2023年深圳永業(yè)國際貨運(yùn)代理有限公司物流客戶調(diào)查表

Asｓｉgnmｅｎtｓpｅcificaｔion(ＢAPrｏgｒam）英語專業(yè)必修課程作業(yè)規(guī)定（專升本課程)Courｓe:ＰraｃtiｃalＢusｉnesｓPｒojectDeｓｉgnAsｓignmenｔ:０2(Unitｓ6-10)Assiｇｎmenttiｔle：Dａt(yī)aＣoｌlecｔion/Appendicｅs,PrｏjectＩｍｐlemｅntatioｎ，Ｄiｓcussiｏｎ,Ｃonｃｌusioｎ,Introduction，Ａbsｔrａcts，aｎdtｈefirstdｒaftofthewholepaｐer重要聲明:本課程的各階段作業(yè)規(guī)定以網(wǎng)院在平臺上發(fā)布的作業(yè)規(guī)定為準(zhǔn),而不是根據(jù)教材中的作業(yè)規(guī)定完畢作業(yè)。姓名:呂凌志_?學(xué)籍號:＿＿ 年級：0９秋專升本學(xué)習(xí)中心：北京總部學(xué)習(xí)中心_ 輔導(dǎo)教師:姜蕓 Basｅｄonｔheｐｒoｊectdｅsignyｏｕhavecoｍpletedinthｅｐrｅviｏusstage,ｙｏｕareａｓｋｅdtｏimpｌｅmeｎtyourpｒojectandthencomposｅtｈecoreｐａｒtsｏfyｏurBAdegreepaperｉｎthisassignment.Plｅasｅrｅｆｅrtounits6-10ofＰrａｃticaｌBusiｎessＰrojectDｅsignｆorｇuｉdaｎceanｄｓｕpｐorttotｈｉsａsｓignｍent.Ｔhｅｉnｆorｍatiｏninbrａcketｓinｄiｃatｅthespｅcificuniｔyｏuｃanrｅfｅrｔo.ThｅreareSIXｐaｒｔsinthisassigｎment.PartOneDａt(yī)ａＣolｌectioｎ/Appenｄicｅs（Uｎit6>Acｔivity2)DIRECTＩOＮSFORＳTUDＥNＴS:Inyouronliｎｅcourseｗare,twｏｃatｅgorｉeｓoｆfｏｒms/metｈoｄsarｅinｔrｏducedtoｃoｌleｃtprimarydata:ObseｒvaｔionａnｄloｇsＳｕrveysａndintｅrviewsPleaｓeｐrｅseｎｔthｅｔypesｏffｏrmsyouplantouseｔocolleｃｔdatainthiｓｐroｊect,ｗhiｃｈarｅgoｉngtobｅattaｃｈedａｓapｐendiｃｅｓinｙourＢAｄegreepapeｒ.Ｙouｓhoulｄｇiveaｔｉｔleｔoeaｃhoｆtheｆorm,ｓuｃhas“ＦｏcusGroupDiscussionOuｔlｉne”,“TrainｉｎgEvaｌuatioｎForm”ａnｄ“Questionnaire”.Bｕtfｉrsｔ,pleasｅrestatｅyｏｕrprojectｏbｊｅｃｔｉｖeandhｙｐｏtheｓisｔｏwhichyouｒtutorｃanｒeｆerwhilｅtheｙevaluaｔｅtｈeｔyｐｅｓofdatayｏuａreｇoingtocollect.Projｅｃtoｂjｅcｔｉｖe:ＴheproｂleｍｔhatIamｒｅsearchingｉｓthatｏurrevenuｅandcaｒｇovolumｅｈaｄｒeducedalｏｔ.Ｔheloｎｇ-teｒｍgoａｌofmｙｐrｏjectｉsbyrｕｎningourｎew“prｏducｔ”ｏfnｅwｓhｉpｐｉnｇrouｔeｂetwｅenShenZhenｐorｔａndAｕstralｉa,wｉtｈprｏvidinｇaonｅ－monthpreｆeｒenｔｉalpriｃetoourcustomerssoｔhａt(yī)ouｒbｕsinessanｄrepｕtationcouｌｄｂｅrecognizedinouｒfiｅｌdｉnfuture.Atthesametimｅ,ourcaｒgovｏlｕmｅwiｌlbｅinｃreaｓｅdｆoraｎoｔher100toｎｓperｍｏntｈonthisroutingafterthｅpreferentｉalｐeｒｉod.Aｎdtｈereｗillbeaｎotheｒ10newｃustｏmerswhｏwillstarｔcooperatiｎｇwiｔhus.Pｒojecthypoｔｈesis:Itishypothesizeｄthatiｆｔhenewsｈippｉｎｇｒouｔeisrunsuｃcessfuｌly，wｅｗillhavethenｅwｈiｇhlighttｏimprovｅoｕrwｈｏlelogiｓｔｉｃsdｅveloｐmｅｎtａnｄmorｅｃustｏｍerswｉllbeinterestedinoｕｒbｕsinｅssｐｒoduｃｔ.Ｉnsertｙourdｅsｃｒｉptionaftｅrthｅprｏｍpｔsｉnｔheｓpacebelow.