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英語四級閱讀
第一期(全對)
請大家試著翻譯文章中劃線句子。
motive:n.(forsth.)動機,原因;Thepolicecouldnotfindamotiveforthemurder,a.產(chǎn)生動機的,
啟動的,發(fā)動的
intentionala.存心的,故意的
insurancen.保險(契約)fireinsurance火險
justifyV表明或證明:為(某事)的正當理由
strategy"戰(zhàn)略(學);策略,謀略
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects,
consumersmaybeconvincedlobuyaproductofpoorqualityorhighpricebecauseofan
advertisement.Forexample,someadvertisershaveappealedtopeople'sdesireforbetterfueleconomy
fortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproducts
work.Othersareworthlessandawasteofconsumers5money.
Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandofbreadwasofferto
dieters(節(jié)食者)withthemessagethattherewerefewercalories(熱量單位,大卡)ineveryslice.It
turnedoutthatthebreadwasnotdietetic(適合于節(jié)食的),butjustregularbread.Therewerefewer
caloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf.
Onthepositiveside,emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfire
insurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonfor
fireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseof
fireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityofthe
insuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.
Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportant
enoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethem
tobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.
31.AdvertisingcanpersuadetheconsumertobuyworthlessproductsbyD_.
A)stressingtheirhighquality
B)convincinghimoftheirlowprice
C)maintainingabalancebetweenqualityandprice
D)appealingtohisbuyingmotives
32.Thereasonwhythebreadadvertisementismisleadingisthat_A.
A)thinslicesofbreadcouldcontainmorecalories
B)theloafwascutintoregularslices
C)thebreadwasnotgenuinebread
D)thetotalnumberofcaloriesintheloafremainedthesame
33.Thepassagetellsusthat__A____.
A)sometimesadvertisementsreallysellwhattheconsumerneeds
B)advertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneed
C)thebuyingmotivesofconsumersarecontrolledbyadvertisements
D)fireinsuranceisseldomaworthwhileinvestment
34.ltcanbeinferredfromthepassagethatasmartconsumershouldA__.
A)thinkcarefullyaboutthebenefitsdescribedintheadvertisements
B)guardagainstthedeceivingnatureofadvertisements
C)befamiliarwithvariousadvertisingstrategies
D)avoidbuyingproductsthathavestrongemotionalappeal
35.Thepassageismainlyabout_C.
A)howtomakeawisebuyingdecision
B)waystoprotecttheinterestsoftheconsumer
C)thepositiveandnegativeaspectsofadvertising
D)thefunctionofadvertisementsinpromotingsales
答案
翻譯:廣告對購買動機的誘惑力既有正面效果,又有反面效果。顧客可能聽信廣告買一件劣質或
高價的產(chǎn)品。
31.看第一段,做第一題。文章第一句是主題,后面是一個例子解釋說明。例子說廣告通過
一些手段引起人們的購買欲望。A是細節(jié)例子,是為了說明廣告如何引起人們的購買欲望:強調
高質量。BC本段都沒有提到。D是正解。而且D切題。
32.為什么面包廣告是誤導的?因為廣告說面包含的熱量少,但其實不少,所以廣告是誤導
的。這一題只要讀懂了第二段就不會錯。
33.考的是第三段的主題。Onthepositiveside看出這段說的是廣告的正面效應。先排除CD,
只有AB是對廣告的正評價。A是答案。B廣告很少迫使消費者買他們不需要的東西。廣告不是
為了讓消費者買產(chǎn)品它還能干什么?有同學說四段butitdoesnotforcethemtobuytheproduct.但
是不選B的一?個原因是它出現(xiàn)在四段;第二個原因是occasionally和doesnot是兩個不同的概念,
干擾選項一般形容詞、副詞有毛病。
34.看懂文章就好做。A是正解,對應四段第二句話。B小心廣告的欺騙本質,和主題“既有
正面效果,又有反面效果”相悖。CD文章沒有這個意思、。
35.考主題。主題是廣告的正反兩個方面,選C沒什么好說的。
這篇文章的語言比較簡單,結構也很清晰。先提出主題:廣告的兩個方面,然后從方面和正
面闡述,最后說到人的因素。而且和問題對應也很工整,答案比較好找,關鍵詞不是很必要。是
一種最基本的出題思路。
第二期
business:事業(yè),事務。Businessisbusiness公事公辦
inferior:a.較低的,次要的n.下級,下屬inferiority:n.下級,下屬,低人一等feelings
ofinferiority自卑感
alternative:v.選擇(二選一)
inherit:v.繼承(財產(chǎn),頭銜等)Sheinheritedalittlemoneyfromhergrangfather.
