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英語四級閱讀

第一期(全對)

請大家試著翻譯文章中劃線句子。

motive:n.(forsth.)動機,原因;Thepolicecouldnotfindamotiveforthemurder,a.產(chǎn)生動機的,

啟動的,發(fā)動的

intentionala.存心的,故意的

insurancen.保險(契約)fireinsurance火險

justifyV表明或證明:為(某事)的正當理由

strategy"戰(zhàn)略(學);策略,謀略

Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects,

consumersmaybeconvincedlobuyaproductofpoorqualityorhighpricebecauseofan

advertisement.Forexample,someadvertisershaveappealedtopeople'sdesireforbetterfueleconomy

fortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproducts

work.Othersareworthlessandawasteofconsumers5money.

Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandofbreadwasofferto

dieters(節(jié)食者)withthemessagethattherewerefewercalories(熱量單位,大卡)ineveryslice.It

turnedoutthatthebreadwasnotdietetic(適合于節(jié)食的),butjustregularbread.Therewerefewer

caloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf.

Onthepositiveside,emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfire

insurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonfor

fireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseof

fireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityofthe

insuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.

Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportant

enoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethem

tobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.

31.AdvertisingcanpersuadetheconsumertobuyworthlessproductsbyD_.

A)stressingtheirhighquality

B)convincinghimoftheirlowprice

C)maintainingabalancebetweenqualityandprice

D)appealingtohisbuyingmotives

32.Thereasonwhythebreadadvertisementismisleadingisthat_A.

A)thinslicesofbreadcouldcontainmorecalories

B)theloafwascutintoregularslices

C)thebreadwasnotgenuinebread

D)thetotalnumberofcaloriesintheloafremainedthesame

33.Thepassagetellsusthat__A____.

A)sometimesadvertisementsreallysellwhattheconsumerneeds

B)advertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneed

C)thebuyingmotivesofconsumersarecontrolledbyadvertisements

D)fireinsuranceisseldomaworthwhileinvestment

34.ltcanbeinferredfromthepassagethatasmartconsumershouldA__.

A)thinkcarefullyaboutthebenefitsdescribedintheadvertisements

B)guardagainstthedeceivingnatureofadvertisements

C)befamiliarwithvariousadvertisingstrategies

D)avoidbuyingproductsthathavestrongemotionalappeal

35.Thepassageismainlyabout_C.

A)howtomakeawisebuyingdecision

B)waystoprotecttheinterestsoftheconsumer

C)thepositiveandnegativeaspectsofadvertising

D)thefunctionofadvertisementsinpromotingsales

答案

翻譯:廣告對購買動機的誘惑力既有正面效果,又有反面效果。顧客可能聽信廣告買一件劣質或

高價的產(chǎn)品。

31.看第一段,做第一題。文章第一句是主題,后面是一個例子解釋說明。例子說廣告通過

一些手段引起人們的購買欲望。A是細節(jié)例子,是為了說明廣告如何引起人們的購買欲望:強調

高質量。BC本段都沒有提到。D是正解。而且D切題。

32.為什么面包廣告是誤導的?因為廣告說面包含的熱量少,但其實不少,所以廣告是誤導

的。這一題只要讀懂了第二段就不會錯。

33.考的是第三段的主題。Onthepositiveside看出這段說的是廣告的正面效應。先排除CD,

只有AB是對廣告的正評價。A是答案。B廣告很少迫使消費者買他們不需要的東西。廣告不是

為了讓消費者買產(chǎn)品它還能干什么?有同學說四段butitdoesnotforcethemtobuytheproduct.但

是不選B的一?個原因是它出現(xiàn)在四段;第二個原因是occasionally和doesnot是兩個不同的概念,

干擾選項一般形容詞、副詞有毛病。

34.看懂文章就好做。A是正解,對應四段第二句話。B小心廣告的欺騙本質,和主題“既有

正面效果,又有反面效果”相悖。CD文章沒有這個意思、。

35.考主題。主題是廣告的正反兩個方面,選C沒什么好說的。

這篇文章的語言比較簡單,結構也很清晰。先提出主題:廣告的兩個方面,然后從方面和正

面闡述,最后說到人的因素。而且和問題對應也很工整,答案比較好找,關鍵詞不是很必要。是

一種最基本的出題思路。

第二期

business:事業(yè),事務。Businessisbusiness公事公辦

inferior:a.較低的,次要的n.下級,下屬inferiority:n.下級,下屬,低人一等feelings

ofinferiority自卑感

alternative:v.選擇(二選一)

inherit:v.繼承(財產(chǎn),頭銜等)Sheinheritedalittlemoneyfromhergrangfather.

