迪斯尼英文簡介

TheWaltDisneyCompanyAcquisitionFoundationCultureCitizenshipBusinessesFoundation

WaltDisneyOctober16,1923Burbank,CaliforniaWHO:

RoyO.DisneyWHEN:WHERE:AcquisitionIn1993,Miramaxwaspurchasedfor$60

millionby

TheWaltDisneyCompanyJumboPictures

wasaNewYorkbasedanimationstudiofoundedbyJimJinkinsandDavidCampbellin1990.OnFebruary29,1996,DisneypurchasedJumboPicturestoadd"Doug”In1996,Disneyacquired

CapitalCities/ABC

bringingABCTelevisionNetworkGroup,CC/ABCBroadcastingGroup(ABCRadioNetwork,eightTVand21radiostations),ABCCableandInternationalBroadcastGroup,CC/ABCPublishingGroupandCC/ABCMultimediaGroupMarch31,1999DisneycompletesthepurchaseoftheAnaheimAngels.October24,2001DisneyacquiresFoxFamilyChannelandrenamesitABCFamily.November1,2001DisneyacquiresBabyEinstein,acompanythatcreatesproductsthatbringtheartsandhumanitiestobabies.May15,2004DisneyacquirestheMuppetspropertiesandBearintheBigBlueHouse.February9,2006Disneyre-acquiresOswaldtheLuckyRabbitfromUniversal.

May5,2006,DisneyacquiredPixar.In2009,

TheWaltDisneyCompany

acquiredMarvelEntertainment,Inc.for$4.64billionOnOctober30,2012,DisneyannouncedadealtoacquireLucasfilmfor$4.05billion,withapproximatelyhalfincashandhalfinsharesofDisneystock.BusinessesTheWaltDisneyStudios

Parks&ResortsConsumerproductsMedianetworksTheWaltDisneyStudiosAnimationStudiosCombiningmasterfulartistryandstorytellingwithgroundbreakingtechnology,DisneyAnimationStudiosisafilmmaker-drivenanimationstudioresponsibleforcreatingsomeofthemostbelovedfilmsevermade.AnimationStudiosDisneyhasexplorednewworldsthroughmagicalstorytellingsinceitsfirstcompletelylive-actionfilm,TreasureIslandin1950.Acrosspirate-ladenhigh-seasordownamysteriousrabbithole,Disney’scollaborationswithrenownedartistsandfilmmakershasproducedsomeofthemostsuccessfullive-actionfamilyfilmsinhistory.MotionPicturesPixarAnimationStudiosisanAcademyAward-winningfilmstudiowithworld-renownedtechnical,creativeandproductioncapabilitiesintheartofcomputeranimation.CreatorofsomeofthemostsuccessfulandbelovedanimatedfilmsofalltimeMarvelStudios,adivisionofMarvelEntertainment,producesmoviesbasedontheworld'smostprominentandiconiccomicbookempire.Withalibraryofover8,000characters,MarvelStudioscreatesblockbusterfilmfranchiseswhichtodateincludeIronMan,TheIncredibleHulk,Thor,CaptainAmerica,andMarvel’sTheAvengers.

ParksandResorts

Asthecreativeforcethatimagines,designsandbuildsallDisneythemeparks,cruiseshipsandlocalentertainmentvenuesworldwide,WaltDisneyImagineeringhasamyriadofuniquestrengthsthatcomefromadynamicglobalteamofinnovativeprofessionals.

SincethemaidenvoyageoftheDisneyMagicin1998,DisneyCruiseLinehasbecomeagloballeaderinthecruiseindustry,providingfamilieswithacompleteDisneyexperienceonthehighseas.Withthreemoreshipseventuallyjoiningthefleet–theDisneyWonder(1999),theDisneyDream(2011)andtheDisneyFantasy(2012)–guestscannowsailfromportsaroundtheworldtotheCaribbean,Bahamas,Alaska,theMexicanRivieraandEurope.WaltDisneyParksandResortslaunchedAdventuresbyDisneyin2005asanentirelynewtakeonthefamilyvacation.Guidedtourstakefamiliestouniquedestinations,deliveringunparalleledguestservicefromDisney-trainedadventuristsandlocalexperts,alongwithatouchofDisneymagic.MediaNetworks

DisneyChannelsWorldwideisaglobalportfolioofover100kid-driven,familyinclusiveentertainmentchannelsandchannelfeedsavailablein169countries,in35languages.DisneyConsumerProducts(DCP)deliversinnovativeandengagingproductexperiencesacrossthousandsofcategoriesfromtoysandappareltobooksandfineart.Astheworld'slargestlicensor,DCPinspirestheimaginationsofpeoplearoundtheworldbybringingthemagicofDisneyintoconsumers'homeswithproductstheycanenjoyyear-round.

