電子商務英語1課件

7/20/20231

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

TheKeytoExercises7/20/20232Warm-up:

DiscussthefollowingquestionswithyourclassmatesWhendidyoustarttousetheInternet?HowwouldyourlifebedifferentiftheInternethadn'tbeendeveloped?

7/20/20233BackgroundInformation

Internet是全球性的計算機網(wǎng)絡，我們可以利用它查詢信息，收發(fā)電子郵件，發(fā)布廣告，網(wǎng)上聊天，網(wǎng)上購物等。Internet拉近了人與人之間的距離，也為商務活動提供了全新的、具有巨大潛力的平臺。7/20/20234BackgroundInformation

CNNIC每年1月和7月發(fā)布中國互聯(lián)網(wǎng)絡發(fā)展狀況統(tǒng)計報告。截至2007年6月我國網(wǎng)民總數(shù)達到1.62億。7/20/20235TextAnalysisTheInternetandtheWorldWideWebTheInternet

TheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.(譯文)7/20/20236TextAnalysis

TheInternethashadarelativelybrief,butexplosivehistorysofar.(譯文)

Itgrewoutofanexperimentbeguninthe1960sbytheUSDepartmentofDefense(DOD)[1].TheDODcreatedacomputernetwork,whichlinkedU.S.scientificandacademicresearchers.

ThatnetworkwasARPANET[2],theforerunneroftoday’sInternet.

7/20/20237TextAnalysis

TheInternetisbasedonacommonaddressingsystemandcommunicationsprotocolcalledTCP/IP(TransmissionControlProtocol/InternetProtocol)[3].

Ithasrevolutionizedthecomputerandcommunicationsworldlikenothingbefore.(譯文)TheInternethassupportedglobalcollaborationamongpeopleandorganizations,informationsharing,networkinnovationsandrapidbusinesstransactions.(譯文)

7/20/20238TextAnalysisTheWorldWideWebTheWorldWideWeb[4],orsimplyWeb,isawayofaccessinginformationovertheInternet.OnceyouspendtimeontheWeb,youwillfeelthereisnolimittowhatyoucandiscover.TheWeballowsrichanddiversecommunicationbydisplayingtext,graphics,animation,soundandvideo.(譯文)

7/20/20239TextAnalysis

HowdoestheWebwork?Let’ssayyouwanttopayavisittothePalaceMuseum[5]Website.FirstyouentertheaddressorURL[6]

oftheWebsiteinyourWebbrowser.ThenyourbrowserrequeststheWebpagefromtheWebserverthathoststhePalaceMuseumWebsite.(譯文)

TheWebserversendsthedataovertheInternettoyourcomputer.Yourbrowserinterpretsthedata,displayingitonyourcomputerscreen.

7/20/202310TextAnalysis

The“glue”thatholdtheWebtogetheriscalledhypertextandhyperlink.ThisfeatureallowsWebpagestobelinkedsoyoucaneasilyjumpbetweenthem.OntheWeb,younavigatethroughpagesofinformationbasedonwhatinterestsyouatthatparticularmoment,commonlyknownasbrowsingtheNet.(譯文)

7/20/202311TextAnalysisDifferencesbetweentheInternetandtheWorldWideWeb ManypeopleusethetermsInternetandWorldWideWebinterchangeably,butinfactthetwotermsarenotsynonymous.TheWorldWideWebusestheHTTP[7]protocol,oneofthelanguagesspokenovertheInternet,totransmitdata.(譯文)

TheWebisjustoneofthewaysthatinformationcanbedisseminatedovertheInternet.TheInternet,nottheWeb,isalsousedfore-mail[8],FTP[9],newsgroup[10]andIM[11].SotheWebisjustaportionoftheInternet,albeitalargeportion.Thetwotermsshouldnotbeconfused.7/20/202312TheKeytoExercises:

Readingcomprehension1

(1)F

(2)F

(3)T

(4)F

(5)F7/20/202313TheKeytoExercises:

