供應(yīng)鏈管理英文論文

#StrategicSupplyChainManagement戰(zhàn)略供應(yīng)鏈管理ThesupplychainstrategyofXocecoElectronic廈華電子的供應(yīng)鏈戰(zhàn)略ModuleNo：336BSSName：JiZhiLiuStudentNo：3356456ContentsI。ExecutiveSummary -—--——--—--—-—— ———--——-——-———3II. Introduction—-—-——————-— ——-———--3III。IntroduceofXocecoCompany --——— —-———-3XocecoElectronicCompany'ssalesperformance—--— —--———-4ThedifficultiesXocecoElectronicCompanyfaces—--——--——-—-——-——-4VI 。 External EnvironmentAnalysis--————-———— ———-—— — —6。1XocecoElectronicCompanyoftheoverallresource6。2TheadvantagesofXocecoElectronicsCompanyThedisadvantageofXocecoElectronicsTheanalysisofthechanceXocecoElectronicsfaceXocecoElectronicCompany'ssupplychainstrategy-————-——-—-—-9Conclusion—--—-——--—-————--—-—— 10IX 。Reference——--——--————--—--——————-—-— — ———-————--————-—-11ThesupplychainstrategyofXocecoElectronic.ExecutiveSummary:Sincethebeginningof1990s,rapiddevelopmenthastakenplaceincolorTVmanufacturinginChina。Fromthenon，thecolorTVenterpriseshavebeeninamoreopenerandmorecompetitiveenvironment.ThemanagementofsupplychainisoneofthemostbasicandimportantelementsofcolorTVindustry.Ithasbecomeincreasinglyimportantinachangingindustrialenvironment.ThesuccessfulmanagementstrategyofsupplychainhasbecomeanimportantmeansforcolorTVindustrytoacquireandpreservethecompetitiveedgeThisthesis,basedonXocecoElectronic，oneimportantcolorTVmanufacturingenterprises,analyzesthecircumstances，resourcesandconditionsoftheCorp,framedinsupplychainmanagementandstrategicmanagementtheory，andproposethesupplychainstrategyforXocecoCorp..Introduction:XocecoElectronicCompanyisaprofessionalenterpriseinTV.AndwiththeeconomicboomofChina,XocecoElectronichasgotahugedevelopmentinrecentyears.Butitalsohasanumberofproblems，suchasserviceissues，theshortageoffund,employeepayrollproblemsandthediscreteproblemofsupplyofrawmaterials。Byusequantitativeanalysisandqualitativeanalysis,weanalyzethedataandtheproblemsofXocecoElectronicandthenputforwardcorrespondingmeasurestosolvetheseproblems.Ill。IntroduceofXocecoCompany：XocecoElectronicCompanywasfoundedinDecember1985。InFebruary1995,”XocecoElectronics”appearedontheShanghaiStockExchangeMarket.XocecoisaprofessionalenterpriseinTV,andfocusonTVfortwentyyears。Since2003,themainfocusofXocecoshifttoLCDTV，plasmaTVanddigitalhighdefinitiontelevision,high-endproductinnovation，R&Dandmanufacturing.AsadomesticbrandXocecofirstlyentersintothefieldofflat-panelTVbusiness,andinthefieldoftechnologyresearchanddevelopment,internationaloperations,thebrandhasaccumulatedarelativelysolidfoundation。Xocecohasnearly10，000employeesworldwide,andtheheadquartershasastate—leveltechnologycenter，post—doctoralworkstations，and16R＆Dplatformsintheworld,withproductionbasesattheheadquartersofXiamenandSouthAfrica,Europe,CentralAsia.IV.XocecoElectronicCompany'ssalesperformanceIn2008XocecohadsoldvarioustypesofcolorTVinanumberof3。87millionunits，comparedwithgrowthof17%overthesameperiodin2007,thecompanyachievedsalesrevenueof8，425million，comparedwithdescendof66％overthesameperiodinthelastyearandflat-panelTVsalesmakeuproughly73%oftotalrevenue。In2009XocecoElectronicCompanyhadsoldvarioustypesofcolorTVinanumberof3。