ＦｏrmＩ:AｐｐｅndixI:Ｑueｓｔiｏnnａirebeforｅimpｌemｅntingprｏｊｅct深圳永業(yè)國際貨運(yùn)代理有限公司物流客戶調(diào)查表評估公司名稱：評估地點(diǎn):公司地址：評估日期:調(diào)查項(xiàng)目:綜合評估職務(wù):評估人:電話：電子郵件地址:傳真:評估項(xiàng)目選擇代碼代碼543211．您以前是否了解永業(yè)國際貨運(yùn)代理有限公司非常了解比較了解了解聽說過不知道２.您如何評價我們以前的服務(wù)很好好一般差很差３.你如何評價我們對于特殊問題的解決能力很好好一般差很差4.您認(rèn)為價格與服務(wù)哪個更重要服務(wù)價格5.您對深圳港到澳大利亞新航線服務(wù)是否感愛好非常是一般不非常不6.您是否樂意付保費(fèi)來保證您貨品足夠的安全是不您公司的意見與建議:永業(yè)員工姓名:FｏｒmII:AppeｎdｉxＸI:Queｓｔiｏｎｎａireafterimｐlｅmentinｇprojecｔ深圳永業(yè)國際貨運(yùn)代理有限公司物流客戶調(diào)查表評估公司名稱:評估地點(diǎn):公司地址：評估日期:調(diào)查項(xiàng)目:綜合評估職務(wù):評估人:電話:電子郵件地址:傳真:評估項(xiàng)目得分標(biāo)準(zhǔn)得分543２11.時間１00%９９％９８％9７％9７%2．運(yùn)送對的率10０%99%98%９７％97%3.運(yùn)送安全率1０0%9９%9８%９7%97%4.對的安全交接率100%9９%9８%97%97%５.服務(wù)和價格很好好一般差很差6.和諧與禮貌態(tài)度很好好一般差很差7.對客戶的詢問和規(guī)定迅速作出反映很好好一般差很差8.信息是否順暢很好好一般差很差９.與我公司合作更多業(yè)務(wù)是一般不綜合評估:您公司的意見與建議員工姓名:FＯRTUＴＯRＳ:Youareｒequiredtoｐrovidｅbeｔween－ｔextcｏmmentsonｔheｓｔudｅnｔ’ｓwritiｎgｂｙuｓingtｈe“Ｅｄｉt”fｕnｃtiｏnorａｃontrａｓtingfontcoloｒｔohiｇhｌightyourcommｅｎtsorsuggestions.Pleasetｉｃkinthepｒｏpeｒcelｌanｄwritｅyｏurovｅralｌcommentsｉｎthｅｂoｘｏｆ“Ｔutor’sＣｏmmｅnts”below.評價指標(biāo)ＡsｓesｓmeｎtCｒｉｔerｉa評估（Accepｔabｌe／Revise)請打勾進(jìn)行評估（√)合格需修改用了不同的工具來采集數(shù)據(jù)。Avarietyoｆｔoolｓareusedtｏcolｌectdata.通過這些表格／工具等可獲取充足的數(shù)據(jù)。Suｆficiｅntｒesｕｌtｓcanbeｏbtainedｂｙｕsingthesｅforms.表格中的題項(xiàng)或問題設(shè)計(jì)嚴(yán)謹(jǐn),有助于檢查項(xiàng)目假設(shè)。Thｅiteｍsoｒｑuｅstionsintheformsareweｌl-deｓignｅdｔohｅlpverｉｆythecreｄibiliｔyofthｅprojecthｙpothｅsis．語言對的、準(zhǔn)確，無歧義。Eachformiｓｅｘｐｒeｓsediｎclear,aｃcｕｒateａnｄunambiguouｓＥｎgｌiｓh.Tuｔor’ｓCommeｎｔs:ParｔＴｗoＤａt(yī)ａPｒｅsentａt(yī)ion(uｎits6&９)DIRECTIONSFORSTUDENＴS:Afterhａvｉngｉmｐlemenｔｅdｙoｕrｐrojectanｄanalyzeｄthedatａcｏllected，youarenoｗａskedtodeｓcｒibeinｄetaｉｌwhatyouhavｅfound.Youshｏuｌddesｃriｂｅyourfindingswithtｈesuppｏｒtofｎeceｓｓaｒygraｐhｓ,chartｓ,tａblｅs,etc.ThiｓimpoｒtantpartwilllaｔerｏnbepreseｎteｄｉnyoｕrBAdeｇｒｅｅpaperunｄerthｅhｅadｉngｓuchａｓ“DataPresenｔation”ｏｒ“PｒoｊｅctFiｎdingｓ”.Wrｉteyourteｘtundeｒｔhefollowｉngblankspacｅaｃcｏｒdingtoｔhｅaｂｏveaｒeaｓ.（Suggestedlｅｎgth：nｏfeweｒthan800words.)ＰｒoｊecｔＦiｎdings１Dａｔａ（Ｒesuｌｔs)Analｙsis１.1ThepreｖｉousｐrobｌemanalysisTｈｅpreviｏuspｒoblemisthaｔoｕrnewcｕstoｍersarenｏｔｅａsytoaｃcｅptourlogisticsｅrｖice.Itwaｓcauｓｅdｂytｈeｓhorｔageｏfhｉghlightedlｏgｉsｔicsｐroｄuｃts，siｌeｎｔreputatiｏｎ,dｒumbeaｔing,ｔheqｕaｎtｉtiｅsoｆcｌients,simpｌexcustomers，eｔc．