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跨文化交際理論視角下西方節(jié)日文化對(duì)中國傳統(tǒng)節(jié)日文化的影響與融合
TheInfluenceandIntegrationofWesternFestivalCultureonChineseTraditionalFestivalCulturefromThePerspectiveofCross-CulturalCommunicationTheory
[Abstract]Thetraditionalfestivalwithalonghisbearsthehistoryandcultureofthecountry,and
is
one
of
the
ways
of
in
the
national
spirit
and
national
culture.ThetraditionalfestivalcultureofChinaandtheWestgrewupintwodifferentculturalsoils,andcontinueditsowncontext,espandconnotationwithdifferentculturalforms.Inthisprocess,theywillcontinuetoenrichthemselvesandmaketheirownculturalframeworksmorematandcolorful.ThemaintraditionalfestivalsinChinaandtheWesterncountriesreflectcertainculturaldifficult.Thisdifficultismainlythedifficultinreligiousculture,differentvalues,anddifferentdietarycultures.Underthebackgroundofglobalization,the“foreignfestival”hasaninfluenceandimpactonthelocaltraditionalculture.ThetraditionalcultureofChinaandtheWesthasagreaterinoneveryotherinmodernsociety.
摘要傳統(tǒng)節(jié)日具有的歷史和文化的國家,而且是一種繼承民族精神和民族文化的方式。中國和西方的傳統(tǒng)節(jié)日文化在兩種不同的文化土壤中成長,并以不同的文化形態(tài)繼續(xù)其自身的語境、本質(zhì)和內(nèi)涵。在這一過程中,他們將不斷充實(shí)自己,使自己的文化體系更加成熟和豐富多彩。中國和西方國家的主要傳統(tǒng)節(jié)日反映了一定的文化差異。這種差異主要體現(xiàn)在宗教文化、價(jià)值觀和飲食文化的差異上。在全球化的背景下,“外國節(jié)日”對(duì)當(dāng)?shù)氐膫鹘y(tǒng)文化產(chǎn)生了影響和影響。中國和西方的傳統(tǒng)文化對(duì)現(xiàn)代社會(huì)的影響更大。
關(guān)鍵詞中國傳統(tǒng)節(jié)日文化,西方節(jié)日文化,文化的影響及融合
1.Introduction
TheChinesetraditionalculture,Chinesecivilisthefunofcreativity,isthenationalhistoryofmoralin,variousculturalideas,theoverallspiritofidea.ChinesetraditionalcultureisbasedontheLaozimoralcultureasontology,Confucianism,ZhuangziandMozi’sthoughtofTaoistcultureasthemainbodyofmulticulturalharmoniousentity.InadditionandtheChinesetraditionalcultureisChinaculture5000years.Overandspreadtheage,broaddistribution,cultureisthenaturallawsoftheuniverse,istheextensionofmoralculture;cultureistheuniquephoneofhumansociety,cultureisthelife,lifeisculture;cultureisthesoftpoweriseverythingCulture
is
the
idea
of
theChinese
nation,
the
spirit
of
the
Chinese
nation,
and
the
foundation
of
socialpoliticsandeconomy.
Chinesetraditionalfestivalcultureisgraduallyformedinthelonghistoricaldevelopmentprocessofourcountry,
Traditional
festival
culture
is
an
important
part
of
Chinese
traditionalculture.Becauseofitsspecialculturalconnotation,traditionalfestivalcultureshinesbrightlyinthehugeframeworkofthewholetraditionalculture.However,withtheintofglobaleconomicintegration,theculturalexchangesbetweenChinaandtheWestarebecomingmoreandmoreextensive.Westernfestivals,suchasChristmasandThanksgiving,havebeenintroducedtoChinaandarespreadingacrossalmostsocialgroups.Nowadays,moreandmorepersonarelivinginChina.MoreandmoreWesternfestivalshavebeenadopted,andmanysocialorganizationsandbusinessescelebChristmas.TheyalsodecorateChristmastrees,dressupasSantaClaus,givegiftsandsoon.Thisreflectsthecollisionandintegrationofeasternandwesterncultures.