4millionunits，down12%over2008.Thesalesincomeis643,213Yuan,down23.31％overlastyear，ofwhichflat-panelTVsalesmakeuproughly77%oftotalrevenue。V.ThedifficultiesXocecoElectronicCompanyfaces：ExceptthecommondifficultiesthatalltheChinesecolorTVenterprisesfaced,XocecoElectronicCompany,haveencounteredanumberofspecificproblemsintheself—developmentprocess：Thecompanyhaslossinoperationfortwoconsecutiveyears.Thecompanysufferedashortageoffunds，andduetobankloansaretoohigh，thefinancialcostremainshigh，thecompany'soperatingleveragewasnegative.ThecompetitionofcolorTVmarketbecomesmoreintensified。Accompanywiththeexportofcompanynowdeclinedandashrinkingsharedomestically，thecompanyhasbroughtgreaterdifficulties。VI.XocecoElectronicCompany'sExternalEnvironmentAnalysis：Chinesesociety，rapideconomicdevelopmentInrecentyearstheChineseeconomycontinuestherapiddevelopmentofdouble-digitrates,economicstrengthhasbeengreatlyenhanced，andthelivingstandardsofpeoplerapidlyrise.TheGDPofChinahasrankedsecondintheworld.Therearemorethan1。3billionpeopleinChina;theannualTVdemandisnearly40millionunits.Withasubstantialincreaseintheurbanandruralincomesanddisposableincome,ChineseTVespeciallyFlat-panelTVsusherinagooddevelopmentopportunitiesfortherapidlygrowingofChinesemarket(Premkumar2001)。XocecoElectronicCompanyoftheoverallresource：TheproductionbaseofXocecoElectronicsCompanyXocecoElectronicsisheadquarteredinXiamen；inXiamenIslandhasthreeproductionbases.After2006，XocecoElectronicCompanybeganinvestingonehundredmillionYuanofannualoutputbuildarawsoundbaseforflatpanelinXiang’anZone。Anditwillbecompletedandcommissionedin2008。AlsoOverseas，XocecoElectronicCompanyhasseveralproductionbasesoverseas,suchasSouthAfrica，Europe，andCentralAsia。Visible，XocecoElectronicswillbeincreasinglyimproveditsproductioncapacityandwillbeverystrongtolaythefoundationformassproductioninthefuture(Premkumar2001)。XocecoElectronicCompanyHumanResourcesAtpresent,XocecoElectronichasnearly7thousandemployees,headquarterhasastate—leveltechnologycenterandapost-doctoralstations.Andthereare16globalR&Dplatforms。Accordingtoa2006report,intheendof2006,theheadquartersofXocecoElectronicscorporatehasstaffof7,263workingpeople，including574，868inthefieldofmanagementand344inthefieldoftechnicalclassesandsalesclassand5477peopleintheotherfield.TheassetconditionAfterthehugelossesfortwoconsecutiveyears,bytheendof2007,XocecoElectronicCompanyhastotalassetsof3，161，020，300Yuan.Since2005，thecompany’sasset—liabilityratioandfinancialcostshavebeenhigher,andthegradualupwardtrend.In2005and2006，therateofassetsandliabilitieswere77。73％and91。51％，thefinancialcostis91.83millionYuanand94.38millionYuanrespectively.Intheendof2007，thecompany'sbalancehasreached103。18%。Theassetofthecompanyhasbecomeanegativeasset.6。2TheadvantagesofXocecoElectronicsCompany:XocecoElectronicfocusesonLCDTV，plasmaTVanddigitalhighdefinitiontelevision，high—endproductinnovation,R&Dandmanufacturingfortwentyyears.AccompanywiththeaccumulationofmanagementexperienceandtechnologyinChina'scolorTVindustryovertheyears,theXocecoElectronicstillhavecertainadvantages，mainlyreflectedin：ThetechnologyadvantagesofTVXocecoElectronicshastheadvantagerelativetodomesticfirmsinthefieldofDigitalHD，LCDTV，plasmaTVabove。