１．2ReｃorｄｓoftheimｐｌementaｔioｎoｆprojectSomeｒecｏrdscouldindicateｔｈeimpｌeｍentationoｆthisｐrojｅctｆｒomｔｈebegｉnnｉngtoｔheend.ＴhoserｅcorｄsincludｅCustｏmerFiles，Questiｏｎnaireforｍ,DeｌiveryOrder,CuｓtomｅrAssesｓmｅnt,ShｉppingNｏtiｃeandＴｏllReceipts.1.3Resuｌtscomparisｏｎ１) Bｙiｎvestigatinｇandanalyzｉｎgourinterｎalfｉlesandcusｔｏｍers’feeｄbａck(PlｅａsｅｓeｅApｐendｉxXI),ｗeｃoｍｐａredｓomeessentialfactorsshownasbｅｌowFigures．a(chǎn)）?FirstｏneｉsＱuotaｔｉoｎ.Accoｒdingtocｕsｔomers’feedbacｋ,ourｒecoverｅdquｏtationaｆtｅrproｍｏｔionisalitｔｌeｅｘpenｓivethaｎbefｏretｈeｙwereｏffered．90％ofCｕstomerｓstillｔhoughtitｉsreaｓonａｂlewiｔｈourcurｒeｎtservｉｃｅ.Moｓｔｏｆourcustomersprｏduｃehighaｄｄｅdｖａluｅgｏoｄsｓothaｔｔｈeｙhａvemｕchｍoreconcerｎｏnservｉcetｈａnquoｔatｉon.b)?TｈesecondfacｔｏrisTimｅ．Itｉsｏｂｖioｕsthaｔouｒcｙcletimeisaｌmostpｅrfectａchieｖeｍｅｎt.100%ｃustoｍeｒsａreabsolutelｙhappywｉthit.Itisthemoｓｔcruｃialpoｉntｆoｒｕstokeｅpaｎdｗｉnneｗcustomerｓinfutｕｒe.c) Aｔｔｉtudeisｔhiｒdoｎｅ.Ａttitｕdｅisnotonlywｈａｔasｔａffｉｍpresseｄtｈeｃusｔomｅrｆorｈimorheｒｓelf,ａｎdｒeprｅsentthecuｌtureandmanａgementofaｃｏｍｐanｙａsｗｅｌl．Thｉsiｓthereaｓｏnwhyeｖeryｃompａnycontributesｍｏrｅconcernonｉt.Aｔtｈispoint,Iａmstｉｌlｓatisfiｅｄalthouｇhwejustimpｒoveｄ1%thａnｂefore.Ｓoｍeprobｌemswerｅhaｐpｅnedbｅcａuseofdiffｅrｅｎｔculｔｕrebaｃkgrｏund.d) Damagｅisaｌwａｙsaserioｕｓprｏblemtｏallcarriers.Aｃｃoｒdｉngtｏtherelevantregulａt(yī)ｉｏn,ｔhecoｍpeｎsationｉscａlculatｅdbａseｏnＲMB20.０0ｐｅｒkiｌogｒaｍforａnｙｄamageｏrmｉssｉngonｔｈedｏｍestiｃshｉｐmentiftheｏｗｎerdiｄnotpａyｅｘｔraiｎsurancecharｇe.Ｈｏｗeｖer，ｉtｉseasytｏlosｅaｃuｓtｏｍeriｆithappeｎeｄofｔeｎ.Eｓpeｃiaｌlyｆoｒhｉghaddedvａlｕｅｐrodｕct,ｉtmaycostmｏｒethanＵS$1,00０．00foｒa２0kiｌogｒａmsshipmeｎt．Ｉnordｅｒtokeeptheshipmenｔｉnasaｆesitｕatｉｏｎ,wetｏoｋsｏｍedifｆerｅnｔmeｔhoｄsｆorthｅdiffｅrｅｎtgoodsｂeforeｔｈｅpｒｏject.Inrｅtｕrｎofthis,wｅａcqｕｉrｅd100%ｓatisfacｔion.ｅ)?Asthefifthissuｅ,ａｃcuｒaｃyiｓalｓoimpoｒｔaｎｔonｂoｔhshipmentsａｎdｄocuments.Sｏｍｅtiｍes,ｔherearemorｅthantｅnshipmｅｎtsanddｏｃuｍｅntsｔhaｔaｒecoｎｓolidａｔeｄｉnｏｎecoｎtainｅr.SｏtheｉnfｏrmationrelａｔestoＤｅliveｒyＯrdeｒ，PackinｇList,Iｎvoiｃe,etｃ.willbethebasiｃinfｏrmaｔioｎtｏdiｓｔingｕiｓhｆrｏmoｎetｏtheｏtheｒ.Weareproudofｏurcuｒreｎtremarks,ａndwilｌpｕtmoreｃｏncernonit.f) Lastbutnoｔleaｓt,rｅspｏnsealｗaｙsｐrｅｓentsmanageｍentaｎdcapaｂilitｙofatｅam.Aneffｉｃiｅntteａmworkwillproviｄethｅirsoｌｕtiｏｎwithinshorｔesttｉmｅ．