凡客誠品-英文介紹-電子商務有關(guān)

vanclisnot

ordinary

vancl----overview

companyoverview

historywebsite

brandfeatures

operationfeaturesprofitmodel

operationmodelvancl----marketing

marketingchanneladvertisingvancl----marketinginnovation

vancl----opportunitiesand

challengescompanyoverview:name:type:eccompanytime:10,2007founder:chennianmainproductwomen'sdress

menswear

childrenwear

shoesmainproducthomewearaccessoriescosmeticaccordingtothe(艾瑞咨詢),1,2011-11,2011vanclrankedthefifthintheb2cwebuserrankingafter360,and.history：06,2007preparedforthecompany07，2007firstfinancing10,2007websitesstartedtorun12,2007thesecondfinancing01,2008saif(軟銀賽富)invested10milliondollors,1000ordersperday02,2008putadsoninternet,increaseto2000ordersperday07,2008thethirdfinancing06,2009createdthemarketofwomen'sdressandchildrenwear09,2009crestedthemarketofcanvasshoes03，2010wonthecreativeawardofchinaapparelbrandsannualawards(中國服裝品牌年度大獎創(chuàng)新大獎)04,2010signedacontractwithhanhanandlore-dan,04,2010thefourthfinancing18,05,2010publishedv+12,2010thefifthfinancing2,2011publishedandmobileclient3,2011pubilshedvanclstar4,2011signedxiaomingasthespokespersonofvanclshoes06,2011thesixthfinancing6.2011publishedvanclcosmrtic-miook7,2011makeedadsincctv1,3,5,6jstvandhntv10,10,2011signedyuchunwebsiteclearnavigationclearpicturegreywhitedull-redvanclhashighqualitypromotesimpleanddecentwaysoflife。brandfeatures：

operationfeatures:internetmlm(b2c)amodeofsmallcapitalfundtakingroi(returnoninvestment)ascore--hiddenintheinternetpromotionincreaseinvestmentinonlineads,especiallycps

?profitmodelmodernecmodeltraditionalretailtradeinnovativefusionexcellentsupplychainmanagementsfficientperfectdistribuyionsystemmodernnetworkplatformcallcenter

highqualityclothesandserviceassuranceoperationmodel:basicmodel:b2cproject,internetmlmproductmarketing:networkmarketing,standardizationstrategypromotemodel:internet+printmediapricestrategy:elasticdiscountpricing+earlyexperiencemodeindustrystatus:inrecentyearstherearemanyb2cprojects.theyarenearlythesame.runningwithhugeads+networkmarketingmarketingchannel:1.internet:putonsomebanneradsonfamouswedsites,advertisinginbbsandcommunity2.printads:advertisingin<reader>and<youthdigest>3.outdoor1、networkadvertising2、seo3、searchadvertising4、edm5、blogtopicmarketing6、customerexperiencetheadvertorial7.vanclstars7、networkmediapromotion8、sendmessagestonewandoldcustomers

internet:

…………1、network

advertising2、seo3、searchadvertising?4、edmsende-mailstooldcustomerstobrowseit5、blogtopicmarketing6、customerexperiencetheadvertorial

7.vanclstars8、networkmediapromotion9、sendmessagestonewandoldcustomers：advertising

:1、<i'mvancl>lore-dan

2、<i‘mvancl>hanhan

3、lore-dan'sprintads4、hanhan'sprintads5、spoofpictureofvanclizevancl----marketinginnovation

1、vanclisabrand,alsoisanameofthewebsite.o,sellitsownbrand2、invitehanhanandlore-dantobeitsspokesperson.it'snotonlycanimproveitspopularity,butalsoincreaseitssenseoftrust3.supporttheservicesofcashondelivery,tryonitatonceandreturnyourthingswithoutanyseasonin30days.thechallengeandchance:1、withthequickdevelopmentofec,shoppingonlinehasbecomeahabitofmanypeople.alargenumberofconsumersandhugesalesbecomeahugecakeatthemarket.2、thepresentsituation:itwillbeahugechallengethatstirringupthesellingonlineandcompetingsapecially.3、asfortheshoponline,theservicesaftersellingagoodsisthe