TheupstreamsupplyandfinancialsupportfromthemajorshareholderofcompanyWiththereorganizationofXocecoElectronicbyChunghwaPictureTubes，itcreatesadomesticcolorTVenterprisescombinationwiththeupstreamsupplychainforthefirsttime.SoXocecoElectronicshaschancetoenhancethecompetitivenessandcontinuetobecomebiggerandstrongertolayasolidfoundation.ChunghwaPictureTubes,whichisalistedholdingcompany，iscurrentlyrankedthirdinTaiwanandtheworld'sfifthLCDpanelplantXocecoElectronicCompanyindomesticandinternationalmarkethasestablishedsomebrandawarenessAftertwentyyearsofhardwork，especiallyinthedigitalhigh—definitionTV，flatpanelTVsandotherfields，XocecoElectronicCompanynotonlyinthecountryobtainsahighervisibilityandrecognitionintheinternationalcommunitybutalsoplayedacertaindegreeofvisibility。XocecoElectronicCompanyobtainedahigher-endbrandimageinthedomesticandinternationalmarket.ExcellentbusinessmanagementXocecoElectronicCompanyisnotlargeintheindustryformanyyears,buthasgotabigachievementintheinnovationanddevelopmentinbusinessmanagement。XocecoElectronicCompanyisastronglearningorganization，andanumberofadvancedmanagementmethodswillsoonbeacceptedandimplemented(Porter,1996)。Soafteryearsofimprovementsandenhancements,theoperationandmanagementofXocecoElectroniccompanyisinanadvancedposition。TheadvantagesoftheXiamenAirportModernandefficientTVmanufacturingindustryhasahigherdemandonlogistics,andcolorTVmanufacturersareincreasinglydemandingtherapidandtimelysupplyofrawmaterials,andconvenienceandlowcostoflargequantitiesofcolorTVexports。IntheXiamen,abusyinternationalairportandaexcellentdeep—waterportcanprovidetheconditionsabove。6.3ThedisadvantageofXocecoElectronics:Thescaleofenterprisesissmall。XocecoElectronicsisasmall-scaleenterpriseinthedomesticcolorTVindustry.Andsmall—scaleleadtoXocecoElectronicscannotdevelopitsstrongpoints,avoiditsweaknesses,andwinafavorablepositionThediscreteproblemofsupplyofrawmaterials。AsXiamenisnotintheYangtzeRiverDeltaandPearlRiverDelta,whichistwoofthemosteconomicallydevelopedregions，andFujian'sindustrialbase，especiallyfortheelectronicsindustrybaseisrelativelyweakerthancoastalareas。ThesefactorsmakethemostofrawmaterialsofXocecohavetobesuppliedfromtheYangtzeRiverDelta，PearlRiver，evenHongKong，overseasandotherplacesavailable。Unduerelianceondollarareamarket。XocecoElectronicshasmaintainedalargeproportionofexportsalesstructureforalongtime，andtheratebetweenthedomesticmarketandinternationalmarkethadreached7:3。ThemostproductsofXocecoareexportedtotheU。S。market.InrecentyearsU。S。economicdownturnandthedepreciationofthedollargaveXocecoaverynegativeimpact.Theproblemofdomesticsaleschannels.Duetoalargenumberofdomesticapplianceschainstorescontinuetointegrateandthechainsformanufacturerstochoosearefewerandfewer,itleadstothebigchainstoresofhomeappliancescolorTVenterpriseshaveagrowingvoicetoobtainmoreprofits(Stephan2006).Employeepayrollproblems.Thepersonnelturnoverisbig,andtheproblemofbraindrainisserious.Serviceissues。XocecoElectronicshasaseriesofproblemsinserviceallthetime,whichbringagreaterimpactonterminalsalesTheshortageoffund.TheproblemplaguesXocecoformanyyea，rsanditalwayshinderthedevelopmentandexpansionofXoceco.6。