Ｏurcommiｔmentishａlfworkiｎgdayｔoｒeｓoｌｖeaｎｙproｂlｅｍwiｔhoursolｕｔiｏｎ.Ｃomparｉｎgthecusｔoｍｅｒs’pｒeｖiｏusｓervice，weincｒeasｅd1８％anｄwilｌhighｌigｈtitｉnfuｔurebidding.Fｉgure1:Ｇeｎeralpeｒｆorｍａｎcｅbｅfｏrｅaｎdaftｅrpｒojeｃtimplementatiｏn2) Compariｎgourｉnｔeｒnaｌｄａt(yī)afroｍJanuaryｔoAuｇust,oｕrcａrgovolumeinAugｕstｉsｉncreasedmorethaｎ1５0ｔonｓ.Thｅturｎｏverthatis83%ofinｔｅrｎａt(yī)ioｎalbuｓｉneｓsisalｓoiｎcrｅaseｄuptoRMB1，６8８,2８0．00．Figｕre2:Australiａrouteｒeport１bｅtｗｅenSheｎＺhｅnpｏｒｔandAusｔrａlｉaAustraliarouteAustraliaroutereport1betweenShenZhenportandAustralia0500,0001,000,0001,500,0002,000,000JanFebMarAprMayJunJul0%20%40%60%80%100%CargoVolume(kg)TurnoverbyAustraliaroute(Rmb)TurnoverbyAustraliaroute(%)3) 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Uneｘｐｅｃteddｅlaｙinｔheｔｒaｎsportａt(yī)ion.ａ)?Duetｏｔｈebaｄｗｅatheｒoｒtraｆｆｉｃacｃiｄeｎｔ，ｉtｍaｙｎotbeeasyｔoconｔｒｏlthｅdelｉverｙtｉmｅsoｍetiｍeｓ．Ｈｏｗevｅrwecouｌdｎoｔｗａittheprｏbｌemissoｌvedbｙthemｓｅlves.ＴhesｏlutionistoasｋdｒiveｒorshipmeｎtcｏmpanｙｒepｏｒtinｇａｎyｄelaｙｔoＣusｔomerＳervｉcetimely.CustoｍerSｅrｖiceｗilｌｉnfｏｒmｃuｓtomｅrimmediatelｙａftｅｒgetｔｉngｉｎforｍatｉonａｎｄｕpdatetｏcuｓtomerifaｎyiｍprovements.Fｒomｔheaｂｏverｅsuｌtｓdｉscussioｎ,weknowｗhａt(yī)wegｏtａndwｈatｗeneedtoimproveｉnourfuｔｕrejob.Tｈemosｔimpoｒtａnｃeisthatitbroughｔｖａlｕableeｘperｉenceonhｏwｔｏconductanｅwpｒodｕｃt.CｏnclｕsｉonAsｔhepｒoｊectmａnagｅr，Iｐlａned,ｉmplemeｎtedanｄｓｕccｅssfｕｌｌyfinisheditfｒoｍthebｅgiｎningtｏtheｅnd．Thｅprojｅcｔwilloｐeｎupnewcustomersandimｐｅlpｏtｅntｉalcｌｉentsfｏrｍorebｕsiness.Beforetheｐrojeｃt,ｗetookfocuｓgroｕｐ,emailcｏmmunｉcatｉon,telepｈoneconvｅｒsaｔioｎ,qｕeｓtionnaiｒeandSWOTanaｌyｓiｓinordertｏｃｌeａrlｙuｎｄerstandourｃｕstｏmeｒs’consｉdｅraｔiｏnaｎdmｅettheirdｅmanｄs.Meanwhile,wetｒiedtｏcontacｔmorelogｉstiｃscｏmpanytｏacquｉreｍorecurreｎｔinfoｒmatiｏnｏnＡustrａliaroutｅbｅtweｅｎSｈｅｎZhenpoｒtandAustraliainouｒfiｌｅdsoｔhatwecoulddrawｏuｔthereａｓｏnａbleａnｄcompｅｔitｉveterms.Accoｒｄiｎｇtoaboｖeiｎfｏrｍatiｏn,Iseｔupoursｔrategｙtoｒuｎiｎthｉｓｒouｔe．Eacｈprｏjectwiｌlhaveitsｏwncｈaｒａｃteriｓtiｃｓ，whiｃhwillbereflｅctediｎthｅwａythelｏｇisｔｉcｓcｏmpａnyoｒｇanｉzeｓitsapproａcｈesａnｄaｃｔｉvｉties.Tｈeiｍportａncetoplａnniｎgofaboｖetｙpeofaｎalｙsisｉstherecognｉtiｏnofthoseｓpecifiｃcritｉｃalａｃtiｖｉtiesｔhａt(yī)ourteammustcａrｒyｏｕteffecｔiｖeｌy．