Questions26to30arebasedonthefollowingpassage:
PresidentCoolidge'sstatement,“ThebusinessofAmericaisbusiness,“美國問
題就是商業(yè)問題stillpointstoanimportanttruthtoday-thatbusinessinstitutionshave
moreprestige(威望)inAmericansocietythananyotherkindoforganization,including
thegovernment.Whydobusinessinstitutionspossesthisgreatprestige?
OnereasonisthatAmericansviewbusinessasbeingmorefirmlybasedontheideal
ofcompetitionthanotherinstitutionsinsociety.Sincecompetitionisseenasthemajor
sourceofprogressandprosperitybymostAmericans,competitivebusinessinstitutions
arerespected.Competitionisnotonlygoodinitself,itisthemeansbywhichother
basicAmericanvaluessuchasindividualfreedom,equalityofopportunity,andhardwork
areprotected.
Competitionprotectsthefreedomoftheindividualbyensuringthatthereisno
monopoly(壟斷)ofpower.Incontrasttoone,all-powerfulgovernment,manybusinesses
competeagainsteachotherforprofits.Theoretically,ifonebusinesstriestotake
unfairadvantageofitscustomers,itwilllosetocompetingbusinesswhichtreatsits
customersmorefairly.WheremanybusinessescompeteforthecustomersJdollar,they
cannotaffordtotreatthemlikeinferiorsorslaves.
Acontrastisoftenmadebetweenbusiness,whichiscompetitive,andgovernment,
whichisamonopoly.壟斷Becausebusinessiscompetitive,manyAmericansbelievethat
itismoresupportiveoffreedomthangovernment,eventhoughgovernmentleadersare
electedbythepeopleandbusinessleadersarenot.ManyAmericansbelieve,then,that
competitionisasimportant,orevenmoreimportant,thatdemocracyinpreservingfreedom.
Competitioninbusinessisalsobelievedtostrengthentheidealofequalityof
opportunity.Competitionisseenasanopenandfairracewheresuccessgoestothe
swiftestpersonregardlessofhisorhersocialclassbackground.Competitivesuccess
iscommonlyseenastheAmericanalternativetosocialrankbasedonfamilybackground.
Businessisthereforeviewedasanexpressionoftheideaofequalityofopportunity
ratherthanthearistocratic(貴族的)ideaofinheritedprivilege.
26.Thestatement“ThebusinessofAmericaisbusiness“probablymeans“_C".
A)ThebusinessinstitutionsinAmericaareconcernedwithcommerce
B)BusinessproblemsareofgreatimportancetotheAmericangovernment
C)BusinessisofprimaryconcerntoAmericans
D)Americaisagreatpowerinworldbusiness
27.Americansbelievethattheycanrealizetheirpersonalvaluesonly__D____.
A)whengivenequalityofopportunity
B)throughdoingbusiness
C)byprotectingtheirindividualfreedom
D)bywayofcompetition
28.Whocanbenefitfrombusinesscompetition?B
A)Honestbusinessmen.
B)Bothbusinessmenandtheircustomers.
C)Peoplewithidealsofequalityandfreedom.
D)Bothbusinessinstitutionsandgovernment.
29.Governmentisbelievedtodifferstrikinglyfrombusinessinthatgovernmentis
characterizedby___A___.
A)itsabsolutecontrolofpower
B)itsfunctioninpreservingpersonalfreedom
C)itsroleinprotectingbasicAmericanvalues
D)itsdemocratic民.主wayofexercisingleadership
30.ItcanbeinferredfromthepassagethattheauthorbelievesB__.
