劉的也人懸員匙與醫(yī)資隆源膛的攏配世置授，料是球否召合們理普、糟高漁效期？微是啟許既多獵企邀業(yè)核經(jīng)橫常檔存尊在緩的混問(wèn)腫題沃。應(yīng)旨對(duì)饅策崖略請(qǐng)峽專(zhuān)網(wǎng)家霧指濁導(dǎo)注，壤科騰學(xué)遵設(shè)醬計(jì)輕。2、奏銷(xiāo)遲售肉隊(duì)弦伍壞管難理納、將培怖訓(xùn)金整旦頓位與裕提伙升討不犁足應(yīng)砍對(duì)鉛策舅略像河建慘軍御隊(duì)護(hù)一悶樣錫建世設(shè)哀銷(xiāo)童售粥隊(duì)緞伍討。戰(zhàn)“播鐵草打濤的佩營(yíng)塞盤(pán)暮，桌流壓水枕的煩兵羅。仿”3、汁渠艘道骨成昆員帆的銅評(píng)染價(jià)片、翻激夾勵(lì)唱不辱當(dāng)造毀成技市咱場(chǎng)悉秩優(yōu)序幟混壩亂互與株竄厲貨濾等潮短金期王行遙為總的止主教要甘誘音因手。應(yīng)深對(duì)汗策余略調(diào)喪整只唯顆量銷(xiāo)論去的扛短誓視躺評(píng)層估企目蠻標(biāo)衡，揀加南強(qiáng)摸規(guī)抹范禁管鏟理搏和哥可懸持姓續(xù)堵的渣長(zhǎng)客期暫發(fā)音展催戰(zhàn)備略欄。4、嗓物懲流瓜、把資寇金貼流威、歷信斬息額流耀的求管差理危較眉混貌亂應(yīng)虹對(duì)探策頁(yè)略加快強(qiáng)副流弊程評(píng)規(guī)冰范盟化硬的洞專(zhuān)爪業(yè)淘設(shè)許計(jì)嫩與滋管林理土。5、柏對(duì)銹銷(xiāo)從售裁隊(duì)沒(méi)伍淹和診渠動(dòng)道憑成典員澡落離后擾的劫經(jīng)埋營(yíng)腔意沈識(shí)暑和呼管月理覆方曾法穩(wěn)聽(tīng)壘之捧任施之席、破無(wú)段動(dòng)陷于奮衷趟。應(yīng)晝對(duì)泄策煙略引族進(jìn)陽(yáng)外貞腦豪加扁強(qiáng)東培只養(yǎng)過(guò)引劣導(dǎo)錦和麗系覽統(tǒng)呀改陰造球。6、生對(duì)失渠四道垂成拾員樣缺勺乏礙調(diào)鄙整悲能鄙力應(yīng)脹對(duì)陷策是略網(wǎng)訓(xùn)絡(luò)贏兩柄整揭頓這炕六且方竟面影問(wèn)卷題賢大趕多塌是稍綜莊合浪癥鄙，恒最謝終妻表湊現(xiàn)蹦在走銷(xiāo)股售膀業(yè)灘績(jī)兄上助不全去愁。第拍四滑講捏經(jīng)厲銷(xiāo)待商傷管響理幣三賢步惱曲第溪一腳步程：亭布旺局鎮(zhèn)和史選墨擇第忌二稅步腥：您引銅導(dǎo)挨和捷培敞養(yǎng)第修三嫂步?。夯\管紗理豎和攔控竟制第圈一派步冠是途布碧局寫(xiě)和冬選喉?yè)窈闲晾砻氩紭?shù)局乓是下渠曠道捧建胃設(shè)比成焦功勉的來(lái)前削提棵！“笑選駝好僅一另個(gè)削經(jīng)嫌銷(xiāo)蒸商話(huà)，擇是鏡銷(xiāo)委售無(wú)成臨功營(yíng)的駛一怕大捕半穗”二銳步鉆走毀策科略亦她步葉亦已趨怕策縣略逆葉向貞拉碗動(dòng)刮策股略第價(jià)二橡步浴是宣引耽導(dǎo)期和枕培幕養(yǎng)企口業(yè)劉首彈先雙要梁確剛立罰自床己顫正當(dāng)確奏的晝渠松道匠策前略模。經(jīng)品營(yíng)羨理拿念摸的桐認(rèn)面同球，卡建鴉立惰共妄同錫愿小景養(yǎng)。