Orｉenｔaｔeｏurplaｎnｉngｔｏwaｒdｓthoseaｃtivitiｅsａndｍakｅｓureｔhatwetａｋｅtheｍiｎｔｏａｃcoｕnｔｗhenｄrawiｎgupouraｃtiｏnpｌａｎ.Ａppaｒenｔlｙ,wｅwｏｒｋeｄｏutouｒｃoｎcｒeteobjeｃtiｖeistoinｃreaｓeourｃargｏvｏluｍｅforａnｏther１00tｏｎｓpermｏnthoｎthiｓrｏuｔｉnｇandtherewｉllbeaｎothｅr1０ｎewcustｏmersｗhowｉllｓｔaｒtcooperatｉngwithus．Duｒiｎgtｈeimｐleｍeｎtatioｎｏｆｔhepｒoｊｅct,weｍｏniｔorｅｄitsdeveloｐmentbyfｌow－ｃhaｒtwiｔhｔｉme-scale,ｉntｅrnalmeetiｎｇ，interｎａlｆilｅs，cｕstoｍerfiles，ｇroｕｐdiscussｉｎgａｎdweｅklyrepoｒt.Ｉfuｌｌydelegaｔerｅｓponsｉbｉlｉtyaｎdaｕthｏrity，tｈerebyｅmpoｗｅｒingtheproｊectteａm.Myｒolｅistｏfaciｌｉｔａt(yī)ｅandsｕppoｒｔthedｅｖeloｐｍｅnｔａndｉmplｅmentaｔionoｆｃｏｒrecｔivｅactｉonsｉfactuａlpｒoｇrｅsｓfaｌlsｂeｈindplanｎｅｄｐrｏgrｅss.Theprｏｊectisrelatedtｏｔｈreeｍaｉnstatｉoｎsandallｄｅpartmenｔｓ.Ｓｏ,spiｒitofteamworｋａppｅarstｏbetheｍoｓtｃｒｕｃialｐｏinttothｅsｕccessｆulｐｒｏject．Ourteａmmembersareｈigｈlycｏmｍitｔeｄａｎdeaｇｅｒtoachieｖetｈｅpｒojｅctobjeｃtiｖe.Allstafｆsｆeelａsｅnseofｕnitｙandprｉdeintｈｅseａｃcomplishmｅnts．Commuｎｉcatiｏnamｏｎgusｉsopen,frａnkandtimely.Therｅisagreatdegreeofiｎtｅrdｅｐendenｃythatmｅmbeｒsfrｅqueｎｔｌycollaｂｏrａt(yī)edaｎdwｉｌlｉｎglyhｅlｐedeachotｈeｒwｉthworkbｅｙondtheｉｒownaｓsignｅdtasｋs.Attheｔimeoftheｐrｏjectisｆinished，wehａdintｅrnaｌmeeting，faｃｅtofaｃｅｄisｃｕssionｗithｃlientsａndｑueｓｔionnａｉrｅｓuｒvｅytoｅｖaluatｅtｈeproject.Thｉsprｏjecthasbeenextremelｙsｕｃcesｓfulinrｅgardｓｔｏmeetouｒgoalｓ,whichwerｅlaidoｕtbefoｒethecｏmmencｅmentofthiｓprojecｔ．Ｃustｏmersarｅsａt(yī)ｉｓfiｅdｗithoｕrｑuotation,cycｌetime,seｒvice,etc．Ｂycheckｉngourinternaｌbuｓinessfｉleｓ，ｗeｈave1５nｅwcustomersincreaｓe．Ouｒｃarｇovolumeisalsｏiｎcｒｅaｓeｄfｏr１50ｔonspｅrmonth.Boththecｌｉenｔsaｎdourstaffsenjoｙedwｏｒkingｏntｈｅｐroject.Ｏｎthecontrａryside,wealsoｆｏｕndｏｕrdｉsaｄvantagesthaｔneedtobeimpｒｏveinfuturｅ.Weｆｉniｓhedthｉsprｏjectsucｃessfulｌyandreacheｄourgoaｌ,ｉtwｉｌｌbecertainthaｔwewillbenｅｆｉtfｒｏｍitfｏrourprofｉt,customerｑuanｔｉtyａndｎewｂuｓinｅsswhiｃhｗillalsocｒeaｔeotherｎewｌogisticsproducts.Ａttheｓametime,itisinｖisibletｏｉｍproveourrｅｐｕｔatiｏｎ,ｂｕtthatisｗhatｗｅneｅdanｄthｅmostvaｌuableasｐectｏｎourcomｐanylonｇ-ｔｅrmｄeｖｅｌopment.FORTＵTORS:Youarereｑｕiredｔｏｐrｏｖidebeｔweeｎ－tｅxtcommentsonｔhestudeｎｔ’sｗritinｇbyｕsiｎgthｅ“Ｅｄit”functiｏnoracontraｓｔingfｏnｔcｏlorｔｏhｉｇｈlｉghtyourcｏmmeｎtｓorsuggestｉons.Ｐl(wèi)ｅａｓetickinthepropｅrcelｌａnｄwriteyouroveralｌｃoｍmentsintheboxof“Ｔｕｔor’sCoｍments”bｅｌow.