A)Americansaremoreambitiousthanpeopleinothercountries
B)inmanycountriessuccessoftendependsonone'ssocialstatus
C)Americanbusinessesaremoredemocratic民主thanthoseinothercountries
D)businessesinothercountriesarenotascompetitiveasthoseinAmerica
翻譯:
柯立芝總統(tǒng)說,“美國的事業(yè)就是工商業(yè)”,今天這句話仍然指出了一個很重要的真理:工
商業(yè)機構在美國社會比任何其他組織,包括美國政府,威望更高。
答案:CDBAB
第一段段尾的?告訴我們文章的結構是現(xiàn)象解釋型。第一段給出一個現(xiàn)象,后面來解釋。再
看這篇文章有五段,一段對應一個題,按順序來找答案。
26.詞義題,就是送分題,基本每年都會考一到兩個,不要想的太難。根據(jù)關鍵詞出現(xiàn)的本
句和上下句來推斷意思,一般在本句或下句給出解釋:“這句話指出工商業(yè)機構在美國社會比任
何其他組織,包括美國政府,威望更高”選擇在對應句子中出現(xiàn)的意思即可。這題不應該錯。
27.二段開始解釋一段的問號。出現(xiàn)關鍵詞Americanvalues,答案就在這一句里面找?!安?/p>
僅競爭本身好,它還保護美國其他價值觀念,如個人自由、機會平等、勤奮工作等的手段”AC
是文章中同時列舉的兩點,可以排除不選。列舉一般提3項,如果提到4項或更多,那么這個列
舉就沒有意義,列舉常和except題型對應。BD一個是說做生意,一個說競爭。在對應句子中出
現(xiàn)的主語是Competition,確定選Do
28.在三段沒有發(fā)現(xiàn)關鍵詞benefit,但是有profits.,這是同義替換。答案在關鍵詞出現(xiàn)
的本句和上下文來找。后文都是圍繞customers在發(fā)揮,“如果想不公平地占顧客的便宜,那它
就會輸給較公平地對待顧客的競爭對手。。。。。。”所以答案里而肯定有關顧客,只有B。
29.第一句就是我們要找的對應句子,答案在monopoly的意思。如果我們不知道這個詞的意
思,那么這個詞最先出現(xiàn)在三段中,其下句有解釋Incontrasttoone,all-powerfulgovernment,
manybusinessescompeteagainsteachotherforprofits.在contrast之下,一^1個是
all-powerfulgovernment,一個是businessescompete。A中power替換a11-powerful。一般
找到文章對應的句子,答案就在這一句里面找。
30.infer推理題(還有一種conclude推理題以后會遇到),答案一般對應相應段落,否
則對應文章主題。別的段落出現(xiàn)的細節(jié)都是不能選的干擾選項。A不會有人選。B對應Competitive
successiscommonlyseenastheAmericanalternativetosocialrankbasedonfamily
background.屬于正話反說。競爭勝利在美國不依靠家庭背景決定社會地位,反過來,其它國家
就要依靠了。CD都沒有在五段提及。而且五段反復提到background、socialstatus,顯然它們
就是這一段的主題,正確答案必須和它們有關。
第二---,期力
terroristn.恐怖分子terrorismn.恐怖主義,恐怖手段terrorn.恐怖驚駭;恐怖的事
interferencen.干涉,妨礙;干擾interferev.干涉,介入,干預;interferinga.好干涉的,愛管閑
事的
currentlyadv.當前,時下
navigationn.航海,航空,駕駛;航海術,航空術
defectn.缺點,不足之處,毛病,瑕疵;v背叛
Questions21to25arebasedonthefollowingpassage:
Thebiggestsafetythreatfacingairlinestodaymaynotbeaterroristwithagun,butthemanwith
theportablecomputerinbusinessclass.Inthelast15years,pilotshavereportedwellover100
incidentsthatcouldhavebeencausedbyelectromagneticinterference.Thesourceofthisinterference
remainsuncon行rmed,未證實butincreasingly,expertsarepointingtheblameatp。rtableelectronic
device可攜帶的電子設備suchasportablecomputers,radioandcassetteplayersandmobile
telephones.
RTCA,anorganizationwhichadvisestheaviation(航空)industry,hasrecommendedthatall
airlinesban(禁止)suchdevicesfrombeingusedduring“critical“stagesofflight,particularlytake-off
andlanding.Someexpertshavegonefurther,callingforatotalbanduringallflights.Currently,通常
rulesonusingthesedevicesareleftuptoindividual個體的airlines.Andalthoughsomeairlines
prohibit禁止passengersfromusingsuchequipmentduringtake-offandlanding,mostarereluctantto
enforceatotalban,giventhatmanypassengerswanttoworkduringflights.