利夫益泛的間有掛序鼠分梳配趣，碎雙幅贏皺政持策珍。渠羞道復(fù)的柿基歡礎(chǔ)厭建擦設(shè)殲與膀完僅成貓目稈標(biāo)燒銷(xiāo)維量帥相苦結(jié)岡合饑。堅(jiān)卻持陰長(zhǎng)興期炭不克間施斷碧的采網(wǎng)滴絡(luò)安整幸頓翻。通榨過(guò)軍有訂效賴(lài)的亡管膠理沾與盆控隸制椒手懂段狹達(dá)芽到巧共莫同黨成虜長(zhǎng)尤的貿(mào)目桶的腔。第蔑三躲步泳是轟管雞理捧和織控漂制管斤理獲是抬為把了誼控蝦制這，伍控主制靠是衛(wèi)為決了溝結(jié)抬果十菊大愚控縱制遠(yuǎn)不景豆控貞制服望務(wù)善控舉制投婦資煎控鞏制人食員乖控傘制協(xié)顏?zhàn)h藏（建合乖同鴨）?？刭V制沖縣突?？乇戎苾r(jià)晨格訂控軋制評(píng)辱估蔑控透制利鞋益有掌餐控激向勵(lì)旨控訴制第傭五丹講孕渠紛道選創(chuàng)輕新昨的印二吊個(gè)暢方透向【本掛講聽(tīng)重督點(diǎn)】終辨端議變字革爪形詞勢(shì)炕下多的椒渠封道巖創(chuàng)碑新膠問(wèn)遼題用狐渠諒道童差該異首化待抵許御竟產(chǎn)貝品北同禾質(zhì)鉤化渠擔(dān)道鄰創(chuàng)調(diào)新革的優(yōu)兩蝦個(gè)稿方忘向漲十敲三橫條裹路褲徑終癥端匪變夏革符形鋤勢(shì)誕下片的妖渠沿道勒創(chuàng)抗新管問(wèn)材題超辟市潔連奇鎖青等制零告售疑業(yè)蹄態(tài)盞的華變炎化南濾方間集鎮(zhèn)團(tuán)號(hào)因受缺鞋乏末對(duì)紐奉渠放道毀的資調(diào)買(mǎi)整齡能殖力蓮，粱導(dǎo)疑致饞從底輝期煌世到呆困之境級(jí)的手案稀例娃逮哈父哈趕渠雄道搶改駁造康嬸師聰傅古通昏路栗創(chuàng)攏新用編渠牛道荒差究異跌化銳抵島御停產(chǎn)帥品雜同總質(zhì)情化戴吼爾溫計(jì)恐算腫機(jī)砍網(wǎng)挖絡(luò)筒直昆銷(xiāo)亞惠馬恒遜辦電椅子語(yǔ)商掉務(wù)納書(shū)柄店耐蟻克搶建端立暑旗扯艦浪店娃遭哈維哈膽的滿(mǎn)非齡常麻可脊樂(lè)牙農(nóng)盲村掠包毯圍句城恨市基長(zhǎng)爾經(jīng)直續(xù)復(fù)敲營(yíng)段銷(xiāo)鼻店渠熟道悔創(chuàng)佩新偉的贊二廟個(gè)秩方哥向鹿十朝三夜條踢路情徑第粘一眾個(gè)運(yùn)方刊向仁是帆改轟造隱傳帆統(tǒng)目渠燭道痕，伐推達(dá)進(jìn)墨經(jīng)烤銷(xiāo)虧商迅進(jìn)愿步抖的錄八罩條竿路蕩徑邁。第藍(lán)二陶個(gè)謎方蜻向戰(zhàn)是隨調(diào)畝整電渠擁道枝策縫略弄，誘推噸進(jìn)刪渠洗道宋創(chuàng)起新災(zāi)和無(wú)多戀元崗化萍建刻設(shè)內(nèi)的譽(yù)五阿條狠路龜徑睡。第牽一通個(gè)今方貢向伸是色改待造寶傳錄統(tǒng)饑渠籮道察，芽推亂進(jìn)成經(jīng)棉銷(xiāo)要商花進(jìn)京步撫的炒八赴條險(xiǎn)路區(qū)徑增堅(jiān)加旅或木減揚(yáng)少習(xí)渠輩道芽成名員圓、循增萬(wàn)加寨或切減由少喂渠哲道誓成唯員普任陰務(wù)蘿、勿增膜加搞或陵減雖少逮營(yíng)療銷(xiāo)塑渠吊道筒是肅渠倒道雖改健造董與浪創(chuàng)主新丑的滋基幅本爛策賀略遞。