評價指標(biāo)ＡssesｓmenｔCriteriａ評估(Acceptable/Reｖise)請打勾進(jìn)行評估(√)合格需修改從與項(xiàng)目假設(shè)最相關(guān)的事實(shí)／變化入手,對顯著現(xiàn)象進(jìn)行討論。Sｉgnｉｆicantｆactshavebｅensｅlecｔeｄｆordｉscｕsｓion,startingwiｔｈｔhoｓemoｓtreleｖａnｔtｏthｅhｙｐothｅｓis.數(shù)據(jù)分析與討論充足得當(dāng)。Ｔhedataisprｏperlｙａnａlyzedanddisｃussed.明確闡述了數(shù)據(jù)與項(xiàng)目目的和假設(shè)的關(guān)系。Tｈeｍｅaningｏfthedatａｉｎrelatiｏntoｔheoriｇｉnalobjectiveanｄhyｐothesｉｓismadｅcｌear．闡述了結(jié)論,比如項(xiàng)目結(jié)果是否證明假設(shè)成立。Ｆｉｎalcoｎcｌuｓions，suchaｓwhetｈertheｆiｎdingsｓupｐortｔhｅhypotheｓｉs，arｅｓtated.說明了項(xiàng)目調(diào)研結(jié)果以及項(xiàng)目意義。Thesignｉfｉcanceoftheresultsａｎｄtｈeprojecthasbeenexplaiｎed.包含了對項(xiàng)目局限性的說明和／或未來更進(jìn)一步的調(diào)研計(jì)劃。Anyｌｉmitａt(yī)ｉoｎsａｎddirectionｓforfutuｒerｅｓearchｈavｅbeendiｓcｕssed.結(jié)論不少于30０字。Thｅconclｕｓioncontａｉｎsｎoｆeweｒthａn3０0words．語言對的、準(zhǔn)確，無歧義。Tｈispａrtisexpresｓeｄinｃlｅar,accｕrａt(yī)eandunambigｕousｌaｎｇuaｇｅ.Tutoｒ’sCommｅnts:ＰartFourAbstracts（uniｔs7＆8)DIRECTIONSFOＲＳTＵDENTS:YourBAdegｒeepaperｎeｅdstwoaｂstracts,oneinChinesｅanｄasecｏnｄinEnｇｌish.TheChｉｎｅseａbstｒaｃtshouｌdｈavebｅｔween5００and8０0words,aｎdthｅEnｇlｉsｈａbｓｔrａctabout３0０wｏｒdｓ.Alｔｈoｕｇhｔhetwoabsｔrａcｔsdifｆｅｒｉｎｌｅｎｇth,ｔｈeｉrcontentisaｂｏuｔthesａme．Ｔheabｓｔracｔshoｕldconｃiselyｄescｒibe：tｈeproｊecｔbａckground,prｏblemｓtａt(yī)emeｎｔ,problemanａlysis,ｏbjeｃｔive（ｓ）,hypothesiｓ,ｒeｓearchｓubjects,keyｃoｎteｎtｓ，iｍplemenｔaｔiｏｎperiod,ｋeｙｍｅtｈod（s),mａｉnreｓultsanｄｓignifiｃance．Iｎsｅrtyｏuｒdeｓcripｔionafterｔhepｒomｐtsｉnｔheｓｐaceｂeｌoｗ．摘要(中文）深圳永業(yè)國際貨運(yùn)代理有限公司是經(jīng)商務(wù)部、中國海關(guān)、檢查檢疫局和中國國際航運(yùn)管理局在1996年批準(zhǔn)成立的一級國際貨運(yùn)代理公司。隨著幾年前國際貨代市場競爭的日益劇烈，公司于2023年開始與原有的少量大客戶發(fā)展東南亞航線業(yè)務(wù),使公司的業(yè)務(wù)有了新的增長點(diǎn)。近兩年,規(guī)模大小不同的新物流公司如雨后春筍,同時這個市場也開始變的不夠規(guī)范,從而給公司帶來了新的挑戰(zhàn)。特別在過去的一年里，我公司的主業(yè)務(wù)出口家具的業(yè)績大幅下降。導(dǎo)致此現(xiàn)象的因素一方面是公司原有客戶的業(yè)務(wù)量下降和流失，另一方面是沒有新業(yè)務(wù)的增長。我作為公司的物流總監(jiān),如何應(yīng)對并解決這個問題成為了當(dāng)務(wù)之急的挑戰(zhàn)。本論文通過設(shè)計(jì)一個在深圳港到澳大利亞的新航線,并在一個月內(nèi)向客戶提供價格上的優(yōu)惠，從而進(jìn)一步整體上帶動現(xiàn)有客戶的業(yè)務(wù)量。同時,這個項(xiàng)目在行業(yè)內(nèi)也產(chǎn)生了一定的影響,使得一部分潛在的間接客戶得到增長。公司的業(yè)務(wù)量得以增長,市場占有率和知名度得以提高。在通過對物流行業(yè)澳大利亞航線的運(yùn)送情況的了解,通過對客戶的問卷、電話、電子郵件和面對面的調(diào)查,以及SWＯＴ分析法和公司內(nèi)部員工的集思廣益來擬定該項(xiàng)目運(yùn)作的具體定位、方案和所達(dá)成的預(yù)期效果。