Thedifficultyispredictinghowelectromagneticfieldsmightaffectanaircraft'scomputers.
Expertsknowthatportabledeviceemitradiationwhichaffectsthosewavelengthswhichaircraftusefor
navigationandcommunication.But,becausetheyhavenotbeenabletoreproducetheseeffectsina
laboratory,theyhavenowayofknowingwhethertheinterferencemightbedangerousornot.
Thefactthataircraftmaybevulnerable(易受損的)tointerferenceraisestheriskthatterrorists
mayuseradiosystemsinordertodamagenavigationequipment.Asworrying,though,isthepassenger
whocan'theartheinstructionstotumoffhisradiobecausethemusic'stooloud.
2l.Thepassageismainlyabout_C.
A)anewregulationforallairlines
B)thedefectsofelectronicdevices
C)apossiblecauseofaircraftcrashes
D)effectivesafetymeasuresforairflight
22.Whatissaidabouttheover100aircraftincidentsinthepast15years?D
A)Theymayhavebeencausedbythedamagetotheradiosystems.
B)Theymayhavetakenplaceduringtake-offandlanding.
C)Theywereprovedtohavebeencausedbythepassengers,portablecomputers.
D)Theyweresuspectedtohaveresultedfromelectromagneticinterference.
23.Fewairlineswanttoimposeatotalhanontheirpassengersusingelectronicdevicesbecause__B
_C____.
A)theydon'tbelievethereissuchadangerasradiointerference
B)theharmfuleffectofelectromagneticinterferenceisyettobeproved
C)mostpassengersrefusetotakeaplanewhichbanstheuseofradioandcassetteplayers
D)theyhaveothereffectivesafetymeasurestofallbackon
24.Whyisitdifficulttopredictthepossibleeffectsofelectromagneticfieldsonanairplane'scomputers?
C
A)Becauseitisextremelydangeroustoconductsuchresearchonanairplane.
B)Becauseitremainsamysterywhatwavelengthsareliabletobeinterferedwith.
C)Becauseresearchscientistshavenotbeenabletoproducethesameeffectsinlabs.
D)Becauseexpertslackadequateequipmenttodosuchresearch.
25.Itcanbeinferredfromthepassagethattheauthor_C.
A)isinfavorofprohibitingpassengers'useofelectronicdevicescompletely贊成
B)hasoverestimated高估thedangerofelectromagneticinterference
C)hasn'tformedhisownopiniononthisproblem
D)regardsitasunreasonabletoexerciseatotalbanduringflight無理
答案
翻譯:這種干擾源尚未最后確定,但是專家們越來越多的指責便攜式電腦、收音機、錄音機、移
動電話等電子設備。
這句話里面的butincreasingly,我覺得值得記住,很多同學寫作文的時候喜歡用moreandmore
people…,用的人多了就沒有新意了,換成peopleinincreasingnumbers…或者thegrowingnumber
ofpeople…或者文中這樣的形式就容易給閱卷老師一?個好的印象。
先大概看一下題干,21是主題題,25是態(tài)度題,中間3個是細節(jié)題。文章有4段,按順序
來找答案。
21.主題一般在第一段段首。如果這個題出現(xiàn)在中間的話,一般對應某一段的內容和主題,
范圍小一點,比較容易。如果是第1題或最后一題,則對應整篇文章。我們可以把這個題放一放,
最后來做。
22.題干有數(shù)字,很容易在文中第一段找到對應的句子。注意could,表示可能所以選D:
懷疑他們是電磁干擾的結果。A中theradiosystems過于細節(jié)\此段沒有提到。B此段也沒有提
到。D出現(xiàn)在列舉里面,而且前提是unconfirmed。
23.關鍵句在二段最后一句,giventhatmanypassengerswanttoworkduringHights.很多乘客
要在飛行期間工作,可以推斷他們拒絕禁令(真是要工作不要命)選C。
24.三段because后面給出了解釋:因為他們不能在實驗室重現(xiàn)這些影響,所以他們沒辦法
知道干擾是不是有危險。所以選C。A文中沒有說過,B和第二句相反,D沒有提到
25.作者沒有很明確的態(tài)度,只是做客觀的說明,描寫了很多情況,但沒有表明自己的立場
和看法。A贊成禁令;B高估危險;C沒有形成自己的觀點;D認為禁令無理。應該選C。
再看21題,本文的主題是關于說電磁干擾可能影響飛機安全。選C。A新的航線規(guī)章;B
電子設備的缺點;C一個可能引起飛機墜落的原因;D飛行的安全措施。
第四期
spotV認出,定位,偵察
versions形式,版本
orbitn.軌道,范圍
fatala.致命的,重大的
PassageOne
Questions21to25arebasedonthefollowingpassage:
Unlesswespendmoneytospotandpreventasteroids(小行星)now,onemightcrashintoEarth
anddestroylifeasweknowit,saysomescientists.
