文化產(chǎn)業(yè)經(jīng)營管理課件

文化產(chǎn)業(yè)經(jīng)營管理月錄一)報(bào)業(yè)集團(tuán)的規(guī)模經(jīng)濟(jì)與范圍經(jīng)濟(jì)《畫皮》:“東方魔曲”的世界之聲玩轉(zhuǎn)部落格,溝通“心”境界:Blog經(jīng)濟(jì)透視(四)想想還是小的好一廣告定位理論報(bào)業(yè)集團(tuán)的規(guī)模經(jīng)濟(jì)與范國經(jīng)濟(jì)1、概念

規(guī)模經(jīng)濟(jì)概念規(guī)模經(jīng)濟(jì)(economiesofscale)是指:當(dāng)生產(chǎn)或經(jīng)銷單一產(chǎn)品的單一經(jīng)營單位因規(guī)模擴(kuò)大而減少了生產(chǎn)或經(jīng)銷的單位成本時(shí)而導(dǎo)致的經(jīng)濟(jì)

規(guī)模經(jīng)濟(jì)的層次:規(guī)模經(jīng)濟(jì)還可分為三個(gè)主要層次①產(chǎn)品規(guī)模經(jīng)濟(jì)②工廠規(guī)模經(jīng)濟(jì)③企業(yè)規(guī)模經(jīng)濟(jì)范圍經(jīng)濟(jì)的概念范圍經(jīng)濟(jì)(economiesofscope)是指:2、規(guī)模經(jīng)濟(jì)與范圍經(jīng)濟(jì)的成因(一)、規(guī)模經(jīng)濟(jì)的成因1.專業(yè)化分工和協(xié)作的經(jīng)濟(jì)性2.采用大型、高效和專用設(shè)備的經(jīng)濟(jì)性3.標(biāo)準(zhǔn)化和簡(jiǎn)單化的經(jīng)濟(jì)性4.大批量采購和銷售的經(jīng)濟(jì)性5.大批量運(yùn)輸?shù)慕?jīng)濟(jì)性6.大規(guī)模管理的經(jīng)濟(jì)性二)、范圍經(jīng)濟(jì)的成因1.生產(chǎn)技術(shù)設(shè)備具有多種功能2.零部件或中間產(chǎn)品具有多種組裝性能3.研究與開發(fā)的擴(kuò)散效應(yīng)4.企業(yè)無形資產(chǎn)的充分利用報(bào)業(yè)的經(jīng)濟(jì)不僅存在于規(guī)模經(jīng)濟(jì),歷且存在著范圍經(jīng)濟(jì)。聯(lián)合報(bào)9購吃穿佳漲價(jià)至今夜全球聚焦北京3、相關(guān)的案例2019年南京報(bào)業(yè)的價(jià)格戰(zhàn)收價(jià)格戰(zhàn)的引發(fā):2019年5月9日,江蘇供銷合作總社主辦的《江蘇商報(bào)》(現(xiàn)歸入南京日?qǐng)?bào)報(bào)業(yè)集團(tuán))瞄準(zhǔn)南京早報(bào)市場(chǎng),以2毛錢的報(bào)價(jià)引發(fā)了南京報(bào)業(yè)大