在項(xiàng)目結(jié)束后，通過公司內(nèi)部的相關(guān)業(yè)務(wù)和財(cái)務(wù)報(bào)表，以及客戶的不同方式的調(diào)查反饋,證實(shí)了該項(xiàng)目使公司的相關(guān)業(yè)務(wù)量得到提高，并增長了一批新的客戶。成功的實(shí)行深圳港到澳大利亞新航線的項(xiàng)目使我們清醒的結(jié)識到在當(dāng)今競爭日趨劇烈的物流市場，只有通過不斷開發(fā)出自己亮點(diǎn)的產(chǎn)品，才干全面帶動整體的業(yè)務(wù)，提高公司在行業(yè)內(nèi)的知名度。同時也可認(rèn)為物流業(yè)務(wù)長期良性的發(fā)展奠定了基礎(chǔ)。Aｂstraｃｔ(Engｌish）Thedissｅrｔaｔｉonpresｅntsadｅｔaｉledreportonｔhepｒojeｃtiｍpleｍｅntedtoiｎcｒeasｅinternatioｎalcargovoluｍｅanｄｄevelopnｅｗcustomers.Ｏtherwisｅ，iｔwilllｅaｄtｏloseｍoｒecurrentａndprevｉousclｉeｎtsandｂriｎgtｈenegａｔiveｅffｅctsｔolong-tｅrmｌogｉsticsdeｖelopment.ItｉｓｈｙpotｈｅｓｉzedifthenewAustrａｌiarｏuteｒunsuｃcessｆｕllｙ,wewillhaveｔhenewhighlｉghttoｉmprｏveoｕrwhoｌelogisticｓdevelｏｐmｅntａndｍorecuｓtomeｒswillbｅintereｓtediｎｏｕrbｕｓinesspｒｏduｃts.Baｓeｄoｎthｅhｙpothesiｓ,Ｉｔakｅdifferｅｎｔwaysoniｍｐlementinｇｔhisproｊect,ｓuchａsfaｃｅ－to-fａceｄｉscuｓsioｎ，eｍaｉlcｏmmunicationtelephoneconｖｅrsaｔｉon,qｕｅｓtioｎnaｉｒe,SWＯTａnalｙsｉsofcurｒｅｎtsｉtuaｔｉoｎ,ｉntｅrnalmeetinｇanｄgroｕpdiｓcuｓsinｇ.Ourexｐｅctedtaｒｇｅthasbeenrｅａcｈeｄbyrunniｎgthisprojｅｃｔ.Tｈisproｊectnoｔonｌybringｓusmoreｃargｏｖolｕmeaｎdｎewｃustomｅｒs,buｔalsoanewｉdｅａt(yī)odevelopourbusiness.Meanwｈilｅ，ourclieｎｔｓarefｕｌlysatiｓfiedwithourhighqualityserｖiｃeaｎdｒeasonablｅquotatiｏn.Thｅresｕltｓindicａt(yī)ethaｔwemｕsｔimprovｅgenｅrａｌlogisticsbusinｅssbｙcｒｅatinｇneｗ“ｐrｏduct”．Ｉwouldlｉketoexpressｍyａppｒeciatioｎfortｈegreatefforｔsｍadebyallｏurteａｍmｅmberｓintｈeprｏject．Witｈgreattｅaｍwork，weａchievedｏurexpeｃtedcａrgovoluｍeaｎｄwoｎnewclientsｔhｒoｕｇhnｅｗprojeｃt．Ｗｉtｈｓｕcceｓsoｆoｕrｐroｊecｔ,Ifeeｌｍｏreconｆｉdｅntｔｏｍakｅｍｏreplansonbｕsinｅssｄevelopｍentanｄiｎnovａt(yī)ioｎ.Ｄespitetｈｅopｔiｍistiｃfulfillmｅntofthｅprojecｔ，wｅａｒeawareofsomｅpeｎdingｉssuｅsneedtoｂesolvedorimproveｄiｎouｒoｐeratioｎ.Onlyiｆweｃoｕlｄｋeephighｑuａlｉtyserｖiｃeandseａrｃhneｗattractiveａnｄｃｏmpetｉtivepｒｏject,wｅwillwingｏodprofｉtiｎourｂusinｅssＦORTUTORＳ：Ｙouarerequｉredｔoproｖideｂetween-tｅxtｃomｍeｎtsontｈestｕdenｔ’swritinｇbyuｓingtｈｅ“Eｄｉt”fｕｎctiｏnoraconｔrasｔingfontｃｏｌortohighlightyourｃomｍenｔsorｓugｇestions.Pleasetｉckintｈｅpｒoｐeｒcｅllanｄwriteｙourｏvｅralｌcommentsｉnｔｈｅboxof“Tuｔor’sComments”beｌoｗ.評價指標(biāo)AssesｓmｅｎtCｒiteriａ評估(Accｅｐｔａbｌe/Revise）請打勾進(jìn)行評估（√)合格需修改介紹了項(xiàng)目背景。Tｈeprojｅctｂackgroundisｉntｒoｄuced．明確并簡要分析了項(xiàng)目問題。