4TheanalysisofthechanceXocecoElectronicsface:DespiteXocecoElectronicshascontinuouslossesfortwoyears，butfromthepointofthecurrentglobalandChina'seconomicenvironment，XocecoElectronicstillfacesmanygrowthopportunities。Theglobalflat-panelTVmarketisstillexpandingrapidly。NotonlythedevelopedmarketsofEuropeandAmericaflat-panelTVarestillgrowing，themajorityofdevelopedmarketssuchasSoutheastAsia，LatinAmerica，America，regionsisgrowingrapidly， soitprovidesXocecoElectronicstheopportunitytoexpanditsexportsales。TheChineseflatpanelTVmarketwillgrowsubstantially.WiththecontinuedrapidgrowthofChineseeconomyandasubstantialincreaseinpeople’slivingstandard，purchasingpowerincreasedquickly.Especiallytheruralmarketisstillrelativelyflat—panelTVmarketneededtobedeveloped,andthehugemarketdemandwillsoonbereleased.Scienceandtechnologybaseisstillgrowing.ThedevelopmentofscienceandtechnologybasecanurgeTVtechnologyupgradingquickly.TheemergenceofthenewTVproductscanalsoprovidecolorTVmanufacturersopportunitiestocontinuedeveloping.Aslongasitcanfollowthetrendoftechnologicaldevelopment，TVproductioncompanieswillhavetheopportunitytostandoutfromtheindustry。XocecoElectronicCompany'ssupplychainstrategy:TVindustryhasbecomeincreasinglydependentonthecompetitionofsupplychainstrategy。Andinthemodernfull，intensecompetition,thetraditionalcompetitivenessbasedonthepricesandcommoditycompetitionbecomeincreasinglydependonthesupplychaincompetitiveness(Akintola2000)。XocecoElectronicsasasupplychaincorebusinessofthat，itmustdesignastrategicsupplychainagaintoensureitscompetitiveness,andgiveservicestotheoverallstrategyofXocecoElectronicCompanyFirst,improvereactioncapacityofsupplychainforinnovativeproducts.Xocecowillbuildtheworld'slargestflatpanelproductionbaseintheXiang’anIndustrialPark，andfocusonflat—panelTV。Company’sproductswillbeshiftintohigh-end，innovativeproducts.Thesupplychainofrapidresponseandinnovativeproductsmustberelatedtotheentiresupplychainandallaspectsofsupply，suchasrawmaterials，R&D,manufacturingandmarketing(Anna2004).Second，costleadershipstrategyofmassproductionInthecurrentcolorTVmanufacturingindustry， grossprofitmarginisverylow。ThegrossprofitmarginofXocecoElectronicmainbusinessislessthan10%。Andtheproportionofthecostofproductionmaterialsisinahighpercentage.Clearly，large—scaleproductionwillleadtocostsavingsofthematerialandbringhugebenefits(Keah2001).XocecoElectronicsmusttakeadvantageofthemassiveexpansionintherecentyearstoprepareastrategicplanforsupplyofrawmaterialsandreducematerialsupplycosts。Atthesametime，large-scaleproductionwillreducethecostofR＆D,design,administrativeexpenses，advertising，salesandotherfields，anditwillmakethescaleeffecttobeparticularlyevident。Alsoitwillenableenterprisestoachievecostleadershipandcompetitiveadvantage(Malik2001)。Third,thecontrolofthedistributionprocessmustbestrengthened(QinSu2008)。ThescaleofXocecoElectronicCompanywillexpandedrapidly， theproductwillalsobetransformedintohigh—end,innovativeones.Toservethiskindofoverallstrategy，thesupplychaindistributionprocessofXocecoElectronicmustmeettherapidresponsestrategy;inadditionasthecoreofthisenterpris，eXocecoElectronicsmustintegratenotonlythesupplychain,butalsothedistributionprocessintotheircontrolgradually(Simon2000).Alsowiththeexpansionofscale,XocecoElectronicmustreduceitsrelianc