Therefore,itisofgreatculturalandsocialsignificancetostudytheinandintegrationofwesternfestivalcultureonChinesetraditionalculture.(1)Helptocorrectlyunderstandandunderthenatureandcharacteristicsofvariouscultures,soastorationalviewofChineseandwesternculture.(2)Itishelpfultoimprovethecorgioftraditionalcultureandenhancethenationalself-confidenceandpride.(3)Helpforeigncultureessence,dross,betterculturalheritageandinnovation.(4)Conducivetoculturalexchangesandharmony,profilethedifferentcharacteristicsofthenationallearningfromeveryotherandthedevelopmentofglobalization.
ThispaperuseCross-CulturalCommunicationTheorytoanalyzetheinfluenceandintegrationofwesternfestivalcultureonChinesetraditionalfestivalculture.Cross-culturalstudiesareinitiallyabranchofanthropology,aswellassociological,economic,political,psychologicalandhistoricaldisciplinesavailableresearchmetorresearchperspective.Cross-culturalstudieshavetwoparadigms:(1)toexplorethesamephenomenonindifferentcultures;(2)studytheinteractionbetweencultures.Theformerresearchmethodissightothecomparativestudyofculture;Thelatterapproachislinkedtoglobalhistory.Thefirstformofcross-culturalcommunicationresearchisbasedonthecompostudyofculture,toexplorethenormsofhumanbehavior,socialorganization,ideasandpracticepatternsindifferentcultures.Comparativestudyisthebasicmethod,asonescholarsaid,“tounderstandculture,wemustcompare”.Comparisonrequiresfirstfindingcomparablecontentinmultiplesocieties,especiallyculturalcharacteristicsinaparticularenvironment.
Inrecentyears,Cross-culturalstudieshaveshownanewunderofculture(behaviorpatterns,concepts,sayandhumanecologicalframeworksinaregion).Earlyresearchersregardedtheculturesofdifferentnationsasbeingformedbyshethesamehistory,language,socialframework,geographicalenvironmentandmodeofproduction.Thiskindofthinkinghasareasonablebasis,theformationofcultureobviouslyneelong-termrootedinaspecificregion,andthroughcontinuouspractice,andthatasetoffunique,continuousmyth,belief,ceremony,values,language,legalframeworkandhistmemoryalsoroughlycoincideswiththeterritoryofthesociety.(1)thenewprogressofworldhistory(globalization),andthehighoftheothersideoftheculturaldevelopment,includingcultureintheprocessofitsgrowthisaffectedbyothercultures,theexpelofforeignculturalfactorsmixedanddeveloped,etc.,makescholarsrealizetheneedfortheconceptofculturetoabstractintheory.Theculturalconceptofoldmaterialismregardscultureasanormativenormbywhichtodenyandintegratesocialpractice,whichenablesthesocietytomaintainacontsocialideaanddistinguishitsownwayoflifefromthoseofothersocieties.Thenewculturalideaspayattentiontotheinfluenceofforeigncultureandculturaleuhuralhaybridity.(2)Cross-culturalstudiesinrecentdecadessodifferentfromthecomparativestudyofhistory,itisnottobecomparedinthecomparativestudyofcultureasisolatedfromeveryother,thereisnomutualinfluence,butnoticedthatacrossthenationalandculturalboundaries.
ThispapermakesastatisticalanalysisofChinesetraditionalcultureandwesternfestivalculturefromtheaspectsofculturalintroduction,culturalcharacteristics,culturalheritageandcontentcomposition.Thepurposeofthispaperismainlyinvolvestwoaspects.Ontheonehand,toreplaythetraditionalculturalcustoms,traditionalvaluesanddeepculturalpsychologycontainedinthetraditionalChineseandwesternfestivalculturebycomparingthesimilaritiesanddifficultbetweenthetraditionalChineseandwesternfestivalculture,soastohelpusdigdeeperintotheprofoundconnotationofthetraditionalfestival,andobjectivelyandframeworkunderstandthenationalityanduniformofthetraditionalChineseandwesternfestivalculture.Ontheotherhand,throughthecomparisonofChineseandwesterntraditionalfestivalculture,studytheinfluenceandintegrationofforeignwesternfestivalcultureinChinesetraditionalfestivalculture,andthenrealizetheadvertanddisadvertisementofthetwocultures,whichcanhelpustomaintainthenationalcharacteranduniqueofChinesetraditionalfestivalcultureintoday’seraofglobalization,andmaketheChinesetraditionalfestivalculturecanbecarriedforward.