Ａspeciｆｉｃｐrobｌemｉsidentｉfｉedandｃoncｉselyａnalyzed.闡述了項(xiàng)目目的及假設(shè)。Theprｏｊectoｂjｅctｉｖeandｈypotheｓisaｒestated.介紹了具體的項(xiàng)目實(shí)行時間。Ａspecｉｆiciｍplemenｔationperiodｉｓgivｅn.簡要說明了調(diào)研對象及調(diào)研的重要內(nèi)容。Thｅｒeseaｒchsubjｅctandkeyconｔentarｅbｒieｆlyintrｏduｃeｄ.描述了重要調(diào)研方法。Thekeｙmｅｔｈoｄ(ｓ)isｄｅscｒibｅｄ.簡要說明了重要結(jié)果及意義。Ｔhemainresultsanｄｓignｉficaｎcearecｏｎciseｌyprｅseｎtｅｄ.附有3至５個關(guān)鍵詞,以分號“;”分隔。Thｅabstraｃｔiｓｆollowｅdbybｅtｗeen3ａｎｄ5kｅyworｄs，separａt(yī)ｅdfrｏmeachｏtherbysemi－coｌoｎ“;”．語言對的、準(zhǔn)確，無歧義。Tｈｅaｂstractisexpressedinclear,accｕrａt(yī)ｅandunａｍbiｇｕｏｕｓlａngｕａge．Tutｏr’sCommｅnｔs:PaｒtFiｖeIｎtrｏｄucｔion(Uniｔ7＞Aｃtｉvitｙ３)DIRECTIＯＮＳFOＲSTUＤENTS:WrｉtetheIｎｔｒｏductiｏnofyourBAdegreepaperｕnderｔｈeｆollowingblaｎｋspace.ＴheIntrodｕｃtionｓhouldｉｎｃluｄｅinformationon:theｐｒojectbaｃkgｒound,prｏbｌemsｔaｔemｅnt，problemanalyｓis,ratioｎａleorcｉtedrｅｆerenceｓ,obｊecｔｉvｅ(ｓ),hｙpｏtｈｅsｉｓ,ｒｅsearｃｈsuｂjects，ｋeｙconｔｅｎtｓ,aｎｄexpectｅｄrｅｓults.IntroductiｏnAsaclａss-Ａinterｎaｔiｏｎalforｗarder,YＯNGＹEwaｓfoundedｉｎ1996,havingａｎindividｕalcorｐorateｂoｄy，rｅｇｉsｔeredinShenＺhenIｎdustｒiａl&CommｅrcialAdmｉniｓtｒatｉonBuｒeau，ａｐproｖｅdｂytheMｉniｓｔryｏfCｏmｍeｒceＡffairs，CｈｉnaCusｔoms,ChinaQuaｒantiｎeBuｒeauandtheChｉnaiｎternaｔioｎalshippiｎｇAdminiｓｔraｔion.Ｏｕrbuｓiｎｅssincludｅapplyiｎgtocuｓtomｓcleaｒance，frｅｉghtfoｒwaｒdingandｄisｐatｃhiｎgｏfｔｈeimpｏrtｅdandexpｏrtedcａrgoes,ｂondeｄtｒａnｓｆerrｉngandwａrｅｈｏusiｎgｓｅrviceandinｔernａｔionallｏｇistics.Meanwｈile，wｅarethememｂｅrofInteｒnatｉonalsｈｉppｉngTrａnspoｒtationAssｏｃiation,ChinaInternatioｎalFreighｔＡｓsoｃiａt(yī)ｉon(CIFA),ａndShenＺhenＣustomsＡｓsociａt(yī)ion.Wehaveｓetuｐourｏwnbｒａncheｓwitｈalmost１00sｔａｆfsｉｎShenＺhen，ShｕnDｅ,Siｎgapore,Australiａ.Theannuａlcargovolｕmeisabout2０230tonsoniｎtｅrnａｔiｏｎaｌlogｉsticsbusinｅss.Iｎtｈeｐaｓttwoyears,therewｏulｄbｅaneｗcoｍpanyfoundedeveｒｙｔhrｅedaｙｓwithitsnameinｃludethｅwｏrdｏf“l(fā)ｏgｉｓtics”.Sｏmeofcoｍpaniesarｅｊustｎomorethａn３peoｐlｅ,wｏrkingin１０sqmoffｉceｗｉthoutaｎywarehoｕseaｎdanｙｖehicleｓ.Tｈeyｐｒoｖiｄetheirseｒvicewｉtｈｕｎｆaitｈfulproｍiｓeａnｄuｎｒeasonablｅｌowquｏtａｔiontｏtｈeｉｒｃustｏmerｓ,aｎｄwouldｄｉｓａppearatthetｉmeoｆｅxpoｓurｅ.Dueｔotherougｈ－ａnｄ-tumbｌｅindustrｙａndmoreandmｏｒenewbornecoｍpetitorｓ,ｔhelogiｓｔicsｂｕｓinessｉｓｆａciｎgembarｒａssedsituatiｏnrighｔnow．Comparinｇourrevｅnｕｅ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