平面創(chuàng)意廣告案例

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CaseStudy-AdidasImpossibleisnothingCaseStudy-AdidasYouarefooled無(wú)兄弟不籃球CaseStudy-AdidasInthepast10yearswehavesuccessfullyextendedtheadidasbrandintothreepowerfulsub-brands,withadidasSportPerformance,adidasOriginalsandadidasSportStyle.

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------ErichStamminger,headofglobalbrandsforadidasCaseStudy-GAPAdvertiser:

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CreativeAgency:Y&RShanghai揚(yáng)羅必凱

MediaAgency:MediaComShanghai競(jìng)立媒體CaseStudy-GAPCaseStudy-GAPCaseStudy-GAPCaseStudy-RayBanAdvertiser:LuxotticaBrandname:RAY-BANEYEWEARCredits:MadeforyouAgency:CutwaterMarket:USACaseStudy-NikeBrand:NikeProject:NikeExtremeCreativeAgency:Access

Credits：JustExperienceItCaseStudy-NikeRunningAssetsBrand:NikeProject:NikeRunningAssetsCredits:RunFreeCreativeAgency:W+KShanghaiCreative:NickCohen,ConanWang,AaronPhua,ZebraHuaAccount:JarrettDube,JennyChen,ChrisDixon,DinCheng

Planner:DominicTan

Studio:AngelNg,MelvinTan,WendyYu,XiaoMingZhengTraffic:LilyLi,DaisyWang

MediaAgency:MindshareShanghaiCaseStudy-NikeRunningAssetsRunFreeCaseStudy-PUMACredits:PumaLoveRunMeetsomeonefit

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Valentine'sWeekend12.02.2011AdvertisingAgency:Ogilvy,Melbourne,Australia

ExecutiveCreativeDirector:MichaelKnox

ArtDirector:JamesBarkleyCopywriter:LennaBolandPhotographer:CameronGraysonRetoucher:SteveSimmondsCaseStudy-PUMACaseStudy-PUMACaseStudy-PUMACaseStudy-PUMACredits:PUMAHappyHuntingAgency-OgilvyHKECD-SimonHandfordCD-PaulLim

AccountDirector-MatthewLeemAccountManager-JessicaLau

AccountExecutive-PaulLamPhotographer/Director-ZachGoldStylist-JulieRagoliaProduction-PUMA-happyhuntingPUMA-happyhuntingPUMA-happyhuntingPUMA-happyhuntingCaseStudy-McDonaldProjectName:‘Happinessis0Constraints’Client:McDonald’sChinaCreativeAgency:TBWAExecutiveCreativeDirector:ChienHwang