Questions26to30arebasedonthefollowingpassage:

PresidentCoolidge'sstatement,“ThebusinessofAmericaisbusiness,“美國問

題就是商業(yè)問題stillpointstoanimportanttruthtoday-thatbusinessinstitutionshave

moreprestige(威望)inAmericansocietythananyotherkindoforganization,including

thegovernment.Whydobusinessinstitutionspossesthisgreatprestige?

OnereasonisthatAmericansviewbusinessasbeingmorefirmlybasedontheideal

ofcompetitionthanotherinstitutionsinsociety.Sincecompetitionisseenasthemajor

sourceofprogressandprosperitybymostAmericans,competitivebusinessinstitutions

arerespected.Competitionisnotonlygoodinitself,itisthemeansbywhichother

basicAmericanvaluessuchasindividualfreedom,equalityofopportunity,andhardwork

areprotected.

Competitionprotectsthefreedomoftheindividualbyensuringthatthereisno

monopoly(壟斷)ofpower.Incontrasttoone,all-powerfulgovernment,manybusinesses

competeagainsteachotherforprofits.Theoretically,ifonebusinesstriestotake

unfairadvantageofitscustomers,itwilllosetocompetingbusinesswhichtreatsits

customersmorefairly.WheremanybusinessescompeteforthecustomersJdollar,they

cannotaffordtotreatthemlikeinferiorsorslaves.

Acontrastisoftenmadebetweenbusiness,whichiscompetitive,andgovernment,

whichisamonopoly.壟斷Becausebusinessiscompetitive,manyAmericansbelievethat

itismoresupportiveoffreedomthangovernment,eventhoughgovernmentleadersare

electedbythepeopleandbusinessleadersarenot.ManyAmericansbelieve,then,that

competitionisasimportant,orevenmoreimportant,thatdemocracyinpreservingfreedom.

Competitioninbusinessisalsobelievedtostrengthentheidealofequalityof

opportunity.Competitionisseenasanopenandfairracewheresuccessgoestothe

swiftestpersonregardlessofhisorhersocialclassbackground.Competitivesuccess

iscommonlyseenastheAmericanalternativetosocialrankbasedonfamilybackground.

Businessisthereforeviewedasanexpressionoftheideaofequalityofopportunity

ratherthanthearistocratic(貴族的)ideaofinheritedprivilege.

26.Thestatement“ThebusinessofAmericaisbusiness“probablymeans“_C".

A)ThebusinessinstitutionsinAmericaareconcernedwithcommerce

B)BusinessproblemsareofgreatimportancetotheAmericangovernment

C)BusinessisofprimaryconcerntoAmericans

D)Americaisagreatpowerinworldbusiness

27.Americansbelievethattheycanrealizetheirpersonalvaluesonly__D____.

A)whengivenequalityofopportunity

B)throughdoingbusiness

C)byprotectingtheirindividualfreedom

D)bywayofcompetition

28.Whocanbenefitfrombusinesscompetition?B

A)Honestbusinessmen.

B)Bothbusinessmenandtheircustomers.

C)Peoplewithidealsofequalityandfreedom.

D)Bothbusinessinstitutionsandgovernment.

29.Governmentisbelievedtodifferstrikinglyfrombusinessinthatgovernmentis

characterizedby___A___.

A)itsabsolutecontrolofpower

B)itsfunctioninpreservingpersonalfreedom

C)itsroleinprotectingbasicAmericanvalues

D)itsdemocratic民.主wayofexercisingleadership

30.ItcanbeinferredfromthepassagethattheauthorbelievesB__.