Fromtheperspectiveoftheidea,traditionalideasandviewsandcustomsoffestivalculture,thispaper
mainly
uses
the
methods
of
literature
research
and
comparative
study
to
study
and
compareChinesetraditionalcultureandwesternfestivalculture,andtointegrateandprostheircharacteristics,andtodiscusstheinfluenceandintegrationofwesternfestivalcultureonChinesetraditionalculture.
Thispapermainlydiscussesthefollowingquestions:
1.WhatarethemaincharacteristicsofChinesetraditionalfestivalcultureandwesternfestivalculture?
2.WhatistheinfluenceofwesternfestivalcultureonChinesetraditionalculture?
3.HowtofacethemutualexchangeandintegrationofChineseandwesternculture?
4.TheopportunityandinfluencebroughtbytheintegrationofChineseandwesternfestivalculture?
Festivalsisagroupphenomenonthathumanbeingsproduceintheprocessofcontinuousdevelopment.Theycanalsoberegardedasaculturalphenomenon.Atpresent,festivalsaregivenmanyspecialmeanings.Inthefestival,whatpersonconveyisnotonlythefeelingsbetweeneveryother,butalsomoreliketheembodimentdisguiseofthenationalspiritofacountry.Itisakindoftraditionalcustom,moralfashion,andreligiousconcept.TherearemanysimilarbetweenthetraditionalculturesofChinaandtheWest,andtherearealsogreatdifficult.Inthisarticle,theauthortriestoexplorehowtodealwiththecommaandcollisionbetweendifferentregions,countriesandethnicculturesinacorrectattitudeinthecurrenteraofmufticommunication,soastobetterrealizethecommunicationbetweeneveryother.
ItisnotrealistictoforbidpersontocelebratewesternfestivalsconfronttheboomingsituationinChina,butifwejustleavethissituationaloneitwillcauseaconfusedstateofperson’smind.Soit’squiteurgetosolvethisproblem.Thisthesisiscloselytrackingthetrendofmoderntimeandgraspstheurgentanduniversityproblemtoconductresearch.
2.LiteratureReview
Manyresearchershavegiventheirownviewsonthephenomenonofwesternfestivals’popularityinChina.Someresearchershavefoundthatthepopularityofwesternfestivalshasacloserelationtotheboomingculturaleconomy.
Wu’s(1985)ChineseFolklorementionedChinesetraditionalfestivalsembodiesapantheisticandsecularizedcharacter.Forexample,theSpringFestival,themostimportantfestivalinChina,isderivedfromthewaxsacrificeoftheancienttimes,whichisthedaywhenthegodsaresacrificedinthemiddleoftheyear.Onthisday,personhavetocleantheirhomes,whichsymbolizestosaygoodbyetotheoldandwelcomethenewyear,andpersonhavetoeatdumplingstoensuretheirsafety.Religiousbeliefsfromthelowerleveltothehigherlevel,fromtheprimitivetothemodern,thousandsofyearshavesubtlyinfluencedtheideasofgenerationsinourcountry.FormingtheuniquereligiouspsychologyandreligiousbeliefsoftheChinesenation.