AssociateCreativeDirector(s):JohnsonSheng,JasonZhangArtDirector:DannyLi，AlexAvisCopywriter:JiangJiang,WinkyWangHeadofProducer:HaydnEvansACCOUNT:RuthAng,EmilyFu,SkyShaoExposure:TVC,Digital,OOHCaseStudy-McDonaldCaseStudy-DIESELBeStupidCaseStudy-DIESELCaseStudy-DIESELCaseStudy-DIESELCaseStudy-ChineseSlogansChineseSlogans-Vancl本次凡客客體發(fā)起起者是黃黃曉明““鬧太套套”版本本，““鬧太套套”凡凡客體被被認(rèn)為是是網(wǎng)絡(luò)上上最早的的一張模模仿凡客客誠(chéng)品廣廣告的惡惡搞圖片片，北京京印刷學(xué)學(xué)院大三三的學(xué)生生寇帥是這張圖圖的作者者?？軒泿泴W(xué)的是是動(dòng)畫制制作，平平時(shí)就愛愛PS圖片，私私下里還還跟朋友友搞了一一個(gè)叫《蛋雜志》以“扯淡淡和懷舊舊為主題題”的電電子雜志志。;真正引爆爆點(diǎn)來(lái)自自郭德綱綱的“雞雞煩洗””，作者者是朱宇(@馬克斯無(wú)無(wú)譜廝)，是上海海互動(dòng)廣廣告公司司AKQA的首席文文案，之之前他曾曾在奧美美互動(dòng)任任創(chuàng)意副副總監(jiān)。。ChineseSlogans-VanclVANCL作品出自自“遠(yuǎn)山廣告告”，老大大是前奧奧美創(chuàng)意意總監(jiān)，，天津派派文案領(lǐng)領(lǐng)頭人物物邱胖-邱欣宇。。代表作作是“動(dòng)動(dòng)感地帶帶——我的地盤盤我做主主”系列列。ChineseSlogans-VanclChineseSlogans-美特斯邦邦威ChineseSlogans-美特斯邦邦威Advertiser:MetersBonweBrand:M.PolarDigitalAgency:Bluedoor時(shí)尚沒有有冬眠期期ChineseSlogans-李寧Advertiser:LiNingCredits:Yoga-InnerShineChineseSlogans-李寧Advertiser:LiNingCredits:全橙全能能9、靜夜四四無(wú)鄰，，荒居舊舊業(yè)貧。。。12月-2212月-22Saturday,December31,202210、雨中中黃葉葉樹，，燈下下白頭頭人。。。09:19:0409:19:0409:1912/31/20229:19:04AM11、以我獨(dú)獨(dú)沈久，，愧君相相見頻。。。12月-2209:19:0409:19Dec-2231-Dec-2212、故人江江海別，，幾度隔隔山川。。。09:19:0409:19:0409:19Saturday,December31,202213、乍見翻疑疑夢(mèng)，相悲悲各問年。。。12月-2212月-2209:19:0409:19:04December31,202214、他鄉(xiāng)生白白發(fā)，舊國(guó)國(guó)見青山。。。31十二二月20229:19:04上上午09:19:0412月-2215、比比不不了了得得就就不不比比，，得得不不到到的的就就不不要要。。。。。十二二月月229:19上上午午12月月-2209:19December31,202216、行動(dòng)出出成果，，工作出出財(cái)富。。。2022/12/319:19:0409:19:0431December202217、做前前，能能夠環(huán)環(huán)視四四周；；做時(shí)時(shí)，你你只能能或者者最好好沿著著以腳腳為起起點(diǎn)的的射線線向前前。。。9:19:04上上午9:19上上午午09:19:0412月月-229、沒有失敗敗，只有暫暫時(shí)停止成成功！。12月-2212月-22Saturday,December31,202210、很多事情情努力了未未必有結(jié)果果，但是不不努力卻什什么改變也也沒有。。。09:19:0409:19:0409:1912/31/20229:19:04AM11、成功就就是日復(fù)復(fù)一日那那一點(diǎn)點(diǎn)點(diǎn)小小努努力的積積累。。。12月-2209:19:0409:19Dec-2231-Dec-2212、世間成事，，不求其絕對(duì)對(duì)圓滿，留一一份不足，可可得無(wú)限完美美。。09:19:0409:19:0409:19Saturday,December31,202213、不知知香積積寺，，數(shù)里里入云云峰。。。12月月-2212月月-2209:19:0409:19:04December31,202214、意意志志堅(jiān)堅(jiān)強(qiáng)強(qiáng)的的人人能能把把世世界界放放在在手手中中像像泥泥塊塊一一樣樣任任意意揉揉捏捏。。31十十二二月月20229:19:04上上午午09:19:0412月月-2215、楚塞三三湘接，，荊門九九派通。。。。十二月229:19上午午12月-2209:19December31,202216、少年十十五二十十時(shí)，步步行奪得得胡馬騎騎。。2022/12/319:19:0409:19:0431December202217、空山新雨后后，天氣晚來(lái)來(lái)秋。。9:19:04上午9:19上上午09:19:0412月-229、楊柳散和和風(fēng)，青山山澹吾慮。。。12月-2212月-22Saturday,December31,202210、閱讀一切切好書如同同和過去最最杰出的人人談話。09:19:0409:19:0409:1912/31/20229:19:04AM11、越是沒有本本領(lǐng)的就越加加自命不凡。。12月-2209:19:0409:19Dec-2231-Dec-2212、越是無(wú)能的的人，越喜歡歡挑剔別人的的錯(cuò)兒。09:19:0409:19:0409:19Saturday,December31,202213、知人人者智智，自自知者者明。。勝人人者有有力，，自勝勝者強(qiáng)強(qiáng)。12月月-2212月月-2209:19:0409:19:04December31,202214、意志堅(jiān)堅(jiān)強(qiáng)的人人能把世世界放在在手中像像泥塊一一樣任意意揉捏。。31十十二月20229:19:05上午午09:19:0512月-2215、最具具挑戰(zhàn)戰(zhàn)性的的挑戰(zhàn)戰(zhàn)莫過過于提提升自自我。。。十二月月229:19上上午午12月月-2209:19December31,202216、業(yè)余生活活要有意義義，不要越越軌。2022/12