A)Americansaremoreambitiousthanpeopleinothercountries

B)inmanycountriessuccessoftendependsonone'ssocialstatus

C)Americanbusinessesaremoredemocratic民主thanthoseinothercountries

D)businessesinothercountriesarenotascompetitiveasthoseinAmerica

翻譯:

柯立芝總統(tǒng)說,“美國的事業(yè)就是工商業(yè)”,今天這句話仍然指出了一個很重要的真理:工

商業(yè)機構在美國社會比任何其他組織,包括美國政府,威望更高。

答案:CDBAB

第一段段尾的?告訴我們文章的結構是現(xiàn)象解釋型。第一段給出一個現(xiàn)象,后面來解釋。再

看這篇文章有五段,一段對應一個題,按順序來找答案。

26.詞義題,就是送分題,基本每年都會考一到兩個,不要想的太難。根據(jù)關鍵詞出現(xiàn)的本

句和上下句來推斷意思,一般在本句或下句給出解釋:“這句話指出工商業(yè)機構在美國社會比任

何其他組織,包括美國政府,威望更高”選擇在對應句子中出現(xiàn)的意思即可。這題不應該錯。

27.二段開始解釋一段的問號。出現(xiàn)關鍵詞Americanvalues,答案就在這一句里面找?!安?/p>

僅競爭本身好,它還保護美國其他價值觀念,如個人自由、機會平等、勤奮工作等的手段”AC

是文章中同時列舉的兩點,可以排除不選。列舉一般提3項,如果提到4項或更多,那么這個列

舉就沒有意義,列舉常和except題型對應。BD一個是說做生意,一個說競爭。在對應句子中出

現(xiàn)的主語是Competition,確定選Do

28.在三段沒有發(fā)現(xiàn)關鍵詞benefit,但是有profits.,這是同義替換。答案在關鍵詞出現(xiàn)

的本句和上下文來找。后文都是圍繞customers在發(fā)揮,“如果想不公平地占顧客的便宜,那它

就會輸給較公平地對待顧客的競爭對手。。。。。。”所以答案里而肯定有關顧客,只有B。

29.第一句就是我們要找的對應句子,答案在monopoly的意思。如果我們不知道這個詞的意

思,那么這個詞最先出現(xiàn)在三段中,其下句有解釋Incontrasttoone,all-powerfulgovernment,

manybusinessescompeteagainsteachotherforprofits.在contrast之下,一^1個是

all-powerfulgovernment,一個是businessescompete。A中power替換a11-powerful。一般

找到文章對應的句子,答案就在這一句里面找。

30.infer推理題(還有一種conclude推理題以后會遇到),答案一般對應相應段落,否

則對應文章主題。別的段落出現(xiàn)的細節(jié)都是不能選的干擾選項。A不會有人選。B對應Competitive

successiscommonlyseenastheAmericanalternativetosocialrankbasedonfamily

background.屬于正話反說。競爭勝利在美國不依靠家庭背景決定社會地位,反過來,其它國家

就要依靠了。CD都沒有在五段提及。而且五段反復提到background、socialstatus,顯然它們

就是這一段的主題,正確答案必須和它們有關。

第二---,期力

terroristn.恐怖分子terrorismn.恐怖主義,恐怖手段terrorn.恐怖驚駭;恐怖的事

interferencen.干涉,妨礙;干擾interferev.干涉,介入,干預;interferinga.好干涉的,愛管閑

事的

currentlyadv.當前,時下

navigationn.航海,航空,駕駛;航海術,航空術

defectn.缺點,不足之處,毛病,瑕疵;v背叛

Questions21to25arebasedonthefollowingpassage:

Thebiggestsafetythreatfacingairlinestodaymaynotbeaterroristwithagun,butthemanwith

theportablecomputerinbusinessclass.Inthelast15years,pilotshavereportedwellover100

incidentsthatcouldhavebeencausedbyelectromagneticinterference.Thesourceofthisinterference

remainsuncon行rmed,未證實butincreasingly,expertsarepointingtheblameatp。rtableelectronic

device可攜帶的電子設備suchasportablecomputers,radioandcassetteplayersandmobile

telephones.

RTCA,anorganizationwhichadvisestheaviation(航空)industry,hasrecommendedthatall

airlinesban(禁止)suchdevicesfrombeingusedduring“critical“stagesofflight,particularlytake-off

andlanding.Someexpertshavegonefurther,callingforatotalbanduringallflights.Currently,通常

rulesonusingthesedevicesareleftuptoindividual個體的airlines.Andalthoughsomeairlines

prohibit禁止passengersfromusingsuchequipmentduringtake-offandlanding,mostarereluctantto

enforceatotalban,giventhatmanypassengerswanttoworkduringflights.