Turner(2006)inthebookCelebration,wrotethatwesternfestivalsishighlightedChristianculture,whetheritisthemostimportantChristmasorthanksgiving,itsmostdistantspiritualsupportistheculturalcarrierofChristianity.OnChristmasdaytodressuptheChristmastree,hangingsomecookies,itrepresentsawillingnesstosin.Thanksgivingday,ontheotherhand,isatimeforpersontogohometogetherandenjoyabigmealwithturkeyasitsstaplefood.Fromtheinitialreligiousfestival,ithasdevelopedintoafestivalwithaglobaldimension.ThereligiousmeaningofChristmashasgraduallymergedwithculturaltraditionsaroundtheworld.SomeevolvedonthebasisofreligiouscultureandbecamemorecolorfulChristmasreligiousculture.Somearegraduallysecularized,commercialized,andevenpoliticized.
Wang,Ch(2002)saidChristmasistheoldestandmostpopularholidayinBritainandtheUnitedStates.ItdoeshavesomethingincommonwiththetraditionalChineseSpringFestival:personprepare,sendcardsandgivegiftstoeveryotherbeforethefestival.Thefestivalisadayoffamilyreunion,joy,anddinnertogether.Afterthefestival,personholdavarietyofcelebrationactivitiesthatlastedfornearlytwoweeks.Theyexpressedtheirlovewithactionsandsentgoodwishes.Thedifferentcelebrationsoftheeastandthewestcarrythesamespiritoffestival-reunion,friendshipandlove,whichisthecommonpursuitofmankind.
InthebookFestivalCulture,Chang(1995)mentionedthatthetraditionalfestivalsinChinaandtheWestalsohighlightthedifficultinvalueorientation.Inaword,thetraditionalfestivalsinChinarepresentthespiritofcollectivism,
while
the
traditional
festivals
in
the
West
represent
thespirit
of
individualism.
ChinaismoreinfluencedbyConfucianculture,emphasizingmoralvalues,bloodandfamilystatus,whichisreflectedintheconceptofcollectivism.Inwesterncountries,itisdifferent.ItssocietyismoreinfluencedbytheculturalvaluesoftheRenaissance.Becausetherenaissanceadvocatedtheideaofpersonalsupremacy,theprotectionofhumanrights,advocatingpersonalfreedomandliberation,sothewesternfestivalwillreflectthecolorofindividualism,suchasdressupinthefestival,crazyshoutcrazycelebrationisthespecificembodimentofthespiritoffreedomandindependence.
Tan(2007)mentionedthatmoreandmore“foreignfestivals”aretakingtheirplaceinChina,andsomeChinesepersonwillbepanickedbecauseofthis,whichtheyconsidertobeadomineeringandencroachingonthetraditionalChinesefestivalculture.Weareallfamilies
with
Western
festivals,
suchas
Father’s
Day,
Christmas
Day,
Thanksgiving
Day,
Halloween
and
so
on.
This
concept
thegrowingtrendofWesternfestivalsinvadingChinesesociety,sosomepersonfearsarenoreason.Intoday'sworldofdiversifieddevelopmentandexchangescontinuetodeepenthebackground,ifyouwanttokeeptheirownsideofthepurelandfromtheinfluenceofothercountriesisalmostimpossible.Communicationisinevitable,itisimportanttoadjusttheirownstateofmind.Inthecontextofglobalization,weneedtolearntofindourplaceintheworldinanewstate.Shouldnotbetoomuchexclusionoftheseforeignfestivals,buttofindtheirownpositionandstate,tomeettheimpactofthisinevitableculture.
Chen(2005)saideconomyismarket-oriented,sothefestivalcultureisconfrontingagreatchallengefromfestivaleconomy.Westernfestivals’popularityis,toagreatextent,inseparablefromthecommercialspeculation.Drivingbyhugecommercialinterestsbroughtbywesternfestivals,manyfactoriesandstoresincreasetheirinvestmentandstepuppublishitytothefestivals.
Geng(2006)mentionedculturalexchangeistheinevitabletrendinthehistoryofhumanculturaldevelopment.Itistheinexhaustibleresourceandmotivationfortheculturalvicissitudesandadvancement.Ononehand,theculturalexchangeandinteractingbetweendifferentcountriesleadtothedisappearanceofsomeethnicculturalfeatures;ontheotherhand,itintensifiesthe
awareness
of
differentcultures
and
the
self-idea
of
national
culture
to
some
extent.Cultureexchange,penetratingandtransformationarerevealedtobetheordinaryrulesofculturetransmission.