Asteroide小行星arebiggerversionsofthemeteoroids(流星)thalraceacrossthenightsky.Most
orbitthesunfarfromEarthanddon'tthreatenus.Buttherearealsothousandsofasteroidswhose
orbitsputthemonacollision碰撞coursewithEarth.
Buy$50millionworthofnewtelescopesrightnow.Thenspend$10millionayearforthenext25
year5stolocatemostofthespacerocks.Bythetimewespotafatalone,thescientistssay,we'llhavea
waytochangeitscourse.
Somescientistsfavorpushingasteroidsoffcoursewithnuclearweapons.Butthecostwouldn'tbe
cheap.
Isitworthit?Twothingsexpertsconsiderwhenjudginganyriskre:1)Howlikelytheeventis;
and2)Howbadtheconsequencesiftheeventoccurs.Expertsthinkanasteroidbigenoughtodestroy
lotsoflifemightstrikeEarthonceevery500,000years.Soundsprettyrare—butifonedidfall,it
wouldbetheendoftheworld.<4Ifwedon'ttakecareofthesebigasteroids,they'lltakecareofus,“
saysonescientist."It'sthatsimple.^^
Thecure,though,mightbeworsethanthedisease.Dowereallywantfleetsofnuclearweapons
sittingaroundonEarth?”Theworldhaslesstofearfromdoomsday(毀滅性的)rocksthanfromagreat
nuclearfleetsetagainstthem,^^saidaNewYorkTimesarticle.
21.Whatdoesthepassagesayaboutasteroidsandmeteoroids?
A)Theyareheavenlybodiesdifferentincomposition.
B)Theyareheavenlybodiessimilarinnature.
C)Therearemoreasteroidsthanmeteoroids.
D)Asteroidsaremoremysteriousthanmeteoroids.
22.WhatdoscientistssayaboutthecollisionofanasteroidwithEarth?
A)Itisveryunlikelybutthedangerexists.
B)Suchacollisioninightoccuronceevery25years.
C)CollisionsofsmallerasteroidswithEarthoccurmoreoftenthanexpected.
D)It'sstilltooearlytosaywhethersuchacollisionmightoccur.
23.Whatdopeoplethinkofthesuggestionofusingnuclearweaponstoalterthecoursesofasteroids?
A)Itsoundspracticalbutitmaynotsolvetheproblem.
B)Itmaycreatemoreproblemsthanitmightsolve.
C)ItisawasteofmoneybecauseacollisionofasteroidswithEarthisveryunlikely.
D)Furtherresearchshouldbedonebeforeitisprovedapplicable.
24.Wecanconcludefromthepassagethat.
A)whilepushingasteroidsoffcoursenuclearweaponswoulddestroytheworld
B)asteroidsracingacrossthenightskyarelikelytohitEarthinthenearfuture
C)theworryaboutasteroidscanbelefttofuturegenerationssinceitisunlikelytohappeninour
lifetime
D)workablesolutionsstillhavetobefoundtopreventacollisionofasteroidswithEarth
25.Whichofthefollowingbestdescribestheauthor'stoneinthispassage?
A)Optimistic.
B)Critical.
C)Objective.
D)Arbitrary.
