2022年12月四級真題與答案5

2022年年12月四級真題與答案5Amtrak(美國鐵路客運公司)wasexperiencingadownswinginridership(客運量)alongthelinescomprisingitsrailsystem.OfmajorconcerntoAmtrakanditsadvertisingagencyDDBNeedham，werethelong-distancewesternrouteswhereridershiphadbeendecliningsignificantly.Atonetime，trainsweretheonlypracticalwaytocrossthevastareasofthewest.Trainswerefast，ver，”luxurious，andquiteconvenientcomparedtootherformsoftransportationexistingatthetime.However，timeschangeandtheautomolilebecameAmerica”sstandardofconvenience.Also，airtravelhadeasilyestablisheditselfasthefastestmethodoftravelinggreatdistances.Therefore，thetaskforDDBNeedhamwastoencourageconsumerstoconsiderotheraspectsoftraintravelinordertochangetheirattitudesandincreasethelikelihoodthattrainswouldbeconsideredfortravelinthewest.Twoportionsofthetotalmarketweretargeted:1)anxiousfliers-thoseconcermedwithsafety，relaxation，andcleanlinessand2)travel-lovers-thoseviewingthemselvesasrelaxed，casual，andinterestedinthetravelecperienceaspartoftheirvacation.Theagencythendevelopedacampaignthatfocusedontravelexperiencessuchasfreedom，escape，relaxation，andenjoymentofthegreatwesternoutdoors.Itstressedexperiencesgainedbyusingthetrainsandportrayedwesterntraintripsaswonderfuladventures.Advertisementsshowedpicturesofthebeautifulscenerythatcouldbeenjoyedalongsomeofthemorefamouswesternroutesandemphasizedtheromanticnamesofsomeofthesetrains(EmpireBuilder，etc.).Theseadswerestrategicallyplacedamongfamily-orientedTVshowsandprogramsinvolvingnatureandAmericainordertomosteffectivelyreachtargetaudiences.Resultswereimpressive.TheEmpireBuilder.Whichwasfocusedoninonead.enjoyeda15percentincreaseinprofitsonitsChicagotoSeattleroute.

31.What”stheauthor”spurposeinwritingthispassage?

A)Toshowtheinabilityoftrainstocompetewithplaneswithrespecttospeed

andconvenience.

B)TostresstheinfluenceoftheautomobileonAmerica”sstandardofconvenience.

C)Toemphasizethefunctionoftravelagenciesinmarketpromotion.

D)Toillustratetheimportantroleofpersuasivecommuniationinchangingconsum-

erattitudes.

32.ItcanbeinferredfromthepassagethatthedropinAmtrakridershipwasdueto

thefactthat______.

A)trainswerenotsuitableforshortdistancepassengertransportation

B)trainswerenotthefastestandmostconvenientformoftransportation

C)trainswerenotasfastandconvenientastheyusedtobe

D)trainscouldnotcompetewithplanesintermsofluxuryandconvenience

33.Toencourageconsumerstotravelbytrain，DDBNeedhamemphasized______.

A)thefreedomandconvenienceprovidedontrains

B)thepracticalaspestsoftravel

C)theadventurousaspectsoftraintrips

D)thesafetyandcleanlinessoftraintrips

34.Thetrainadswereplacedamongfamily-orientedTVprogramsinvolvingnature

andAmericabecause______.

A)theycouldfocusonmeaningfultravelexperiences

B)theycouldincreasetheeffectivenessoftheTVprograms

C)theirprofitscouldbeincreasedbysome15percent

D)mosttravel-loversandnervousflierswerebelievedtobeamongtheaudiences

35.Accordingtothepassage，theEmpireBuilderenjoyedanincreaseinridershipand

profitsbecause______.

A)theattractivenessofitsnameandroutewaseffectivelyadvertis