香氛項(xiàng)目國(guó)際商務(wù)運(yùn)營(yíng)

香氛項(xiàng)目國(guó)際商務(wù)運(yùn)營(yíng)xxx有限責(zé)任公司目錄第一章行業(yè)背景分析第二章公司簡(jiǎn)介一、基本信息........................................................................................................6二、公司簡(jiǎn)介........................................................................................................6三、公司主要財(cái)務(wù)數(shù)據(jù)........................................................................................7第三章企業(yè)經(jīng)營(yíng)決策一、企業(yè)經(jīng)營(yíng)決策的概念和類(lèi)型........................................................................9二、企業(yè)經(jīng)營(yíng)決策的要素..................................................................................10第四章企業(yè)戰(zhàn)略類(lèi)型....................................................................................12一、企業(yè)緊縮戰(zhàn)略..............................................................................................12二、國(guó)際化經(jīng)營(yíng)戰(zhàn)略..........................................................................................13第五章品牌管理............................................................................................23一、品牌戰(zhàn)略......................................................................................................23二、品牌.............................................................................................................26第六章市場(chǎng)營(yíng)銷(xiāo)組合策略.............................................................................28一、定價(jià)策略......................................................................................................28二、促銷(xiāo)策略......................................................................................................38第七章生產(chǎn)控制............................................................................................43一、生產(chǎn)控制的方式..........................................................................................43二、生產(chǎn)控制的概念..........................................................................................44第八章企業(yè)生產(chǎn)物流管理.............................................................................46一、企業(yè)生產(chǎn)物流的類(lèi)型..................................................................................46二、企業(yè)生產(chǎn)物流管理概述..............................................................................48第九章薪酬管理............................................................................................53一、激勵(lì)薪酬與福利的設(shè)計(jì)..............................................................................53二、企業(yè)薪酬制度設(shè)計(jì)的原則和流程...............................................................61第十章并購(gòu)重組............................................................................................65一、并購(gòu)重組動(dòng)因..............................................................................................65二、并購(gòu)重組方式及效應(yīng)..................................................................................65第十一章國(guó)際貨物運(yùn)輸保險(xiǎn).........................................................................75一、國(guó)際海上貨物運(yùn)輸保險(xiǎn)的概念...................................................................75二、國(guó)際海運(yùn)保險(xiǎn)投保實(shí)務(wù)..............................................................................75第一章行業(yè)背景分析市場(chǎng)規(guī)模相比其他日化子類(lèi)較低。但是，2016了消費(fèi)者展現(xiàn)自我的一種表達(dá)方式，對(duì)香氛的需求也逐漸增多，202010.48%。有第二章公司簡(jiǎn)介1、公司名稱：xxx3、注冊(cè)資本：14904、統(tǒng)一社會(huì)信用代碼：xxxxxxxxxxxxx5、登記機(jī)關(guān)：xxx6、成立日期：2013-4-87、營(yíng)業(yè)期限：2013-4-88、注冊(cè)地址：xx市區(qū)表格題目公司合并資產(chǎn)負(fù)債表主要數(shù)據(jù)資產(chǎn)總額負(fù)債總額股東權(quán)益合計(jì)8984.857187.886738.64表格題目公司合并利潤(rùn)表主要數(shù)據(jù)2020年度42007.959204.957413.782019年度33606.367363.965