Thedifficultyispredictinghowelectromagneticfieldsmightaffectanaircraft'scomputers.

Expertsknowthatportabledeviceemitradiationwhichaffectsthosewavelengthswhichaircraftusefor

navigationandcommunication.But,becausetheyhavenotbeenabletoreproducetheseeffectsina

laboratory,theyhavenowayofknowingwhethertheinterferencemightbedangerousornot.

Thefactthataircraftmaybevulnerable(易受損的)tointerferenceraisestheriskthatterrorists

mayuseradiosystemsinordertodamagenavigationequipment.Asworrying,though,isthepassenger

whocan'theartheinstructionstotumoffhisradiobecausethemusic'stooloud.

2l.Thepassageismainlyabout_C.

A)anewregulationforallairlines

B)thedefectsofelectronicdevices

C)apossiblecauseofaircraftcrashes

D)effectivesafetymeasuresforairflight

22.Whatissaidabouttheover100aircraftincidentsinthepast15years?D

A)Theymayhavebeencausedbythedamagetotheradiosystems.

B)Theymayhavetakenplaceduringtake-offandlanding.

C)Theywereprovedtohavebeencausedbythepassengers,portablecomputers.

D)Theyweresuspectedtohaveresultedfromelectromagneticinterference.

23.Fewairlineswanttoimposeatotalhanontheirpassengersusingelectronicdevicesbecause__B

_C____.

A)theydon'tbelievethereissuchadangerasradiointerference

B)theharmfuleffectofelectromagneticinterferenceisyettobeproved

C)mostpassengersrefusetotakeaplanewhichbanstheuseofradioandcassetteplayers

D)theyhaveothereffectivesafetymeasurestofallbackon

24.Whyisitdifficulttopredictthepossibleeffectsofelectromagneticfieldsonanairplane'scomputers?

C

A)Becauseitisextremelydangeroustoconductsuchresearchonanairplane.

B)Becauseitremainsamysterywhatwavelengthsareliabletobeinterferedwith.

C)Becauseresearchscientistshavenotbeenabletoproducethesameeffectsinlabs.

D)Becauseexpertslackadequateequipmenttodosuchresearch.

25.Itcanbeinferredfromthepassagethattheauthor_C.

A)isinfavorofprohibitingpassengers'useofelectronicdevicescompletely贊成

B)hasoverestimated高估thedangerofelectromagneticinterference

C)hasn'tformedhisownopiniononthisproblem

D)regardsitasunreasonabletoexerciseatotalbanduringflight無理

答案

翻譯:這種干擾源尚未最后確定,但是專家們越來越多的指責便攜式電腦、收音機、錄音機、移

動電話等電子設備。

這句話里面的butincreasingly,我覺得值得記住,很多同學寫作文的時候喜歡用moreandmore

people…,用的人多了就沒有新意了,換成peopleinincreasingnumbers…或者thegrowingnumber

ofpeople…或者文中這樣的形式就容易給閱卷老師一?個好的印象。

先大概看一下題干,21是主題題,25是態(tài)度題,中間3個是細節(jié)題。文章有4段,按順序

來找答案。

21.主題一般在第一段段首。如果這個題出現(xiàn)在中間的話,一般對應某一段的內容和主題,

范圍小一點,比較容易。如果是第1題或最后一題,則對應整篇文章。我們可以把這個題放一放,

最后來做。

22.題干有數(shù)字,很容易在文中第一段找到對應的句子。注意could,表示可能所以選D:

懷疑他們是電磁干擾的結果。A中theradiosystems過于細節(jié)\此段沒有提到。B此段也沒有提

到。D出現(xiàn)在列舉里面,而且前提是unconfirmed。

23.關鍵句在二段最后一句,giventhatmanypassengerswanttoworkduringHights.很多乘客

要在飛行期間工作,可以推斷他們拒絕禁令(真是要工作不要命)選C。

24.三段because后面給出了解釋:因為他們不能在實驗室重現(xiàn)這些影響,所以他們沒辦法

知道干擾是不是有危險。所以選C。A文中沒有說過,B和第二句相反,D沒有提到

25.作者沒有很明確的態(tài)度,只是做客觀的說明,描寫了很多情況,但沒有表明自己的立場

和看法。A贊成禁令;B高估危險;C沒有形成自己的觀點;D認為禁令無理。應該選C。

再看21題,本文的主題是關于說電磁干擾可能影響飛機安全。選C。A新的航線規(guī)章;B

電子設備的缺點;C一個可能引起飛機墜落的原因;D飛行的安全措施。

第四期

spotV認出,定位,偵察

versions形式,版本

orbitn.軌道,范圍

fatala.致命的,重大的

PassageOne

Questions21to25arebasedonthefollowingpassage:

Unlesswespendmoneytospotandpreventasteroids(小行星)now,onemightcrashintoEarth

anddestroylifeasweknowit,saysomescientists.

Asteroide小行星arebiggerversionsofthemeteoroids(流星)thalraceacrossthenightsky.Most

orbitthesunfarfromEarthanddon'tthreatenus.Buttherearealsothousandsofasteroidswhose

orbitsputthemonacollision碰撞coursewithEarth.

Buy$50millionworthofnewtelescopesrightnow.Thenspend$10millionayearforthenext25

year5stolocatemostofthespacerocks.Bythetimewespotafatalone,thescientistssay,we'llhavea

waytochangeitscourse.

Somescientistsfavorpushingasteroidsoffcoursewithnuclearweapons.Butthecostwouldn'tbe

cheap.

Isitworthit?Twothingsexpertsconsiderwhenjudginganyriskre:1)Howlikelytheeventis;

and2)Howbadtheconsequencesiftheeventoccurs.Expertsthinkanasteroidbigenoughtodestroy

lotsoflifemightstrikeEarthonceevery500,000years.Soundsprettyrare—butifonedidfall,it

wouldbetheendoftheworld.<4Ifwedon'ttakecareofthesebigasteroids,they'lltakecareofus,“

saysonescientist."It'sthatsimple.^^

Thecure,though,mightbeworsethanthedisease.Dowereallywantfleetsofnuclearweapons

sittingaroundonEarth?”Theworldhaslesstofearfromdoomsday(毀滅性的)rocksthanfromagreat

nuclearfleetsetagainstthem,^^saidaNewYorkTimesarticle.

21.Whatdoesthepassagesayaboutasteroidsandmeteoroids?

A)Theyareheavenlybodiesdifferentincomposition.

B)Theyareheavenlybodiessimilarinnature.

C)Therearemoreasteroidsthanmeteoroids.

D)Asteroidsaremoremysteriousthanmeteoroids.

22.WhatdoscientistssayaboutthecollisionofanasteroidwithEarth?

A)Itisveryunlikelybutthedangerexists.

B)Suchacollisioninightoccuronceevery25years.

C)CollisionsofsmallerasteroidswithEarthoccurmoreoftenthanexpected.

D)It'sstilltooearlytosaywhethersuchacollisionmightoccur.

23.Whatdopeoplethinkofthesuggestionofusingnuclearweaponstoalterthecoursesofasteroids?

A)Itsoundspracticalbutitmaynotsolvetheproblem.

B)Itmaycreatemoreproblemsthanitmightsolve.

C)ItisawasteofmoneybecauseacollisionofasteroidswithEarthisveryunlikely.

D)Furtherresearchshouldbedonebeforeitisprovedapplicable.

24.Wecanconcludefromthepassagethat.

A)whilepushingasteroidsoffcoursenuclearweaponswoulddestroytheworld

B)asteroidsracingacrossthenightskyarelikelytohitEarthinthenearfuture

C)theworryaboutasteroidscanbelefttofuturegenerationssinceitisunlikelytohappeninour

lifetime

D)workablesolutionsstillhavetobefoundtopreventacollisionofasteroidswithEarth

25.Whichofthefollowingbestdescribestheauthor'stoneinthispassage?

A)Optimistic.

B)Critical.

C)Objective.

D)Arbitrary.