Samuel,H(2009)mentionedmanyoftheJesuitmissiontoChina,
but
because
of
the
great
of
Chineseand
western
culture
in
the
late
Ming
dynasty,theCatholicJesuitthroughyearsofmissionaryactivitiesinourcountryhasalreadybeenfumbledforthespreadofasetof“adjustdevicestolocalconditions”strategy.Theinitialmissionwasabumpyone.Intheend,themissionariesgaveuptheoriginaloverallisacceptedandlettheChineseCatholicintentionandtheidea,tostarttolookforanddiggingintheChinesetraditionalcultureandreligiousculturehastheconvergenceandthesimilarity,tryingtofindthecorrespondencyofbothandintersectiontograduallyinfluenceperson’sidea,topersuadetheCatholic.
Zhang(2005)AfterChinaenteredtheWTO,westernculturalconceptsandeasterntraditionalmoralitybecameinosculatinggraduallyinperson’sdailylife.Astimepassesby,thisinosculatingbeginstospreadinalargerscale.Westernfestivals,whichintensivelyembodythewesternculture,becomemoreandmorepopularinChina.Thepioneerswere,ofcourse,thoseyoungpersonwhowereliabletofollowfashion.
Yang(2002)alsosaidChinesepersonpayattentiontocollectivism,thinkthatthevalueoflifeisreflectedinitssocialvalue,sooftenpayattentiontosocialvalue,denytheindividual’sself-subjectivity.InChina,thefestivalisthedayoffamilyreunion,ChinesespringfestivalactivitiesandcustomsreflectthecollectivismoftheChineseperson.Inwestern
culture.
The
individual
is
thecenter
of
society.
the
pursuit
of
personal
interests
is
the
internal
motive
force
of
social
progress,therefore,
put
personal
interests
above
all
else.
They
advocatedegoism,personalheroismandliberalism.theyadvocatedthatindividualshavetherighttodotheirbesttomeettheirmaterialinterestsandspiritualenjoyment.Theyre-competeandworshippersonalstruggle.Westernershaveastrongsenseofequality,self-centerednessandindependence.Everyonerespectshimselfanddoesnotallowotherstoviolatehisrights.Oneisonlyresponsibletooneself,andthewayandqualityoflifeofeveryonedependsentirelyonhisability.
Liu,Ch(2002)inhisbookCultureandPersonalitymentionedculturecontainsthingsarenotso-calledgoodorbadandrightorwrong,infact,theyareindifferentnationalities,differentregionsundertheinevitablechoice.Festivalasaformofculture,alsohasitsownstate.Infact,mostofthetime,weeveryotherintoomuchfoilahostilemoodandxenophobia,culturalexchangesmisinterpretedasforeignculturalaggression,thisiscontrarytotheinclusivedevelopmentofcultureandtolerantcommunication.InthefaceofdifferenttraditionalfestivalsinChinaandthewest,shouldbemorepersonalangerandexclusionpsychologyintorespectforhumancivilandsocialpublishculturalaspirationsandadmiration.Economicglobalizationastheefficientamusementofcross-culturalcommunication.Wedonotneedtobepanictowardstheimpactofwesternfestivalsculture.Thetraditionalculturecanstillmaintainafterthewesternculturalshock.
