北師大英語(yǔ)必修4-Unit-11-Lesson-3公開(kāi)課課件

Lesson3TheAdvertisingGameCanyouthinkofsomeadvertisementsyouhaveseen?Listsomeplaceswhereyouhaveseenadvertisements.inthestreetatbusstationonthebusadvertisementontheInternet“Whatproductisitfor?”Lookandguesswhattheadvertisementsintroducetous.Justdoit.只管去做吧!(耐克)

Thechoiceofanewgeneration.

新一代的選擇（百事可樂(lè)）Let’smakethingsbetter.

讓我們做得更好。（飛利浦電子）PublicAdvertisementsprotecttheenvironmentWhatdoesthepassagetalkabout?TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.People’sattitudetowardadsFastreadingTrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementsmustbeattractiveandcreative.3.Thepurposeofalladvertisementsistomakecustomerspendmoney.FTF4.Producingpublicadvertisementsmentionedinthetextisfree.5.Thetextinferredthatadvertisementsaretryingtosellyousomethingmakescustomersbored.6.Thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore.FTF7.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.Tsubjectaimcontentstheclassicadsgiveinformationaboutfinding______________a.thenameofa_________b.whatthecompanies____c.wheretheyare_______andthe_______namesParagraph1companysellbrandlocatedcertainproductsCarefulreadingtheclassicadsbrandnameproductcompanynamelocationParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectParagraph2aimcontentssubjectParagraph3aimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractiveParagraph4aimcontentsthetopAdsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand________ideascreatefascinatinghumourunusualsubjectParagraph5aimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubject1.Whichoneisnotapublicadvertisement?A.FightingAIDSB.SavingwaterC.HelpingthepoorD.SKⅡFinishthemultiplechoicesaccordingtothetext.Postreading2.Whatideasdotoday’sadvertisementsusetomakeyounoticetheirproducts?a.newb.humorc.unusuald.surprised

A.abcB.abcdC.acdD.bcd3.What’sthetopadvertisers’aim?A.Tocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookat.B.Tomakecontributionstosociety.C.Tousemoderntechniquesofdesign.D.Tomakepeopleknowtheirproducts.1.Itislikelytobejustthenameofacompany,...

它很可能僅僅是公司的名稱，……

sb./sth.belikelytodo=Itislikelythat有可能,有希望的e.g.Tickets______________expensive.入場(chǎng)券可能很貴。_____________thethievesdon’tknowhowmuchitisworth.盜賊很可能不知道此物的價(jià)值。LanguagepointsarelikelytobeItislikelythat2.Someadvertisementsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare.

有些廣告中含有圖片或?qū)＜铱湟a(chǎn)品的話語(yǔ)。

consistof=bemadeupof由……組成,構(gòu)成

其后跟名詞或動(dòng)詞-ing形式作賓語(yǔ)

e.g.Hisbreakfast____________drybreadandacupoftea.他的早餐由不涂黃油的面包和一杯茶組成。consistsof【拓展】consistin

在于，存在于consistwith

相符，與……一致【辨析】consistof&bemadeupof兩者都表示“由……組成”，但consistof無(wú)被動(dòng)語(yǔ)態(tài)。3.Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.

現(xiàn)代廣告必須把最高水平的設(shè)計(jì)和產(chǎn)品理念相結(jié)合，以增強(qiáng)吸引力，這樣才能從激烈的競(jìng)爭(zhēng)中勝出。

standout突出；顯眼e.g.Thelettering_________wellagainstthedarkbackground.那種字體在深色背景下十分醒目。stoodout堅(jiān)持，堅(jiān)持抵抗（常與介詞against,for連用）e.g.Thesoldiers_________________theenemyaslongastheycould.

戰(zhàn)士盡他們所能地堅(jiān)持抵抗敵人。stoodoutagainst經(jīng)受住，頂住

e.g.Thiscompanyfinally__________thecrisisanddevelopedwell.這家公司終于頂住了危機(jī)，發(fā)展得很好。stoodout4.…,repeatingoldideasisnotasuccessfulapproach.……重復(fù)舊的理念已不是有效的辦法。approach

n.方法，方法（常與介詞to連用）e.g.AsawriterJuliatakesacompletelynewapproachtotheclassiclovestory.作為一個(gè)作家，朱麗亞對(duì)經(jīng)典愛(ài)情故事采取了全新的方法。觀察例句，給出approach的意思。Theapproachestothetownwereblocked.Manykindsofbirdsflysouthattheapproachofwinter.通路，路徑，道路（常與介詞to連用）接近，走進(jìn)approach

v.著手處理，對(duì)付；（在時(shí)間上）靠近，接近e.g.I’mnotsurehowto__________theproblem.怎樣處理這個(gè)問(wèn)題，我沒(méi)有把握。It_______________lunchtime,solet’stakeabreak.

快到午餐時(shí)間了，咱們休息一下吧。isapproachingapproach5.Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis....

他們意識(shí)到，與產(chǎn)品相關(guān)聯(lián)的理念多么吸引人并不重要……

linkAto/withB與……相聯(lián)系e.g.TheChannelTunnel_______Britain

____therestofEurope.英吉利海峽隧道把英國(guó)和歐洲其他國(guó)家連接起來(lái)了。links

with翻譯下列句子。1.古老的絲綢之路在古代把中國(guó)和西方連接了起來(lái)。2.這些事件相互間有聯(lián)系。3.該國(guó)現(xiàn)已斷絕了和其他國(guó)家的一切聯(lián)系。TheoldSilkRoadlinkedChinawiththeWestinancienttimes.Theseeventsarelinkedtoeachother.Thecountryhasbrokenallthelinkswithothercountries.6.Therearepublicadvertisementswhichencouragecitizenstoparticipateinimprovingtheirneighbourhood,…

公益廣告鼓勵(lì)人們參與改善社區(qū)，……participatevi.參加，參與e.g.Everyoneintheclassisexpectedto_____________thediscussion.班里每個(gè)人都期待著能夠參加這次討論。participateinattend,join,participate,takepartin均含“參加，加入”之意。attend:側(cè)重參加或出席會(huì)議或?qū)W術(shù)活動(dòng)等。join:普通用詞，指加入黨派、團(tuán)體或游戲活動(dòng)等。participate:正式用詞，特指參加團(tuán)體活動(dòng)，暗示以一個(gè)積極的角色參加。takepartin:側(cè)重參加某項(xiàng)群眾性、集體性的事業(yè)、工作或活