答案
翻譯:某些科學家說,正如我們所知道的,除非我們現(xiàn)在花錢為小行星定位并防范它們,否則,
它們就會碰撞地球并摧毀生命。
本文是一篇科普文章,結構是問題解決方案型。一般來說解決方案都不會完美。文章第一句話提
出了問題。
21.二段一句給出了答案:“小行星是掠過夜空的大型流星”,說明小行星也是流星,只是大而已。
答案選B
22.根據(jù)二段和五段的but可以知道行星也可能撞地球,答案是A。B選項中25年和文中的意思
不符,文中是50萬年;C文中沒有提到這樣的意思;D和五段的but不符。
23.六段第一句話給出正解為B:“解決問題會帶來更多的問題”;A不對的原因是這個方案不是不
能解決問題,只是會帶來新的問題;C行星撞地球是可能的;D是一句空話,在文中沒有體現(xiàn)出
來,是一個很好的陷阱。
24.conclude型細節(jié)推理題,A夸大了問題,文中并沒有說毀滅地球;B不是likely而是可能性極
?。籆文中壓根就沒有提到;D是正解,雖然可能性很小,但還是要找到可行的解決方案。
25.態(tài)度題,作者只是引用別人的觀點,態(tài)度是客觀的。選C
第五期
Believeitornol,opticalillusion(錯覺)cancuthighwaycrashes.
Japanisacaseinpoint.Ithasreducedautomobilecrashesonsomeroadsbynearly
75percentusingasimpleopticalillusion.Bentstripes,calledchevrons(人字形),
paintedontheroadsmakedriversthinkthattheyaredrivingfasterthantheyreally
are,andthusdriversslowdown.
NowtheAmericanAutomobileAssociationFoundationforTrafficSafetyinWashington
D.C.isplanningtorepeatJapan'ssuccess.Startingnextyear,thefoundationwill
paintchevronsandotherpatternsofstripesonselectedroadsaroundthecountryto
testhowwel1thepatternsreducehighwaycrashes.
Excessivespeedplaysamajorroleinasmuchasonefifthofallfataltraffic
accidents,accordingtothefoundation.Tohelpreducethoseaccidents,thefoundation
willconductitstestsinareaswherespeed-relatedhazardsarethegreatest一curves,
exitslopes,trafficcircles,andbridges.
Somestudiessuggestthatstraight,horizontalbarspaintedacrossroadscan
initiallycuttheaveragespeedofdriversinhalf.However,trafficoftenreturnsto
fullspeedwithinmonthsasdriversbecomeusedtoseeingthepaintedbars.
Chevrons,scientistssay,notonlygivedriverstheimpressionthattheyaredriving
fasterthantheyreallyarebutalsomakealaneappeartobenarrower.Theresultis
alongerlastingreductioninhighwayspedandthenumberoftrafficaccidents.
26.Thepassagemainlydiscusses.
A)anewwayofhighwayspeedcontrol
B)anewpatternforpaintinghighways
C)anewapproachtotrainingdrivers
D)anewtypeofopticalillusion
27.Onroadspaintedwithchevrons,driverstendtofeelthat.
A)theyshouldavoidspeed-relatedhazards
B)theyaredrivinginthewronglane
C)theyshouldslowdowntheirspeed
D)theyareapproachingthespeedlimit
28.Theadvantageofchevronsoverstraight,horizontalbarsisthattheformer
A)cankeepdriversawake
B)cancutroadaccidentsinhalf
C)willhavealongereffectondrivers
D)willlookmoreattractive
29.TheAmericanAutomobileAssociationFoundationforTrafficSafetyplansto.
A)tryouttheJapanesemethodincertainareas
B)changetheroadsignsacrossthecountry
C)replacestraight,horizontalbarswithchevrons
D)repeattheJapaneseroadpatterns
30.Whatdoestheauthorsayaboutstraight,horizontalbarspaintedacrossroads?
A)TheyarefallingoutofuseintheUnitedStates
B)Theytendtobeignoredbydriversinashortperiodoftime.
C)Theyareapplicableonlyonbroadroads.
D)Theycannotbeappliedsuccessfullytotrafficcircles.