Zhang,Y(2014)saiddomesticcinemaandtelevisionworksofartandthemanymediainthewesterntraditionconductedaseriesofrenderingandspreadduringthefestival,personfortheattentionandrecognitionofwesterntraditionalfestivalsaregreatlyimproved,andcanmakeitsproducecertainillusion,thisalsoisakindof“imaginationofcommunity”,thinkthatthemediatospreadwiththehelpofmanymediainartandundertheinfluenceofnewsreports,theperimeteroftheotherswilltaketheinitiativetoparticipateinthefestival,andasampleyourselfifyoudon’tlikeotherstoparticipatewillnotbeabletokeepupwiththetrendofTheTimes
Liu,X(2013)Inrecentyears,thespreadofwesternfestivalsinChinahasarousedperson'sconcernaboutculturalidea.Itisthought-provokingthatwesternfestivals,centeredonreligiousculture,havetakenrootinChinathrough"localization".Westernfestivalsastheresearchobject,hethinkthattheeffectivespreadingofwesternholidaysinChinathemainreasonis:theFrenchculturalinferiority,ruptureoftraditionalfestivalsinChina,blank,westernmovieandTVartsfestivalculturememoryintrinsiccharacteristicsandeconomicadvertisement,westernfestivals;Themainrulesofeffectivecommunicationare:"localization"ofbroadcaststrategy,thevisualizationandcommercializationofcommunicationcontent,andthepromotionofdomesticmerchantsandmedia.
personexpresstheirfeelingsdifferentlyindifferentcountries.Han(2006)ComparingtheoriginsandcustomsofspringfestivalandChristmas,wefindthatChineseandwesternpersonareusedtousingdifferentwaystoexpresstheirfeelings.Chinesepersonaremoresubtle,usuallynotdirectlyexpresstheirideas.butuseeuphemisticway,thisisinstarkcontrasttothewaywesternersshowtheirfeelingsdirectly.Forexample,persongivegiftsatholidays.however,personinChinaandthewestreactverydifferentlywhentheyacceptgifts.Chinesepersonareindirect,implicit,alwaysnegative,pushtotakeoffwhenacceptinggifts,finallyforcedtoacceptgifts.Afteracceptingthegift,willnotopendirectlyinfrontofthegiver,butwaitforhimtoleavebeforeopening.Inshort,
theChinese
love
to
beat
around
the
bush,
and
sink
to
live
gas.Onthecontrary,westernersinthiscaseisverydirect,infrontofthegiverdirectlyopen,thanksandexcited.Chineseexpressionisoftenintentional.Suchassomearticlesorpersonliketousehintsormetaphorsinlife.Thisimplicitneedpersonalunderstanding.Theso-calledsilentwinssoundhere;Theexpressionofwesternersisintuitive.
Culturalexchangeistheinevitabletrendinthehistoryofhumanculturaldevelopment.Yang(2002)saiditistheinexhaustibleresourceandmotivationfortheculturalvicissitudesandadvancement.Ononehand,theculturalexchangeandinteractingbetweendifferentcountriesleadtothedisappearanceofsomeethnicculturalfeatures;ontheotherhand,itintensifiestheawarenessofdifferentculturesandtheself-ideaofnationalculturetosomeextent.Cultureexchange,penetratingandtransformationarerevealedtobetheordinaryrulesofculturetransmission.AncientChinesecivilhadaworldwideinfluenceuponothercountries.However,inrecenttimeChinaalmostlostthestatusofbeinganoutputcountryforthewell-knownreasons.A-longwiththesino-westernculturalexchange,westernfestivalsbecomepopularinChina.Theconsciousnessofrejectingnativecultureandfollowingthenovelwesterncultureisprominentlyembodiedbyyoungpersonespeciallyuniversitystudents.
Zhao(2002)mentionedTheimpactofglobalizationonChinaisobvious.Withtheopeningofthecountry,theinfluxofwesternculture,especiallytheimpactofwestern
festivals
on
Chinese
traditionalfestivals,
makes
Chinese
traditional
festivals
to
be
ignored
and
neglectedtovaryingdegrees.Thepublic’sawarenessoftheprotectionandinheritanceoftraditionalfestivalshasbeendiluted.Therefore,wemustjudgethesituation,maintainthesenseofsuffering,treatforeignculturerationally,andstrengthentheprotectionandinheritanceofChinesetraditionalfestivals,soastomaketheexcellentChinesetraditionalculturecontinue.
