酒店組織管理第二次考試

SWOTsystemisveryimportantforthehospitalityindustry.ItcanhelpBellevuehotelforaccurateplanningobjectives.SWOTisdividedintofourparts:SWOT.

Smeansstrengths,whichcandevelopthatmarket,andthepresentsize,structure,image,reputationandexpertiseofmanagement.InBellevuehotel,thestrengthsistwoconferencesuiteseachwithacapacityof20,Bellevueregularlyundertakesfunctionsforbusinessandprivateindividualsandhaveaspacefor50vehiclesforthepartofconference.forthebedroom,thereare20bedroomsandtwosuites,withtotalbedspacefor50guests,JackandJillarebothhaveextensiveexperienceinthehotelindustryandJackwasaGMwithGrandStateHotelswherehave200bedroomforthebedroom.

Wmeansweakness,whichtheymayinclude.Forexample,anyofthefollowing:wherearethepresentdeficienciesinexpertise,skills,resources,andfunding?Forthepartofconference,theroomtoosmallforthenumber,conferenceroomtoolarge,waslikebeinginabarnandnoairconditioningistheweaknesses.Forthebedroom,theroomhasabitdull,lackofnaturaldaylightandfindsomethinginaccessibilityintheroomistheweaknessesintheBellevue.

Omeansopportunities,whichisanyfavorablesituation,arisingfromchangesthatdirectlyinfluenceboththehospitalityindustry,andtheorganization.IthinkitisthemostimportantpartintheSWOTsystem.InBellevue,thepartofconference,thehotelregularlyundertakesfunctionsforbusinessandprivateindividuals,roadandraillinksareexcellentandbothmajorScottishairportsservethehotel.Andinthepartofbedroom,thereare150roomswithinafive-mileradius.Oftheseestablishments,twoareprivatelyownedandtwoarecompanyunitsandthenewhotelfacilitiesarebeingbuilt.

Tmeansthreats,whicharetheoppositeofopportunities,whichcanbecreatedbychangesinthefortunesoftheeconomyorbyenvironmentalissues.Inconference,thenumberofbusinessandprivateindividualsbeingrestrictedonlybythespaceavailableandBellevueonlyhavetwoconferenceroomssoreservationsaretakenfourweeksinadvanceforbusyevenings.Andinbedroom,thelaundryfacilitiesarebreakdownonaregularbasisandIsaisabestemployee,butsheistoooldandsheisconsideringlookingforalesstaxingsituation.

APESTanalysisisananalysisoftheexternalmacro-environmentthataffectsallfirms.P.E.S.T.

isanacronymforthePolitical,Economic,SocialandTechnologicalfactorsoftheexternalmacro-environment.Inpractice,thefirmmustprioritizeandmonitorthosefactorsthatinfluenceitsindustry.IfindsomeaspectwillbeinfluencedinBellevueaccordingthePESTanalysis.

Thepoliticalanalysis:politicalstability

Theeconomicanalysis:typeofeconomicsystemincountriesofoperation

Thesocialanalysis:demographicsorclassstructure

Thetechnologicalanalysis:recenttechnologicaldevelopments

Thestrengthscanimprovetheprofitofahotelandattractingmoreandmorecustomers,andtheweaknesscanshowwhythenumberofguestsissustaineddownward.Theopportunitiescan

changethecurrentsituationandattractcapitals.Thethreatscanletmanagementteamtakeactionsimmediatelytomeettheincometarget.Stabilitypoliticalcankeepthenumberofthecustomer.

Thedifferenttypeofeconomiccountrycouldaffecttheforeigntouristwhentheychoosethehotels.ThesocialofculturecanattractdifferentcustomerstovisitthiscountryandfeelitinBellevueandalongwiththetechnologicaldevelopment,moreandmorehigh-techequipmentcanusedinBellevuehotel.

AccordingSWOTsystemandPESTsystem,ImakeaplanningoftheconferenceandbedroominBellevue.SoIdivideeightsteptomakingthisplan.

Step1:SWOTsystemanalysis

WeusuallyfirstanalyzeSWOTsysteminprogram.

Step2:Setobjectives

Conference:Completetheequipmentandsystemofconference

Bedroom:Addthenumberofbedroomandadjusttheroom'spattern

Step3:Developarangeofplansandhaveoptions

Conference:Lettheengineerdepartmentcompletetheofficesystemandpaysomemoneytobuysomeequipment.

Bedroom:Letthesalesdepartmentandoperationmanagementtofindsomeinvestmentandthenlettheengineerdepartmentdecorateavailablerooms.

Step4:Theadditionalinformation

Conference:BellevueisequidistantfrombothGlasgowandEdinburgh,andisontheperipheryof

amajorretailparkdevelopment.IthinkitisstrengthcanhelpBellevuetotakemorebusinessconferenceorder.

Bedroom:TwonationalMotorwayServicesoperatorshavelodgedlocalplanningconsentapplications,which,mayeffectivelydoubletheavailablebedspaces.ThisisagoodnewsthatcankeepthisplandoingandattractmoreandmorecustomerscomeintoBellevue.

Step5:costsandprofit

Conference:althoughthecostofthesystemandequipmentarenotcheap,butBellevuecanacceptthehigherclassbusinessconference.

Bedroom:Becausethegoodsurroundingenvironmentandpotentialbusinessinvestment.Bellevueislikelytospendlessmoneytoexecutethisplan.

Step6:

Conference:Humanresourcemanagershouldselectprofessionalemployeetotakeconferencetraining,theengineerdepartmentshouldcheckthestatusoftheequipmentandsystemweekly.Bedroom:Relevantdepartmenttofindbusinessinvestmentandsomecooperationopportunities.

Step7:Doesthepoliciesareconformingtoobjectivesornot.

Step8:Checktheconditionoftheconferenceandbedroomdepartmentregularly,therelevant

operationalunitstakeactionquicklyifithassomeabnormalappear.

Dec