ReadingComprehension2TheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.(2)TheWorldWideWeb,orsimplyWeb,isawayofaccessinginformationovertheInternet.(3)TheWorldWideWebusestheHTTPprotocol,oneofthelanguagesspokenovertheInternet,totransmitdata.TheWebisjustoneofthewaysthatinformationcanbedisseminatedovertheInternet.TheInternet,nottheWeb,isalsousedfore-mail,FTP,newsgroupandIM.7/20/202314TheKeytoExercises:

Vocabulary

A2

B3

C7

D1

E4

F5

G67/20/202315TheKeytoExercises:

Translation11.(1)迄今為止，互聯(lián)網(wǎng)的歷史相對較短，但發(fā)展速度非?？臁?2)它使得計算機和通信世界發(fā)生了前所未有的革命性的變化。(3)互聯(lián)網(wǎng)支持個人和組織間的全球合作、信息共享、網(wǎng)絡革新并使商業(yè)交易更加快速。(4)通過顯示文本、圖形、動畫、聲音、視頻等，萬維網(wǎng)使人們擁有豐富多彩的通信方式。(5)萬維網(wǎng)使用HTTP協(xié)議傳輸數(shù)據(jù)，而HTTP協(xié)議只是互聯(lián)網(wǎng)上使用協(xié)議的一種。7/20/202316TheKeytoExercises:

Translation22.(1)bebasedonacommonaddressingsystem(2)awayofaccessinginformationovertheInternet(3)entertheaddressorURLoftheWebsite(4)sendthedataovertheInternet(5)beusedfore-mail,FTP,newsgroupandIM7/20/202317TheKeytoExercises:

ReadingMaterial1.B

2.A

3.C

4.A

5.D7/20/202318WordStudyrelatively

adv.

相對地，相關地Relativelyspeaking,it'safinedaytoday.

相對來說，今天天氣很好。Shewalksrelativelyfastforachildofthree.

她作為三歲的孩子走得還比較快。

7/20/202319WordStudyexplosive

adj.激增的，迅速擴大的anexplosiveincrease

急劇增加7/20/202320WordStudyacademic

adj.

學術的，理論的

anacademicdegree

學位

academicinterest

學術興趣7/20/202321WordStudyrevolutionize

vt.

使……發(fā)生劇變Televisionhasrevolutionizednewscoverage.

電視使新聞覆蓋面發(fā)生了劇變。7/20/202322WordStudyinnovation

n.

改革，創(chuàng)新technologicalinnovation

技術創(chuàng)新7/20/202323WordStudynavigate

vi.

航行navigateup(down)ariver

向上游（下游）航行7/20/202324WordStudysynonymous

adj.

同義的synonymouswords

同義詞

'Upon'issynonymouswith'on'.

upon與on同義。7/20/202325WordStudytransmit

vt.

傳輸Thenewswillbetransmittedbyradio.

這消息將由電臺播送。

Withthedevelopmentofmodernelectricalengineering,wecantransmitpowertowhereveritisneeded.

隨著現(xiàn)代電力工程的發(fā)展，我們能把電力輸送到需要電力的任何地方。7/20/202326TheInternetisanopen

interconnection

ofnetworksthatenablesconnectedcomputerstocommunicatedirectly.互聯(lián)網(wǎng)是一個開放的互聯(lián)網(wǎng)絡，它使得聯(lián)網(wǎng)的計算機可以直接通信。7/20/202327

TheInternethashadarelativelybrief,butexplosivehistory

sofar.

迄今為止，互聯(lián)網(wǎng)歷史相對較短，但發(fā)展速度非?？?。7/20/202328

Ithasrevolutionizedthecomputerandcommunicationsworld

likenothingbefore. 它使得計算機和通信世界發(fā)生了前所未有的革命性的變化。7/20/202329

TheInternethassupportedglobal

collaboration

amongpeopleandorganizations,informationsharing,network

innovations

andrapidbusinesstransactions.

互聯(lián)網(wǎng)支持個人和組織間的全球合作、信息共享、網(wǎng)絡革新并使