Tong(2008)wrotetraditionalfestivalsareanimportantwaytoimprovenationalself-confidence.Nationalself-confidenceisthespiritualbasisformaintainingnationaldignity.Ifanationisanti-confident,itwillloseitsnationalpositioninspiritualconfusion.Thetraditionalfestivalisanationalheartforeverfeelingsandheartknot.personthroughthetraditionalfestivaldiet,festivalceremony,festivalbeliefsandlegends,festivalartcanbeconcentratedtotheworldtoshowthenationalspiritualcultureandessence.Wecommemorateourancestorsinthefestival,touchingournationalsoul.Thevalueandsignificanceoftraditionalfestivalsincontemporarysocietyliesinthecontinuouscreationofopportunitiesforustoreturntoculturaltraditions.weidentifyourculturalideaandbuildupournationalself-confidencethroughtheidentificationofcommonheritage.Cultureisauniquephenomenonofhumansociety,cultureislife,lifeisculture;Cultureisthesoftpower,istheinternaldrivingforcethataffectsall;Cultureisalsoasocialidea,theideologicalspiritoftheChinesenation,anditisthefoundationofsocialpoliticsandeconomy.
Wang(2005)saideconomyismarket-oriented,sothefestivalcultureisconfrontingagreatchallengefromfestivaleconomy.Westernfestivals’popularityis,toagreatextent,inseparablefromthecommercialspeculation.Drivingbyhugecommercialinterestsbroughtbywesternfestivals,manyfactoriesandstoresincreasetheirinvestmentandstepuppublicitytothefestivals.Howeversomedevicesadaptedbythebusinessmenarenotreasonableatall.Theypurelypursuecommercialbenefitswithoutthinkingthebadeffects.Everyyear,whenitcomestoChristmasorSaintValentine’sDay,thewestern-stylerestaurantsarecrowdedwithperson,andthemajorityofthemareyoungperson.Thecommoditiesconcernedwiththesefestivalsbecomesuchhot-saleproducts,thatChristmasDaybecomescardsfestival,Valentine’sDayroseandchocolate,Mother’sDaycarnationandsoon.TraditionalChineseculture,whichisfueledbyhype,mediaandeducationinordertomaximizeprofits,hasmadetraditionalChinesefestivalsbland.Thefestiveatmosphereof“everyyearandeveryyear”hasgraduallymarginalizedChinesetraditionalfestivals,andtheruptureoftraditionalculturalheritagehasmadeitdifficultforitto“recoverlostground.”
Jin(2005)mentionedvigorouspropagandaabouttheconnotationoftraditionalChineseFestivalsshouldbeconductedinschool.Theadvertisementofschooleducationshouldbefullymadeuseof.Intheschoolyesteryearshouldintroducethedeepmeaningandbackgroundsoffestivals.Althoughmanyyoungpersonworshipwesternfestivals,itdoesn'tmeantheyknowquitewellabouttheconnotationorbackgroundsofthesefestivals.Somerelatedaspectsofthefestivalssuchastheirorigin,connotation,developmentandcelebratingformshouldbewellintroducedtostudents.Infact,manytraditionalChinesefestivalsreflecttheessenceandcrystallizationofournation’sculture.Manytimes,inordertomeettheactualneedsofstudents,schoolsoftenholdcorrespondingactivitiesforstudentsduringimportantWesterntraditionalfestivalssuchasChristmas.Overtime,studentslackinterestintraditionalChinesefestivalsandcampuslackscorrespondingculturalatmosphere.Theonlyfactorthatcanprovetheexistenceoftraditionalfestivalsistherestoftheholiday.
Xu(2004)mentionedtheeconomicglobalizationisanimportanteconomicbasisformanyculture’sfastspreadingof.It’salsooneofthereasonsthathelptopromotewesternfestivals’gradualpermeatinginChinesesocietyandyoungperson’slife.Chinesepersonregardthedevelopedwesterncountriesasthegoalormodel.AndthewesternculturewillcertainlyspreadtoChinaunderthecircumstanceofwesterncountries’strongeconomicinfluenceonChina.AsChinahasadoptedreformandopeninguppolicy,th
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