《綜合商務(wù)英語(yǔ)1》課程教學(xué)大綱

《綜合商務(wù)英語(yǔ)1》課程教學(xué)大綱一、課程基本信息開(kāi)課單位：翻譯學(xué)院商務(wù)英語(yǔ)系課程名稱(chēng)：綜合商務(wù)英語(yǔ)1課程編號(hào)：222001英文名稱(chēng)：BusinessEnglish:AnIntegratedCourse1課程類(lèi)型：專(zhuān)業(yè)基礎(chǔ)課（請(qǐng)按我校教學(xué)計(jì)劃安排表中的課程類(lèi)型進(jìn)行規(guī)范填寫(xiě)，即填寫(xiě)公共基礎(chǔ)課、學(xué)科基礎(chǔ)課、專(zhuān)業(yè)基礎(chǔ)課、專(zhuān)業(yè)方向限選課、專(zhuān)業(yè)任選課、公共選修課等）總學(xué)時(shí)：108理論學(xué)時(shí)：108實(shí)驗(yàn)學(xué)時(shí)：學(xué)分：6開(kāi)設(shè)專(zhuān)業(yè)：商務(wù)英語(yǔ)專(zhuān)業(yè)先修課程：無(wú)二、課程任務(wù)目標(biāo)（一）課程任務(wù)本課程是一門(mén)商務(wù)英語(yǔ)專(zhuān)業(yè)基礎(chǔ)入門(mén)課程，強(qiáng)調(diào)打好扎實(shí)的語(yǔ)言基本功，兼顧商務(wù)專(zhuān)業(yè)素質(zhì)與人文素養(yǎng)的同步提升。本課程注重語(yǔ)言、文化與商務(wù)有機(jī)融合，注重商務(wù)英語(yǔ)技能和商務(wù)專(zhuān)業(yè)課程的合理銜接。學(xué)習(xí)任務(wù)設(shè)計(jì)豐富多樣，有助于訓(xùn)練學(xué)生交際能力、自主學(xué)習(xí)能力和合作學(xué)習(xí)能力。每個(gè)單元都有三篇相關(guān)主題的文章，緊扣社會(huì)熱點(diǎn)話(huà)題，難度合理遞增，選文思想內(nèi)涵深刻，可讀性強(qiáng)，充分反映經(jīng)濟(jì)全球化時(shí)代的特點(diǎn)。同時(shí)配備豐富的視頻材料可增加語(yǔ)言學(xué)習(xí)的趣味性和輸入的有效性，調(diào)動(dòng)學(xué)生課堂參與的積極性。（二）課程目標(biāo)在學(xué)完本課程之后，學(xué)生能夠：.掌握商務(wù)環(huán)境中經(jīng)常使用的商業(yè)術(shù)語(yǔ)、詞匯及其常用表達(dá)方式；.了解并熟悉網(wǎng)絡(luò)、商業(yè)環(huán)境、商務(wù)禮儀、交通物流、經(jīng)營(yíng)管理、金融財(cái)務(wù)、商業(yè)慣例等方面的基礎(chǔ)知識(shí)；.了解不同國(guó)家的文化，尤其是商業(yè)文化及習(xí)俗；.能夠?qū)⒄Z(yǔ)言技能、商務(wù)知識(shí)及文化知識(shí)相結(jié)合，具備跨文化的商務(wù)溝通能力。三、教學(xué)內(nèi)容和要求（一）理論教學(xué)的內(nèi)容及要求Unit1TheWorldWideWebUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveageneralunderstandingofe-businessande-commerce;3.Developabanlancedperspectiveonthemeritsandweaknessesofe-business;Understandandusetheexpressionspickedfromthetext.Unit2DressforSuccessUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Compareandcommentondifferentopinionsandmaketheirownjudgement;Realizetheinfluenceofstereotypicalimageinpeople'slife;Understandandusetheexpressionspickedfromthetext.Unit3OntheRoadUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofrolesplayedbytherail,thecar;andthebicyclerespectivelyintransportsystem;TalkaboutbicyclecultureandcarcultureinChinaandtheirimpactsonourlives,society,environmentandeconomy;Understandandusetheexpressionspickedfromthetext.Unit4EmpireofWealthUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveanunderstandingofsatire,itsmainfeaturesandfunction;3.Understandthenotionkeeping-up-with-the-Jonesesanditsimpactonconsumptionandsocialhierarchy;Understandandusetheexpressionspickedfromthetext.Unit5TheRealityofSuccessinBusinessUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;HaveaprimaryunderstandingofdefiningcharatersofAmericanpeople;GettoknowChinesenegotiatingstyle;Understandandusetheexpressionspickedfromthetext.Unit6YouAreWhatYouEatUnderstandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofhealthydiet,anddifferentfoodcultures;Realizethesignificanceofindependentthinkingandformtheirownopiniononwhattoeatandhowtoeat;ComparethesimilaritiesanddifferencesbetweenChineseandwesternfoodcultures.Unit7IsThereaGoldenRuleinBusiness?Understandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingofbusinessethics;Realizetheroleofethicsinlifeandbusiness;Understandandusetheexpressionspickedfromthetext.Unit8WhoHasMessedupMyPersonalAccount?Understandthemainideaofthethreetextsandestablishthelinkamongthem;Haveaprimaryunderstandingoftroublescausedbycreditcardtricks3.LearnWarrenBuffetandhisinvestmentphilosophy;RealizedifferentsavinghabitsofChineseandAmericanandrelevantproblemsandstrategies;Understandandusetheexpressionspickedfromthetext.（二）實(shí)踐教學(xué)的內(nèi)容及要求Presentation：了解presentation的作用及方法，學(xué)習(xí)運(yùn)用正確的語(yǔ)言表達(dá)及恰當(dāng)?shù)男揶o手法，針對(duì)某個(gè)問(wèn)題或案例進(jìn)行口頭的分析和討論。并嘗試將課文中的知識(shí)運(yùn)用于案例分析。四、學(xué)時(shí)分配各教學(xué)環(huán)節(jié)學(xué)時(shí)分配章次小講實(shí)上習(xí)討課計(jì)授驗(yàn)機(jī)題論外UnitlTheWorldWideWebUnit2DressforSuccessUnit3OntheRoadUnit4EmpireofWealth1471261471473432333333備注Presentations1Presentations1Presentations1Presentations1Unit5TheRealityof147SuccessinBusinessUnit6YouAreWhatYouEatUnit7IsThereaGoldenRuleinBusiness?Unit8WhoHasMessedupMyPersonalAccount?126147147108543234332424Presentations1Presentations16合計(jì)五、考核說(shuō)明本課程采用閉卷考試和presentation相結(jié)合的方式進(jìn)行考核，其中閉卷考試成績(jī)占70%,presenta