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Module5

TheGreatSportsPersonalityLookatthephotos.Saywhothepeopleareandwhichsportstheyplay.tabletennisDengYapingbasketballYaoMingfootball(soccer)Beckham

Lookatthefollowingpictureandtellmewhoheis?theprinceofgymnastsbusinessmanThinkofLiNing,andyouthinkof…LiNing’spreviousadvertisingsloganLiNingNikeAdidasBrandLogoSloganALifeinSportFastreadingMatchthemainideawitheachparagraph.

A.HelaunchedLiNingsportswearB.LiNingproductsareverysuccessfulnowC.TheachievementsinLiNing’ssportslifeD.ThereasonwhyLiNing’ssportsclotheswonsuccess.E.LiNingdecidedtocontinuehisworkforsport.Para.1Para.2Para.3Para.4Para.512345LiNing’ssuccessasasportsman.LiNing’ssuccessasabusinessman.LiNing’sgoalafterhisretirementStructureMainidea

Part1Part2Part3Workinpairsanddiscussthequestions1、WhydidLiNingstartasportswearcompany?

Becausehedidn’tforgethissportingbackgroundandwantedtocompetewithglobalgiantslikeNikeandAdidas.

2、Whyhashebeensuccessful?Becausehissportsclothescameontothemarketatjusttherighttime,andLiNing’sdesignswereattractivebutcomparativelycheaper.GroupWorkWhydidpeoplecallLiNingtheprinceofgymnasts?Whatdidthesportsjournalistsmeettodoin1999?WhydidLiNingretirewiththefeelingthathehadfailed?Paragraph1Hehadwon106goldmedalsin________________acrosstheworld.Theyincludedsixoutofsevengoldmedals…majorcompetitions

Sportsjournalistsmetto_________________thegreatestsportsmenandsportswomenofthetwentiethcenturyandLiNing’snamewasonit.makealistofHe_________________becausehehadnotperformedwellinthe1988SeoulOlympics.wasdisappointedAnalyzeandTranslatethissentenseButevenifhehadwoneverythingitwaspossibletowininhissport,LiNingretiredwiththefeelingthathehadfailed.(P42,Para.1)=LiNinghadnearlywoneveryprizeingymnastics.Buthestillthoughthehadfailed,andbecauseofthis,heretired.

但即使是已經(jīng)贏得了自己在體育運(yùn)動(dòng)項(xiàng)目上所能贏得的一切,李寧還是帶著一種失敗的感覺退了役。Paragraph2Whatmadehimdeterminedtosucceedinhisnewlife?Whatdidhedecidetolaunch?Whatdoyouknowabouthislogo?___________________madehimdeterminedtosucceedinhisnewlife.Hedecidedtolaunchanewbrandofsportswear,_______________globalgiants.Thebrightredlogo______________thefirsttwopinyinlettersofhisname.ismadeupofcompetingwithThesenseoffailureParagraph3WhydidLiNing’ssuccesscomequickly?ontheincreaseattractivehadamajoradvantageoverThey___________________________theirbetter–knownrivals---theywerecheaper.Hisdesignswere__________.Hisproductscameontothemarketatjusttherighttime.Thenumberofyoungpeoplewithmoneytospendwas___________.SosuccesswasguaranteedParagraph4HowsuccessfulareLiNingproducts?50%10________________________________________________________________Thecompanyhasgrowninternationally.Thecompanyhasgrowninternationally.Thecompanyhasgrowninternationally.ChineseathleteswillbewearingLiNingtracksuitsParaphrasethefollowingsentence:Inanyschooloruniversity,youwillbelikelytoseestudentswearingLiNingtracksuits.Andonthesuits,thereisthefamiliarlogo.“Ifyougointoaschooloruniversityanywhere,the

chancesare(that)

youwillseestudentsinLiNingtracksuitswiththefamiliarlogo.“

課文原句:Paragraph5WhathasLiNingcontinuedtodosinceheopenedaschoolfor

gymnasts?Hehascontinuedtohelpyoungpeopleto_____________________________.achievetheirsportingambitionsPost-reading:(consolidation)gymnastspopularityretirementachievemarketaimingmakingattractiveanythinglistedAsoneofthegreatestathletes,LiNinghadwonlotsofhonourforChina,forwhichhisnameeven______asthegreatestsportsmanofthe20thcentury.Butthatisnotallofhissportslifeevenafterhis______-----hesetupasportsclothescompanyunderhisownname,______tocompetewithotherglobalgiantslikeNikeandAdidas.Becauseofthe______designsandthecheaperpricecomingattherighttime,LiNing’sproductswon______inthenational______.listed

retirement

aimingattractive

popularitymarket

gymnastspopularityretirementachievemarketaimingmakingattractiveanythinglistedBut______moneyisnothisgoalofenteringthebusiness.In1991,heopenedaschoolfor______andhehelpedmanyyoungpeople______theirsportingambitions—justaswhathisslogansays______ispossible.makinggymnastsachieve

anythingDiscussionandsummary1、WhatcanwelearnfromLiNing?.(1)Everyoneshouldhavehisowndreamandthentakeaction.(2)NevergiveupandKeepontrying.(3)Trytobeapersonwithlove.

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