答案

翻譯:某些科學家說,正如我們所知道的,除非我們現(xiàn)在花錢為小行星定位并防范它們,否則,

它們就會碰撞地球并摧毀生命。

本文是一篇科普文章,結構是問題解決方案型。一般來說解決方案都不會完美。文章第一句話提

出了問題。

21.二段一句給出了答案:“小行星是掠過夜空的大型流星”,說明小行星也是流星,只是大而已。

答案選B

22.根據(jù)二段和五段的but可以知道行星也可能撞地球,答案是A。B選項中25年和文中的意思

不符,文中是50萬年;C文中沒有提到這樣的意思;D和五段的but不符。

23.六段第一句話給出正解為B:“解決問題會帶來更多的問題”;A不對的原因是這個方案不是不

能解決問題,只是會帶來新的問題;C行星撞地球是可能的;D是一句空話,在文中沒有體現(xiàn)出

來,是一個很好的陷阱。

24.conclude型細節(jié)推理題,A夸大了問題,文中并沒有說毀滅地球;B不是likely而是可能性極

?。籆文中壓根就沒有提到;D是正解,雖然可能性很小,但還是要找到可行的解決方案。

25.態(tài)度題,作者只是引用別人的觀點,態(tài)度是客觀的。選C

第五期

Believeitornol,opticalillusion(錯覺)cancuthighwaycrashes.

Japanisacaseinpoint.Ithasreducedautomobilecrashesonsomeroadsbynearly

75percentusingasimpleopticalillusion.Bentstripes,calledchevrons(人字形),

paintedontheroadsmakedriversthinkthattheyaredrivingfasterthantheyreally

are,andthusdriversslowdown.

NowtheAmericanAutomobileAssociationFoundationforTrafficSafetyinWashington

D.C.isplanningtorepeatJapan'ssuccess.Startingnextyear,thefoundationwill

paintchevronsandotherpatternsofstripesonselectedroadsaroundthecountryto

testhowwel1thepatternsreducehighwaycrashes.

Excessivespeedplaysamajorroleinasmuchasonefifthofallfataltraffic

accidents,accordingtothefoundation.Tohelpreducethoseaccidents,thefoundation

willconductitstestsinareaswherespeed-relatedhazardsarethegreatest一curves,

exitslopes,trafficcircles,andbridges.

Somestudiessuggestthatstraight,horizontalbarspaintedacrossroadscan

initiallycuttheaveragespeedofdriversinhalf.However,trafficoftenreturnsto

fullspeedwithinmonthsasdriversbecomeusedtoseeingthepaintedbars.

Chevrons,scientistssay,notonlygivedriverstheimpressionthattheyaredriving

fasterthantheyreallyarebutalsomakealaneappeartobenarrower.Theresultis

alongerlastingreductioninhighwayspedandthenumberoftrafficaccidents.

26.Thepassagemainlydiscusses.

A)anewwayofhighwayspeedcontrol

B)anewpatternforpaintinghighways

C)anewapproachtotrainingdrivers

D)anewtypeofopticalillusion

27.Onroadspaintedwithchevrons,driverstendtofeelthat.

A)theyshouldavoidspeed-relatedhazards

B)theyaredrivinginthewronglane

C)theyshouldslowdowntheirspeed

D)theyareapproachingthespeedlimit

28.Theadvantageofchevronsoverstraight,horizontalbarsisthattheformer

A)cankeepdriversawake

B)cancutroadaccidentsinhalf

C)willhavealongereffectondrivers

D)willlookmoreattractive

29.TheAmericanAutomobileAssociationFoundationforTrafficSafetyplansto.

A)tryouttheJapanesemethodincertainareas

B)changetheroadsignsacrossthecountry

C)replacestraight,horizontalbarswithchevrons

D)repeattheJapaneseroadpatterns

30.Whatdoestheauthorsayaboutstraight,horizontalbarspaintedacrossroads?

A)TheyarefallingoutofuseintheUnitedStates

B)Theytendtobeignoredbydriversinashortperiodoftime.

C)Theyareapplicableonlyonbroadroads.

D)Theycannotbeappliedsuccessfullytotrafficcircles.