DisneyPublishingWorldwide(DPW)istheworld'slargestpublisherofchildren'sbooks,magazines,anddigitalproductsandalsoincludesanEnglishlanguagelearningbusiness,consistingofover40DisneyEnglishlearningcentersacrossChinaandasupplementallearningbookprogram.CultureInnovationCommunitystorytellingOptimismDecencyQualityConclusion------“SCSE”Safe:toensuretheguestssafeandcomfortableCivility:tomakesurethestaffisverypoliteShow:toensurethattheperformanceismagicEfficiency:toensurehighefficiencywithabovethreecriteriaMeasuresystem·Employeeofthemonthrecognition·Qualityofwork·Lengthofservice·CommunityvolunteerismCitizenship

DisneyCitizenshipistheircontinuingcommitmenttobeamongthemostadmiredcompaniesintheworld。TheirGoalActResponsibilityItcontributestoTheWaltDisneyCompany'scontinuedgrowthandsuccess.Actingresponsiblyisanintegralpartoftheirbrand.Itstrengthenstheconnectiontheyhavewiththeirconsumers,makestheircompanyamoredesirableplacetowork,andhelpsthemattracttheverybestandbrightesttojointheirglobalcast.Itbuildsgoodwillinthecommunitiesinwhichtheyoperate.AllofthesethingscontributetoTheWaltDisneyCompany’scontinuedgrowthandsuccess.theircommitmenttoconducttheirbusinessandcreatetheirproductsinanethicalmannerfocusesonsixareas:EthicalConductResponsibleContentEnvironmentalStewardshipCivicEngagementRespectfulWorkplacesResponsibleSupplyChainEthicalConduct:Conductbusinesswithhonesty,integrity,andincompliancewiththelaweverywheretheyoperateConductingBusinessinanEthicalMannerResponsibleContent:Createandmarketresponsible,high-qualityproductsandcontentInspiringKidstoCreateaBrighterTomorrowDisneySetsNewStandardsforFoodAdvertisingtoKidsEnvironmentalStewardship:UseresourceswiselyandprotecttheplanetastheyoperateandgrowtheirbusinessLendingaHandDisneycastmembersandemployees,includingthisteamworkingonthecoastofPortCanaveral,Florida,givebackaroundtheworldtohelptheenvironment.ConservingWaterIn2009,DisneylandResortwasrecognizedwithCalifornia’shighestandmostprestigiousenvironmentalhonorforwaterconservationeffortsusedinthe

WorldofColorattraction.MinimizingWasteRecyclingattheirparksisanimportantpartoftheirapproachtoDisney'slong-termgoalofzerowaste.HelpingAnimalsinNeedAveterinarianatDisney’sAnimalKingdomperformsaroutinecheckuponaseaturtle.Guestscanwatchanimalsgethealthchecks,talkwithveterinariansandlearnaboutwildlifetrackingfromscientistsstudyingsoundsandbehaviorsofwildanimals.ProtectingEcosystemsSince2009,Disneyhasinvested$48millionincarbonoffsetprojectsglobally,mostofwhichinvolveforestconservation,reforestationandforestmanagement.EncouragingInnovationDisneyreducesenvironmentalimpactthroughinnovations,suchasthetrainsatDisneylandResortwhichrunonbiodieselmadewithcookingoilfromtheresort’srestaurantsandhotels.CivicEngagement:Createlasting,positivechangeinthecommunitiesinwhichtheylive,work,andplayEncouragingHealthyLifestylesDisneyMagicofHealthyLivingpartnerswithparentstoinspirekidstoleadhealthierlifestyles.Throughengagingcontent,usefultoolsanduniqueexperiences,thisinitiativemakesnutritiouseatingandphysicalactivitysimpleandfun.ProvidingHopeandLaughterThroughupliftingefforts,likegrantingchildrenwithlife-threateningillnessestheopportunitytofulfilltheirwishes,theyprovidehappiness,hopeandlaughtertothosewhoneeditmost.GivingBackThroughDisneyVolunteersSince1983,Disneyemployeeshavegivenmorethan8millionhoursofVolunteersservice.CatalyzingActionDisneyFriendsforChangeinspireskidsandtheirfamiliestomakealasting,positiveimpactontheworld