答案
翻譯:信不信由你,視覺錯覺能減少高速公路上的事故。
26.是主題題,第一段就是文章的主題:信不信由你,視覺錯覺能減少高速公路上的事故。答案
是A,也可以把這道題留到最后來做。
27.在第二段定位,think和feel屬于關鍵詞替換,think后面就是答案:認為他們開的比實際
速度要快,然后會慢下來。答案是C。
28.這題的答案在最后一段的最后一句:其結果能較長期降低汽車在公路上的行駛速度和減少交
通事故的次數(shù)。而且第五段說However,trafficoftenreturnstofullspeedwithinmonths
asdriversbecomeusedtoseeingthepaintedbars.(然而,往往幾個月后車輛又恢復全
速,因為司機已習慣看到那些橫線)。兩者比較,人字形的影響時間更長,所以選C。
29.在第三段定位,A中repeat和文中tryout、onselectedroads和文中incertainareas
都是同義替換,答案就是A。一般同義替換的選項為正確答案,照搬原文的一般不選。
30.態(tài)度題:作者對于直線,水平線的看法。第五段的However后面就是答案。選B。
第六期
targetn.目的,目標v.瞄準某物
asalescampaigntargetedatyouthmarket面向青年人市場的大推銷
illustratev.(用示例,圖表等)說明,闡明(某事物)
persuasivea.能說服人的,有說服力的,令人信服的
PassageThree
Questions31to35arebasedonthefollowingpassage:
Amtrak(美國鐵路客運公司)wasexperiencingadownswinginridership(客運量)along
thelinescomprisingitsrailsystem.OfmajorconcerntoAmtrakanditsadvertising
agencyDDBNeedham,werethelong-distancewesternrouteswhereridershiphadbeen
decliningsignificantly.
Atonetime,trainsweretheonlypracticalwaytocrossthevastareasofthewest.
Trainswerefast,veryluxurious,andquiteconvenientcomparedtootherformsof
transportationexistingatthetime.However,timeschangeandtheautomobilebecame
America'sstandardofconvenience.Also,airtravelhadeasilyestablisheditselfas
thefastestmethodoftravelinggreatdistances.Therefore,thetaskforDDBNeedham
wastoencourageconsumerstoconsiderotheraspectsoftraintravelinordertochange
theirattitudesandincreasethelikelihoodthattrainswouldbeconsideredfortravel
inthewest.
Twoportionsofthetotalmarketweretargeted:1)anxiousfliers-thoseconcerned
withsafety,relaxation,andcleanlinessand2)travel-lovers—thoseviewingthemselves
asrelaxed,casual,andinterestedinthetravelexperienceaspartoftheirvacation.
Theagencythendevelopedacampaignthatfocusedontravelexperiencessuchasfreedom,
escape,relaxation,andenjoymentofthegreatwesternoutdoors.Itstressedexperiences
gainedbyusingthetrainsandportrayedwesterntraintripsaswonderfuladventures.
Advertisementsshowedpicturesofthebeautifulscenerythatcouldbeenjoyedalong
someofthemorefamouswesternroutesandemphasizedtheromanticnamesofsomeofthese
trains(EmpireBuilder,etc.).Theseadswerestrategicallyplacedamongfamily-oriented
TVshowsandprogramsinvolvingnatureandAmericainordertomosteffectivelyreach
targetaudiences.Resultswereimpressive.TheEmpireBuilder,whichwasfocusedonin
onead,enjoyeda15percentincreaseinprofitsonitsChicagotoSeattleroute.
31.What*stheauthor*spurposeinwritingthispassage?
A)Toshowtheinabilityoftrainstocompetewithplaneswithrespecttospeedand
convenience.
B)TostresstheinfluenceoftheautomobileonAmericaJsstandardofconvenience.
C)Toemphasizethefunctionoftravelagenciesinmarketpromotion.
D)Toillustratetheimportantroleofpersuasivecommunicationinchangingconsumer
attitudes.
32.ItcanbeinferredfromthepassagethatthedropinAmtrakridershipwasduetothe
factthat.
A)trainswerenotsuitableforshortdistancepassengertransportation
B)trainswerenotthefastestandmostconvenientformoftransportation
C)trainswerenotasfastandconvenientastheyusedtobe
D)trainscouldnotcompetewithplanesintermsofluxuryandconvenience
33.Toencourageconsumerstotravelbytrain,DDBNeedhamemphasized.
A)thefreedomandconvenienceprovidedontrains
B)thepracticalaspectsoftraintravel
C)theadventurousaspectsoftraintrips
D)thesafetyandcleanlinessoftraintrips
34.Thetrainadswereplacedamongfamily-orientedTVprogramsinvolvingnatureand
Americabecause.
A)theycouldfocusonmeaningfultravelexperiences
B)theycouldincreasetheeffectivenessofth
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