答案

翻譯:信不信由你,視覺錯覺能減少高速公路上的事故。

26.是主題題,第一段就是文章的主題:信不信由你,視覺錯覺能減少高速公路上的事故。答案

是A,也可以把這道題留到最后來做。

27.在第二段定位,think和feel屬于關鍵詞替換,think后面就是答案:認為他們開的比實際

速度要快,然后會慢下來。答案是C。

28.這題的答案在最后一段的最后一句:其結果能較長期降低汽車在公路上的行駛速度和減少交

通事故的次數(shù)。而且第五段說However,trafficoftenreturnstofullspeedwithinmonths

asdriversbecomeusedtoseeingthepaintedbars.(然而,往往幾個月后車輛又恢復全

速,因為司機已習慣看到那些橫線)。兩者比較,人字形的影響時間更長,所以選C。

29.在第三段定位,A中repeat和文中tryout、onselectedroads和文中incertainareas

都是同義替換,答案就是A。一般同義替換的選項為正確答案,照搬原文的一般不選。

30.態(tài)度題:作者對于直線,水平線的看法。第五段的However后面就是答案。選B。

第六期

targetn.目的,目標v.瞄準某物

asalescampaigntargetedatyouthmarket面向青年人市場的大推銷

illustratev.(用示例,圖表等)說明,闡明(某事物)

persuasivea.能說服人的,有說服力的,令人信服的

PassageThree

Questions31to35arebasedonthefollowingpassage:

Amtrak(美國鐵路客運公司)wasexperiencingadownswinginridership(客運量)along

thelinescomprisingitsrailsystem.OfmajorconcerntoAmtrakanditsadvertising

agencyDDBNeedham,werethelong-distancewesternrouteswhereridershiphadbeen

decliningsignificantly.

Atonetime,trainsweretheonlypracticalwaytocrossthevastareasofthewest.

Trainswerefast,veryluxurious,andquiteconvenientcomparedtootherformsof

transportationexistingatthetime.However,timeschangeandtheautomobilebecame

America'sstandardofconvenience.Also,airtravelhadeasilyestablisheditselfas

thefastestmethodoftravelinggreatdistances.Therefore,thetaskforDDBNeedham

wastoencourageconsumerstoconsiderotheraspectsoftraintravelinordertochange

theirattitudesandincreasethelikelihoodthattrainswouldbeconsideredfortravel

inthewest.

Twoportionsofthetotalmarketweretargeted:1)anxiousfliers-thoseconcerned

withsafety,relaxation,andcleanlinessand2)travel-lovers—thoseviewingthemselves

asrelaxed,casual,andinterestedinthetravelexperienceaspartoftheirvacation.

Theagencythendevelopedacampaignthatfocusedontravelexperiencessuchasfreedom,

escape,relaxation,andenjoymentofthegreatwesternoutdoors.Itstressedexperiences

gainedbyusingthetrainsandportrayedwesterntraintripsaswonderfuladventures.

Advertisementsshowedpicturesofthebeautifulscenerythatcouldbeenjoyedalong

someofthemorefamouswesternroutesandemphasizedtheromanticnamesofsomeofthese

trains(EmpireBuilder,etc.).Theseadswerestrategicallyplacedamongfamily-oriented

TVshowsandprogramsinvolvingnatureandAmericainordertomosteffectivelyreach

targetaudiences.Resultswereimpressive.TheEmpireBuilder,whichwasfocusedonin

onead,enjoyeda15percentincreaseinprofitsonitsChicagotoSeattleroute.

31.What*stheauthor*spurposeinwritingthispassage?

A)Toshowtheinabilityoftrainstocompetewithplaneswithrespecttospeedand

convenience.

B)TostresstheinfluenceoftheautomobileonAmericaJsstandardofconvenience.

C)Toemphasizethefunctionoftravelagenciesinmarketpromotion.

D)Toillustratetheimportantroleofpersuasivecommunicationinchangingconsumer

attitudes.

32.ItcanbeinferredfromthepassagethatthedropinAmtrakridershipwasduetothe

factthat.

A)trainswerenotsuitableforshortdistancepassengertransportation

B)trainswerenotthefastestandmostconvenientformoftransportation

C)trainswerenotasfastandconvenientastheyusedtobe

D)trainscouldnotcompetewithplanesintermsofluxuryandconvenience

33.Toencourageconsumerstotravelbytrain,DDBNeedhamemphasized.

A)thefreedomandconvenienceprovidedontrains

B)thepracticalaspectsoftraintravel

C)theadventurousaspectsoftraintrips

D)thesafetyandcleanlinessoftraintrips

34.Thetrainadswereplacedamongfamily-orientedTVprogramsinvolvingnatureand

Americabecause.

A)theycouldfocusonmeaningfultravelexperiences

B)theycouldincreasetheeffectivenessofth

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