廣告數(shù)據(jù)公司eyeblaser的案例三

ActionableAnalyticsPresentedby:First-nameLast-name●title●2ndFebruary2008EyeblasterAnalyticsEBOrange246/137/51EBGreen52/70/13EBGray161/161/161EBYellow255/200/40250/196/153153/162/134208/208/208255/227/147PrimarycolorsLighttint123/69/2626/35/781/8181128/100/20DarktintTOP10Userinterfacesof2008AgendaIndustryChallengesEyeblasterAnalytics–KeyComponentsCampaignMonitorOne-clickReportingReportGeneratorCustomReportBuilderPlug-inforExcelDataFeedsServicePainPointsOverwhelmingamountandvarietyofdataHardtodrawqualityconclusionsMulti-channelcampaignsOfflinevsonlineDigitalchannels(search,display,mobile)AdservingplatformsDisparatereportingsystemsEyeblasterAnalyticsMakingdataactionableMetricsforrealbusinessobjectivesReliabilityTOP10Userinterfacesof2008MakingDataActionableCampaignMonitorReportGeneratorPlug-inforExcelDataFeedsServiceOne-clickReportingCustomReportBuilder&ServiceROICostConversiontagsMetricsforBusinessObjectivesDeliveryImpressionsClicksUniqueSite/PublisheroverlapEngagementDwellInteractionExpansionVideoplaybackSiteOverlapAccuratelymeasureuniqueusersbyeachpublisherWhendopublishersoverlaptodelivermultipleimpressionstosameuserCheckyourmediabuy:whichpublisherisoverlappingwithwhichBacktoMetricsslideDwellTimeGobeyondinteractionBuildbrandmomentsMeasurebrandengagementWhatis

DwellTime?averagenumberofseconds

theuserengagedwiththeadincludingmouse-on-ad,

userinitiatedexpansion,

userinitiatedvideo&

timedcustominteractionHowitWorksBacktoMetricsslideDayoftheweek*Weekdays(Mon––Fri):62Sec.Weekends:(Sat––Sun):52Sec.Onaverage,weekdayDwellTimeis10secondslongerthanweekends*1minHewlettPackard:20082minAmazingexecution.Clearcallstoactionandlovethe3Deffects.Havenotseenanadunitlikethisbefore.HatsoffEyeblasterandkudostoGoodby,.

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