廠瘋商喝合搬作亂由冊(cè)松旅散顫型秘變僻成共緊膊密敵型犬的怪戰(zhàn)負(fù)略撤伙珠伴戚。區(qū)執(zhí)域籍行倉(cāng)業(yè)店內(nèi)逮壟序斷析經(jīng)央銷(xiāo)擇商宅初館步貍形晃成腐。由賄渠顧道恥領(lǐng)牌袖克牽網(wǎng)頭愚形嗽成吵緊售密乘性即的擇渠痛道杠聯(lián)尋盟利組妙織絕或標(biāo)經(jīng)帳銷(xiāo)傾商嬌聯(lián)港誼櫻會(huì)。第壺二查個(gè)礙方團(tuán)向黑是申調(diào)碗整秋渠濕道像策就略灰，遲推牧進(jìn)股渠確道媽創(chuàng)略新冷和傳多聯(lián)元抖化棉建慰設(shè)質(zhì)的短五型條桂路沉徑逆就向速批扶發(fā)罩商汁（滲超揉級(jí)迅終舞端祥供帽應(yīng)蒼商艦）輔將斤因銅終棉端寸變躍革圾而灑應(yīng)墳運(yùn)劈燕而竹生客。通氧路借終認(rèn)端枕擴(kuò)腐展卸，溫通竿路居空臭間薄橫橋向桑拓及寬簡(jiǎn)將案是北未譯來(lái)象通型路顏創(chuàng)典新紗的適重以點(diǎn)緒。細(xì)艷分應(yīng)通名路錘，閣專(zhuān)凝業(yè)滿(mǎn)通趕路北的讓開(kāi)法發(fā)僚將軟是諒?fù)ㄝv路迷創(chuàng)否新核的煤主榴攻坐方蛛向任。以光“鋒上板量爪”維為吉基師本蠟訴橡求鞠的汽大貢眾膚通國(guó)路惰不包可動(dòng)能堅(jiān)真鉆正僚培頌育但出銳分迫眾晴市池場(chǎng)釣和略細(xì)吳分慶市早場(chǎng)沿。經(jīng)只銷(xiāo)唉商膊職捉能狼創(chuàng)盼新察所錘產(chǎn)睜生托的恒通霉路鍬創(chuàng)把新臭。通子路轟將化持糊續(xù)插下鬧沉才鄉(xiāng)訴鎮(zhèn)慌，唯直息至痛最撫終雙鄉(xiāng)照鎮(zhèn)驢二可批四。第磚六桶講蘇渠皆道飼創(chuàng)筋新賽的盤(pán)八蕉種綱方吐法拓藥寬擁通御路桿，誓創(chuàng)努新層渠槐道縮害短她通饅路判，疏創(chuàng)瘋新萬(wàn)渠鉛道逆挽向殊渠竊道舉創(chuàng)梢新增躲加撒通扒路惑，初創(chuàng)秀新揭渠瘦道職魚(yú)能添分丟解心、謙組串合漆創(chuàng)唇新句法廠種家飄借工經(jīng)籍銷(xiāo)紗商際“丸殼絮”絲式，唯實(shí)哀行皇“纖托誓管猛”薦經(jīng)億營(yíng)產(chǎn)懷品叫分撇解朗組壁合綠創(chuàng)率新膜法通灑過(guò)葉渠蓋道誤創(chuàng)終新栽進(jìn)碰行散產(chǎn)釘品脆創(chuàng)罷新方盞法趕一翅、熟拓停寬僑通襖路屠，口創(chuàng)旨新動(dòng)渠孩道案膏例1：間把榴菜急場(chǎng)畢當(dāng)親成效賣(mài)胡場(chǎng)參做案降例2、陪傳天統(tǒng)叢物雕流潤(rùn)加秒上顏高鍋科侮技殊手盈段—建—如句虎亂添駐翼漢的菠渠尊道野創(chuàng)往新方跪法亦二成、察縮氧短棚通典路姥，緊創(chuàng)鵝新局渠插道案鉗例筋１流：趕跨玻越備終伙端等直衫做啄社鬧區(qū)案沸例蜂２侄：貓直劉復(fù)旺營(yíng)渡銷(xiāo)彈：漂基侍爾徑店案盜例3：惕戴氏爾畫(huà)計(jì)測(cè)算趨機(jī)出網(wǎng)奮絡(luò)鴉直蹲銷(xiāo)案勁例4：扇亞挎馬侄遜埋電框子鳳商滿(mǎn)務(wù)錦書(shū)扎店方絮法央三閉、妨逆拆